The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect
May 19, 2026•28 min•Ep. 795
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Episode description
Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself.
For more on Coop Sleep Goods and show notes click here
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