🎙️ “Wait… I’m the product?” That’s what a new business owner recently said to me with a half-nervous, half-excited laugh. If you're looking in the mirror at the face of your business and wondering how on earth you're supposed to keep your content professional AND be authentic online, this episode has the answer. Dig into one of the weirdest realizations you’ll ever face as a service provider: discovering that people aren’t just buying your service… they’re buying you . If you’ve ever felt awkwa...
Jun 30, 2025•17 min•Season 1Ep. 111
If you dream of getting up on a stage, presenting a rivotting presentation and having your Stripe notifications LIGHT UP immediately after... You need this episode. Expert Storyteller Marsha Shandur talks audience psychology, ethical persuasion and what's happening neurologically when you say the right things to an eager audience. ➡️ FIND MARSHA HERE: https://www.yesyesmarsha.com/shinynewclients/ Mentioned: Becky (the parent coach) and her viral video: https://www.instagram.com/reel/DK-cZhOTq-B/...
Jun 23, 2025•20 min•Season 1Ep. 110
She's made a career of teaching people how to create captivating presentations, and has influenced the stories being delivered into microphones by business people, illustrious corporate clients and dusty basement bars, to boot. In this episode, Storytelling Teacher Marsha Shandur will tell you how she avoided social media at all costs until she accidentally blew up on TikTok telling stories. She shares some of the best kept secrets about crafting a story that compels your audience (even if you t...
Jun 23, 2025•21 min•Season 1Ep. 110
This episode is about personal accountability in entrepreneurship, There’s no boss. No manager. No one watching your screen. So why are you still waiting for someone to make you do stuff? This week’s episode is part personal story, part loving kick in the butt. I'll regale you with some stories about being accountable to myself to a FAULT in hopes that we can all find a happy medium and show up for ourselves (without burning out over it). Inside, I’m sharing: The wild lesson I learned performing...
Jun 16, 2025•12 min•Season 1Ep. 109
As a business owner, it's totally normal to feel frustrated with client interactions... Next time you get a negative comment, refund request or unpleasant sales call, try this powerful technique for reframing negative thoughts and stories we tell ourselves. By shifting your mindset, you can lower stress, feel more fulfillment by your business and client relationships... and ideally have a laugh instead of an existential spiral. Get Strategic Stories: The 5 Day Instagram Challenge! ➡️ https://mag...
Jun 09, 2025•11 min•Season 1Ep. 108
This episode tells you what to post when you have no idea what to post... I'll share 3 tactical strategies for bringing your business to life on social media... Along with the necessary shift you need to make when approaching your content in order for this to work to drive sales. You’ll hear: A hilarious client story involving vaginal rejuvenation (yes, really) Why redefining “entertaining” content is the key to standing out How B-roll can make even your most “boring” tips look scroll-stopping W...
Jun 02, 2025•13 min•Season 1Ep. 107
File this episode under: Things you'll wish you knew sooner about. This episode is all about generating revenue from a freebie/lead magnet. I didn't know about tripwires until YEARS into my online business and here I am to save you from being as unaware as I was. While we're at it, I'll share a bunch of other things I wish I knew sooner. ☀️ TAP HERE TO GET YOUR TICKET TO FREEBIE IN A WEEKEND: https://parkdale-republic.thrivecart.com/freebie-in-a-weekend-eb/ 💥 TAP HERE TO GET "HOW TO MAKE $500 W...
May 26, 2025•13 min•Season 1Ep. 106
Wanna grow your email list? Turn up the volume because I'm sharing the secrets behind how I became the queen of email list growth—and how Instagram played a huge role in it. We’re digging into what actually grows your list (hint: it’s not fancy graphic design), why most people overcomplicate their lead magnets, and major mistakes to avoid when you're creating the next freebie to grow your business. Prepare to attract more leads with way less effort. Plus… I spill the details on Freebie in a Week...
May 19, 2025•14 min•Season 1Ep. 105
Bye-bye busy-work! This episode is calling you out, and swapping you for revenue generating activities. ➡️ Get your Early Bird Ticket to FREEBIE IN A WEEKEND https://parkdale-republic.thrivecart.com/freebie-in-a-weekend-eb/ Today we chat about: 5 Revenue-Generating activities for your business How different you'd act if a drone was chasing you (that'll make sense later) A challenge for self-employed people to try this week to get more clients flowing into your business And don't forget! After th...
May 12, 2025•17 min•Season 1Ep. 104
You’re not getting engagement on Instagram… and it’s not because of the algorithm. In this episode, you'll figure out exactly why your content isn’t landing and what’s actually going on when your posts don’t get the traction they deserve. (Spoiler: it’s not your camera, your charisma, or your hashtags.) Here’s what we’ll cover: The real reason your business's instagram posts aren't getting likes, comments, or reach Why blaming the algorithm is the WORST road to take The sneaky way expertise make...
