Send us a text Discover the secret sauce behind optimizing your content for search engines and master the art of aligning with search intent. Unravel the mystery of cosine similarity, a powerful mathematical tool, and learn how it transforms text into vectors to measure the relationship between your content and user queries. Join me, Ed Dawson, as I guide you through a library analogy to shed light on how this technique helps search engines like Google determine relevance, giving you the edge to...
Nov 20, 2024•16 min•Season 1Ep. 187
Send us a text Ever wondered why some people readily agree to do favors, even when it's inconvenient? Unlock the secrets to transforming your interactions with the power of psychology as we explore the surprising science behind asking for favors. Join me, Ed Dawson, as we dissect fascinating concepts like the "helper's high" and the Benjamin Franklin effect, showing you how these can be cleverly leveraged to enhance your personal and professional relationships. Discover how the seemingly simple ...
Nov 18, 2024•10 min•Season 1Ep. 186
Send us a text Are traditional search engines becoming obsolete in the face of AI advancements? Join me, Edd Dawson, as we uncover the transformative potential of OpenAI's SearchGPT, a groundbreaking tool that merges the worlds of search engines and digital assistants. Discover how this AI marvel offers a conversational approach to information retrieval, setting a new standard by seamlessly delivering direct responses rather than a mere list of links. With its real-time browsing capabilities, Se...
Nov 15, 2024•18 min•Season 1Ep. 185
Send us a text Access all your Search Console Data, for FREE here: https://myconsoledata.com SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan boo...
Nov 13, 2024•7 min•Season 1Ep. 184
Send us a text The clock is ticking on Google's latest core update, and we're here to ensure you're ready! Discover how this fast-tracking November 2024 rollout could redefine the SEO landscape and what it means for your website. This episode is your ultimate guide to understanding the dramatic changes focused on prioritizing genuinely beneficial content over the usual optimization tricks. We'll explore why the short two-week rollout doesn't necessarily mean a minor impact and speculate on Googl...
Nov 12, 2024•5 min
Send us a text Can Google really differentiate between topics and keywords, or are we just repeating ourselves in the hopes of ranking higher? Join me, Edd Dawson, on "SEO is Not That Hard" as we tackle the ever-puzzling concept of keyword and topic cannibalization. Inspired by a recent conversation with my friend and Keywords People Use customer, Mark, we uncover how Google's understanding goes beyond mere word repetition to focus on the broader themes of your content. Through experiences from ...
Nov 11, 2024•13 min•Season 1Ep. 183
Send us a text Link to the Free Knowledge Graph Search Tool - https://audits.com/tools/knowledge-graph-search SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our ...
Nov 08, 2024•14 min•Season 1Ep. 182
Send us a text Ever wondered if ChatGPT is the magic bullet for your keyword research? The truth might surprise you. Join me, Ed Dawson, as I unravel why relying on artificial intelligence for SEO tasks could actually undermine your strategy. With over 20 years of experience in building and monetizing websites, I bring an insider's perspective on the pitfalls of using language models like ChatGPT. These models, while adept at mimicking human conversation, fall short in accessing the real-time, a...
Nov 06, 2024•13 min•Season 1Ep. 181
Send us a text Discover why zero-click searches are shaking up the SEO landscape and what this means for your digital strategies. Join me, Ed Dawson, as we tackle the game-changing shift where users get instant answers right on Google's search results page. Uncover how this trend, driven by Google's commitment to user experience, especially on mobile, impacts website traffic and how you can turn it to your advantage. We'll promise you insights on adapting your content to encourage deeper user en...
Nov 04, 2024•15 min•Season 1Ep. 180
Send us a text What if you could streamline your SEO efforts and unlock more precise insights into your site's performance with just a few clicks? Join me, Ed Dawson, as I explore the groundbreaking features in our latest Search Console integration at Keywords People Use. Discover how the new "watch" feature, visualization tools, and similarity score can transform your SEO strategies. With the simple addition of a heart icon, prioritize the queries and pages that matter most, while the powerful ...
