Apple History and Apple Psychology, How Apple Should Capitalize On Its AI Potential, Why It Probably Won't - podcast episode cover

Apple History and Apple Psychology, How Apple Should Capitalize On Its AI Potential, Why It Probably Won't

Sharp Tech with Ben Thompson
Mar 13, 2025•1 hr 9 min
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Episode description

Revisiting Apple's nadir in the 1990s, along with internal friction that boiled over after Steve Jobs' passing, and explaining why Apple execs should—but probably won't—respond to the Apple Intelligence embarrassment by empowering third-party developers to build great AI products that run locally on the iPhone.
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Apple History and Apple Psychology, How Apple Should Capitalize On Its AI Potential, Why It Probably Won't | Sharp Tech with Ben Thompson podcast - Listen or read transcript on Metacast