In this episode, you'll hear about the 3 most impactful changes entrepreneurs should make your business before you hit $10k per month. I'll shares personal experiences and practical advice to streamline communication, standardize offerings, and optimize marketing visibility for your business (especially using social media)! ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webina...
Jun 17, 2024•18 min•Season 1Ep. 54
Did you know actors make fantastic business owners? Why? Because they have inherent traits that entrepreneurs need to succeed. In this episode I'll share what those traits are, so you can hone and harness them in your own business growth journey. I'll also share one of the WORST audition stories from my life as an actor, and a bit about why I now feel so much more empowered as a business owner, than I did in my past life as an actor. If you are on a journey of entrepreneurship, this episode is f...
Jun 13, 2024•14 min•Season 1Ep. 53
OOF the age old question: How do you raise your rates for a client-based business? It's stressful, it makes imposter syndrome come a' calling and sometimes it feels weirdly illegal? (...just me?) In this episode, I'll be playing the role of your business/marketing coach and self employment bestie helping you sort through the mental ish surrounding raising your rates. We'll also strategize around what your next steps will be to make sure your new rates still align with your ideal client so you ca...
Jun 10, 2024•13 min•Season 1Ep. 53
Don't make this hiring mistake when bringing people into your business... In this episode you'll hear simple stories that lead to big lessons in how to hire contractors and employees in your small business. If you don't wanna be a solopreneur forever, then you've gotta hire at some point. Whether that's months or years down the road from hiring your first employees, this episode will give you some anecdotes to help you find the right people sooner so you can scale your business faster and with m...
Jun 03, 2024•17 min•Season 1Ep. 52
This is the marketing mindset pep talk you probably didn't know you needed... But it can help you do everything from writing better social media posts, to having more confidence on sales calls, to landing more leads directly from your social media content. In this episode we talk about the big mistakes service based business owners are making in how they approach social media, and their marketing content, and how to immediately reverse it. You'll hear about mindset shifts that will improve your ...
May 31, 2024•8 min•Season 1Ep. 50
Pushy sales tactics are OUT and selling a way that feels GOOD is in. Believe it or not, you can actually sell in a way that makes your audience scream "Take my money!" and in this episode you'll hear exactly how to do it. Forceful/pushy/masculine sales tactics are not my style and if thats your jam this podcast probably isn't for you. If you wanna figure out how to market your service-based business in a way that feels aligned and in integrity with your values... and creates a feeling of empower...
May 27, 2024•16 min•Season 1Ep. 51
You started out as a business owner so you could do that thing you love to do... And ended up being a a marketer, salesperson, manager and... Mediator. Having difficult conversations with your team and with your clients is a necessary part of business growth. It takes skills, perspective and patience. In today's episode, Lawyer, Facilitator and Emotional Intelligence Educator Lana Saleh joins us to help you tackle these tricky chats head on . As Lana says, " Emotional Intelligence and relationsh...
May 20, 2024•21 min•Season 1Ep. 50
No more gatekeeping. In this episode you'll hear why email marketing has some of the highest conversion rates, the email software I use and some key terminology to know, how often to email your list when you're just starting out, plus 7+ tactics for how to grow your email list... Including.... The BEST way (imo) and how I've grow my email list by thousands without spending a dime. Email Marketing is one of those things no one goes into entrepreneurship to master... But it's a necessary skill the...
May 13, 2024•18 min•Season 1Ep. 49
It's so hard to look at your own business objectively... so let's look at someone else's instead. In this episode we talk about top of funnel marketing, scaling your business, playing off of the market to sell people what they want, and growing your big beautiful multiple six figure business. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get ...
Apr 30, 2024•12 min•Season 1Ep. 48
Build your business faster when you change how you think... I would be SHOCKED if this episode doesn't give you at least one lightbulb moment that helps you grow your business faster. With a special 90 second guest spot from Mindset Coach Alicia Wood this bite-sized episode about business mindset, marketing and growth might just transform the way you brainstorm. Follow Mindset Coach Alicia Wood HERE ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hou...
Apr 22, 2024•11 min•Season 1Ep. 47
This intro to Google Ads will clarify so much for the beginner, and the advanced business owner, alike! Whether you're testing the waters to see if Google Ads are your next advertising venture, or just getting a feel for all your digital marketing options.... This quick, informative episode is the perfect gateway. Jyll Sasken Gales is an ex-Google employee, holds a Harvard MBA and is exceptional at making the sometimes-scary world of advertising clear and easy to understand. Follow Jyll Sasken G...
