In this episode, we discuss helpful tools and techniques for launching your own successful SEO agency startup . When looking to start your own SEO agency, there are a few questions you need to ask: What industry niche should I initially target? What geographic region should I focus on? What is the size of the total addressable market for the two questions above? Who would be my major competitors? How do I intend on marketing my new enterprise? Which areas of digital marketing will you focus on? ...
Mar 12, 2020•8 min
Scaling your paid and organic SEO efforts, particularly for smaller SEO agencies, often is best served by finding a true partner in your success. White label SEO resellers allow smaller agencies to leverage their in-house teams to take full advantage of their link building prowess and scale-up without having to scale out an expensive internal team. In this episode, we discuss considerations to take when looking to hire a white label SEO link building agency . We discuss pros, cons and areas of i...
Mar 12, 2020•6 min
Long tail keywords are a part of natural speech and search for information, which search engines have worked toward implementing into their search algorithms and should be a part of your content strategy. Mentioned in Today’s Episode: Content Writing Strategy Develop Your Link Building Strategy Developing New Content For Your Customers Long tail Keywords Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect wit...
Mar 11, 2020•12 min
In this episode of the SEO podcast, we cover the following specific topics related to local SEO: A brief introduction to local SEO The benefits of local SEO How local SEO is changing Unlike national SEO, local SEO concerns site optimization for localized businesses in a specific geographic area. In most cases, this could mean smaller, local services businesses for anything from dry cleaners to restaurants and even local services like law firms or dental practices. How you rank for local SEO can ...
Mar 10, 2020•4 min
Unfortunately, it’s hard to come up with new long-tail keyword ideas that attract significant traffic. There are many strategies you can use to overcome this and generate dozens of new ideas in relatively short order. Mentioned in Today’s Episode: What is successful online marketing SEO 101 Long-tail keywords for seo How to Perform Keyword Research with Google Adwords Keyword Tool Moz recommends Ahrefs’ Keyword explorer tool Local SEO Long-tail keyword research Leave Some Feedback: What do you w...
Mar 09, 2020•10 min
The cost of SEO can range greatly, depending on both the on and off-site work that needs done and who you hire to do it. Before you hire an SEO to optimize both on and off-site elements, it will be important to know: What SEO services are included in your SEO price quote? Who will be performing these services (an agency, a freelancer, an in-house SEO, etc.) How much should I pay for SEO services? What should you pay for these services and how should the payments be structured? This episode cover...
Mar 08, 2020•9 min
There is a right way and a wrong way to execute on a link building outreach campaign. In this episode of the SEO.co search engine optimization podcast , we discuss strategies to avoid when performing your link building outreach campaigns . The short answer is be a good neighbor. Doing link building outreach the wrong way ensures you put a blight on your company and the industry at large. It is best to stay above the proverbial fray and keep your outreach emails, sequences and approach personaliz...
Mar 07, 2020•4 min
You might think that your small business, with its relative newness and minimal resources, doesn’t have a chance to compete in SEO. But the reality is, small businesses have no fewer than six distinct advantages over their larger counterparts in SEO. Mentioned in Today’s Episode: Beginner's Guide to SEO Outsource Link Building Services SEO Guest Blogging Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect wit...
Mar 06, 2020•8 min
Finding broken link opportunities represents one of the best methods for scoring high-quality, relevant backlinks from sites that already rank for a desired term in search engines. You have a couple of options when looking to build links in this way. You can either hire a broken link building service OR follow the step-by-step instructions outlined in this episode. While a "slog", building links from broken 404 error pages is one of the best ways to have a quicker boost to your (or your clients'...
Mar 05, 2020•8 min
This content marketing lie is especially powerful—and destructive—because it appears to be rooted in truth. In fact, many content marketers continue to proclaim it in the advice of their posts, and as a result, more and more marketers are banking on it as a cornerstone of their strategies, particularly as it relates to building links. What is it? Listen to our latest episode to find out more. Mentioned in Today’s Episode: Content Marketing Content Marketing ROI Link Building Agency Strategies Le...
