Leaders Founders behind Ouai, Good Girl Snacks, Heaven Mayhem, Hedley & Bennett, and more share the expensive, embarrassing, and clarifying mistakes that taught them how to build stronger businesses. For more from these leaders click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
Sara Sugarman turned her family’s rug business into Lulu and Georgia, a home brand that grows 20% to 30% a year, with no debt and a repeat-purchase rate double the industry average. She breaks down the inventory bets, infrastructure mistakes, and financial discipline behind building it all herself. For more on Lulu and Georgia and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
After tracing her own chronic skin and hair issues back to hard water, Karlee Zhang partnered with Omer Ozener to build Hello Klean on just £60,000 of personal savings. By educating consumers on an invisible problem and leveraging a “free trial” strategy, they created a new “shower care” category that now boasts more than 90,000 active subscribers. For more on Hello Klean, in show notes, click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
Dr. Jason Wersland turned a 3 a.m. garage experiment into the number one percussive therapy brand in the world, with more than 6.5 million Theragun massage devices sold. In this episode, he breaks down the unglamorous eight-year grind behind that overnight success: five prototypes, three bad partners, and a one-to-one credibility-building strategy that eventually landed him in Cristiano Ronaldo’'s training room. For more on Therabody and show notes click here Subscribe and watch Shopify Masters ...
Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek. For more on 437 and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
Sean Reyes noticed that every shock absorber looks identical from the outside—and none of the automotive brands detail what’s actually inside. So he built ShockSurplus, an education-first automotive parts company that turned that information gap into a bootstrapped, eight-figure business. For more on Shock Surplus and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
Former comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platform like an interactive group chat. This innovative founder breaks down how she embraced raw authenticity to collapse the traditional sales funnel, handle extreme burnout, and turn a grueling six-month streaming schedule into a $60,000 warehouse livestream. For more on Skimpies and...
When Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods that has inspired a generation of Asian food founders. For more on Fly By Jin and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
We brought together 14 founders across 13 businesses building on Shopify and asked every single one the same question: How do you know when it's time to pivot? We've put together the playbook for the hardest decisions to make in business—the leap, the kill, the walk-away, and the quiet voice you almost ignored. Featuring Catherine Goetze (Physical Phones), Melanie Bender (LORE), Jing Gao (Fly By Jing), AC Hampton (Supreme Ecom), Melissa Palmer (OSEA), Kevin and Jin Chon (Coop Sleep Goods), Aishw...
Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed, direct-to-consumer powerhouse. For more on Figs and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy. For more on Arey and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself. For more on Coop Sleep Goods and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event. For more on Candier and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical Phones—Bluetooth landlines designed to replace smartphone habits—generated $800K in its first year and turned a personal frustration into a full-blown cultural movement. For more on Physical Phones and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
She built Virtue Labs into a $50M+ hair care brand. Now Melisse Shaban is CEO of Aramore — a biotech skincare company backed by peer-reviewed NAD+ research — and she's throwing out the beauty playbook. No influencer deals. No aspirational campaigns. She's sending free product to Reddit strangers, asking for the honest truth, and betting that real science doesn't need hype to win. In this episode: Why she left a board seat to run one more brand How a 28-day Reddit trial beat any influencer campai...
The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating TikTok like a free testing lab before ever spending on paid ads. For more on Feel Goods and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
Twelve founders building on Shopify reveal exactly how they’re using AI right now—the tools, the tactics, and where to draw the line. Here’s the playbook being written in real time by the founders of Figs, Therabody, The Black Tux, Loftie, and more. For more details on this episode and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter’s top alarm clock pick six years in a row. For more on Loftie and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
She had 18 million followers, a product idea born from panic attacks, and zero paid ad spend on launch day. Within 24 hours, Hugz was sold out. Lexi Hensler built Give Hugz — a line of weighted stuffed animals designed to trigger deep pressure stimulation — by turning her own battle with anxiety into a brand now tripling sales year over year. But before Hugz existed, there was Lexi Llama: a merch line that launched a Christmas sweater one week before Christmas, promised worldwide delivery withou...
Lone Fox’s Drew Scott on the vintage pivot that doubled revenue, building two million subscribers without ads, and why his business model can’t be copied. For more on Lone Fox and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
What happens when the product that made you famous starts holding you back? Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, launching a magnetic eyelash brand that exploded from $1 million to $50 million in revenue in just one year — fueled by a great product, smart growth marketing, and the COVID-era boom in DIY beauty. But when the tailwinds reversed — iOS 14 updates sent acquisition costs soaring, the lash category contracted, and revenue dipped 25% — Kevin faced a make-or-break d...
Supreme Ecom’s AC Hampton breaks down how he turned a dropshipping business into $1.8 million in six months—and why it’s the smartest path to brand ownership. For more on Supreme E-com and show notes, click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
Two recent college grads turned a dorm room pistachio recipe into a fast-growing food brand—by letting their community call the shots. Nicola Buffo and Francine Voit, co-founders of Pistakio, share how they pivoted from pistachio mayo to a sweet pistachio spread one week before their first big grocery pitch, built a loyal following on social media because a college professor forced them to start posting, and turned customer DMs into their best-selling products—including their crunchy spread and ...
Flamingo Estate stayed true to its roots and built an eight-figure brand by saying no to almost every piece of outside advice. For more on Flamingo Estate and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
Premier League soccer player Thomas Robson-Kanu turned a career-threatening injury into a mission—building The Turmeric Co., a raw functional beverage brand now reaching customers across 15,000 UK retail locations. For more on The Turmeric Co and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
Kimberly Kreuzberger, founder of Pivot Projects, shares her framework for finding influencers who actually convert, briefing them, and scaling strategically. For more on Pivot Projects and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
Inder Bedi spent 18 years building Matt & Nat into a global fashion brand—then walked away. Burned out by offshore production and boardroom economics, he came back with a radical new vision: Bedi Studios, premium outerwear built from waste materials in Montreal and guaranteed for life. For more on Bedi Studios and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
Good Girl Snacks built a cult following and landed Whole Foods placement, with $0 spent on ads. Use its TikTok, community, and daily content strategy to scale as a scrappy startup. For more on Good Girl Snacks and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
Kōv Essentials hit $1 million in sales in its first year thanks to a viral TikTok—zero paid ads. Here’s what founder Chelsea Branch did after the algorithm stopped delivering. For more on Kōv Essentials or show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
A makeup artist started blending perfume at her kitchen table. Twenty years later, By Rosie Jane is set to hit $15 million in sales—bootstrapped, profitable, and still in control. For more on By Rosie Jane and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here....
