Hannah gets personal and opens up about life as a neurodivergent entrepreneur for this special 75th episode of Showing Up Solo. As a person with Dyslexia and ADHD, Hannah shares the challenges she had with work, how ignoring her neurodiversity impacted her life and how discovering her community helped her open up and feel validated. Key Takeaways for those of you who are fellow neurodivergent business owners: Focus on your strengths and the good things people are saying about you. Recognize your...
Oct 09, 2024•48 min•Season 1Ep. 75
B2B doesn’t have to be boring! Remember you're not talking to robots! Hannah welcomes back Victoria Taylor, a Digital Marketing Consultant and founder of Victoria Taylor Marketing. They share strategies for small businesses marketing to other businesses that are anything but dull. Victoria and Hannah emphasise that, even if your target audience is an organisation, your marketing is still part of a one-to-one, person-to-person conversation. They also encourage listeners to let their brand’s perso...
Sep 25, 2024•28 min•Season 1Ep. 74
Social proof is the number one way to show your capability as a service provider and build trust with your audience. This week Hannah chats with Victoria Taylor, a Digital Marketing Consultant and founder of Victoria Taylor Marketing. Hannah and Victoria discuss why it’s important to gather social proof, how to collect it and the benefits to your business of integrating social proof into your marketing strategy. Top Takeaways: Social proof builds trust. Don’t underestimate peer-to-peer recommend...
Sep 11, 2024•24 min•Season 1Ep. 73
Hannah guides you through email marketing and the 3 types of emails you need: Welcome Series - an automated sequence of emails often triggered by Lead Magnets. Regular Connection Building - Newsletter at a frequency suited to you. Sales Focused - Special launch or an offer. Email marketing is hands down the most effective marketing tools and strategies out there. Resources mentioned: Free Lead Magnet & Landing Page Template: https://www.showingupsolo.com/free-resources#lmtemplate Email Ease ...
Aug 28, 2024•16 min•Season 1Ep. 72
Hannah walks you through the top 3 things you need to include on your website: What you do Who you work with How to take the next step Hannah explains the jargon surrounding websites and the importance of keeping your website clear, simple and easy to navigate. Resources mentioned: Free Masterclass: Anatomy of a Homepage: https://www.showingupsolo.com/free-resources#anatomy Wonderful Websites Program: https://www.showingupsolo.com/wonderful-websites Wonderful Websites Playlist: https://youtube.c...
Aug 14, 2024•18 min•Season 1Ep. 71
Hannah walks you through creating a social media strategy that doesn’t consume your life. Focusing on how to set boundaries with social media, curate your followers and batching like a pro, Hannah shares easy-to-follow, easy-to-implement advice. Key Takeaways: Faces sell a brand. Create long-form content and chop up into little pieces (Batching & Repurposing) Make a bank of evergreen content to use. The function of social media is to get in front of new people. Resources mentioned: Free Guid...
Jul 31, 2024•29 min•Season 1Ep. 70
Hannah uses her famous Shoe Store analogy to break down how to build an effective online marketing strategy. Walking you through every step of your potential client’s journey, Hannah explains how each cog in your marketing plan fits together and leads to a sale. Window Display - your social media and online presence. The Store - your website. The Sales Associate & Shoe - your email sequence and lead magnet. Making the purchase - client buying your service or booking a sales call. Resources m...
Jul 17, 2024•21 min•Season 1Ep. 69
It’s easier than you think to start an online business! Hannah takes you through how she got started, mindset challenges to overcome and areas to consider. Key Takeaways: Mindset shift from corporate/employee to business owner. Optimize your LinkedIn profile - it’s like a mini website! Figure out your costs first, then your rate. Know who you are going to sell to. Know what you are going to sell. Resources mentioned: Free Guide: 3 Things You Can Do Today To Get Your First Clients: https://www.sh...
Jul 03, 2024•29 min•Season 1Ep. 68
Are you feeling resentful of your current clients? Are you giving out all your gold dust for free on hour-long discovery calls? Then it may be time to start charging for strategy. This week Hannah chats with Maggie Patterson, Editorial Director and Founder of Scoop Studios and host of The BS Free Service Business podcast. She has been self-employed for 18+ years and, as a former freelancer turned agency owner, she knows exactly what it takes to make it when building a business offering services....
Jun 19, 2024•42 min•Season 1Ep. 67
When it comes to content, quality over quantity is always the best strategy. This week, Hannah talks with Chelsea Evans-Flower, founder and CEO of Scott Social. Chelsea has always been entrepreneurial and, despite previous mentors recommending she “think smaller”, she worked hard to build a successful business of her own. Chelsea shares the lessons she learnt while building a successful social media marketing agency and the ways her agency now supports businesses in their content creation. For m...
