Having a hard time getting leads to bite on your offers? This might be the problem. In today's episode you'll hear a story of a business owner who found themselves selling an offer no one wanted... And how to avoid that problem in your own business. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This cap...
Nov 09, 2023•10 min•Season 1Ep. 28
Do you feel anxiety when you tap "Publish" on your social media content? Today's guest, Alicia Wood did too. But now she creates daily content and has actually fallen in love with content creation. So what changed? How did she go from anxious, uncomfortable and experiencing stage fright... To excited to make content? She'll tell you. In this episode, Alicia Wood (Mindset Coach and Intuitive Healer) shares the 2 biggest shifts that took her from scared to show up on social media for her business,...
Nov 07, 2023•21 min•Season 1Ep. 28
Wondering who started girl math? Wondering why on earth I'm even talking about it? Friend, girl math is the PERFECT entryway into talking about marketing psychology and simple pricing strategies that make people buy. In this episode I'll tell answer: What is girl math? Explain the girl math meme... And then tell you how you can harness the power of this ridiculous trend when pricing your offers, as a service based business owner. TAP HERE for the original girl math video by @SamJamessssss on Tik...
Nov 02, 2023•8 min•Season 1Ep. 27
Are you ready to be seen by MILLIONS? Did that question just make you sweat? Then you need to listen to this episode with special guest Master Mindset Certified Coach, TaVona Denise. She breaks down WHY expanding your comfort zone is sooooo uncomfortable, and, as always, we'll give you practical action steps you can take right now to help eliminate the fear of showing up (or any next-level growth problems, for that matter). I get a LOT of comments on social media from folks who are afraid or unc...
Oct 30, 2023•16 min•Season 1Ep. 26
Buckle up, buds. In this episode, we talk to Lisa Kilgour about how she grew her TikTok to 288k+ followers. Spoiler: It's part strategy, part energy, part accident. Funny how these conversations about achieving massive social media growth for your business often come back to more woo topics, like trusting yourself, being ready to be seen, and doing inner work. Lisa went viral over and over and over again after YEARS of hearing crickets, and in this episode, she's spilling on what changed to make...
Oct 23, 2023•29 min•Season 1Ep. 25
After a fascinating encounter with a shop attendant (ok maybe I'm exaggerating) I reflect on money mindset, and the importance of not applying your OWN money hangups onto your clients. Chances are, we could all make more money if we had a greater understanding of our beliefs around money! In this episode I also mention one of my favourite money mindset/business books: Get Rich Lucky Bitch by Denise Duffield-Thomas. HERE is a link to it! ✨ Tap here to watch a FREE masterclass on “How To Get Clien...
Oct 12, 2023•8 min•Season 1Ep. 24
This episode outlines our Instagram Strategy and gives away the 3 types of posts you need to write for your business Instagram if you wanna grow your business with social media. We'll also talk about... How TikTok feeds can fuel your Instagram growth, 2 quick strategies to get more people from your network to follow you on Instagram How to run a sales blitz so your Instagram leads get off the fence and invest in your services! If you are a service provider and you wanna get clients from the cont...
Oct 09, 2023•15 min•Season 1Ep. 23
In this episode we talk core values, finding fun, and letting big stupid experiments lead the way to success. TAP HERE to register for Friday's free Social Media Makeover💄 Session! https://instagram-mastery-optin-form.ck.page/fd7cf8730b ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us ...
Oct 02, 2023•14 min•Season 1Ep. 21
This business owner increased her Instagram reach by 1000% and the simple change she made might surprise you. It wasn't a hack, it wasn't a trending audio or using Facebook ads - it was a mindset shift and a shift in how she approached her content. And I'll bet my bottom dollar when you make this change you're going to see follower growth and increased reach as well. Because, at the end of the day, this is the key to organic social media marketing. TAP HERE to Register for Social Media Makeover�...
Sep 29, 2023•8 min•Season 1Ep. 20
How many followers do you truly need (as a business/influencer) on social media? The history of micro-influence, the sought-after 10k followers , brand deals and how many followers you realistically need as a business, trying to get clients from your content - We're going there in this episode and I think you're gonna feel inspired when you hear this social media manager's take on it. Have you ever wondered how many followers do you need to make money on Instagram? Wait... You're not up late at ...
