Where does brand authority play into search visibility? How do you measure brand on the SERP? Wix’s Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think. SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he’s seen most commonly overlooked in his 15+ years of experience. Learn how to articulate your brand in a concise manner on your website as we discover the power of as...
Jun 12, 2024•59 min•Season 1Ep. 91
Can publishers thrive on the web? How can publishers optimize their content for SEO? Wix’s Mordy Oberstein and Crystal Carter are back to discuss digital strategies media publishers use to grow organic traffic across the web. Learn ‘rigging’ tactics publishers should avoid and why they will only hurt your brand. Giselle Navarro of HouseFresh joins to weigh in on the SERP landscape for small to mid-sized publishers. Content marketing consultant, Alli Berry, also stops by to give further insight i...
Jun 05, 2024•56 min•Season 1Ep. 90
In what ways does systematic team collaboration drive success in SEO? Wix’s Head of SEO Communications, Crystal Carter, travels to Brighton SEO to lead a deep discussion into ‘SEO as a team’ with esteemed panelists. What does task delegation mean to overall team evolution? Learn the processes industry leaders use to move their team along collectively and progress as a whole. In addition, understand how team collaboration has changed over time with the evolution of Google, and how you can adapt a...
May 29, 2024•1 hr 4 min•Season 1Ep. 89
Is it time to expand your SEO outlook? See why taking a holistic approach to SEO works. Wix’s Mordy Oberstein and Crystal Carter bake some high-quality holistic SEO goodies made from SEO approaches, not just from a tactical standpoint but from a comprehensive perspective. Manick Bhan joins to cover the four main holistic SEO pillars: authority, content, technicals, and UX. We explore how SEO involves not only on-page elements and technical aspects but also how these factors integrate into the ov...
May 22, 2024•46 min•Season 1Ep. 88
Optimizing for accessibility and SEO? Yes. Wix’s Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for marketing and beyond and how they overlap with doing good SEO. Katherine Watier Ong, owner of WO Strategies, stops by to walk you through the integration process of proper accessibility in technical SEO. Plus, Wix’s own Neil Osman joins to discuss the future of accessibility technology and shares plenty of strategies along the way...
May 16, 2024•1 hr•Season 1Ep. 87
Will AI overtake the SERP? Find out as we explore the SEO fallout from Google I/O 2024. Google announced the official launch of SGE at its I/O 2024 event. What does this and the other Search-related announcements mean for SEO and the SERP overall? Tune in as Wix's Crystal Carter and Mordy Oberstein share their insights on what Google I/O 2024 means for search marketers. It's a bonus episode of the SERP's Up SEO Podcast covering all the SEO implications from Google I/O 2024! Key Segments [00:00:5...
May 15, 2024•28 min•Ep. 5
How can you bring your SEO performance back to life? Wix’s Mordy Oberstein and Crystal Carter discuss ways you can reestablish your content cadence to get SEO production back on track, demonstrating why continually updating your brand with fresh content is so valuable. Sterling Sky’s Carrie Hill joins as she dives into the intricacies behind helping clients who desperately need an SEO resurgence. Plus, this content marketing tool will make competing against your competitors a walk in the park. G...
May 08, 2024•45 min•Season 1Ep. 86
How should Google address the growing presence of Reddit on the SERP? Google is taking a needle-in-the-haystack approach by ranking individual passages rather than overall pages, leading to a ranking surge for forums across the web. Wix’s Mordy Oberstein and Crystal Carter are back to discuss why in the world Reddit is ranking at the top of almost every SERP, and how you should be digesting this as an SEO. Take a look through Crystal’s Ball is the Founder of Foundation Marketing, Ross Simmonds, ...
May 01, 2024•53 min•Season 1Ep. 85
How has the affiliate marketing space shifted from an SEO point of view? Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the new Google UX and content quality standards. Plus, Crystal and Mordy investigate the viability of affiliate marketing as a whole as they take a trip to...
Apr 24, 2024•46 min•Season 1Ep. 84
When are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO. Find out when to and when not to adhere to best SEO practices as the duo explores real cases when following best SEO practices may not be ideal! SEO Consultant, Jono Alderson, shares scenarios where you should take off your SEO hat and alter certain best p...
