These predictions are not for the beginner business owner like most of my episodes… We’re going deep on strategies and trends that Instagram, Meta, ManyChat, AI and social media at large are moving toward this year. Special guest Marketing Strategist, Business Coach and Meta Ads Expert Caley Dimmock shares her Meta Ads predictions. Arshiya Fathima (Shiya) ManyChat expert tells us just how much deeper and more advanced business owners can go using ManyChat, bots and AI customer service agents. I’...
Jan 01, 2025•25 min•Season 1Ep. 82
It's time you had a follower growth spurt, and in this episode I'm gonna tell you how to do it. First, we talk one of the biggest mindset blocks that keeps business owners from posting content consistently and acting on their ideas... Then I give you the kick in the pants you need to get out there and speak to your audience. 💥 Enroll in Magic Marketing Machine : https://www.magicmarketingmachine.com ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting ho...
Dec 30, 2024•10 min•Season 1Ep. 81
Wanna get your small business featured in magazines, podcasts and mainstream media? This is how to do it... In this episode, Gloria Chou breaks down the myths around PR and shows how even new, unknown founders can secure top-tier media coverage in outlets like The New York Times and Wall Street Journal . After having journalists slam the phone on her dozens of times, Gloria started to uncover patterns in her pitches that made journalists actually hear her out. She took her experience and created...
Dec 23, 2024•19 min•Season 1Ep. 80
Feel like you’re on a constant quest to "prove your worth" as an entrepreneur? ...And sometimes all it takes is one negative comment or refund request to knock you off your game and feel like a failure? In today’s episode we’re joined by mindset coach (and super viral social media presence), Samantha Chung (aka @simplifying.sam), who is giving you accessible, and, quite frankly, life-changing mindset-shifts every successful entrepreneur needs. Ditch scarcity thinking, embrace abundance, and hand...
Dec 09, 2024•29 min•Season 1Ep. 79
Ever wondered how to pivot your service-based business into a thriving online empire? In this episode, we’re diving deep into the inspiring journey of Nikki Bergen, creator of The Belle Method and The Bump Method. From teaching 25 in-person classes a week to scaling her business online during the pandemic, Nikki shares how she turned her expertise in women's health into a powerful and values-driven online brand. What you’ll hear in this episode: The surprising ways the pandemic forced Nikki to p...
Dec 02, 2024•24 min•Season 1Ep. 78
We’re kicking off the "Convos with Course Creators" series with a powerful conversation featuring Dog Trainer Janna Markir, owner of Janna’s Pack K9 Training. Janna takes us behind the scenes of her journey from service provider to online business owner, sharing how she scaled, found her niche within the dog trainer world, and leveraged Instagram to drive growth. What you’ll hear in this episode: Why the online course industry is booming (expected to hit $60 billion by 2025!) The pivotal moments...
Nov 25, 2024•22 min•Season 1Ep. 77
If you wanna book more sales calls for your business and feel good and genuine while you close leads you NEED to hear this episode. I'll give you a powerful strategy that can completely transform how you approach sales calls, manage them, and how many you close. You'll hear a clip originally recorded during an exclusive Magic Marketing Machine group call with my private students, where I lay out 3 different approaches to this sales call strategy, so you can choose the one that fits your business...
Nov 18, 2024•15 min•Season 1Ep. 76
A possibly-made-up story my ex-boyfriend told me is gonna help you come up with transformative ideas for your business. Recently, a 15 minute brainstorm session doubled my business’s capacity. This is why I’m so passionate about brainstorming and doing it the “right” way. In this episode… How you can brainstorm like an Imagineer (“Plessing” and going BIG) The verbiage about brainstorming I added right into my company policy Why being practical is the enemy of good ideas My theory on why coming u...
Nov 11, 2024•9 min•Season 1Ep. 75
NEW! 👉🏼 T ake the Strategic Stories 5-Day Challenge! Wanna know the mindset shift that’ll make you more comfortable pitching yourself and selling to people, (and the reasons most business owners don’t sell to their audience enough)? What if people THANKED YOU for cold-calling them? (I’ll tell you a story where I was thrilled to get a cold call) You need to sell for your business to grow. Period. A huge hill I help the small business owners I work with climb is to get comfortable promoting them...
Nov 04, 2024•6 min•Season 1Ep. 73
In this episode, you’ll uncover the hidden power of your Instagram stories. They’re not just a space for polished graphics or quick updates; they’re a platform for nurturing the trust of your most loyal followers and converting them into clients. Whether it’s your best friend or your hottest leads, the viewers of your stories are those most engaged with you. Are you making the most of their attention? Take the Strategic Stories 5-Day Challenge! 👉🏼 https://magicmarketingmachine.com/strategic-st...