Sep 22, 2023•13 min•Season 1Ep. 19
Thinking of using Facebook ads? FIRST STREAM THIS EPISODE. Look, I'm never gonna tell you NOT to use Facebook ads... They work, when you use them the right way. *But*, dear business owner, the fact is - they are not the secret to success and there are a lot of moving parts you need to have set up inside your own funnel, and your own business in order for ads to bring you clients. Do Facebook ads work? Yes. Does that mean your business is ready to use them? No. In this episode I'll tell you how t...
Sep 14, 2023•14 min•Season 1Ep. 18
Let me tell you about the time I stood on a stage in a massive theatre and completely blanked on the lyrics I was singing... Because if I can survive that , you can show up on camera in a reel or a TikTok. And with the tips I give you in this episode to help you fake on-camera confidence, you're gonna look like a top notch content creator... Heck, let's make you an influencer ;) In this episode you'll hear: - A rly freaking embarrassing story - Tips for showing up on camera with the confidence o...
Sep 11, 2023•14 min•Season 1Ep. 17
It's all in your head, friend. (No, seriously - everything holding you back from what you what is happening in your head). I may not be a mindset expert but in this episode, I'll share my take on mindset, attitude, and how approaching your business with an awareness of how you're thinking about it can be a total superpower and drive you toward success. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republ...
Sep 08, 2023•10 min•Season 1Ep. 16
This unexpected trick to going viral is actually hilarious... And once you listen this episode you're gonna run to try it to see if it works for you too! This summer I committed to GROWTH - follower growth, network growth and getting my business out there. That commitment culminated in multiple viral videos and in this episode, I'm going to tell you the exact and unconventional reason my content went viral. Join me to uncover powerful lessons for growing your business through social media. I'll ...
Sep 05, 2023•17 min•Season 1Ep. 15
Please learn from my wins (and my embarrassing losses). In this episode, I'm getting super candid about money I've invested into my business in the "wrong" ways and the "right" ways. You can grow your business so much faster (while keeping your bank account intact) when folks who have been where you are get real with the best and worst investments they've made. So let's have a mildly uncomfortable talk about money, money mindset, and how to know where to invest as a small business owner. Of cour...
Aug 22, 2023•17 min•Season 1Ep. 14
What if 1 single post generated a tidal wave of business for you? In this episode, I'll tell you *exactly* how we made that happen for one of our social media management clients *and* when you click the link below you can download the same template we used to get our client 10 sales calls in 3 hours. If you're a service-based business owner, and you want more ideal clients flooding your business... This episode is for you and you're gonna wanna run to download this template (like over 1k busines...
Aug 17, 2023•17 min•Season 1Ep. 14
You're frustrated. You feel like posting is screaming into the void, and quite frankly you're feeling a bit embarrassed. I get it. But friend, even if your followers are friends and family you gotta keep posting about your business! And before you ask; starting a new account isn't the answer - you're just making more work for yourself. In this episode, I'll give you an actionable strategy to use on Instagram specifically for your position. You know those followers of yours? (That guy you met in ...
Aug 14, 2023•8 min•Ep. 13
Dreaming of the day your business makes $100k and you can proudly be a 6 figure business owner? I got you. In this episode I'll tell you about my bumpy road to running a multiple 6 figure service based business, and some of the *exact* steps I took to build it. Stay 'til the end, when I'll give you 4 highly actionable steps to take right now to grow your business, get more clients, and put yourself on the fast track to six figures. I also wanna give a special shout out to my long time business c...
Aug 10, 2023•17 min•Season 1Ep. 12
How do you post the "Right" thing on social media? How do you know if a post is successful or a flop? What matters most? Likes? Comments? Engagement? Clicks? In this episode, I'll explain how to decipher your social media analytics (aka insights) so you can figure out which posts you make for your business are "right"! ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-reg...
Aug 08, 2023•12 min•Season 1Ep. 11
In this episode we take you behind the scenes of a viral video. Rachel Lovitt guests on the show, sharing a story about how she set her mind to making a viral video - and nailed it on her first try. What makes a video go viral? How can you copy the ingredients Rachel used? Could part of the secret to going viral be in being energetically ready to have millions of eyes on you? In this episode we get WOO and talk energy and you're gonna LOVE IT. Rachel's IG Rachel's TikTok The viral video featured...
