Matt Bertram offers updates on the latest developments in the Podcast and SEO industry this summer. He guides listeners on how to maintain their rankings amidst the current industry noise, while also delving into the potential impact of AI on the future. Exciting news! Matt is now holding office hours, providing you with a fantastic opportunity to engage directly with him. Share your ideas and suggestions for podcast topics you'd like to see covered, and don't miss the chance to have a...
Aug 01, 2023•6 min•Ep. 577
This is an old interview with Google Webmaster Trends Analyst Gary Illyes. Understanding Algorithmic Preferences: Incorporating Branding, E-A-T Concepts, and Optimization for Search Engines and Social Media Platforms. We deemed it immensely valuable to revisit this information from the archives, particularly in light of all the algorithmic changes that have been happening in the SEO industry over the last 36 months. Additionally, we wish to inform everyone of our intention to pivot the direction...
Jul 18, 2023•1 hr 16 min•Ep. 576
In this engaging episode of "Digital Insights," join us as we delve into the fascinating world of digital marketing and search engine optimization (SEO) with the brilliant mind of Matt Bertram. As a renowned SEO expert and digital marketing consultant, Matt Bertram brings a wealth of knowledge and experience to the table. Co-hosted by Matt himself, this interview offers a captivating and in-depth exploration of his personal journey that led him to become a leading authority in the indu...
Jun 28, 2023•41 min•Ep. 575
PageRank is a Google algorithm for ranking pages based on the flow of authority via links, created by Larry Page and Sergey Brin. Every SEO pro should have a good grasp of what PageRank was – and what it still is today. Author: Dixon Jones Source: https://www.searchenginejournal.com/google-pagerank/483521/ __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ The Unknown Secrets of Inter...
May 30, 2023•35 min•Ep. 574
Have you ever wondered how Google decides whether or not they should, or even where to show images in web search results and where Google plans to take images in the future? Author: JC Chouinard Source: https://www.jcchouinard.com/google-image-display-within-web-results/ __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ The Unknown Secrets of Internet Marketing podcast is a weekly po...
May 19, 2023•26 min•Ep. 573
Learn why you should use amazing images, videos, and visuals to help convey ideas and captivate audiences with high-quality online content. Author: Sam Hollingsworth Source: https://www.searchenginejournal.com/why-content-needs-amazing-images-videos-visuals/268911/ __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ The Unknown Secrets of Internet Marketing podcast is a weekly podcast ...
May 08, 2023•30 min•Ep. 572
Learn how to effectively maximize the ROI of your SEO Strategy through focus and prioritization of opportunities. Author: Heather Campbell Source: https://www.searchenginejournal.com/improve-seo-strategy-roi-pidatametrics/484561/ Sponsored by: BrightLocal.com Offer: brightlocal.com/bestseopodcast $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/Subscription. Mention “Best SEO Podcast” __ Please leave us a review if you enjoyed this podcast: http...
May 01, 2023•23 min•Ep. 571
SEO is changing. From search updates and algorithm changes to advancements in AI and conversational search, check out these trends to stay ahead. Author: Lemuel Park Source: https://www.searchenginejournal.com/enterprise-seo-trends/480463/ Sponsored by: BrightLocal.com Offer: brightlocal.com/bestseopodcast $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/Subscription. Mention “Best SEO Podcast” __ Please leave us a review if you enjoyed this pod...
Apr 27, 2023•40 min•Ep. 570
Do you want to increase search visibility for your practice? Here are 10 essential local SEO strategies for doctors and dentists. Author: Atul Jindal Source: https://www.searchenginejournal.com/local-seo-doctors-dentists/453799/ Sponsored by: BrightLocal.com Offer: brightlocal.com/bestseopodcast $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/Subscription. Mention “Best SEO Podcast” __ Please leave us a review if you enjoyed this podcast: https...