Oct 31, 2024•15 min•Season 1Ep. 72
Storytelling in Instagram Stories isn’t just content; it’s a way to connect authentically with your audience. A well-told story taps into emotions, builds trust, and keeps viewers engaged. When people feel understood, they’re more likely to interact with and share your content, helping you reach an even wider audience organically. Take the Strategic Stories 5-Day Challenge! 👉🏼 https://magicmarketingmachine.com/strategic-stories?utm_source=shiny-new-clients&utm_medium=podcast&utm_term=7...
Oct 28, 2024•12 min•Season 1Ep. 71
How often should you SELL on social media? How often should you post promotional content versus educational or engagement posts on Instagram? There a formula for how often you should be promoting offers and in this episode, I'll spill it. And a surefire sign your sales frequency isnt the problem-- your messaging is . How do you sell on Instagram Stories without being too pushy? How many times per week should I include a call-to-action (CTA) to buy? Is it okay to sell in every post if it’s done c...
Oct 21, 2024•13 min•Season 1Ep. 70
Wish you had a better "marketing brain"? It's marketing psychology tweaks like the one in this episode that'll improve every promotion, offer and endeavour you and your business take on. In this episode: - The copywriting "rule" all copy must follow - The mistake entrepreneurs make in their press releases - How to apply this marketing and sales psychology to your Instagram content/captions Follow Jenna Harding on Instagram here: www.instagram.com/JennasPaige ✨ Tap here to watch a FREE masterclas...
Oct 14, 2024•8 min•Season 1Ep. 69
Whether you're trying to make $50 or $50k, almost ALL promotions share this one marketing psychology strategy-- Including the promotion outlined in this episode that resulted in $80K CAD in sales. In this episode you'll hear: Marketing psychology to infuse into your business's next promotion A realistic approach to looking at your Instagram insights, and metrics that DO NOT matter when you're trying to grow your business and make sales A bit about the marketing strategy the service based busines...
Oct 07, 2024•12 min•Season 1Ep. 68
Did you know there are “laws” to vitality? If you wanna make your content go viral for your business… This episode is a must-listen. (Also buy Jonah Berger’s book called “Contagious: Why Things Catch On” because I’m gonna talk about it A LOT in this episode) You’ll also hear… Tips for Mastering Emotion-Driven Content How I Helped a Client Go Viral During the Pandemic The 6 Laws of Virality This is a 2023 episode we’re sending back out into the world again, so all our new listeners can catch up a...
Sep 30, 2024•12 min•Season 1Ep. 67
What if there was no such thing as a "slow season" in your business? What if anticipating low sales becomes a self fulfilling prophecy? This episode is inspired by a lesson I listened to in a program created by Mariah Coz - I felt so freaking validated by her words and ran right to you to tell you about some of my own experiences with helping businesses (and my own) create sales in a season of the year some would define as "slow". This episode is: A business mindset lesson, a friendly pep talk a...
Sep 23, 2024•9 min•Season 1Ep. 66
The FTC rolled out new rules for businesses on social media this August (2024) and... YIKES... You're gonna wanna know these rules so you can abide by them. Founder of The Boutique Lawyer, Amber Gilormo joins Jenna in this episode to chat about everything entrepreneurs need to know about the new FTC regulations around fake social indicators (like engagement, followers and testimonials). In this episode: Fake followers are essentially illegal; Should you panic? Here's what we think the FTC cares ...
Sep 16, 2024•18 min•Season 1Ep. 65
This messaging mistake might be sabotaging your sales... And this episode includes a FREE messaging formula to help you fix it! I've worked with 600+ business owners and *most* of them don't realize their messaging is off-- Why is that? ...Because marketing is a skill . So often entrepreneurs think that because we're on social media all day we magically know how to use it to market our businesses. But when you learn marketing and messaging skills, you can close leads without even breaking a swea...
Sep 09, 2024•9 min•Season 1Ep. 64
There are a lotta lies about online business especially when it comes to digital products. Are entrepreneurs are being sold a get-rich-quick pipe dream? Or can you actually retire off the sales of a low ticket digital product? In this episode you'll hear... - The transparent sales date around my recent digital product launch - Lies about online business and how to be realistic about your data - The behind the scenes of launching my first low ticket offer - Digital product examples and ideas - Ex...
Aug 26, 2024•19 min•Season 1Ep. 65
You've probably heard of the power of social proof... but do you know how to use social proof on Instagram? On your website? In email marketing? In this episode, you'll hear about the simplest and most powerful marketing psychology tactic you can add to your marketing - Social Proof. In this episode... What is marketing psychology and why it's simpler than it sounds What is social proof? (An easy to follow example) Examples of social proof in every day marketing Overcoming feeling like a narciss...
