Technical SEO: why it matters and seven tweaks to give you an edge What is technical SEO and why does it matter? Technical SEO is no more than laying down a strong foundation to give your businesses content the best chance it can have to rank for keywords and phrases. Here are the seven tweaks that will improve technical SEO. Author: John Stevens Source: https://www.searchenginewatch.com/2018/06/06/technical-seo-why-it-matters-and-seven-tweaks-to-give-you-an-edge/ – Having 1st aired in 2009, wit...
Jun 18, 2018•24 min
Everything You Need to Know About WordPress and GDPR Compliance The General Data Protection Regulation (GDPR) is a European Union (EU) law taking effect on May 25, 2018. The goal of GDPR is to give EU citizens control over their personal data and change the data privacy approach of organizations across the world. Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring "The Ultimate Guide to WordPress and GDPR Compliance – Everything You Need to Know" by www...
Jun 11, 2018•26 min
Why You Should Be Using Linkable Assets Part 3 Linkable assets are awesome pages on your website that you can leverage for links over and over again. But “linkable assets” are not created solely to attract links. There are a ton of other benefits such as social shares, brand awareness, monetization, etc. In this episode, we’ll be looking at what types of content work well as “linkable assets,” how you can create such content yourself, and how you can earn links with them. Author: Joshua Hardwick...
Jun 04, 2018•34 min
Why You Should Be Using Linkable Assets Part 2 SEO Tip : When working with a restricted product, maximize local SEO first. Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring "6 Linkable Asset Types (And EXACTLY How to Earn Links With Them)" by Joshua Hardwick. Author: Joshua Hardwick Source: https://ahrefs.com/blog/linkable-assets/ – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Ma...
May 29, 2018•27 min
How to Market Your Marijuana Business Are You Struggling With Restricted Marketing? When we talk about internet marketing, do you ever think of restricted products and how you could market them? Do you have a restricted product and are unsure how to market it? Think about marijuana marketing. We live in a day and age where more and more things are becoming acceptable to talk about and do, but what about cannabis? Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featurin...
May 21, 2018•27 min
Why You Should Be Using Linkable Assets Part 1 A “linkable asset” is a piece of content purposely crafted with the intention of attracting links—usually from other websites in your niche. But “linkable assets” are not created solely to attract links. There are a ton of other benefits such as social shares, brand awareness, monetization, etc. In this episode, we’ll be looking at what types of content work well as “linkable assets,” how you can create such content yourself, and how you can earn li...
May 14, 2018•31 min
5 Proven Techniques For Google Shopping Campaign Optimization Google Shopping campaign optimization is a key part of your selling strategy. In this episode, Chris Burres and Matt Bertram will talk about 5 proven techniques for optimal Google Shopping campaigns. From data optimization to employing custom labels, we'll dive deep into some of the most talked-about concepts in Google Shopping strategy and present five ways in which you can effectively optimize your Google Shopping campaigns to ...
May 07, 2018•39 min
6 Ecommerce PPC Practices to Improve Your Company's Advertising ROI More and more people are shopping online, and advertising platforms have taken notice, giving more on-page real estate to retail-related ads. If you’re in the retail industry, chances are you’re already using some form of online advertising to promote your products, but there is most likely room for improvement. So how can you ramp up your own PPC ecommerce campaigns to take advantage of this growth? In this episode, we wil...
Apr 30, 2018•33 min
Anchor Text Best Practices for Google Anchor text is the text used in the links to your site. It used to be that if you acquire enough links with the appropriate keywords in the anchor text that your site will begin to rank for those keywords. But at some point websites experienced penalizations for having statistically unnatural ratios of anchor text links. Here are the best practice for the use of anchor text today. Author: Roger Montti Source: https://www.searchenginejournal.com/anchor-text/2...
Apr 23, 2018•28 min
Everything You Need to Know about Topical Authority Topical authority is a perceived authority over a subject or area of a subject. Here's how to build it and why you should be watchful of the short-term gains it brings. Author: Dave Davies Source: https://www.searchenginejournal.com/topical-authority/247189/#close – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most ...