May 05, 2025•11 min•Season 1Ep. 103
Ever Googled “what does it mean to scale a service-based business?” and walked away more confused than before? Same. 😵💫 Today we break down what “scaling” actually means, why it felt impossible when I first started, and how we eventually grew a tiny, scrappy business into a program that serves thousands of clients across the world. We’re covering: What “scaling your business” ACTUALLY means (and what Google totally failed to explain) Why service-based businesses always hit a ceiling 3 differe...
Apr 28, 2025•15 min•Season 1Ep. 102
We’re nerding out on marketing psychology (specifically, social proof) and how one small tweak to your Instagram bio could lead to big money (like, double your sales overnight big 👀). Jenna shares why this tactic works, how to craft your own “clout line,” in your business's Instagram bio, and why even if you’re newer in business, you still have social proof you can lean on. We’ll also talk about: Your marketing needs to make your social media audience feel safe before they’ll buy from you What ...
Apr 21, 2025•12 min•Season 1Ep. 101
HAPPY HUNDREDTH EPISODE! 🎉 In this landmark episode I'm sharing the business books that changed my brain. You're getting Storytelling, Celebration, Business-Savvy... I hope you laugh, learn and feel inspired to pick up a business book (or stream one, as it were) How Audible turned this distractible non-reader into a business-book devourer The wilderness story that made me fall in love with books… and then question everything 😬 My top picks for business, marketing, manifestation, and mindset th...
Apr 14, 2025•16 min•Season 1Ep. 100
Wanna know the best iPhone Camera Settings to make your Instagram Reels crisp and pretty? This tutorial-esque episode will regale you with tales of times my camera quality stunk and the interesting discoveries as to why. After this you'll be running to your iPhone settings to make some serious upgrades to your future social media content camera quality. Tap the link for a free resource that goes along with this episode. https://parkdale-republic.lpages.co/confidence/ IN THIS FREE GUIDE: ✔️ Find ...
Apr 11, 2025•12 min•Season 1Ep. 99
I'm doling out physiology-based tips that’ll make you immediately feel more grounded, confident, and magnetic on camera! Social Media all but "requires" business owners to show up on camera, these days. If you wanna grow your brand, you gotta muster up some courage (and deal with the judgement-avoidant mindset that's keeping you scared). TAP THE LINK to grab a FREE PDF download that goes along with this episode (including diagrams of setups I'm describing AND a camera quality settings checklist)...
Apr 07, 2025•16 min•Season 1Ep. 98
There’s not just one way to sell. There’s not just one way to market. But if you’ve ever felt turned off by pushy tactics or if traditional marketing strategies make you want to crawl under your desk, this episode is a breath of fresh air. We're talking Feminine Messaging, Client Attraction & Selling Without the Ick. Today I’m joined by messaging expert and all-around brilliant woman, Joanna Ingram , for a real chat about what it means to market your business with integrity and attract clien...
Mar 31, 2025•21 min•Season 1Ep. 97
The fascinating psychology of Social Proof; Let’s nerd out about marketing (and make more sales while you’re at it). In this solo episode, Jenna breaks down one of the most powerful (and often misused ) psychological tools in marketing: social proof . Find out how social proof actually works in your brain, why some testimonials convert and others flop, and how to position real client results in a way that builds trust fast . This one’s for the entrepreneurs who know they’re great at what they do...
Mar 24, 2025•10 min•Season 1Ep. 96
Ever secretly worry you're a total fraud? Like you're not really qualified to charge for what you do, or that everyone else in your industry is somehow lightyears ahead of you? That’s imposter syndrome, my friend. And here’s the wildest part: you probably think career milestones will cure it-- they won't. In this episode, I’m walking you through: ✔️ A behind-the-scenes story from my time at Sundance Film Festival—how a VIP guest ended up in the same cold, wet shoes situation as me (literally) ak...
Mar 10, 2025•9 min•Season 1Ep. 95
There are 3 questions that you need to ask yourself about your signature offer... and the answers will help you sell the heck outta it. If you're a service provider or coach who is just starting out, this episode will help you hash out a high-ticket signature offer. If you already have an offer but sales have slowed... keep listening, because answering these 3 questions might help you uncover the root cause of your slow season. What You’ll Learn in This Episode: The three essential parts of ever...
Mar 03, 2025•20 min•Season 1Ep. 94
How do you use trial reels? What is this new Instagram feature all about? In this episode you'll find out not only what trial reels are all about... But how the savviest creators on the internet are actually using them to get more reach and followers. FREE STUFF ⬇️ Get the 6 B-Roll Reel Formulas every reel follows: https://parkdale-republic.lpages.co/opt-in-b-roll-freebie/ A Guide to setting up your first ManyChat automation: https://parkdale-republic.lpages.co/manychat-freebie/ ✨ Tap here to wa...