Apr 17, 2024•47 min•Season 1Ep. 83
How does the maturity of your site factor into SEO? Ultimately, an SEO strategy without phases of site development is no SEO strategy at all. Wix’s Mordy Oberstein and Crystal Carter take a look at site maturity and how it factors into SEO, as they help you understand why identifying stages of maturity is so crucial. Grace Frohlich of Brain Labs stops by to discuss a framework that you can use to determine the maturity of your site and how to build your SEO strategy around it. Plus, take a trip ...
Apr 10, 2024•48 min•Season 1Ep. 82
What operational processes should you follow as a marketing agency? Wix’s Mordy Oberstein and Crystal Carter discuss how processes are the backbone of a good digital marketing agency. Hosts of The Long Game Podcast and owners of Omniscient Digital, David Khim, Allie Decker, and Alex Birkett join the show to share their own operation tactics. Perfecting an operational structure is one of the biggest challenges for any digital marketing agency. Tune in as we share the fundamental processes needed ...
Apr 03, 2024•53 min•Season 1Ep. 81
Does AI content rank on the SERP? Can you count on AI content to rank in the future? Wix’s Mordy Oberstein and Crystal Carter investigate the place of AI content in Google’s ranking algorithm. Join them as they take a deep dive into how successful websites are delivering their content and what others in the SEO community think about AI-generated content. Listen as special guest John Wall, host of the Marketing Over Coffee podcast, guides you through creating AI content that DOES rank with his ge...
Mar 27, 2024•53 min•Season 1Ep. 80
What is “entity SEO” and how can entities play a practical role when doing SEO? Wix’s Mordy Oberstein and Crystal Carter break down the role that entities have in foundational SEO. The duo shares actual cases where understanding how Google deals with entities plays a major role in doing good SEO. Indeed’s SEO Product Manager, Gus Pelogia, joins the conversation to show you how to create targeted entity associations on your website. Plus, we explore YouTube’s contextual approach to entities. Don’...
Mar 20, 2024•46 min•Season 1Ep. 79
Google’s Local Pack is filled with secrets… Wix’s Mordy Oberstein and Crystal Carter are back in action to identify the hidden gems of Google's Local Pack. In this episode, our hosts are joined by the VP of Solutions at Uberall, Krystal Taing. Together the crew helps you uncover the range of possibilities offered within the Local Pack. Prepare to pack your brain full of knowledge, as this week; you’ll learn the ins, outs, and in-betweens of the Local Pack on the SERP’s Up SEO Podcast! Key Segmen...
Mar 13, 2024•51 min•Season 1Ep. 78
How do you build an SEO strategy from scratch? How should SEO differ for specific business models? Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an SEO strategy from scratch. Also stopping by is messaging strategist Diane Wiredu to discuss ways to articulate brand messaging that actually resonates...
Mar 06, 2024•53 min•Season 1Ep. 77
How do you simultaneously incorporate evergreen & trending content into your SEO lineup? Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically. Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen content for SEO. Plus, take a trip over to the top of the SERP to investigate the latest emerging feature. Take your training wheels off becaus...
Feb 28, 2024•50 min•Season 1Ep. 76
Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization's brand. Plus, Mordy and Crystal investigate how different e...
Feb 21, 2024•52 min•Season 1Ep. 75
The race is on! The AI Generative competition has been well underway and Google has leaned into a major update. Google Gemini has now been introduced. What is Google Gemini? How will it impact SEO? How will it impact search in general? Google is in a transition period of search. Does Gemini have what it takes to propel Google forward in the future? This week, Wix’s Mordy Oberstein and Crystal Carter are joined by the great Danny Goodwin to evaluate this so-called ‘ultra’ powered version of Bard ...
Feb 14, 2024•48 min•Season 1Ep. 74
When does it and does it not make sense to take on an SEO client? How do you determine if a client is the right fit for your services? Wix’s Mordy Oberstein and Crystal Carter take a look into SEO clients this week as they discuss who you should and shouldn’t be taking on as an SEO. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to larger and smaller clients. Plus, Foxwell Digital founder Andrew Foxwell discusses how qualifying leads will change...
Feb 07, 2024•37 min•Season 1Ep. 73
What is structured data markup? What should and shouldn’t you do when adding schema markup to your site? Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don'ts about implementing structured data markup and how it might impact your site’s performance. Plus, take a look into Crystal’s Ball to see the future of rich results! This week we’re teaching you how to translate your content to a search engine for optimi...