Apr 03, 2023•44 min•Season 1Ep. 569
Businesses with multiple locations in different cities can still reap the benefits of local search. Here's how. Author: Loren Baker Source: https://www.searchenginejournal.com/seo-target-multiple-cities/383000/ Sponsored by: BrightLocal.com Offer: brightlocal.com/bestseopodcast $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/Subscription. Mention “Best SEO Podcast” __ Please leave us a review if you enjoyed this podcast: https://g.page/r/C...
Apr 03, 2023•24 min•Season 1Ep. 568
Being visible in today's ever-competitive SERPs is more important than ever. Improve your local search visibility with these 12 tactics. Author: Winston Burton Source: https://www.searchenginejournal.com/local-seo-tips-serps-map-pack/397587/ Sponsored by: BrightLocal.com Offer: brightlocal.com/bestseopodcast $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/Subscription. Mention “Best SEO Podcast” __ Please leave us a review if you enjoyed t...
Mar 13, 2023•36 min•Season 1Ep. 567
Your content is what draws visitors to your website. Is yours pulling its weight? Perform a content audit to get the most from yours. Author: Ashley Segura (Ward) Source: https://www.searchenginejournal.com/on-page-seo/content-audit-step-by-step/ __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet ...
Mar 13, 2023•37 min•Season 1Ep. 566
Your content is what draws visitors to your website. Is yours pulling its weight? Perform a content audit to get the most from yours. Author: Ashley Segura (Ward) Source: https://www.searchenginejournal.com/on-page-seo/content-audit-step-by-step/ __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet ...
Mar 06, 2023•29 min•Ep. 565
Prove how your SEO efforts impact bottom-line metrics for clients with this step-by-step guide. Author: Aaron Beashel Source: https://www.searchenginejournal.com __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advic...
Feb 20, 2023•32 min•Season 1Ep. 563
Yandex Data Leak: The Ranking Factors & The Myths We Found. An in-depth look at the Yandex ranking factors leak, algorithm updates, and related announcements from Dan Taylor, our Russian SEO expert. Author: Dan Taylor Source: https://www.searchenginejournal.com __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ The Unknown Secrets of Internet Marketing podcast is a weekly podcast ...
Feb 13, 2023•31 min•Season 1Ep. 563
Prove how your SEO efforts impact bottom-line metrics for clients with this step-by-step guide. Author: Aaron Beashel Source: https://www.searchenginejournal.com __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advic...
Feb 06, 2023•34 min•Season 1Ep. 562
Discover 10 ways to go beyond the old 10 blue links and get more traffic from Google's enhanced organic search results. Author: Miranda Miller Source: https://www.searchenginejournal.com Sponsored by: https://seranking.com/ Offer: bestseopodcast.com/seranking (30 days free trial) __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ The Unknown Secrets of Internet Marketing podcast ...
Jan 09, 2023•26 min•Season 1Ep. 561
Discover 10 ways to go beyond the old 10 blue links and get more traffic from Google's enhanced organic search results. Author: Miranda Miller Source: https://www.searchenginejournal.com Sponsored by: https://seranking.com Offer: bestseopodcast.com/seranking (30 days free trial) __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review __ Support the podcast: https://www.buzzsprout.com/2019013/support __ The Unknown Secrets of Internet Marketing podcas...
Dec 26, 2022•29 min•Season 1Ep. 559
Author: Matt G. Southern Source: https://www.searchenginejournal.com Sponsored by: https://seranking.com Offer: bestseopodcast.com/seranking (30 days free trial) __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advic...
Dec 19, 2022•29 min•Season 1Ep. 559
Discover the reasons for disconnects between SEO metrics and goals, why SEO professionals struggle with ROI, and potential solutions. Author: Roger Montti Source: https://www.searchenginejournal.com Sponsored by: https://seranking.com Offer: bestseopodcast.com/seranking (30 days free trial) __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ The Unknown Secrets of Internet Marketing po...
Dec 09, 2022•35 min•Season 1Ep. 558
If search engines can’t find your web pages, all the optimization in the world will do no good. Boost your site’s crawl ability and indexability to get found by search spiders. Author: Brian Frederick Source: https://www.searchenginejournal.com/ Sponsored by: https://seranking.com/ Offer: bestseopodcast.com/seranking (30 days free trial) __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support...