Jun 05, 2024•32 min•Season 1Ep. 66
What is trauma-informed sales? What does it mean when we take this approach? On this week’s episode, Hannah and Lea Morrison, a trauma educator, coach & healer, discuss why it’s important to have a trauma-informed approach to sales and our business. There are 5 principles to this approach: Safety Choice Collaboration Empowerment Trustworthiness When we approach sales or any other parts of our business that impact our audience, we must ask ourselves the question, “Am I representing these prin...
May 22, 2024•36 min•Season 1Ep. 65
News flash, PR is NOT just for big brands, as a solopreneur you can take charge of your PR with 6 simple steps. This week, Hannah and Simone Sauter, PR Expert for Solopreneurs, demystify PR and give you a 6-step strategy to use to get more publicity for your business. Simone had a career in journalism and PR before turning to her own solopreneur journey. After trying the methods ‘marketing gurus’ suggested, she developed her Rockstar PR method that delivers results. Simone’s Rockstar PR Method: ...
May 08, 2024•28 min•Season 1Ep. 64
What does launching look like? And what does it involve? What is the difference between a Live and Evergreen launch? This week Hannah is joined by Fabiola Giordani, Marketing Consultant and Business Strategist. Fabiola works with female entrepreneurs who have poured their heart into creating a killer course or group program, but the sales just aren't rolling in. She teaches them the exact steps to get clients and get paid consistently. Fabiola explains what a launch is and the steps involved. Sh...
Apr 24, 2024•34 min•Season 1Ep. 64
Transitioning from corporate to solopreneur, overcoming mindset roadblocks, setting your own business terms and coming to terms with “You are Enough.” Hannah chats with Ally Stone, founder of The Inspired Leader. Ally has been a leader in the hospitality industry for over 15 years and has mastered a deep understanding of what it means to be truly connected as a leader and how that drives the success of any business. Ally shares some common challenges that come up when being a leader and strategi...
Apr 10, 2024•30 min•Season 1Ep. 62
In this week’s episode, Hannah is joined by Leanne Calderwood, LinkedIn and Personal Branding Trainer. Just before attending the Chic Summit 2024, Hannah and Leanne squeezed in some time to record this incredible episode for you! They dive into the role of live events and the benefits they offer to building your personal brand and engaging with your audience. Hannah and Leanne touch on what to include in your live event, common challenges and navigating it as an introvert. The episode is rounded...
Mar 27, 2024•24 min•Season 1Ep. 61
In this week’s episode, Hannah is joined by Denise Stancombe, Online Business Manager/Business Mentor. As a dedicated Online Business Manager/Business Mentor, Denise is on a mission to empower women in the entrepreneurial realm. Her membership, Girl Boss Clubhouse, is aimed at women who want to start their own business but don’t know where to start. Denise has created a place where they can go and get all the resources and advice from experts to be confident enough to get started. Denise shares ...
Mar 13, 2024•26 min•Season 1Ep. 60
Welcome to a special panel episode of Showing Up Solo where Hannah talks with Anthony Franzese, Verity Sangan and Lucy Howell about navigating parenthood and entrepreneurship. Here is our panel: Anthony Franzese: Strategic Partnership Executive at Stork Club Fertility and host of the Successful Working Parents Podcast, Link Tree: https://linktr.ee/successfulworkingparents LinkedIn: https://www.linkedin.com/in/anthony-franzese-38b11317/ Verity Sangan: Podcasting and course creation coach and host...
Feb 28, 2024•40 min•Season 1Ep. 59
In this episode, Hannah is joined by Mandy Brooks, Life Story Coach. Mandy Brooks is a Master Certified Professional, Creativity, and Life Story Coach, as well as an accomplished musician who has been honored with two Josie Music Awards. Mandy brings over three decades of combined experience in teaching, leadership, writing, speaking, performing, and coaching. Her mission is to support and guide fellow creatives in unlocking and harnessing their creative energies and visions as well as helping t...
Feb 14, 2024•25 min•Season 1Ep. 58
In this episode, Hannah chats with Sarah McDowell, SEO Manager from Captivate and host of the SEO Mindset podcast. Hannah and Sarah are talking podcast monetization today, and how you can turn your listeners into revenue. Sarah highlights some key areas that you can utilize, sponsorship, subscription models (like Patreon), Ads, Merch and Affiliate Marketing. Key Takeaways: It’s about the community you can create not just download numbers Create relationships with the right people Being a small p...
Jan 31, 2024•33 min•Season 1Ep. 57
In this week’s episode, Hannah welcomes back Chantelle Davison (a three-time guest expert) to talk about compelling brand stories for entrepreneurs. Chantelle helps businesses write copy and copywriters do business. Hannah and Chantelle chat about the importance of using storytelling to connect with your audience. They discuss the magical way, when a business or service provider shares a story you connect with emotionally, you feel seen. It’s not all about just showing the glossy side of your bu...