Nov 01, 2024•14 min•Season 1Ep. 179
Send us a text Unlock the secrets of advanced SEO techniques as we explore the fascinating world of embeddings and their transformative impact on search engine optimization. Ever wondered how search engines have evolved from simple keyword matching to understanding complex semantic relationships? Get ready for an enlightening journey with me, Ed Dawson, where I unpack the intricacies of representing data in multi-dimensional spaces. You'll discover how this shift is revolutionizing our approach ...
Oct 30, 2024•12 min•Season 1Ep. 178
Send us a text Unlock the secrets of turning customer feedback into tangible product enhancements on this episode of "SEO is Not That Hard." Join me, Ed Dawson, as I share a transformative story from Keywords People Use, sparked by our insightful customer Carlos. Discover how Carlos's request for an improved search alerts feature led to the swift creation of our "download uniques" option, all within just 24 hours. This episode promises to reveal how prioritizing user feedback not only solves imm...
Oct 28, 2024•8 min•Season 1Ep. 177
Send us a text What if the buzz around AI language models is just that—buzz? Join me, Ed Dawson, as I peel back the layers on the real-world impact of ChatGPT compared to the search giant Google. With over two decades in the SEO and digital marketing arena, I explore the numbers and user behaviors that reveal a stark difference between industry chatter and actual usage. You’ll gain insights into why, despite the noise, Google’s dominance in user interactions remains largely unmatched, with a rat...
Oct 25, 2024•9 min•Season 1Ep. 176
Send us a text Is SEO dead? This provocative question sets the stage for an engaging exploration with Ed Dawson, host of "SEO is Not That Hard," and his guest, Trudy Rankin from the Online Business Launchpad Podcast. Together, they navigate the complex landscape where AI tools like ChatGPT are redefining how we seek solutions online. Trudy shares her transition from traditional search engines to AI, while Ed reflects on his own experiences, such as troubleshooting workflow automation with ChatGP...
Oct 23, 2024•11 min•Season 1Ep. 175
Send us a text Ready to transform your consultancy or freelancing gig into a scalable business powerhouse? Join me, Ed Dawson, as I break down how you can productize your services and create potential passive income streams. Inspired by a conversation with our listener Rachel, we'll reimagine high-touch services into standardized, outcome-driven products that can reach more clients without being tethered to time. Discover how tools like Calendly and Stripe can revolutionize your client interacti...
Oct 21, 2024•15 min•Season 1Ep. 174
Send us a text Unlock the secret to transforming your text into stunning visuals with a groundbreaking AI tool that's changing the game for content creators. As someone who's battled with the design process for years, I, Ed Dawson, share my personal story of discovering an AI solution that effortlessly turns written content into captivating imagery. Listen as I recount how this tool has revolutionized my workflow while preparing visuals for an upcoming webinar on keyword research and optimizatio...
Oct 18, 2024•9 min•Season 1Ep. 173
Send us a text Unlock the secret to maximizing your content's potential. Discover how repurposing your content across multiple platforms like YouTube, TikTok, and LinkedIn can save you time while amplifying your message. Join Ed Dawson, founder of Keywords People Use, as he shares proven strategies to expand your digital footprint without exhausting your resources. With the help of AI, learn how to efficiently tailor your content for different audiences and platforms, turning a single piece of c...
Oct 16, 2024•12 min•Season 1Ep. 172
Send us a text You can see the video tutorial on Youtube here SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's ...
Oct 15, 2024•20 min
Send us a text See the new feature in this Youtube Video SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's perso...
Oct 14, 2024•14 min•Season 1Ep. 171
Send us a text Ever wondered how a second opinion could revolutionize your SEO strategy? Join me, Ed Dawson, as I reveal the critical importance of external feedback in our latest project at Keywords People Use. We’ve developed a groundbreaking feature that integrates with Google Search Console to help you identify and fix content mismatches, ultimately boosting your search engine rankings. Through a mixture of personal anecdotes and the development journey, you’ll get an insider’s view on why u...
Oct 11, 2024•14 min•Season 1Ep. 170
Send us a text Ever felt overwhelmed by the myriad of tracking codes needed to optimize your website's performance? Imagine a world where you only need to place a single piece of code once and manage everything else through an intuitive web interface. Join me, Ed Dawson, as I unravel the wonders of Google Tag Manager, your new best friend for seamless website management. From my recent Shopify setup experience, I’ll share how Tag Manager revolutionized my workflow, saving time and reducing the r...