Jan 31, 2024•49 min•Season 1Ep. 72
What has Google said about the impact user behavior has on rankings? How should you look at user behavior and rankings? What does the Department of Justice’s antitrust trial involving Google uncover about user behavior and rankings? Google has always used behavior metrics, but to what degree? This week, Wix’s Mordy Oberstein and Crystal Carter investigate how much Google directly utilizes user behavior to impact rankings and what that should tell us as SEO’s. SEO Content Strategist at Search Eng...
Jan 24, 2024•49 min•Season 1Ep. 71
Why do SEOs need to understand the history of the industry's reputation? Does SEO still get a bad rap? How can you help grow the SEO reputation? Wix’s Mordy Obertein and Crystal Carter are back to discuss how the SEO community can overcome the sometimes shady reputation associated with the SEO industry. Founder of Zyppy SEO, Cyrus Shepard, joins to answer the question, is SEO’s bad reputation legitimate or maybe not so much? Michael Lewittes, founder of Ranktify, chimes in to elaborate on how pa...
Jan 17, 2024•58 min•Season 1Ep. 70
Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO. Joining the show is the founder of Black Truck Media, Jason Dodge, and the founder of Organic Growth Marketing, Nigel Stevens to share their thoughts on the evolving content landscape and what it means for ranking on the SE...
Jan 10, 2024•49 min•Season 1Ep. 69
Where is the SEO industry headed in 2024? What advancements should we expect in AI this year? How will SGE impact search traffic moving forward? Wix’s Mordy Oberstien and Crystal Carter kick off the year by forecasting trends and developments for SEO in 2024. Get a head start on the year by listening to Parth Suba, Rohan Ayyar, Kenichi Suzuki, Chima Mmeje, and Celeste Gonzalez, all share their SEO predictions for 2024. You’ve popped the champagne, now it’s time for your website to pop up on the ...
Jan 03, 2024•52 min•Season 1Ep. 68
You’ve done all the hard SEO work on a project and now you need to hand it off to the client - what should you consider when you do? Don’t fumble the handoff and let all that great SEO work you did hit the ground. What are effective strategies for transferring SEO work to clients? What should you consider when handing back an SEO project? How might client handoffs vary from one situation to the next? In this episode, Wix’s Mordy Oberstein and Crystal Carter guide you through the most effective w...
Dec 20, 2023•38 min•Season 1Ep. 67
What is seasonality, and how does it affect SEO? In what ways does the holiday season shape the user mindset? What impact do the holidays have on shaping brand positioning? The holidays are upon us, so it’s time for you to start thinking about the nuances associated with seasonal shifts in SEO. Joining Wix’s Mordy Oberstein and Crystal Carter is the Chief Growth Officer of Sharma Brands, Ari Murray, to weigh in on how you can get creative with holiday season campaigns. Familiarize yourself with ...
Dec 13, 2023•39 min•Season 1Ep. 66
Who is SEO testing for? When is it worthwhile to run an SEO test? What if you don’t have a huge amount of data, is SEO testing still a viable option? Subjecting your website's SEO to testing can be extremely insightful. It can also be extremely complex. Will Critchlow, CEO and founder of SearchPilot joins Wix’s own Mordy Oberstein, and Crystal Carter to evaluate how you should conduct SEO tests on your website. Get insights into the guidelines for when it’s appropriate to run an SEO test and whe...
Dec 06, 2023•48 min•Season 1Ep. 65
Where is the line between good and bad link-building practices? In what scenarios can links make the difference in a site’s rankings? Understand the pivotal role that links have in your overall SEO scheme this week, as we uncover what links look like in the eyes of Google and how you should be incorporating them into your website. Ashwin Balakrishnan joins hosts Crystal Carter and Mordy Oberstein the show to share his experience in curating and managing links. Plus, Alexandra Tachalova joins to ...
Nov 29, 2023•39 min•Season 1Ep. 64
What is good content and how quickly does its definition change? Why is rank more volatile than it was before? How will SGE ultimately play itself out on the SERP? Get ready to experience the SERP’s Up SEO Podcast live from BrightonSEO in San Diego, as we uncover the most critical unsolved SEO mysteries. We evaluate the role of content trends in SEO with George Nguyen, the state of rank volatility with Cindy Krum, how to communicate with clients in a more complex environment with Greg Gifford, a...
Nov 22, 2023•1 hr 18 min•Season 1Ep. 63