Mar 04, 2020•8 min
Outreach link building is the true white-hat method for acquiring relevant, high-quality links. Here we discuss high-level outreach link building tactics for enhanced SEO. In this podcast, we discuss: Difficulties in outreach link building for SEO Tools (like Mailshake & Pitchbox ) you can use to aid you in executing a scalable link building campaign General industry best practices for performing viable outreach link building campaigns Connect with SEO.co SEO.co SEO.co Blog @SEOdotCo on Twit...
Mar 03, 2020•10 min
These six on-site technical factors are some of the ones I see most commonly missed in on-site SEO. Mentioned in Today’s Episode: Robots.txt SEO 101 SEO Audit Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with Tim & SEO.co: SEO.co SEO Blog Twitter SEO.co LinkedIn SEO.co Timothy Carter on Twitter Timothy Carter on LinkedIn SEO Podcast...
Mar 02, 2020•8 min
So rather than try and sketch out every conceivable dimension of what makes “good” content, I’ve outlined what I believe to be the five most important content priorities—in order. Mentioned in Today’s Episode: Content Writing Services On-site SEO Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with Tim & SEO.co: SEO.co Twitter SEO.co LinkedIn SEO.co Timothy Carter on Twitter Timothy Carter on LinkedIn...
Feb 28, 2020•8 min
I want to turn your attention to these six underrated and seldom-discussed benefits of content marketing, which apply to a number of different areas. Mentioned in Today’s Episode: Content Marketing ROI Content Writing Services Brand Mentions Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with Tim & SEO.co: SEO.co Twitter SEO.co LinkedIn SEO.co Timothy Carter on Twitter Timothy Carter on LinkedIn SEO ...
Feb 26, 2020•8 min
If you don’t know your audience, you won’t even know what strategies or mediums to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. But at the same time, it’s hard to serve the general function of “knowing your audience better.” So let’s take a look at some of the actionable, practical ways you can better understand your audience. Mentioned in Today’s Episode: American FactFinder Survey Monkey Content Marketing Leave Some Feedback: What d...
Feb 24, 2020•8 min
If you haven’t spent much time with internal link building, and you’re prepared to make it a primary focus of your SEO strategy, there are a few things you’ll need to research. Mentioned in Today’s Episode: Quality link building Moz Keyword Explorer Internal Link Building as a Primary Strategy Internal Link Building as a Secondary Strategy Internal Link Building vs. Other SEO Strategies White Label SEO Leave Some Feedback: What do you want to hear more about? What should we talk about next? Plea...
Feb 21, 2020•11 min
So what makes an internal link building strategy “effective?” Why is internal linking important? Mentioned in Today’s Episode: What Makes an Internal Link Effective? High-Level Internal Link Building Strategies Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with Tim & SEO.co: SEO.co Twitter SEO.co LinkedIn SEO.co Timothy Carter on Twitter Timothy Carter on LinkedIn SEO Podcast...
Feb 19, 2020•10 min
Internal links remain one of the most neglected elements of SEO, but with the next 3 episodes, you should be able to better understand how internal links work, and incorporate them into your existing SEO approach. Links Mentioned in Today’s Episode: Quality link building WikiPedia How Internal Links Work Benefits of Internal Link Building for SEO Google's Internal Links Importance Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the ...
Feb 17, 2020•10 min
SEO is a strategy that depends on objective data reporting and analysis to be effective; if you don’t listen to the data when it tells you you’re doing something wrong, you could self-destruct. On the other hand, if you analyze the data correctly, you’ll all but guarantee yourself a solid path forward. Objective data alone can’t give you meaningful takeaways and conclusions. For those, you need to ask the right questions of your data. Links Mentioned in Today’s Episode: Leave Some Feedback: What...
Feb 14, 2020•8 min
Conversions are one of the most important considerations for an online marketing strategy; no matter how much traffic you receive to your website or how prominent your brand becomes, your profitability will still be limited by the number of people who “convert,” usually either buying a product or becoming a lead by filing out a contact form. Here are seven easy ways you can boost your conversion rates with better copy. Links Mentioned in Today’s Episode: Content Marketing ROI Leave Some Feedback...
