Send us a text What happens when a financial guru's advice sends shockwaves through the digital world? Join me, Edd Dawson, as I unravel the remarkable influence of Martin Lewis, the UK's consumer finance authority, whose TV program on saving money caused an unexpected surge in traffic to my UK-based websites. With a focus on mobile phones, broadband, and energy, discover how his consumer-first approach and transparency have earned him the trust of millions. We'll explore his journey from financ...
Jan 27, 2025•16 min•Season 1Ep. 216
Send us a text Link to the Framework Outline: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharing Look forward to hearing your feedback! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPe...
Jan 24, 2025•16 min•Season 1Ep. 215
Send us a text Could you be sabotaging your own SEO efforts without realizing it? Join me, Edd Dawson, as I sit down with Andre Savoie, an SEO veteran with nearly 20 years of experience, to unravel the secrets of successful SEO strategies. Andre warns against the allure of "get rich quick" schemes and highlights the costly mistakes businesses often make when chasing rapid results with low-cost services. We dive into the importance of understanding SEO from the ground up, sharing personal misstep...
Jan 22, 2025•31 min•Season 1Ep. 214
Send us a text Discover how influencer marketing is revolutionizing the way brands connect with audiences, and learn from the expert insights of Marc Hillander, our first-ever guest on "SEO is Not That Hard." Marc, a specialist in influencer marketing, reveals how influencers are not just enhancing brand awareness but are becoming essential players in today's marketing strategies, especially among younger demographics who use platforms like TikTok and Instagram as their go-to search engines. If ...
Jan 20, 2025•34 min•Season 1Ep. 213
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a questio...
Jan 17, 2025•13 min•Season 1Ep. 212
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a questio...
Jan 15, 2025•11 min•Season 1Ep. 211
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a questio...
Jan 13, 2025•15 min•Season 1Ep. 210
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a questio...
Jan 10, 2025•17 min•Season 1Ep. 209
Send us a text You can find Trudy's podcast at https://onlinebusinessliftoff.com/online-business-launchpad-podcast/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial o...
Jan 08, 2025•30 min•Season 1Ep. 208
Send us a text Ever faced unyielding challenges in your business and wondered if persistence truly pays off? Join me, Ed Dawson, as I recount gripping tales of overcoming seemingly insurmountable hurdles through sheer determination and targeting the right connections. Hear about a friend's battle with negative Amazon reviews driven by a competitor’s tactics and how he turned the tide by enrolling in Amazon's account manager program, thus safeguarding his product ratings and reviving sales. My ow...
Jan 06, 2025•17 min•Season 1Ep. 207
Send us a text Discover how celebrating the small victories can lead to monumental success with our guest, Paul, a plumber-turned-inventor whose innovative spirit sparked the creation of a game-changing plumbing product. Hear the inspiring tale of how the 150 fixing kit came to be, designed to solve a common plumbing issue, and the hurdles Paul faced after a dispute with a manufacturer. Join me, Ed Dawson, as I step in to assist Paul in establishing his online presence through a Shopify site, fo...
Jan 03, 2025•11 min•Season 1Ep. 206
Send us a text Kick off the new year with a vibrant journey into the heart of SEO transformations and cultural traditions. I'm Ed Dawson, and I'll whisk you away to my quaint village, where New Year's Day bursts to life with colorful Morris dancing and captivating tales spun at the local pub. But don't get too comfortable by the fireside, because we're also diving into the shifting sands of SEO in 2024. From the meteoric rise of AI tools like ChatGPT and Claude, which are reshaping the contours ...
Jan 01, 2025•15 min•Season 1Ep. 205
Send us a text Imagine waking up on Christmas morning only to find a lump of coal in your stocking—a harsh reminder of missteps past. That's exactly what a manual penalty from Google feels like for SEO professionals, and in our festive SEO Christmas special, we unpack this nightmare scenario. Sharing a personal story about my daughter's memorable encounter with Santa's coal, I highlight the gravity of such penalties and their impact on digital strategies. Reflecting on the early days of our podc...