Apr 16, 2018•38 min
What is Geofencing: 4 Questions Every Business Owner Should Ask Before Using Geofencing Marketing Geofencing is a location-based service. Basically, an app (or other software) uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when your mobile device enters or exits a virtual perimeter set up around a geographical location. This geographical location is known as a geofence. Join Matt and Chris with special guest Adam Gregory for another thrilling episode of the Best SEO Po...
Apr 09, 2018•29 min
4 SEO Tasks You Should Be Doing Today, But Probably Aren’t Don't lose out on the opportunity to help yourself or your clients. Here are some SEO strategies and tasks you can add to your toolset to upgrade your game. Author: Patrick Reinhart Source: https://www.searchenginejournal.com/seo-tasks/243339/ – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative ...
Apr 02, 2018•36 min
How to Craft the Perfect SEO Title Tag (Our 4-Step Process) Another fun-filled episode with Chris Burres and Matt Bertram covering everything you need to know about SEO Title tags. Your BestSEOPodcast hosts discusses a 4‑step process for creating title tags that work every time. Author: Joshua Hardwick Source: http://bit.ly/2ZEKfnB – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-runni...
Mar 19, 2018•45 min
5 SEO Mistakes That Smart People Make Here are five of the worst SEO mistakes smart people make. If you can identify and avoid them, you'll achieve SEO success far faster and more efficiently. Author: Jeremy Knauff Source: https://www.searchenginejournal.com/dumb-seo-mistakes/232099/ – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for stayi...
Mar 06, 2018•33 min
8 Key Google Analytics Reports for SEO Google Analytics is packed with the data you need to make intelligent SEO decisions. Learn which reports you should be running and why in episode 407! Author: Jessie Moore Source: https://www.searchenginewatch.com/2018/02/06/8-key-google-analytics-reports-for-seo/ – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podc...
Feb 12, 2018•37 min
8 Tips to Help You Set up a Killer Email Drip Campaign Another thrilling episode with your BestSEOPodcast hosts Chris and Matt! Enjoy as they discuss "8 Tips to Help You Set up a Killer Email Drip Campaign" by Jason James. Author: Jason James Presented by BestSEOPodcast.com – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ah...
Feb 06, 2018•31 min
The Only Mobile Marketing Checklist You Need for 2018 In today’s interconnected and technology-dependent world, businesses can no longer afford to stay away from mobile. An efficiently launched and well-run mobile marketing campaign can become pivotal in impacting SERPs, traffic, user engagement, and conversions. In this episode, Chris and Matt will discuss a great article that provides a checklist of general tips and guidelines that digital marketers and SEOs can use in their mobile marketing c...
Jan 30, 2018•33 min
PPC Ad Management: 5 Bad Habits to Break Bad habits are hard to break, but now is the best time to rehabilitate your PPC account ad management to improve your results moving forward. Join Chris and Matt as they talk about 5 Bad Habits to Break for PPC Ad Management. Author: Lisa Raehsler Source: https://www.searchenginejournal.com/ppc-ad-management-bad-habits/231981/ – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing”...
Jan 25, 2018•28 min
An Interview With Loren Baker Loren Baker, founder of Search Engine Journal, joins us for another awesome, fun-filled, informative episode of the SEO podcast! You don't wanna miss this! Author: Loren Baker Presented by BestSEOPodcast.com – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital ma...
Jan 18, 2018•49 min
9 Bad SEO Habits to Leave in 2017 As we enter a new decade, it’s time to say goodbye to some bad SEO habits. These are SEO tactics that just plain don’t work, or even worse, can get a website penalized. Below is a list of the top nine habits that need to be kicked to the curb. Author: Mindy Weinstein Source: https://www.searchenginejournal.com/bad-seo-habits-leave-behind/338945/ – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Interne...
