Shelf-Made Podcast

This podcast is for emerging brands in the food and beverage space looking for a snack-sized podcast that goes deep into one problem and gives founders actionable steps to better their business.

Last refreshed: July 7th, 2025 at 8:56 AM ⓘ

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Episodes

Episode 10: Do Your Financial Reports Need a Revamp?

We sit down with Sarah Delevan to talk about the top three signs for CPG brands that your financial reports need to be updated.

Nov 02, 2020•23 min

Episode 9: The Importance of Store Locators

We sit down with Brian Hack from Where To Buy to dive deep into the importance of store locators and how they are disrupting the space. https://www.westock.io/

Sep 25, 2020•18 min

Episode 8: Building Your Brand Message

We sit down with Eric Kiker from The Digestible Brand to dive deep into building your brands messaging. https://www.westock.io/

Sep 04, 2020•20 min

Episode 7: How to Thoughtfully Approach Growth

We sit down with Dave Hirschkop from Dave's Gourmet to discuss how to grow your business in a smart way that prioritizes velocity. I also touch on the rise of legacy brands and the our new onboarding process. https://www.davesgourmet.com/ https://www.westock.io/

Aug 04, 2020•21 min

Episode 6: The Ins and Outs of CBD

We sit down with Alex Corren from Uncanny Wellness to discuss everything CBD. I touch on online buyer pitches and staying focused on the big picture. https://uncannywellness.com/ https://www.westock.io/ https://www.youtube.com/watch?v=EtRbCYzTe50

Jul 26, 2020•17 min

Episode 5: Maintaining Quality as You Scale

We sit down with Nathan Gordon from Sans Meal Bar to discuss how they maintained the quality of their product as they scaled. I also rant about a poor product experience and touch on the topic of churn. https://sansmealbar.com/ https://www.westock.io/

Jul 26, 2020•19 min

Episode 4: The Logistics of an Online Pivot

We sit down with Paul Majcherczyk from Fabalish to discuss how to they had to pivot their focus to online and the logistics of shipping a refrigerated and frozen product. We also touch on the $200M round from Oatly and the current investment landscape for founders. https://www.fabalish.com/ https://www.westock.io/

Jul 16, 2020•21 min

Episode 3: Executing a Rebrand

We sit down with Amy Driscoll from Bear's Frui t to discuss how to execute a rebrand. I also touch briefly on team building and figuring out how to lead during covid, while touching on the recent canceling of Expo East. https://www.westock.io/ https://www.bearsfruit.com/

Jul 02, 2020•19 min

Episode 2: Prioritizing Upcycling

We sit down with Mike Oraschewsky from TBJ Gourmet to discuss the importance of upcycling. I also dive into the current state of the meat market. We then wrap things up with a short audio diary that we will be doing at the end of each show to peel back the curtain of what is going on as we continue to grow WeStock.

Jun 18, 2020•20 min

Episode 1: Building Your Supply Chain Outside The U.S

We sit down with Renee Dunn from Amazi Foods to discuss how to build your supply chain outside the U.S. We also talk about our fears with Covid-19 and the effects it could have on a brands supply chain. We then wrap things up with a short audio diary that we will be doing at the end of each show to peel back the curtain of what is going on as we continue to grow WeStock.

Jun 16, 2020•22 min

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