(Preview) The NBA Creates a Rights Bidding War, The Optimal NBA Schedule, RSNs and the Future of Customer Acquisition

Sharp Tech with Ben Thompson

May 02, 2024•15 min

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Episode description

Parsing the latest reports on the battle for the NBA's next round of broadcast rights, a question about the NBA schedule and how the league should think about competing with the NFL, and the implications of an increasingly bleak outlook for regional sports networks.

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The NBA and Warner Bros. Discovery, Amazon and Microsoft Earnings — Stratechery Update

NBC Prepares $2.5-Billion-a-Year Bid to Pluck NBA Rights From TNT — Wall Street Journal

NBC Sports could buy back rights to iconic theme song ‘Roundball Rock’ if it airs NBA games again, composer John Tesh says — CNBC

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