Nov 26, 2022•43 min•Season 1Ep. 557
Company strategy and SEO ranking don’t always work harmoniously. Discover how to rank for keywords and advance brand awareness with your content effectively. Author: Alexander Kesler Source: https://www.searchenginejournal.com Sponsored by: https://seranking.com Offer: bestseopodcast.com/seranking __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ The Unknown Secrets of Internet Marke...
Nov 16, 2022•33 min0
When it comes to local SEO for Enterprise companies, there are unique challenges to tackle. Here are the top five challenges and how to solve them in 2023. Author: Andrew Shotland Source: https://www.searchenginejournal.com Sponsored by: https://magicmind.co (This Episode) Sponsored by: https://seranking.com (Flagship Sponsor) Offer: magicmind.co (Use Code "SEO" for 40% off) Offer: bestseopodcast.com/seranking (30 days free trial) __ Please leave us a review if you enjoyed this podcast...
Nov 09, 2022•41 min•Ep. 555
Make your report comprehensive for local business clients. Here's how to set up your SEO reports to help local clients. Author: Matt Bertram Source: https://www.searchenginejournal.com/local-seo-reporting/465222/ Sponsored by: https://seranking.com/ Offer: bestseopodcast.com/seranking __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ The Unknown Secrets of Internet Marketing pod...
Oct 29, 2022•34 min•Ep. 554
PPC and SEO can be seen as SERP competitors. However, by combining paid search and organic marketing, companies can obtain better performance. Author: Benjamin Johnson Source: https://aspencore.com Sponsored by: https://seranking.com Offer: bestseopodcast.com/seranking or: seranking.com/best-seo-podcast.html __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ The Unknown Secrets of Int...
Oct 29, 2022•24 min•Ep. 553
Learn how to set up an effective content strategy to deliver a high return on your marketing investment efforts in 2022. Author: Heather Campbell Source: https://www.searchenginejournal.com Sponsored by: https://seranking.com Offer: bestseopodcast.com/seranking __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ The Unknown Secrets of Internet Marketing podcast is a weekly podcast host...
Oct 29, 2022•25 min•Ep. 552
Looking for the right SEO reporting Tools to grow a Digital Agency? This podcast is for you and is part 1 of a 2-part series on Top 5 Essential SEO Reporting Tools. Author: Brock Murray Source: https://www.searchenginejournal.com Sponsored by: https://seranking.com Offer: bestseopodcast.com/seranking or: seranking.com/best-seo-podcast.html __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review __ Support the podcast: https://www.buzzsprout.com/2019013/su...
Oct 11, 2022•32 min
How To Effectively Perform Keyword Research For E-commerce E-commerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for e-commerce. Author: Maddy Osman Source: https://www.searchenginejournal.com/ecommerce-guide/keyword-research-for-ecommerce/ Sponsored by: https://seranking.com/ Offer: bestseopodcast.com/seranking or seranking.com/best-seo-podcast.html – Please leave us a review if you enjoyed this podcast: https://g.pa...
Sep 24, 2022•39 min•Ep. 550
5 Ways High-Quality Content & PPC Compliment Each by Spyfu.com Author: Kristopher Jones Source: https://www.searchenginejournal.com/combine-content-marketing-ppc/324381 Sponsored by: https://www.spyfu.com – Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review __ Support the podcast: https://www.buzzsprout.com/2019013/support __ The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and C...
Sep 12, 2022•39 min•Ep. 549
While the traditional SEO techniques work on non-branded searches, they are ineffective on branded searches. Learn how to grow branded search by embracing brand awareness as the fifth. Author: Wilson Lau Source: https://www.searchenginejournal.com/why-brand-awareness-is-the-fifth-pillar-of-seo/461435 Sponsor: https://www.spyfu.com __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review __ Support the podcast: https://www.buzzsprout.com/2019013/support __ ...
Sep 04, 2022•49 min•Ep. 548