Apr 15, 2024•16 min•Season 1Ep. 46
There are a lot of buzzwords involved in marketing your service-based business, and some of them are less than helpful . So in today's episode, we OVER-simplify everything you need to know to get clients with your marketing. Will having a "niche", perfecting your "messaging" and creating a "brand" help you sell more? Yes. BUT only if you're not absolutely overwhelmed by all that jargon, in the first place. Let's talk about how to truly market your business, by reverse-engineering what makes you ...
Apr 09, 2024•12 min•Season 1Ep. 45
This episode will make you a better copywriter. Full stop. And business owners who write good copy, get more clients. Laura Belgray (co-creator of the Copy Cure with Marie Forleo) guests on today's episode and not only is she the most fun to listen to, she's also super generous with the writing tips she shares here. I counted at least 11 super actionable copywriting tips in this episode, plus a lot of laughter and we even debunk some Instagram myths to top it all off. If you have a business, and...
Apr 01, 2024•21 min•Season 1Ep. 44
Even if you hate learning new tech, these 2 social media marketing automations are free, easy, and gonna transform your social media lead generation. Trust me! You can set both of these up in a couple hours, and soon you'll consider them must-haves in the organic social media marketing strategy for your business. Wondering what ManyChat.com is? In this episode I'll explain everything you need to know to use Later to schedule your marketing content, and manychat to automate your list growth using...
Mar 25, 2024•14 min•Season 1Ep. 43
From interviewing A List celebrities on the red carpet, to anchoring live news on a National Network, Gina Phillips has mustered up confidence in seriously high pressure environments. In this episode she’ll share how you can brave-up, hold your ground, and have the ✨literal audacity✨ to ask for what you want (even if it’s asking an actual pop star if he’ll give you his tambourine). If you've ever struggled with confidence when it comes to your content creation, social situations or owning a busi...
Mar 18, 2024•20 min•Season 1Ep. 42
You're about to become 100% resilient to social media unfollows . Seriously. You'll never fret about them again after you hear the REAL reason people unfollow your business on social media. Wanna know how many unfollows I got this week? I'll tell you... and it's probably hundreds more than you think. Yet to me, it's water off my back and your unfollows are gonna feel the same way after you stream this episode. I'll also talk about... Life as an actor and what it's like to hear NO like it's your ...
Mar 11, 2024•11 min•Season 1Ep. 41
Struggling with imposter syndrome? Oof the struggle is real, especially for women in business. In this episode, I'll share 3 unconventional affirmations that have helped me at various stages in my business. From the early days when I thought I had no business being there... To the starter years when I was finding my way... To my most recent affirmations and how I use them to keep my goals in sight. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hour...
Feb 27, 2024•8 min•Season 1Ep. 40
If you've heard the word "Mindset" tossed around in a business setting and wondered what the heck that means... This episode is for you. We talk about pricing your offers, embracing ‘seasons’ in your business and relieving the pressure to have to sell constantly, and how to map out your year and decide when to sell, and when to rest. Dive into the world of business mindset, and designing your ideal business, and future with special guest Samantha Garcia, Bestselling author of Regenerative Busine...
Feb 20, 2024•24 min•Season 1Ep. 39
Your attitude has a direct impact on your outcomes... But knowing that fact isn't always enough to shake off imposter syndrome, worry, or the terror of taking on a new endeavour... Until now. Muahaha. In this episode, you'll be a fly on the wall of a Magic Marketing Machine coaching call! Program member and Macro Nutrition Coach, Neha Nautiyal, has generously let us share this excerpt with you, and I know you'll enjoy learning from her journey. Meet Neha Nautiyal on Instagram HERE ✨ Tap here to ...
Feb 12, 2024•13 min•Season 1Ep. 38
Are you determined to make this year a year of GROWTH for your business? That takes strategy, action, and the right business mindset - and in this episode I'll share one of my first experiences in my business where my mindset and outlook directly impacted my revenue. Whether you're an entrepreneur striving to get your biz off the ground, or hit that million-in-a-year mark, this mindset shift still applies (fascinating, right?) I hope the tale I tell today helps you expand your empire! ✨ Tap here...