Jan 17, 2024•29 min•Season 1Ep. 56
In the first episode of 'Showing Up Solo' for 2024, guest Jane Carter (wonderfully her third appearance on the podcast!) offers insights on setting goals and creating traction for the year ahead, specifically catered to solopreneurs. Jane shares her method for setting business goals which focuses on reflection, self-compassion, and identifying patterns and behaviors needing adjustment. Key takeaways: The importance of recognizing personal growth alongside business growth. Enjoying the process an...
Jan 03, 2024•48 min•Season 1Ep. 55
Welcome to this special episode of Showing Up Solo! Hannah wants to share some behind the scenes clips, funny blooper moments and some of the key takeaways from her fantastic guests from 2023. We even have a special intro from the famous Rachael! 😂 We’ve featured clips from these episodes: Episode 28: Why It’s Important To Be Intentional When Creating A Marketing Strategy with Agatha Brewer: https://www.showingupsolo.com/episodes/episode-28-why-its-important-to-be-intentional-when-creating-a-ma...
Dec 20, 2023•19 min•Season 1Ep. 55
In this episode, host Hannah McCormick talks “money” with Hannah Duncan and Maxine Cunningham. Hannah Duncan, founder of Hannah Duncan Investment Content, started her own business writing blogs and articles mainly for FinTech companies. “Writing is my passion. It gives me my energy and happiness.” Maxine Cunningham is the CEO and founder of Pick My Brain, an online platform that helps people find new ways to buy, sell and gift their unique talent globally with the click of a button! “As the CEO ...
Dec 06, 2023•56 min•Season 1Ep. 53
In this episode, Hannah welcomes back Chantelle Davison, The Copywriting Business Coach. Chantelle helps businesses write copy and copywriters do business. Hannah and Chantelle are discussing sales funnels. What they are and how they can help your business. Chantelle’s top advice… Don’t let sales funnels scare you! The easiest funnel to start with is a Lead Magnet funnel. For this to work best you need to be specific about your target audience. Key takeaways are: Don’t over complicate it. Test a...
Nov 22, 2023•25 min•Season 1Ep. 52
In this episode, Hannah talks with Amanda Hutchinson from AKP Brand Stories. Amanda started out as a wedding photographer as a side hustle from her 9-5 job in Crisis Management. Over the years, Amanda moved from public to private sector supporting companies and brands with crisis management. She felt like she constantly lived in doom and gloom until she reached the weekend where it was all sunbeams and rainbows taking photos for her photography business. Amanda moved away from weddings as she fo...
Nov 08, 2023•36 min•Season 1Ep. 51
In this special 50th episode, Hannah answers your burning questions about online marketing! The question that Hannah answers are: How do you create consistency over time? How do I not bore people with repetition? How to prioritize strategies/steps when you have limited time and resources? Social media can be a bottomless hole, so what is realistically the minimum effort/engagement needed to see a meaningful return? How do you know what your audience wants from you? How to know the real needs of ...
Oct 25, 2023•47 min•Season 1Ep. 50
In this episode, Hannah is joined by Jaime Bell, a business lawyer, entrepreneur, and founder of the Contracts Market. Hannah and Jaime are talking about Affiliate Marketing, and how you can integrate it with your other marketing legally! The definition of Affiliate marketing is, “When you are promoting and selling someone else’s product in exchange for some kind of value.” The most important thing to remember when doing affiliate marketing is to be completely transparent, which means giving cle...
Oct 11, 2023•34 min•Season 1Ep. 49
In this episode, Hannah is joined by LaSean Smith from CAGR. Before he became a solopreneur, LaSean worked in the tech corporate environment, so he knows personally about the mindset shift between corporate and solo business. With CAGR, LaSean invests in other solopreneurs so that they can accelerate their journey of success. LaSean draws on his corporate experience to help navigate himself and others through the often tricky solo business experience. His experience is also useful to know what n...
Sep 27, 2023•30 min•Season 1Ep. 48
In this week’s episode, Hannah is joined by Amber Hart who shares her solopreneur marketing journey. Amber Hart, of Hey Amber is a copywriter, project manager and website designer who works with neuro-divergent and female coaches, therapists, storytellers and creatives. Like a lot of people at the time, Amber lost her job due to the pandemic. Not wanting to go back to being an employee, Amber decided it was time to strike out on her own. Amber initially started out as a Virtual Assistant (VA) bu...
Sep 13, 2023•43 min•Season 1Ep. 47
In this episode Hannah is joined by Kristy O’Leary from Decade Impact to talk about the importance of marketing for socially conscious businesses. Decade Impact works with small and medium enterprises to help them define, measure, manage and communicate their impact. All of this work goes towards helping businesses gain B Corp certification. A BCorp is three things: An assessment to help companies build better practices. A certification that proves they have better practices. A social Movement. ...
Aug 30, 2023•36 min•Season 1Ep. 46
