SEO 101 - podcast cover

SEO 101

WMR.FMredcircle.com

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

Episodes

SEO 101 Ep 383: Carcutt is Back, Core Web Vitals by Google, More News on the Latest Core Algorithm Update, and Much More

Ross and John cover Core Web Vitals as a ranking signal, more news on Google’s May Core algorithm update, indexing issues, and the impact of COVID-19 on SEO agencies. We follow this info with local SEO news, a Mueller file, and answers to three SEO questions from our listeners. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jun 02, 202045 min

SEO 101 Ep 382: The Latest Broad Core Google Algorithmic Update, Tips for Business During COVID-19

Ross Dunn and Scott Van Achte welcome a surprise guest before discussing the recent broad core update from Google that has significantly affected a large number of websites. Ross shares examples of how businesses can make the most of the COVID-19 downtime. The rest of the show focuses on news on local reviews, Mueller files, and a shake up in online ordering using Google My Business. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

May 18, 202038 min

SEO 101 Ep 381: Bad Advice, JavaScript Don’ts, and Common Issues Found During SEO Audits

Scott and Ross discuss John Mueller’s hilarious “Quick, The moderators are all busy, post bad advice!” on Reddit, an overview of a few 101 tips on using JavaScript properly for SEO, followed by Ross’s recent SEO 101 tips from his recent round of video website reviews. They tied up the show with a question from a listener. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

May 04, 202035 min

SEO 101 Ep 380: More Conferences Go Online, EAT Not a Ranking Factor, The Importance of Calls to Action, and SEO Questions Answered

Scott and Ross discuss a wide variety of news in this episode. From Google’s latest conference video series and dissuading people from believing EAT is in the algorithm, to a reminder that calls to action are a key component of web design and search success. The show rounds out with answers to two great questions from our listeners. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Apr 27, 202036 min

SEO 101 Ep 379: Pandemic Web Survival Tips, General SEO News and Questions Answered

COVID-19 has taken over all of our lives and many businesses are understandably putting their online marketing on hold. Scott and Ross discuss some of the reasons not to put marketing on hold and how to do it yourself to keep costs low or negotiate better pricing temporarily. In addition, they cover general SEO news, some reassuring Mueller files, and answer SEO questions from the SEO 101 Facebook Group. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle...

Apr 06, 202039 min

SEO 101 Ep. 378 Bug Warnings, FAQ Markup Updates, and SEO Questions Answered

From Let’s Encrypt’s critical SSL glitch to SEO WordPress plugins such as Yoast bugging out; bugs were a hot topic in this episode. Ross Dunn and guest host Scott Van Achte also cover issues with multilingual websites, some Mueller files, and a couple of questions from SEO 101 listeners. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Mar 09, 202032 min

SEO 101 Ep 377: An Inside Peek into SEO Strategy at Yahoo News & Entertainment

An Inside Peek into SEO Strategy at Yahoo News & Entertainment. In this episode, Ryan Miller, Senior SEO Strategist, Yahoo News & Entertainment and I discuss How SEO is done at the Yahoo news agency. So if you want to learn more about SEO, increase search engine visibility, and understand how news websites do SEO in-house so you can how to conduct keyword and entity research without paid tools, tune in now! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https:...

Mar 05, 20201 hr 11 min

SEO 101 Ep 376: Even Enterprise Level Companies Need Basic SEO and More Google My Business News

John and Ross discuss how an enterprise-level company shared SEO deficiencies in a quarterly report to shareholders revealing SEO 101 level issues. Then, after discussing some useful intel on the Coverage Report in Google Search Console, the discussion turns to the latest news on local SEO and Google My Business. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Feb 24, 202038 min

SEO 101 Ep 375: Meta Descriptions Driving Cilckthroughs, Another Google My Business Bug, and More

Google’s dumpster fire that is Google My Business reveals another bug, Facebook’s purchase of an augmented reality (AR) startup brings to mind the likelihood of SEO with AR, and a clickthrough study shows interesting data on what drives clicks in search engine results. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Feb 17, 202029 min