Dec 30, 2024•15 min•Season 1Ep. 204
Send us a text Can Google's reign over the search industry withstand the waves of rising competition from ChatGPT and looming regulatory challenges? Join me, Ed Dawson, as we unlock the secrets to navigating the ever-shifting sands of SEO in this special episode of "SEO is Not That Hard." We dive deep into the philosophies that have shaped the industry—from the game-changing Penguin and Panda updates of the past to the uncertain terrain we tread today. Through a blend of insightful reflection an...
Dec 27, 2024•16 min•Season 1Ep. 203
Send us a text Picture this: A minimalist marketing strategy that draws in over a thousand new users without saying a single word. It's not magic—it's the power of creativity in action at the Brighton SEO conference. Join me, Ed Dawson, as I unwrap our holiday-themed episode of Not That Hard Christmas Day special. We'll explore how compelling content serves as the guiding star in SEO strategies, much like the star atop a Christmas tree, ensuring your efforts truly shine. I'll share a memorable s...
Dec 25, 2024•16 min•Season 1Ep. 202
Send us a text Could capturing an audience on the quiet, cozy morning of Christmas Day be a bigger win than a bustling surge on New Year's Eve? Join me, Ed Dawson, as I unwrap this seasonal SEO conundrum on our special Christmas episode of "SEO is Not That Hard." As we revisit some of the standout episodes from the past year, I reflect on the unique challenge—and potential triumph—of drawing significant website traffic when people are more likely to be enjoying festive cheer. It's a testament to...
Dec 23, 2024•11 min•Season 1Ep. 201
Send us a text The service I mention in the podcast can be found at https://www.pickfu.com/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book...
Dec 20, 2024•13 min•Season 1Ep. 200
Send us a text Could a simple tooltip be the secret ingredient to boosting your website’s SEO? Join me, Ed Dawson, as I explore how these often-overlooked elements can transform not just user experience but also your site's performance on search engines. With 20 years of SEO expertise under my belt and as the founder of the SEO Intelligence Platform keywordspeopleuse.com, I break down how tooltips can clarify complex terms, ease the cognitive load for your users, and even enhance accessibility—a...
Dec 18, 2024•13 min•Season 1Ep. 199
Send us a text Unlock the secrets of SEO success by mastering the art of canonicalization. Ever wondered how to choose the perfect URL for your content and enhance your search engine rankings? Join me, Ed Dawson, with over two decades in online marketing, as I unravel the complexities of canonical URLs. Discover why selecting the right URL is crucial to avoid duplicate content issues, conserve your site's crawl budget, and ensure that your pages rank exactly where you want them to. This episode ...
Dec 16, 2024•15 min•Season 1Ep. 198
Send us a text Unlock the secrets to mastering internal linking and watch your website soar in user engagement and search engine rankings. Discover how strategic internal linking transforms your site architecture, making it easier for visitors to explore and for Google to crawl and index. Join me, Ed Dawson, as I simplify the complex world of internal linking, using engaging scenarios like a pet care website to highlight how interconnected content boosts site authority. Learn to navigate the pit...
Dec 13, 2024•16 min•Season 1Ep. 197
Send us a text What's behind Google's swift decision to release a December 2024 core update just a week after wrapping up the November update? Join me, Ed, as we unravel the mystery of Google's latest move and examine the potential reasons for this unexpected update timing. You'll gain insights into how rare holiday season updates have unfolded in the past, like the December 2020 core update and the 2022 helpful content update, and what they might tell us about Google's current strategy. Spoiler...
Dec 12, 2024•4 min
Send us a text What if everything you thought you knew about SEO was turned upside down? Unravel the misconceptions dominating the SEO world as I, Ed Dawson, founder of the SEO Intelligence Platform, boldly challenge the notion that links are the be-all and end-all of SEO success. Discover why exceptional content should take the lead in your strategy, laying a robust groundwork that naturally pulls in high-quality links and fosters sustainable growth. Since the Google Penguin update, my guiding ...