Oct 09, 2024•10 min•Season 1Ep. 169
Send us a text Ever wondered how a top-performing product can face drastic setbacks in a different market? One of our mastermind members did just that, discovering a remarkable disparity in the reception of his luxury product between the UK and the US. Join me, Ed Dawson, as we unravel this intriguing tale on "SEO is Not That Hard." In this episode, you'll learn about the unexpected challenges of selling on Amazon, the ripple effects of Brexit on small businesses, and the persistence needed to o...
Oct 07, 2024•14 min•Season 1Ep. 168
Send us a text Ever wondered how to free up more time in your day by automating repetitive tasks? Learn how to master the tools that can change your workflow forever. Join me, Ed Dawson, as we explore the world of workflow automation and AI, featuring top tools like Zapier, Make.com, and n8n.io. Discover how these platforms can link your systems and automate your daily processes—and hear a candid account of my journey to effectively leverage email lists for promoting new podcast episodes and con...
Oct 04, 2024•13 min•Season 1Ep. 167
Send us a text Ever wondered why your website's FAQs might be more powerful than your testimonials? In this episode of "SEO is not that hard," I'm Ed Dawson, and I'm here to reveal how strategically answering frequently asked questions can dramatically boost your site's engagement and search engine rankings. Drawing inspiration from Tass Boba’s insightful LinkedIn post, we delve into real-world data that underscores the impact of clickable FAQs. Prepare to discover how you can harness this often...
Oct 02, 2024•10 min•Season 1Ep. 166
Send us a text Ready to revolutionize your digital PR game and amplify your online presence? Discover the transformative power of "idiot online," an innovative free tool by Search Intelligence that churns out 100 tailor-made digital PR ideas for your website in just 30 seconds. On this episode of "SEO is Not That Hard," I, Ed Dawson, take you through the tool's functionality, my personal experience using it for broadband.co.uk, and how AI-driven prompts can generate engaging story angles effortl...
Sep 30, 2024•12 min•Season 1Ep. 165
Send us a text Ever wondered how smaller websites manage to rank alongside industry giants without a vast backlink profile? Discover the secret sauce in this episode as I, Ed Dawson, unravel a game-changing competitor research strategy inspired by Freddie Chatt of the Summer of SEO. This episode promises to equip you with the insight to turn the tables on high-authority sites by focusing your analysis on lower authority competitors in the top 10 search results. Learn from my own journey with Bro...
Sep 27, 2024•8 min•Season 1Ep. 164
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a questio...
Sep 26, 2024•3 min
Send us a text Ever wondered how AI agents are reshaping the landscape of SEO and web development? Join me, Ed Dawson, on this episode of "SEO is not that hard" as we uncover the groundbreaking evolution from stateless large language models like ChatGPT to the sophisticated, memory-retaining AI agents of today. We focus on tools like Cursor AI, which are setting new standards for integrating AI with coding and project management. Through my personal experiences and experiments, I'll walk you thr...
Sep 25, 2024•15 min•Season 1Ep. 163
Send us a text Curious about how Google's latest move could revolutionize your SEO strategy? This episode of "SEO is Not That Hard" promises to unravel the intrigue behind Google's decision to link to the Wayback Machine in their search results. Join me, Ed Dawson, as we explore why Google has shifted away from offering cached page results and how leveraging the Internet Archive's vast collection of web snapshots can impact your SEO practices, website development, and competitive analysis. Refle...
Sep 23, 2024•11 min•Season 1Ep. 162
Send us a text Is it possible that your favorite indexing tools are on Google's chopping block? Brace yourself for an eye-opening discussion as Ed Dawson reveals the recent overhaul of Google's indexing API. On September 11th, Google introduced stern measures to curb the misuse of their API, historically reserved for job postings and broadcast events. The new red warning in Google's documentation signals a crackdown on the API's abuse, threatening access revocation for those who attempt to game ...
Sep 20, 2024•10 min•Season 1Ep. 161
