Send us a text Ever wondered if your SEO strategy is missing some vital elements? This episode of "SEO is Not That Hard" promises to enlighten you on the critical aspects that can make or break your online visibility. Host Ed Dawson brings you a treasure trove of insights, starting with the importance of H1 tags and how a well-optimized, keyword-rich H1 can significantly impact your page's performance. We also expose the dangers of hacked content and teach you how to safeguard your website. You'...
Jul 15, 2024•16 min•Season 1Ep. 133
Send us a text Ever wondered how to truly crack Google's SEO code? This episode of "SEO is Not That Hard" promises to arm you with the knowledge and strategies that can elevate your website's visibility. Join me, Ed Dawson, as we delve into the often-overlooked world of Google’s patent applications and their hidden secrets about search ranking algorithms. Discover how to use Google's specialized search engine for patents to your advantage. We’ll also demystify the role of Google quality raters a...
Jul 12, 2024•16 min•Season 1Ep. 132
Send us a text Can GA4 make or break your SEO strategy? On this episode of "SEO is Not That Hard," I, Ed Dawson, unravel the complexities surrounding Google Analytics 4 and why it's not the crowd-pleaser that Universal Analytics was. Discover the pitfalls of GA4’s clunky interface and why I’ve switched to using Clicky for clearer, more intuitive insights. We’ll also break down the concept of gated content and its implications for your SEO efforts. Learn how to manage content that Google’s crawle...
Jul 10, 2024•14 min•Season 1Ep. 131
Send us a text Unlock the secrets to boosting your e-commerce site's user experience with our latest episode of "SEO is not that hard!" Ever wondered how faceted navigation can streamline your users' filtering process and drive valuable backlinks? We break it down for you, showcasing the importance of canonical tags to prevent duplicate content and giving you the tools you need to implement this powerful feature effectively. But that's not all; we also uncover the hidden potential of FAQs for yo...
Jul 08, 2024•13 min•Season 1Ep. 130
Send us a text Ever wondered why some e-commerce sites are skyrocketing in Google rankings while affiliate sites lag behind? Join me, Ed Dawson, as we explore the latest trends and challenges in SEO and online marketing. We kick things off with an intriguing comparison of e-commerce and affiliate sites, before having some fun with Google's hidden software Easter eggs. You'll also learn why editorial links are the gold standard for backlinks and how concepts like EAT—Experience, Expertise, Author...
Jul 05, 2024•17 min•Season 1Ep. 129
Send us a text Ready to unravel the mysteries of SEO from de-indexing to digital PR? Join Ed Dawson as he exposes the secrets behind why pages disappear from Google's index and how to effectively harness the power of digital PR for white hat link building. Discover how even no-follow links might be more beneficial than you think, and why creating compelling stories is your ticket to earning valuable backlinks from top-tier sites. But that's just the beginning! Explore the lucrative world of digi...
Jul 03, 2024•14 min•Season 1Ep. 128
Send us a text Ready to transform your SEO and content marketing game? Discover how you can effectively enhance your online presence and outperform your competitors with actionable insights from our latest podcast episode. From understanding the nuances of different content types to leveraging Content Delivery Networks (CDNs) for faster and more reliable website performance, we cover it all. We'll also reveal the secrets behind Content Gap Analysis, showing you how to identify and fill gaps in y...
Jul 01, 2024•17 min•Season 1Ep. 127
Send us a text Curious about how to leverage the power of SEO to get your website noticed? Master essential concepts and terminology in our latest installment of the SEO A to Z series, where we break down everything you need to know starting with the letter 'C'. From understanding how cached pages work and how Google stores them, to the critical role of CTAs in boosting user engagement, we leave no stone unturned. We’ll also demystify canonical tags and URLs, offering insights on how to prevent ...
Jun 28, 2024•16 min•Season 1Ep. 126
Send us a text Links to resources mentioned in this podcast: - SEO Glossary - SEO Glossary B - In Depth Guide to Backlinks - In Depth Guide to Broken Links SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boo...
Jun 26, 2024•16 min•Season 1Ep. 125
Send us a text Ever wondered how minor tweaks on your website can lead to major boosts in conversions? In this engaging episode of "SEO is Not That Hard," I'm Ed Dawson, and I'll guide you through the essential concepts of A-B testing and how it can reveal the best-performing versions of your web pages. We'll also demystify Google's "About This Result" feature, providing deeper insights into your search results, and discuss the importance of balancing ad content on your site without overshadowin...