Aug 03, 2023•17 min•Season 1Ep. 10
What does niche mean? How do you know if your marketing is niche? Most importantly, how the heck do you PRONOUNCE niche? Is it Niche? Neesh? Nich? Niché? This episode will lay out everything small business owners need to know about niche, how to choose yours and why it's worth it to stop resisting the advice to find your niche, and choose a more specific target market for your business. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to y...
Jul 31, 2023•7 min•Season 1Ep. 9
Business owners regularly tell me they want to work with authentic people, and want to be authentic leaders on social media... But what does it mean to "be authentic"? Can you control it? In this episode, we look at what traits make your audience perceive you as a more genuine person, and business owner. I'll give you actionable strategies you can use right now to open up with your audience, while protecting your own personal boundaries. I'll challenge you to answer some tough questions about wh...
Jul 27, 2023•13 min•Season 1Ep. 8
2023 is the summer of Barbenheimer! The Barbie Movie Marketing gave us a masterclass in theatrical marketing, this summer! From Barbie memes to Barbie photo ops, to Barbie pride parade floats - you couldn't open your phone without seeing the quintessential Barbie Pink, these last few months. So why is the Barbie movie so popular? ...Because of the marketing! In this episode, we'll break down some of the strategies the Barbie movie marketing team used, particularly on social media... And how you ...
Jul 24, 2023•13 min•Season 1Ep. 7
Which social media insights matter? Which analytics should you track in your business, and which ones can you close your eyes and pretend you didn't see? In this episode we'll break down which instagram insights matter (I'll focus on Instagram but this really goes for all social media platforms) so you can stop getting totally overwhelmed when you open your analytics tab and proactively create better content, instead! By the way... Do you want me to audit your Instagram? I'll tell you my first i...
Jul 20, 2023•9 min•Season 1Ep. 6
It is totally freaking possible for your posts to pop off and reach the masses! In this episode we break down some of the marketing psychology behind what makes stuff go viral. We pull from Jonah Berger's book Contagious: How Things Catch On (which I highly recommend you add to your business books reading list!) If you're a small business owner or a personal brand and you create content for social media, for your business - this episode is a *must listen*. ✨ Tap here to watch a FREE masterclass ...
Jul 20, 2023•12 min•Season 1Ep. 5
You have hot leads right now! And as Head Marketer of your own business, today's challenge is to get your current leads off the fence and get them to BUY. Wondering how to sell more and get more clients with your *current offer*? In this episode you'll learn tactics and strategies to tip your leads over the edge so you can turn them into clients. Turn your leads into clients with this social media marketing episode: "How To Make People Get Off The Fence and BUY"! ✨ Tap here to watch a FREE maste...
Jul 20, 2023•7 min•Season 1Ep. 4
Are you a business on social media? Ever wonder which businesses are the best at it? In this episode, I'll tell you 3 of my favourite businesses on social media and we'll break down the strategies they're using to make their businesses go totally viral online. You're going to be *shocked* to see how the strategies these top businesses are using on Twitter, Instagram and TikTok are cheap, fast, and you can copy them with this phone your holding right here in your hand. Visit the National Park Ser...
Jul 20, 2023•12 min•Season 1Ep. 3
How does the Instagram Algorithm work? If you're using Instagram for business, should you have a "business" account type? I'll tell you! In this bite-sized episode you'll will... Hear how to unlock the Instagram algorithm in a way thats sustainable, and fact-based. Know what account-type to have on Instagram for your business or personal brand (Creator, Personal or Business). Discover the key mindset shift you need to get your business's content get seen by more people. Enjoying the show? Take a...
Jul 20, 2023•12 min•Season 1Ep. 2
Shiny New Clients is the world's newest marketing podcast! In these bite-sized episodes we’ll talk about social media, what makes people buy, how to go viral online and marketing psychology. We'll delve into what service based business owners need to do to attract their ideal clients with social media marketing, and what it means to be a personal brand, and a business owner. Whether you’re a creativepreneur, a dog walker or an English tutor - if you’ve got a service based business to sell, this ...
Jul 14, 2023•1 min
