Shelf-Made Podcast

This podcast is for emerging brands in the food and beverage space looking for a snack-sized podcast that goes deep into one problem and gives founders actionable steps to better their business.

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Episodes

We Moved! Check Out Our New Podcast.

Thank you so much for listening and supporting this podcast, but we have moved and launched a new podcast called Honest Retail. Check it out here: https://anchor.fm/honestretail

Dec 01, 2021•2 min

Managing Your Inventory Operations

We chat with Ken Ojuka from Fiddle. Fiddle easily manages orders, inventory, and sourcing while integrating with the best-in-class apps. We go over the value of Fiddle to brands and also how the current state of the market is affecting brands with their operations. https://fiddle.io/

Oct 06, 2021•18 min

Mixing It Up With Craftmix

We chat with Craftmix founder Jake Tannenbaum about how he is approaching retail growth after a strong debut online and how he is differentiating himself from the competition. https://www.craftmix.com/

Sep 17, 2021•15 min

Reimagining Craft Coffee

We are joined by Or Reznichky from Dripdash to talk about how they are changing craft coffee forever and how they are growing Dripdash in an already competitive category. https://dripdash.com/ https://www.westock.io/

Sep 07, 2021•17 min

How to Use Data to Sell Your Product

I got to sit down with the team at Rodeo CPG and Indie CPG for their new series Nearby to National to talk about how you need to be using data to sell more and what metrics are the most important for CPG brands. https://www.youtube.com/channel/UCyfWHjKndtIDvoUTMANKaUg

Aug 24, 2021•12 min

Standing Out in the Beverage Space

We chat with Jennifer Ross from Swoon about how her brand came to be, what makes her product different, and how she stands out in the competitive RTD category. https://www.tasteswoon.com/

Aug 12, 2021•12 min

How To Bring an Alcoholic Beverage to Market

We chat with Taylor Foxman from the Industry Collective about her background in the alcoholic beverage industry and the best way to approach bringing a new brand to market in the space. https://www.linkedin.com/company/the-industry-collective-llc/

Aug 03, 2021•23 min

How to Get Your Brand on QVC

We sit down with Drew Hoffman and Jessica Hart from On Air Sales & Marketing and chat about all things QVC. We go over the importance of the host, the details of QVC pricing, and just how big of a vertical QVC can be for your business. https://www.onairsales.com/

Jun 29, 2021•42 min

How To Make Your Brand Humanbranded w/ Eric Kiker

This is a recording of our May Webinar with Eric Kiker. He reviews how your brand can best position itself to truly resonate with the consumer on a human level. Eric provides actionable steps that you can apply to your own brand and answers questions from a few of our guests as well. https://www.linkedin.com/in/erickiker/

Jun 09, 2021•57 min

Launching a Brand During the Pandemic

We chat with Erin PonTell and Kayla Castañeda from Agua Bonita about how they launched their brand during covid, the pivots they had to make, and how they have positioned themselves as the drink of Summer 2021. https://www.drinkaguabonita.com/ https://www.instagram.com/drinkaguabonita/ https://www.westock.io/

Jun 03, 2021•18 min

Going All-in on Women Owned Brands

We chat with Mia Medina from Gather Brands and with chat her about her background in CPG and distribution, how she launched her own brand, and how she is going all-in on women-owned brands with Gather Brands. https://gatherbrands.com/

May 25, 2021•17 min

Pivoting Your Brand's Sales Strategy

We chat with Erica Liu Williams from Gr8nola about how she pivoted from food service to DTC and retail once office buildings shut down due to covid. She goes over how they approached the pivot and how the strategy has paid off for their brand in the long run. https://www.gr8nola.com/

May 12, 2021•20 min

The Power of Sampling

We chat with Christina Appleton from Appleton Consulting about sampling and how to effectively use sampling to grow your brand. We also talk about measuring ROI from sampling, pitfalls to look out for, and best practices when picking a sampling program. https://www.linkedin.com/in/christinaappleton/ https://christinaappleton.wixsite.com/website https://www.westock.io/

May 04, 2021•16 min

Unlocking Ecommerce Success Through Meal Planning

We chat with Katie Hotze from Shopii on the importance of prioritizing the first mile and how they streamline the meal-planning and grocery shopping process so shoppers can plan and purchase a week of home-cooked meals in just 5 minutes. https://www.groceryshopii.com/ https://www.westock.io/

Apr 26, 2021•17 min

The Secrets Behind a FAST Start

This week we chat with Amin Anjedani and Kai Drewry from BOMANI Cold Buzz. This brand has opened over 1000 doors in a year and positioned itself to succeed even during the pandemic. We ask them what the secret to their fast start, how they planned their initial launch success, and how timing has them set up for a strong 2021. https://drinkbomani.com/ https://www.westock.io/...