Dec 11, 2024•14 min•Season 1Ep. 196
Send us a text Transform your content strategy and boost your SEO game with insights straight from the expert's playbook. Promising a 15-20% increase in traffic, Ed Dawson, founder of the Keywords People Use platform, shares the secrets that powered his success in competitive sectors like mobile phones. Learn how integrating Google Search Console with strategic tools can refine your content, optimize your click-through rates, and elevate your website's performance. Join us as we explore the powe...
Dec 09, 2024•16 min•Season 1Ep. 195
Send us a text What if the key to both personal satisfaction and professional success lies in embracing a building mindset? Join me, Ed Dawson, as we explore this idea through my journey of hands-on creation, from restoring a grand Victorian fireplace to mastering the art of SEO. With stories from my first fixer-upper in 2001 to developing online platforms like broadband.co.uk, I share the lessons learned from tackling projects with the right tools and mindset. Discover why starting with simple ...
Dec 06, 2024•18 min•Season 1Ep. 194
Send us a text Uncover the hidden potential of your SEO strategy by shifting your focus from traditional keyword research to a deeper understanding of your audience. What if prioritizing audience insights over high-competition keywords could unlock terms that convert with greater ease? In this episode, we take inspiration from Russell Junsu of Siege Media, exploring the power of audience research in crafting content that truly resonates. By diving into the demographics, interests, and behaviors ...
Dec 04, 2024•14 min•Season 1Ep. 193
Send us a text Ever faced the bewildering situation of a funeral service linking to a mobile broadband page? Join me, Ed Dawson, as I unravel the curious and unpredictable twists of the digital landscape in the latest episode of "SEO is Not That Hard." I share the story of my early days in SEO, when I was thrown into the deep end, pitching big ideas to major clients with hardly any experience. It's a tale of bizarre backlinks and outrageous requests that show just how wild and challenging the wo...
Dec 02, 2024•16 min•Season 1Ep. 192
Send us a text SEO doesn't have to be all serious and technical—sometimes, it just needs a bit of humor and creativity to really shine! Join me, Ed Dawson, as I embark on a quirky adventure to spice up the world of SEO with a dose of laughter. Ever tried ranking for keywords only to accidentally find yourself associated with an adult toy site? Well, that's just part of the hilarious chaos we explore in this episode. Inspired by Richard Herring's Leicester Square Theatre Podcast and his ingenious...
Nov 29, 2024•19 min•Season 1Ep. 191
Send us a text Is Parasite SEO truly a thing of the past? Join me, Ed Dawson, as we dissect the latest shifts in Google's spam policy, particularly the crackdown on site reputation abuse. Discover the nuances of how major platforms like Forbes have historically leveraged their domain authority to host unrelated, monetized content—a practice known in the industry as Parasite SEO. Google, however, is taking a bold stance against these maneuvers, reinforcing guidelines that no longer tolerate any l...
Nov 27, 2024•13 min•Season 1Ep. 190
Send us a text When is A/B testing not actually A/B testing? Discover the truth behind this common misconception and learn how to accurately measure the impact of your website changes. Join me, Ed Dawson, as I unravel the intricacies of genuine A/B testing versus basic before-and-after analysis. You'll gain insights into why simply comparing performance metrics before and after making changes doesn't qualify as true A/B testing, despite what some tools claim. Uncover the pitfalls of overlooking ...
Nov 25, 2024•12 min•Season 1Ep. 189
Send us a text Uncover the secret to turning your content marketing efforts into a self-sustaining powerhouse with the flywheel effect. Imagine your efforts as a giant wheel that, at first, demands every ounce of your strength to nudge it forward. But with persistence, those small pushes accumulate momentum and, eventually, the wheel spins with minimal effort on your part. In this episode of "SEO is Not That Hard," I, Edd Dawson, delve into the mechanics of this powerful concept, inspired by Jim...
Nov 22, 2024•14 min•Season 1Ep. 189
