In this bonus episode, hosts Hannah and Nicole are joined by special guest Julie Cole , co-founder of Mabel’s Labels . A 19-year veteran of entrepreneurship, Julie shares stories of 2am label-making sessions in her basement, lessons she’s learned about marketing to an evolving target audience and advice for mompreneurs who are just starting out. Julie Cole is a recovered lawyer, a mom of six and co-founder of Mabel’s Labels. She is also a published author, keynote speaker, engaged community memb...
Jun 29, 2022•27 min
In today’s episode, Hannah and Nicole a number of different social media platforms like Instagram, Pinterest, LinkedIn, YouTube and Twitter. Each platform is discussed exploring what benefits each one provides and what they personally like for their own marketing needs. Depending on what your online marketing goals are, whether you want to increase your SEO, offer more video marketing, or provide a space for leads to find you (without building a website yet). If you want to learn more about each...
Jun 22, 2022•25 min•Season 1Ep. 14
Do you want to expand your online marketing but you’re unsure which platform is right for you? LinkedIn is a great marketing tool for solopreneurs looking to expand their marketing strategy. In episode 13 Hannah and Nicole welcome Erin Anderson to the series. Erin is a LinkedIn Marketing Strategist for small business owners based in NYC. She is a global coach and speaker that supports her clients by building a LinkedIn strategy that organically attracts traffic through profile optimization in co...
Jun 08, 2022•27 min•Season 1Ep. 13
Is your target demographic (AKA ideal client AKA target audience) between the ages of 25-50? Then Instagram is an ideal platform to begin your online marketing! In episode 12 Hannah & Nicole explore how Instagram offers many different benefits to starting your online marketing strategy for your business. They discuss how Instagram has evolved from a user to user platform that emphasizes the use of video-sharing rather than stagnant photos. Through the evolution of the app, Instagram (IG) now...
May 25, 2022•24 min
Welcome back for another great episode with Showing Up Solo. In episode 11, Hannah and Nicole invite the amazing Courtney Miller of Miller Digital. Courtney is a Social Media and Content Marketing Coach who helps service-based business owners and creatives how to confidently manage their social media. Courtney believes in the idea of community over competition and strives to help business owners learn how to simplify managing their social media to grow their business online. Whether you’re a new...
May 10, 2022•32 min
In episode 10 Hannah & Nicole continue the topic of branding and focus on its relationships with the visual elements of your brand and marketing. They suggest the visual concept of your brand and marketing is what gets translated to your target audience not only through visuals and graphics but how you show up as a person online. Having your brand logo and business name is important but Hannah and Nicole emphasize how you are the product of your brand. It’s important that solopreneurs like s...
Apr 27, 2022•21 min•Season 1Ep. 10
Have you read an email or website page and felt like the words were speaking right to you? That’s what we would refer to as copy that sells. In Episode 9 Hannah and Nicole welcome Chantelle Davison, of Choice Words by Chantelle. She is a Copywriter, Copy Writing Coach and Founder of VA Copy College. Chantelle shares her story of teaching Virtual Assistants, Social Media Managers and aspiring copywriters the skills and techniques that help to build successful online businesses. During episode 9 w...
Apr 13, 2022•32 min
Do you struggle with writing copy that attracts your target audience? In Episode 8 Nicole and Hannah emphasize the importance of understanding how to write effective copy to attract your ideal client. Many people get caught in the belief that you need to be a book writer to be a copywriter but the production of captions, blogs, emails, newsletters etc is an example of copywriting for online marketing. Ask yourself what is the purpose of the post and what are you trying to say? Hannah and Nicole ...
Mar 30, 2022•19 min
In this BONUS episode Hannah and Nicole welcome Jane Carter from Jane Carter Coaching. Jane is a Business Coach for Solopreneurs who comes from 20 years of experience as a psychotherapist. Jane grew her interest in business coaching when she started her private practice and realized how much she loved learning how important mindset was to building her business and the psychotherapy skills that she found incredibly useful to this role. Jane then started coaching other therapists eventually workin...
Mar 22, 2022•32 min•Ep. 7
Are you feeling like your business is maxing out in growth and earning potential? In Episode 6 we meet with Audrey Joy Kwan of AJK Consulting to talk about the importance of creating systems and processes within your business that will help you to take your business to the next level of growth or earning potential. Audrey is a business and leadership coach for agency owners who emphasizes the importance of a systems and processes approach to organizing a business that does not rely entirely on y...
Mar 08, 2022•27 min•Ep. 6
Knowing who your ideal client is, is a vital piece to your business. You need to know what their pain points are and how you can help them. In Episode 5 Hannah and Nicole talk about why it’s important to know what types of services you will sell and know how to package them. Knowing your clients why not only influences their motivations behind looking to outsource tasks but it helps you as a service provider to know how you can solve their problems. Selling your services can feel uncomfortable f...
Feb 22, 2022•17 min•Ep. 5
Hannah and Nicole were excited to meet with Heather Briggs for Radiate Real. She is a business and marketing strategist who comes from a heart centred approach. Heather considers herself as a “generalist” - she has done lots of roles but she likes to look at business as a holistic strategist who analyzes business through the lens of who you are and the authenticity you bring to your marketing. Heather encourages her clients to look at the deeper aspects of themselves in creating marketing goals ...
Feb 07, 2022•30 min•Ep. 4
Do you know who your ideal client is? Let’s take a step back, what is an ideal client? You probably heard this marketing term which really means who is your target audience. Who is the client you’re creating your services for and why? Knowing what types of problems they have helps you to understand and create services that solve their problems. Exploring topics like: Who they are Life stage Relationship status Age Gender Values lifestyle and hobbies Income level Religious or spirituality Where t...
Jan 24, 2022•22 min•Ep. 3
During our call with Cricket, we discussed our experiences of finding our paths and how we found our greater purpose”. Cricket offers her the wisdom of chasing her life's purpose and the obstacles she met along her way to get there. She shares the idea of having your purpose merge with the happiness of where you are at in life and the vision that inspires your future. Through shifts in your mindset, Cricket suggests that unintentional thoughts drive your emotions and behaviour which can influenc...
Jan 10, 2022•37 min•Season 1Ep. 2
In today's episode, Hannah and Nicole discuss the frustrations of learning how to navigate the online marketing world and how to set goals to support your business growth for 2022. An entrepreneur shouldn't feel insecure when creating a successful business. Hannah and Nicole emphasize the importance of believing in your skills and abilities. This episode supports listeners in establishing their business values and goals, providing clarity for business values in marketing rather than living under...
Dec 27, 2021•24 min•Season 1Ep. 1
Let’s face it, starting your own business is overwhelming! Then add in learning how to market your business online. We’ve been there, learning the ins and outs of online marketing. This is a series filled with everything we wish we knew when we started out as service providers. Subscribe to Showing Up Solo and we’ll help you navigate the world of online marketing. Come visit our website for more info: showingupsolo.com...
Dec 15, 2021•49 sec