Aug 19, 2024•13 min•Season 1Ep. 64
After a traumatic tubing accident (yes, really) I haven't been able to work a normal workweek inside my business, and yet, it's running smoothly. Could you step away for a week or two with a broken arm and have your business run without you? I didn't get here overnight, there are roles within my business, SOPs and strategies that have been years in the making and in this episode I'll share some of the key action steps to take now , so you can step out of your business and have it continue to run...
Aug 12, 2024•17 min•Season 1Ep. 63
This concept transformed my life when I was first starting running my marketing business. It's an easy to remember productivity mantra (and strategy) made popular by Tim Ferriss in his book The 4-Hour Workweek. The mantra has 3 Simple steps: Automate, Eliminate, Delegate. And the habit is to make a point of looking for ways to take each step, every single day as an entrepreneur. In this episode, I'll share: What the process of automate, eliminate, delegate actually is How I sometimes do one of t...
Aug 05, 2024•11 min•Season 1Ep. 63
Wanna know EXACTLY how many times to post per week for your business on Instagram? After working with 500+ business owners, I'll tell ya. In this episode, I'll give you the simple answer to how many times you should post for your business, and the less -simple answer including a soap box rant about other social media strategies being spewed out there that do business owners a major disservice. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glu...
Jul 29, 2024•11 min•Season 1Ep. 62
I’m crossing my fingers that this absurd episode title piques your attention. If you want to grow your business with social media, and that means standing out in a sea of same-ness… Tap play to hear a story about some Toronto comedians winning an obscure softball-related social media contest and you’ll leave this episode inspired to be yourself and show up online open and authentically. Watch the Baby Zepps’ full submission video for the #BudHomeRunContest https://www.youtube.com/watch?v=gQddm0k...
Jul 22, 2024•17 min•Season 1Ep. 61
Find "selling" a bit spooky (or icky)? I don't blame ya. I bet you've been sold to in an unethical way before, witnessed predatory sales tactics, had buyer's remorse--- all experiences that can make a business owner resent the sales process. BUT if you've got a business, making money isn't negotiable. And if you wanna make money, sales is part of the process. So let's see if we can chat some non-scary stories to help undo the spookiness around selling, shall we? In this episode I'll share: 1) A ...
Jul 15, 2024•19 min•Season 1Ep. 60
Just because you're a business on social media doesn't mean you don't get to make money with affiliate marketing and influencer campaigns! In fact, you might say you're missing an opportunity to add a revenue stream to your business if you don't take advantage of affiliate collaborations with the right businesses, or influencer opportunities. In this episode you'll hear a high level explanation of the different kinds of influencer opportunities to be aware of (UGC content, Affiliate Marketing, a...
Jul 11, 2024•13 min•Season 1Ep. 59
If you've got a business with an email list you've GOTTA stream this episode if you wanna grow it. One of the most tried and true email list growth methods is to trade info for emails. EG. Promote a freebie, lead-magnet, opt-in, quiz - give some sort of free value-packed resource to your leads in exchange for their name and email. It's a win-win! They get valuable info - you nurture a lead for your business and grow your email list. BUT... There's a but. After working with hundreds of businesses...
Jul 08, 2024•14 min•Season 1Ep. 58
Viral comedic sensation Steph Tolev has had a tremendous year of accolades. From opening for superstar Bill Burr, to multiple viral videos and performances across North America. Steph is among the most authentic creators out there and in this episode she's spilling on mindset shifts she's made to keep going strong - even amid taking heat from some of the worst trolls on the internet. She is unabashedly authentic, and doesn't compromise who she is in content creation, even when the Instagram and ...
Jul 04, 2024•17 min•Season 1Ep. 57
This week CTV posted an article questioning whether corporate social media content was chasing edgy trends and getting a tadddd inappropriate. In this episode we talk about where the crude-content trend started, why it "works" so well, and why you, as a small business owner, have a major social media marketing advantage that corporations lack. We'll also share David Sommer's 3 rules for how towing the line when using comedy in your content (as quoted in CTV), and I'll share one of my own rules f...
Jul 02, 2024•9 min•Season 1Ep. 56
7 Habits of Highly Effective People by Stephen Covey is practically required reading for entrepreneurs and folks in business alike. In today's episode we highjack Covey's renowned book and present you with the spinoff... 7 Habits of Highly Effective "Marketers" Whether you're a business owner, an entrepreneur, or professional marketer this episode is for you, and its chock full of insights that'll help you get in front of more eyes and land more leads for your business. ✨ Tap here to watch a FRE...
Jun 24, 2024•16 min•Season 1Ep. 55
