The Content Lie That Destroys Campaigns Before They Even Start
Mar 04, 2020•8 min
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Episode description
This content marketing lie is especially powerful—and destructive—because it appears to be rooted in truth. In fact, many content marketers continue to proclaim it in the advice of their posts, and as a result, more and more marketers are banking on it as a cornerstone of their strategies, particularly as it relates to building links.
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