Jan 11, 2018•31 min
Smart Content & Smart SEO: Mastering Audiences & Architecture Smart content creation paired with smart SEO will produce a highly optimized website that will rank, convert, and delight your audiences. Join Chris and Matt as they talk about an article by Michael Kirchhoff on Smart Content & Smart SEO. Author: Michael Kirchhoff Source: https://www.searchenginejournal.com/smart-content-seo/228551/ – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast,...
Jan 02, 2018•31 min
3 Important Search Engines to Leverage for Your Content Marketing If you want to up your content marketing game, you need to think about search engine optimization. Here are SEO best practices for content marketers. Author: Rachel Lindteigen Source: https://marketingland.com/3-important-search-engines-leverage-content-marketing-229856 – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-ru...
Dec 18, 2017•24 min
Most Common Technical SEO Mistakes: How Severe Are They? Discover the most common technical SEO mistakes that hurt many websites' rankings and overall performance – and how you can avoid them. Author: Anna Lebedeva Source: https://www.searchenginejournal.com/most-common-technical-seo-mistakes/217027/#close – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authorita...
Dec 11, 2017•26 min
How Your Website Redesign Can Sabotage Your Paid Search PPC Efforts Another thrilling episode where Chris and Matt will talk about what can go wrong with website redesign from the vantage point of PPC professionals. By knowing these problem areas in advance, you and your marketing team can anticipate and avoid some of the most common issues. Author: Pauline Jakober Source: https://searchengineland.com/website-redesign-can-sabotage-paid-search-efforts-287031 – Having 1st aired in 2009, with over ...
Dec 04, 2017•28 min
6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know Join Chris and Matt for a great Thanksgiving discussion on useful AdWords and Bing Ads tips from six paid search experts. This episode features awesome content from Purna Virji, Samantha Noble, Brad Geddes, Frederick Vallaeys, and David Szetela. Author: Lisa Raehsler Source: https://www.searchenginejournal.com/ppc-secrets/224339/#close – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknow...
Nov 27, 2017•31 min
Last-Minute SEO Strategies for the Holiday Season It's the holiday season! Now is the time to zero in on just what you need to do to make your SEO work best for you during the holidays. Author: Dave Davies Source: https://searchengineland.com/last-minute-seo-holidays-262976 – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead o...
Nov 21, 2017•30 min
The Nitty-Gritty Paid Search Account Health Check Part 2 Join Chris and Matt for the second part of their discussion on some tips that will help you uncover optimization opportunities within your PPC accounts. Author: Amy Bishop Source: https://searchengineland.com/nitty-gritty-paid-search-account-health-check-part-2-284055 – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and m...
Nov 07, 2017•34 min•Ep. 395
The Nitty-Gritty Paid Search Account Health Check Part 1 Learn how to find optimization opportunities right under your nose! Join Chris and Matt as they discuss “The Nitty-Gritty Paid Search Account Health Check” by Amy Bishop. Author: Amy Bishop Source: https://searchengineland.com/nitty-gritty-paid-search-account-health-check-part-1-284047 – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the lon...
Oct 30, 2017•27 min•Ep. 394
Ignoring These 6 SEO Strategies Could Come Back to Haunt You In the spirit of Halloween, we have put together a "haunting" episode for you. Learn how to escape the ghosts of SEO past and make the right choices for your business. Join Chris and Matt as they discuss "Ignoring These 6 SEO Strategies Could Come Back to Haunt You" by Sherry Bonelli Author: Sherry Bonelli Source: https://searchengineland.com/ignoring-6-seo-strategies-come-back-haunt-284495 – Having 1st aired in 200...
Oct 23, 2017•38 min•Ep. 393
Welcome to episode 391! Matt and Chris discuss strategies on how to work smarter, not harder - and improve your SEO and content in the process. Source: https://marketingland.com/14-ways-get-smarter-content-seo-225426 Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast) Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for...
Oct 09, 2017•38 min