Mar 03, 2025•9 min•Season 1Ep. 93
Today's story comes from inside a PR campaign where we used tactics you'll wish you didn't know about. EEK. In a internet dominated by misinformation, it's so important we have social media literacy and get savvy to the tactics being used to persuade us. This episode will help. Your feed is designed to keep you engaged—and sometimes angry—by feeding you divisive content. Bots and PR companies are paid to hype up narratives that suit their employers. In this episode we'll look at evidence of this...
Feb 24, 2025•11 min•Season 1Ep. 92
Have you thought about starting an affiliate program to scale your business? Do not sleep on this episode! Affiliate program expert, Laura Sprinkle, just stopped by to share a goldmine of info like... How some of the biggest names in online business are using collabs to massively increase revenue How to know you're ready to launch an affiliate program The best materials and assets to provide your affiliates Back end data that will help your affiliates follow up with leads, and how to find it Min...
Feb 17, 2025•22 min•Season 1Ep. 91
In this super quick episode, Jenna shares a powerful lesson she learned from an unexpected source—a flourishing orange tree. When I first entered the business world, I was unfamiliar with the concept of "mindset" and how the thoughts in your head affect your decisions (and business growth). During a standing weekly chat with my friend Alicia Wood, I was struck by the abundance of an orange tree in my yard. This tree, overflowing with fruit, became a vivid analogy for abundance: even when it seem...
Feb 17, 2025•6 min•Season 1Ep. 90
In this episode, Jenna dives into what Super Bowl commercials can teach you about content marketing. As a self-proclaimed marketing nerd, she breaks down the key lessons behind those high-budget, storytelling-driven ads and shows how they translate to creating effective content on social media. Jenna explains that many business owners mistakenly turn their content into ads by overloading posts with sales pitches instead of telling engaging stories. Instead, think of your account as a magazine fi...
Feb 10, 2025•9 min•Season 1Ep. 89
Want to make social media content faster? *Step into my office*. In this episode, I shares my hard-earned strategies for streamlining content creation. Drawing from my early days juggling multiple accounts and last-minute deadlines, I reveal how I created time-saving processes by batching steps rather than individual posts. Learn how to generate dozens (even hundreds) of content ideas in one session, eliminate task switching, and leverage proven tools—like Canva templates, hashtag automation, an...
Feb 10, 2025•11 min•Season 1Ep. 88
Ok sure, maybe we can't "eliminate" it... But we sure can minimize it, by making some practical changes to your new business. In this episode, I share how to chip away at the stress of running a business—bit by bit, like melting a big block of ice. I'll opens up about her early experiences in her 20s, juggling multiple jobs to fund a California adventure, and realizing that the relentless grind left me accustomed to high stress. You'll walk away from this episode with practical tips to reclaim y...
Feb 03, 2025•12 min•Season 1Ep. 87
Let's dig into the long-standing marketing debate over "how-to" content—why some experts say it “doesn’t sell” and others swear by giving away as much as possible. The truth lies somewhere in the middle. I'll share a “hot dog stand” analogy, that'll forever help. you remember how to choose how much value to give away for free online, while reserving your premium material for paying clients. If you’re a service-based entrepreneur struggling to strike this balance on social media, this episode has...
Jan 27, 2025•10 min•Season 1Ep. 86
Meet Monique Helstrom , former Chief of Simon Sinek’s team, who's now made a career of helping Executives and Assistant's create symbiotic, profit-generating relationships. In this episode, hear how the right support person can boost productivity in your business by up to 50%, and how to navigate those first (often messy) steps of sharing passwords, delegating tasks, and trusting someone else with the innermost details of your business . Monique also shares three unconventional ways to get more ...
Jan 20, 2025•20 min•Season 1Ep. 85
Here are 3 hacks business owners are using to create more content, way faster. Ever feel like you’re juggling a million things—client work, receipts, endless to-dos—yet you still need to show up on social media to grow your business ? In this episode, Jenna shares realistic, no-fluff tips to streamline your social media marketing so you spend fewer hours scrolling and more time on the activities that matter. 💥 FREE INSTAGRAM STRATEGY TRAINING: https://magicmarketingmachine.com/mmm?utm_source=sh...
Jan 13, 2025•15 min•Season 1Ep. 84
The easiest way to get views on Instagram in 2025? The B-Roll Reel. You can film 'em in under a minute, and with these 6 Text Formulas, you can start growing ASAP. In this episode, Jenna reveals why B-roll Reels have become one of the most consistent and effortless ways to create engaging Instagram content. Think of it as the 2025 update to the old “text graphic” trend—only with a simple background video (you sipping coffee, walking down the street, or even just steam rising from a mug). You don...
Jan 06, 2025•13 min•Season 1Ep. 83