Apr 21, 2021•19 min

Differentiating Your Brand Early

We chat with Matt Bennett from Dreams Aren't This Good about how he has built his brand up to over 400 stores in two years. He also tells us how he has made his brand stand out in the crowded salsa space while trusting that customers are looking for more than just mild, medium, and hot when it comes to their salsa options. Lastly, we dive into the key elements of building a brand and how salsa can be so much more than the product itself, but also a lifestyle brand. https://dreamsarentthisgood.co...

Apr 12, 2021•20 min

Interview With Nick Auzenne From INFRA

We got the chance to speak with Nick Auzenne from INFRA. He talked to us about what makes INFRA special and how to approach pitching them. He also dives into what he wants to hear in a buyer presentation and how brands that come equipped with data are poised to win. Finally, we cover promotions and how to approach trade spend post-pandemic. https://www.naturalfoodretailers.net/ https://www.westock.io/

Apr 06, 2021•21 min

The Right Time For A Food Scientist

We sit down with Dan Levison from Vibal Energy Tea and Apple and Orchard Labs to talk about the right time to find a food scientist for your brand. https://drinkvibal.com/ https://www.westock.io/ https://appleandorchard.com/

Mar 31, 2021•16 min

Defining Your Customer

This week we chat with Adam Pollack from Rodeo CPG on the importance of defining your customer early and how it can help you make better decisions for your brand in the future. Show Notes: My email: adam@rodeocpg.com | our handle on IG: @rodeocpg Newsletter: https://rodeocpg.ck.page/subscribe Customer Persona Worksheet: https://www.rodeocpg.com/knowledge-share/customer-persona-outline Superhuman Video: https://www.youtube.com/watch?v=19WpIbBhxJU Product Market Fit Calculator: https://foodbevy.co...

Mar 23, 2021•23 min

Getting Your Product Into Short-Term Rentals

This week we sit down with Justin Miller of Showplace to see how brands are driving product trial through short-term rentals and how this channel has grown during covid. Showplace gives brands a unique opportunity to expose their brands to new potential customers and driving sales results. https://www.westock.io/ https://showplacehq.com/

Mar 09, 2021•13 min

Understanding The Canadian Grocery Landscape

Today we chat with Dana McCauley from Blue Unicorn Innovation about her experiences in the Canadian market and how CPG brands looking to grow outside of the U.S can do so in a successful way. https://blueunicorninnovation.com/ https://www.westock.io/

Mar 02, 2021•16 min

Interview With Sarah Nathan From NCG

We sit down with Sarah Nathan and chat with her about what she looks for from new brands and the best way to approach pitching your product to National Co+Op Grocers.

Feb 24, 2021•27 min

Episode 17: Do I Have Product-Market Fit?

This week we chat with Jordan Buckner of FoodBevy to talk about product-market fit and how to tell if your brand has achieved it. https://foodbevy.com/ https://www.westock.io/ https://foodbevy.com/product-market-fit-calculator/

Feb 16, 2021•13 min

Episode 16: Building Your Brand the Right Way

Today we sit down with Maggie Bortner of Miami Beach Bum to hear about how they are building their brand audience and setting themselves up for success through owned content while creating meaningful relationships with their customers. https://miamibeachbum.com/ https://www.westock.io/

Feb 10, 2021•19 min

Bonus Episode! Interview With James Ren From Thrive Market

We sit down with James Ren from Thrive Market and chat with him about what he looks for from new brands and the best way to approach pitching your product to Thrive Market. https://www.westock.io/

Feb 04, 2021•22 min

Episode 15: The Truth About Brokers

We tackle a huge issue in the CPG industry this week with Zak Romanoff from Omni Food Sales. He breaks down what makes a good broker and what you should be looking for when finding a broker for your brand. https://www.westock.io/ https://omnifs.com/

Feb 02, 2021•21 min

Episode 14: The Importance of Merchandising and Taking a Stand!

This week we dive into the topic of merchandising with Mark Feinberg from OTHRSource. He also talks to us about the importance of taking a stand as an entrepreneur. https://www.linkedin.com/in/marklfeinberg/ https://www.othrsource.com/ https://www.westock.io/

Jan 26, 2021•23 min

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