SEO 101 Ep 374: January 2020, A Mighty Month of Google Changes

Google’s made a few changes this month. It started with the January 2020 Core Update followed by the rolling out of a redesigned desktop search result experience and Google’s latest business purchase of Pointy. John and Ross discuss all of this and more, and finish up answering SEO questions from listeners. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Jan 28, 202041 min

SEO 101 Ep 373: SEOs at Google, Search Console Fixes and SEO Questions Answered

John and Ross discuss a wide assortment of new pieces in this episode; from Google Search Console’s latest fix and 2 year anniversary to Google’s alleged infringement of patents, how hard SEOs have it at Google, and more questions answered for their listeners. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jan 13, 202042 min

SEO 101 Ep 372: SEO Updates and 2019 in Review

In the first show of 2020, John and Ross answer some SEO questions, review the local SEO changes throughout 2019, insights into enterprise SEO, and when 301 redirects are harmful. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jan 06, 202054 min

SEO 101 Ep 371: 2019 Rewind

John and Ross discuss a study that shows less traffic is clicking through to sites from search results. They also delve into more Google My Business issues and possible fixes, along with a multitude of Mueller files. Google Search Console is receiving a long long overdue improvement that consolidates properties and favors canonical URLs. Ross Dunn and John Carcutt discuss a pending update to Yoast, a new Google Useragent, link cruft, UTM, and much more. John Carcutt’s 10th anniversary since join...

Dec 23, 201934 min

SEO 101 Ep 370: Discussing Google’s November Algorithm

Google’s Nov 2019 Local Search Update is official and the source of much discussion in the industry. Ross and Scott Van Achte discuss what is known along with other findings from the local search forum. They also discuss a Mueller file, an improvement to Google’s Search Console, and a question from a listener. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Dec 09, 201937 min

SEO 101 Ep 369: Bedlam Continues in Local SEO Results

Ross and guest co-host Scott Van Achte discuss the latest global search market share statistics, Christmas ads, when to act on bad links, Google Maps user profile SPAM reporting, and a lot about the significant havoc within Google’s local SEO results in November. Lastly, they answer a few questions from listeners that were posted on the SEO 101 Podcast Facebook group. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Dec 02, 201942 min

SEO 101 Ep 368: SEO Audit Software, Merging Sites, Q&A, and More

Ross and Scott cover the essentials of client follow-through when working with SEO companies, a review of the latest edition of Screaming Frog Pro (V12) and their experience so far with SiteBulb. They share news on local SEO, and answer a question from the SEO 101 Facebook Group. Want a link to something discussed? The SEO 101 Show Notes newsletter is available at SEO101Radio.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Nov 08, 201934 min

SEO 101 Ep 367: Fresh Content Indexing Issues, Local SEO News, and SEO Questions Answered

John and Ross cover the intermittent indexing issues Google continues to have, news on author recognition, Google Assistant Actions, oddities in local SEO, glimpses into Google’s plans with photos, and much more. They end the show answering 3 questions from listeners posted within the SEO 101 Facebook Group. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Oct 22, 201937 min

SEO 101 Ep 366: Google Search Console Enhancements, Bingbot Gets Chromed, and Questions Answered

Guest co-host, Scott Van Achte and Ross briefly discuss the results of the September Google Algorithm Update followed by improvements in Video analytics via the Google Search Console. Next up, Bingbot now indexes with Chrome, and a multitude of SEO questions are answered. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Oct 14, 201934 min

SEO 101 Ep 364: Major Changes to Nofollow and Google Search Quality Rater Guidelines, and Introducing RankFlux

Google’s changes to the nofollow link attribute and quality rater guidelines cause a stir, while people in Dallas searching for local events are shocked by an invitation to an orgy as a result of EventBrite SPAM. BrightLocal’s new tool for monitoring local search ranking fluctuations across major industries has been released and it looks great - it’s called RankFlux. Lastly, the hosts discuss comments and questions from the SEO 101 Facebook Group. Advertising Inquiries: https://redcircle.com/bra...