Jun 24, 2024•19 min•Season 1Ep. 124
Send us a text Imagine walking into a restaurant, ready to enjoy a special Father's Day meal, only to be turned away because they only accept cash. Frustrating, right? In this episode, I share a personal story about how a sushi restaurant in the UK lost our business by not offering convenient payment options. We'll discuss the critical importance of customer convenience in every interaction, whether it’s through payment flexibility, efficient delivery, or easy website navigation. Learn from a po...
Jun 21, 2024•11 min•Season 1Ep. 123
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a questio...
Jun 20, 2024•3 min
Send us a text Ever wondered how to attract high-quality backlinks without resorting to shady tactics? On today’s episode of "SEO is Not That Hard," I, Ed Dawson, reveal tried-and-true strategies for gaining those elusive links in a way that Google loves. Drawing from a conversation with our listener Steve, I demystify the link-building process, highlighting the importance of organic backlinks and the pitfalls of buying them. Get ready to understand the risks of manipulative practices and discov...
Jun 19, 2024•11 min•Season 1Ep. 122
Send us a text The patent discussed in the podcast - https://patents.google.com/patent/US11816114B1/en?oq=11816114 Can your website's ranking be dramatically improved by simply understanding user click behavior? Today, I, Edd Dawson, uncover the secrets of Google's ranking algorithm based on their 2006 patent, "Modifying Search Result Ranking Based on Implicit User Feedback." Discover the nuances of short, medium, and long clicks, and how these metrics influence your site's visibility. I'll guid...
Jun 17, 2024•12 min•Season 1Ep. 121
Send us a text What if we told you that keyword volume shouldn't dictate your every move in SEO? Today, Edd Dawson, founder of Keywords People Use, challenges a long-held belief in the industry by introducing the QUEST framework—a revolutionary approach to balancing keyword volume with meaningful content creation. Learn how Ed evolved from an era without volume data to a sophisticated, automated process that considers volume without losing sight of user intent. This transformation not only simpl...
Jun 14, 2024•12 min•Season 1Ep. 120
Send us a text Link to the full Google API Leak and E-E-A-T Analysis - https://keywordspeopleuse.com/seo/guides/google-api-leak/e-e-a-t SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get ...
Jun 12, 2024•15 min•Season 1Ep. 119
Send us a text Ready to supercharge your SEO game? This episode compiles 101 quick SEO tips from our past sessions, giving you an extended masterclass on improving your website’s visibility and ranking. Learn why website speed isn't just about user experience but also a critical factor for Google rankings. We’ll also dive into the importance of linking new pages to existing ones, securing your site with HTTPS, and the risks of buying backlinks. Plus, discover how obtaining legitimate, relevant b...
Jun 11, 2024•1 hr 37 min
Send us a text Could the next major shift in SEO be hidden within a recent Google API documentation leak? Find out as we uncover what could be the "actual surfer model," a potential new approach to PageRank that promises to revolutionize how we understand link quality and web page ranking. Join host Ed Dawson in this episode of "SEO is Not That Hard," where we trace the evolution of Google's PageRank from the original "random surfer" model, designed to identify the most significant pages by simu...
Jun 10, 2024•16 min•Season 1Ep. 118
Send us a text Ever wondered how you can turn a simple interview into a powerful SEO strategy? On this episode of "SEO is not that hard," I, Ed Dawson, reveal the secrets of egobait—a clever technique that taps into people's innate love for recognition to build valuable backlinks. With over 20 years of SEO experience, I'll walk you through the art of crafting content that flatters influencers and organizations, making them eager to share your work with their extensive networks. From thoughtful i...
Jun 07, 2024•12 min•Season 1Ep. 117
Send us a text A good glossary can help your SEO efforts in a number of ways. You can see the glossary I created for KeywordsPeopleUse at https://keywordspeopleuse.com/seo/glossary SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeo...
Jun 05, 2024•12 min•Season 1Ep. 116
Send us a text Have you ever stumbled upon success by sheer accident? On today's episode of "SEO is Not That Hard," I reveal how a lack of strategy led to an unexpected victory with the binge bank method for our podcast. Initially, I had no grand plan—just a passion for sharing my SEO expertise and helping others in the field. Tune in to learn how publishing consistently, facing my fears, and delivering valuable, bite-sized content has not only enhanced my speaking skills but also expanded our r...