Feb 05, 2024•10 min•Season 1Ep. 37
Ready for a challenge that's run, realistic, and could help your business revenue totally take off in Q2, this year? In this episode, I'll tell you about how a slight adjustment to my social media strategy culminated in a viral video and a $10k day in my business. ...And I dare you to apply the same system! Harness the energy of going into GROWTH MODE so future-you can reap the rewards of high levels of visibility for your business. ✨ Tap here to watch a FREE masterclass on “How To Get Clients F...
Jan 18, 2024•9 min•Season 1Ep. 36
So you started a business to do the thing you love... and now you have to be an on-camera content creator all of a sudden? When did that happen? And hey, what if you don't want to? If you want to go on camera but can't figure out why you're holding back and avoiding it... this episode is for you. Today we go deep and ask the tough questions. What's keeping you from wanting to be seen? Was it something someone said that made you doubt yourself? Who are they... want me to fight 'em? 😂 ✨ Tap here ...
Jan 11, 2024•6 min•Season 1Ep. 36
If you've ever wished entrepreneurs were more forthcoming about their experience, this episode is for you. I get vulnerable and share some embarrassing mistakes I've made in my business. You'll hear about a $150 mistake, a $5k mistake and a whopping $13k mistake I made in my service-based business, and what I learned from each of them so (hopefully) you don't make them too. There's an important message to this week's episode: We all make mistakes on the entrepreneurial journey. If you're compari...
Jan 08, 2024•18 min•Season 1Ep. 35
When you stay on top of trends on social media, the algorithm rewards you. In this episode, I'll share my boldest 2024 predictions so when you spot these trends changing you can be among the first to jump on 'em! This episode starts by taking you way back to what it was like to use social media circa 2017. Remember when we couldn't auto publish and had to hire graphic designers for every single instagram graphic? Thank goodness those days are behind us... After that chat, we jump ahead to 2024 w...
Jan 01, 2024•14 min•Season 1Ep. 34
When you run a client-based biz, contracts are non-negotiable. But that doesn't mean they're not scary ! 😬 In this episode, Lawyer Darielle Teitelbaum walks us through what to include in your client contracts in a way that's as approachable as it gets. You'll leave this episode able to define some key contract language, and you might discover some contract terms that save your butt one day. But this isn't all about you, the service provider; We also break down why having a contract greatly bene...
Dec 18, 2023•23 min•Season 1Ep. 33
Wanna use a TikTok strategy to market your business? When I stumbled onto TikTok in 2020, I had no idea how powerful it would be as a marketing tool. What the press deemed as a platform just for Gen Z, who were dancing and doing lipsyncs was totally untrue... And I can prove it. I've been discovered by multiple, 7 figure business owners who hired my social media management agency. (Actually, I totally forgot to say that in this episode - look at you, with the inside scoop!) You can totally use T...
Dec 11, 2023•16 min•Season 1Ep. 32
Can you control how you're perceived? ...Do you try to? If you avoid posting on social media because you're worried you'll be misjudged, criticized or bullied - this episode is 110% for you. Suspend self-judgment for 15 minutes or so and stay with me here... In this episode we'll talk about the importance of being yourself in order to attract and retain clients. Jenna shares personal (embarrassing) stories from her past to explain how fear of perception can hinder business growth and how overcom...
Nov 30, 2023•14 min•Season 1Ep. 31
Your nervous system is trying to protect you... But in doing so it's making you fear content creation, avoid going viral, worry you can't handle massive business growth, misinterpret emails, think people are mad at you, and toss and turn thinking about that ONE negative comment you got on a video, amongst an OCEAN of positive ones. As Molly puts it, your brain is telling you a Tiger is chasing you when really all you're doing is trying to record a video for social media. That's your nervous syst...
Nov 27, 2023•22 min•Season 1Ep. 31
👀 Wondering what messaging is, and whether your business has nailed your key messaging? Once your marketing messaging is clear and on point, you'll be irresistible to your ideal client--- So it's integral to spend time crafting your deliberate messaging instead of marketing your business on default mode. In this episode, Marketing Coach and Social Media Agency Owner, Jenna Warriner, simplifies the meaning of what marketing messaging is (using a grocery store analogy) and gives you a list of que...
Nov 23, 2023•8 min•Season 1Ep. 30
How often should you post about your sale? Should you run a Black Friday sale? How to push a promotion without coming across as a slimy salesperson - We go there in this episode. If you're on the fence about running a Black Friday Sale for your small business this episode will also help you make a decision on whether to go for gold, or stay the course and play it slow and steady. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your pho...
Nov 15, 2023•10 min•Season 1Ep. 29