Oct 03, 201945 min

SEO 101 Ep 365: Google’s September Core Update, Search Console Becomes Fresher and Questions from Listeners

The hosts discuss the latest large core update to Google’s algorithms that was recently announced, massive improvements in Google Search Console’s freshness, the effect of nofollows, and additional search snippet controls. Last but not least, Ross covers some insight into the Local SEO world and then your hosts answer questions. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Sep 27, 201939 min

SEO 101 Ep 363: Forced Changes for Service Area Businesses, Mobile Local Tests and Questions from Listeners

John and Ross dig into the latest news on Google’s efforts to force service area businesses (SABs) into specific region names, why mobile versions of sites may show in desktop search, more news on Google’s efforts against domain leasing for SEO benefits, and much more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Sep 12, 201936 min

SEO 101 Ep 360: Google’s Robots.txt Notices, More Google My Business Issues and Questions from Listeners

This episode is guest co-hosted by Scott Van Achte, Senior SEO for StepForth. Ross and Scott discuss Google’s notices to site owners to remove index directives from their Robots.txt. They also discuss some more Google My Business issues such as the continuing bug in short names, a spotted new addition to editing a profile called “people also searched for”, and more. Lastly, they answer some great questions from the show’s valued listeners. Advertising Inquiries: https://redcircle.com/brands Priv...

Aug 14, 201933 min

SEO 101 Ep 360: Google’s Robots.txt Notices, More Google My Business Issues and Questions from Listeners

This episode is guest co-hosted by Scott Van Achte, Senior SEO for StepForth. Ross and Scott discuss Google’s notices to site owners to remove index directives from their Robots.txt. They also discuss some more Google My Business issues such as the continuing bug in short names, a spotted new addition to editing a profile called “people also searched for”, and more. Lastly, they answer some great questions from the show’s valued listeners. Advertising Inquiries: https://redcircle.com/brands Priv...

Aug 05, 201933 min

Ep 359: Google My Business Suspensions and Q&A Issues, Mueller Files, and Questions Answered

The hosts discuss Google My Business’s recent issues causing a myriad of problems for business owners. They follow up with set-SEO-straight tips from John Mueller, and questions from SEO 101 listeners. Ross also announced the new SEO 101 Show Notes Newsletter. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jul 15, 201946 min

Ep. 358 Google Shocks No One, Google Search Console Updates, Wayback Machine News and Questions from Listeners

In this episode, Ross and John discuss the sad state of Google’s local search results which are rife with SPAM. To no one’s surprise, Google officially states it knows of the SPAM and is dealing with it. Too little, way too late, as far as the hosts are concerned. Their discussion moves on to Google Search Console updates of worth, an update to the Wayback Machine, and more great questions from listeners. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircl...

Jul 01, 201938 min

Ep 357: Google’s June Core Update, Negative SEO, and 11 Questions from Listeners

Episode 357 is John Carcutt’s 10th anniversary since joining the SEO 101 Podcast with Ross Dunn. In this special longer episode, the gents discuss the early news on Google’s June Core Update and John Mueller’s thoughts on Negative SEO. The rest of the episode focuses on answering 11 excellent questions from the active SEO 101 Group on Facebook. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Jun 10, 20191 hr 10 min

Ep 356: Indexing Bugs Plague Google, a Matter of SPAM, and News from Yandex

John and Ross weigh in on the bugs that have been plaguing Google’s index at a never-before-seen level. They discuss what can be done in cases where it is not clear why a site is not ranking well in Google, and how 2000-era SPAM can still be the culprit in an example Ross encountered this past week. Last up, the hosts discuss snippets as well as the surprising level of detail Yandex Webmaster Tools appears to provide. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: htt...

May 27, 201933 min
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