Feb 12, 2020•8 min
If you’re going to rank in local SEO, you’ll need to play by a slightly different set of rules. Traditional SEO best practices, such as optimizing your site for mobile devices and pursuing an ongoing link building campaign, should remain in place, but as you gear up for local dominance, you’ll want to make sure the following “starter kit” procedures are executed on. Links Mentioned in Today’s Episode: The Ultimate Linkbuilding Guide Leave Some Feedback: What do you want to hear more about? What ...
Feb 10, 2020•8 min
Link building has gone through a number of changes over the years, to be sure. It’s almost unrecognizable from the days where spamming links to your domain on any forum you came across could boost your rankings measurably. Modern link building is much different, but I find that marketers and entrepreneurs still only scratch the surface of the strategy—or ignore it altogether. That’s why I’ve come up with this list of link building secrets you probably didn’t know. Links Mentioned in Today’s Epis...
Feb 07, 2020•8 min
In the SEO puzzle, backlinks are one of the most valuable pieces. They’re responsible for passing authority to your domain and individual pages, increasing the trustworthiness that Google evaluates your site to have. The higher authority you have, the higher you’ll rank for queries related to your brand. Here's 7 reasons you're not getting higher authority links back to your site. Links Mentioned in Today’s Episode: Domain Authority SEO link building Leave Some Feedback: What do you want to hear...
Feb 05, 2020•8 min
Link building is one of the most hotly debated and discussed elements of search engine optimization (SEO)—and for good reason. However, you need to build links “correctly” if you want to escape without a penalty and continue passing relevant authority to your domain. But what are the “right” and “wrong” ways to build links? Links Mentioned in Today’s Episode: SEO Link building Guide Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in th...
Feb 03, 2020•7 min
You can think of your content as a form of currency. You use it to fuel production in your marketing campaign, funding your other strategies and enticing visitors to come to your site. The more valuable your content is, the better results you’re going to see, so if there was a way to make your content better, wouldn’t you take it? Here’s the inevitable catch: most ways to improve your content come with improving yourself, and demand significant time and energy. You need to research, practice, an...
Jan 31, 2020•7 min
To date, guest posting has been one of the most efficient and beneficial long-term strategies for either content marketing or SEO. Use a personal brand to get your work published on various high-authority publishers, and reap the rewards of authority, visibility, and traffic for your brand. Unfortunately, there are a number of persistent myths circulating about guest posting in the modern era. These are eight of the most egregious ones I’ve found. Leave Some Feedback: What do you want to hear mo...
Jan 29, 2020•7 min
SEO's are typically forced to juggle multiple responsibilities at once. Depending on the size and scope of our teams, we’re in charge of strategic planning, creating content, making technical changes, doing publisher outreach, nurturing our campaigns, and even following up with measurement and analysis. All of these areas have separate best practices and mistakes to avoid, and we do our best to adhere to all of them. For the most part, missing one of these best practices isn’t the end of the wor...
Jan 27, 2020•8 min
These nine mistakes are some of the most egregious I’ve seen, so steer clear of them at all costs in your online marketing. Links Mentioned in Today’s Episode: 9 metrics for marketing performance SEO content marketing guide Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with Tim & SEO.co: SEO.co Twitter SEO.co LinkedIn SEO.co Timothy Carter on Twitter Timothy Carter on LinkedIn SEO Podcast...
Jan 24, 2020•8 min
I’ll be the first to admit that “influencer marketing” has become a bit of an overused phrase in the online marketing game. I’d like to focus on one specific area of value for influencer marketing: the search engine optimization (SEO) benefits you can obtain. Links Mentioned in Today’s Episode: 10 Reasons Why Influencer Marketing Is 8 Guaranteed Ways to Increase Your Social Reach Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the c...
Jan 22, 2020•8 min
It’s far more effective to turn your content strategy into an ongoing experiment, so you can constantly discover new angles and gradually increase your overall ROI. The trouble most people encounter upon realizing this is the dilemma of how to experiment, or what to experiment with. That’s why I’ve come up with this list of seven experiments to try in your own content strategy. Links Mentioned in Today’s Episode: Leave Some Feedback: What do you want to hear more about? What should we talk about...
Jan 20, 2020•8 min