Jun 03, 2024•13 min•Season 1Ep. 115
Send us a text Prepare to have your SEO mind blown! What if the recent Google documentation leak doesn't actually change anything about the core principles of SEO? In today’s episode of "SEO is Not That Hard," I, Ed Dawson, founder of KeywordsPeopleUse.com, delve into the most significant leak in SEO history and unravel its true implications. While the buzz around the leak is undeniable, I explain why it’s crucial to keep calm and not rush into drastic changes. The insights from these documents ...
May 31, 2024•11 min•Season 1Ep. 114
Send us a text Unlock the secrets to skyrocketing your digital footprint with the finale of my SEO tips series. Imagine turning your website's every page into a magnet for clicks, customers, and conversions. That's exactly what I'm delivering in this power-packed session, where I, Ed Dawson of KeywordsPeopleUse.com, weave through the last set of quick-fire SEO strategies. From ensuring your brick-and-mortar locations shine online to the craftsmanship of irresistible calls to action, these are th...
May 29, 2024•13 min•Season 1Ep. 113
Send us a text Breaking News: Google Algorithm API documents leaked! Link to Rand Fishkins Tweet: https://x.com/randfish/status/1795282226038624418 Link to Rand Fishkins Article: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ Link to Mike Kings Article: https://ipullrank.com/google-algo-leak Link to leaked documents: https://hexdocs.pm/google_api_content_warehouse/0.4.0/api-reference.html SEO Is Not T...
May 28, 2024•9 min
Send us a text Embark on a journey to SEO mastery as I, Ed Dawson, unravel the intricacies of optimizing your digital footprint in the latest podcast episode. From the power of the rel="canonical" tag to the art of handling user-generated content, you're about to gain insights you can't afford to miss. This episode is a treasure trove for affiliate marketers, entrepreneurs, and anyone yearning to conquer search engine rankings with finesse. Within this enlightening session, I lay out a roadmap f...
May 27, 2024•13 min•Season 1Ep. 112
Send us a text Unlock the secrets of SEO navigation and learn how breadcrumbs can transform your website's usability and search engine rankings. I'm Ed Dawson, the brain behind KeywordsPeopleUse.com, and in this treasure trove of insights, we'll explore the underrated tactic of using breadcrumbs for site structure and the immense benefits of schema markup for Google comprehension. Not your average chat, this episode peels back layers of link strategies and practical tips from a seasoned industry...
May 24, 2024•13 min•Season 1Ep. 111
Send us a text Let's unravel the mysteries of 404 error pages and the hidden power they hold in the realm of SEO! I'm Ed Dawson, and in this journey, we're diving into the intricacies of what these pages mean for your site's credibility with search engines. You'll get to grips with the significance of proper header codes and the perils of 'soft 404s,' alongside a treasure trove of practical tips from my two decades of website development and monetization experience. In our quest for digital auth...
May 22, 2024•13 min•Season 1Ep. 110
Send us a text Ever felt like the secret world of SEO is just too complex to crack? Well, worry no more! Join me, Ed Dawson, as I slice through the jargon and serve up tips 51 through 60 from my personal playbook of 101 SEO strategies. I'm peeling back the curtain on the mysteries of content delivery networks, revealing why giants like Cloudflare and Amazon CloudFront could be your best allies in the quest for lightning-fast website performance. Plus, I'll share why mingling at SEO conferences l...
May 20, 2024•11 min•Season 1Ep. 109
Send us a text Ready to discover the SEO strategies that actually work? I'm Ed Dawson, and I'm about to unlock the vault of my twenty-year journey mastering the labyrinth of website optimization. This podcast isn't just about sharing knowledge—it's about giving you the toolkit to experiment and see real results. Whether you're debating the merits of www versus non-www domains or pondering the ever-evolving enigma of H1 tags, this is where theory meets practice. I'll guide you through the SEO maz...
May 17, 2024•12 min•Season 1Ep. 108
Send us a text Unlock the mysteries of Google's algorithms and supercharge your website's performance with our treasure chest of SEO quick tips. I, Ed Dawson, am back at it again, bringing you a decade-spanning wisdom in "SEO is Not That Hard." This episode is brimming with insights on how to harness tools like Google Search Console and analytics to master your site's indexing and understand the driving force behind your traffic. Whether you're a seasoned webmaster or just beginning your digital...
May 15, 2024•12 min•Season 1Ep. 107
