GoogleBot has had a significant upgrade bringing it’s technology in line with the latest versions of Chromium. The hosts also discuss Google’s rolling integration of podcasts in search results, issues with Google Search Console, a new ‘How-To’ for structured data markup, and more. The episode is topped off with answers to more great questions from the SEO 101 Facebook Group. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
May 16, 2019•52 min
Google’s de-indexing issues did not clear up quite as quickly as they made it out to. Ross broadly shares some findings from a recent e-commerce SEO audit, and the gents discuss some Mueller files followed by some great questions from listeners. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
May 02, 2019•37 min
Google surprised the SEO community with serious issues with it’s index when it seemingly de-indexed up to 4% of its total index arbitrarily. The hosts discuss this along with it’s supposed correction, issues with Google Search Console still showing, along with the new Discover Report. Next up, Matt Cutts makes a great suggestion, Ross and John touch base on a couple of key basics on redirects and link reports, and they answer three excellent questions from the new SEO 101 Facebook Group. Adverti...
Apr 15, 2019•43 min
John Carcutt goes back to Advance Local, and Ross and John discuss the likelihood that AHREFs will create a worthy Google competitor as they claim. The show moves into some shorter stories on everything from Matt Cutt’s honeypot traps, to the potential for accents in URLs to cause problems at Google. Last up, the gents answer a couple questions from the already very active SEO 101 Facebook group! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/pri...
Apr 01, 2019•37 min
John and Ross discuss the scraps of what is known about the March 2019 Core Update at Google, and the definition and use cases of neural matching versus Rankbrain at Google. The SEO 101 Facebook Group now has 61 members and growing, and the hosts welcome questions to answer on the air. Lastly, some Mueller files are noted along with one about rel=next and rel=prev that really gets John and Ross ranting. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle....
Mar 28, 2019•58 min
The gents discuss SEO for image search courtesy of Gary Illyes' keynote at PubCon, the questionable value of Moz’s Domain Authority metric, the Google Automobile Knowledge Panel, and more on SEO for JavaScript sites. Following that, they dig into some Mueller files and multilingual SEO for images. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Mar 18, 2019•46 min
Google speaks to its potential use of click through rate in its organic algorithms, how to properly optimize for paginated content, how it handles your money or your life searches, and more. Ross and John announce the new SEO community group on Facebook - it’s new home now that the Google Plus community is close to shutting down. The new community URL is https://www.facebook.com/groups/seo101podcast/ Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com...
Mar 04, 2019•42 min
Google’s Gary Illyes was kind enough to submit to an Ask Me Anything (AMA) on Reddit recently. John and Ross review the many SEO questions and answers for listeners while providing their own thoughts. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Feb 22, 2019•49 min
Google Search Console is receiving a long long overdue improvement that consolidates properties and favors canonical URLs. Ross Dunn and John Carcutt discuss a pending update to Yoast, a new Google Useragent, link cruft, UTM, and much more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Feb 11, 2019•58 min
Interesting Google local pack functionality, a new setup for service area businesses, and the benefits of Google Posts kick off this episode. The hosts then delve into some fascinating Mueller files as of late and answer three great SEO questions from listeners. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Jan 31, 2019•58 min
This episode begins with news of Google’s compliance with Russian censorship laws, followed by discussions around dramatic examples from Google of the damage EU regulations may have on results. The hosts then delve into impressive improvements within Google Search Console, an embarrassing Google exploit, a serious misstep by GoDaddy that angered clients, and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jan 21, 2019•38 min
The hosts discuss the admirable job Mike Blumenthal did of pointing out some ludicrous Google My Business SPAM that Google refused to act upon. Ross and John wax eloquent about their new Google smart displays, and they cover a variety of helpful Mueller files discussing everything from trailing slashes, to removing images from Google’s index. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jan 07, 2019•40 min
John and Ross discuss the latest news on topics as far afield as Google’s release of duck.com to DuckDuckGo to top insights from John Mueller, and a new plugin for WordPress by Google that may or may not last a few years before being pulled. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Dec 17, 2018•46 min
Redirects and canonicals must match - an example of how consistency in SEO is everything. The hosts discuss the new structured data for question and answer sites, the questionable result of an SEO survey, how mixed media on a page helps with SEO, and they address a question from a listener. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Dec 10, 2018•31 min
Google My Business releases an update to its Insights and a new version of its API that will make many 3rd party reporting tool providers happy. Some rumblings of a Google Thanksgiving update, a Mueller file, and Ross rants about unethical business practices in SEO. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Dec 06, 2018•48 min
The hosts discuss Google’s New SEO Scoring Tool and they are happy with the break-out of a single category to primary and secondary categories for Google My Business profiles. Next, Ross shares some clarity on the misunderstandings clients often have about the benefits of writing and their indirect, and not direct, impact on rankings, leads, and authority. Finally, they cover four new Mueller files with a focus on Google ranking factors. Advertising Inquiries: https://redcircle.com/brands Privac...
Nov 19, 2018•46 min
Even Googler’s disagree with the best practices for handling old content for SEO. The hosts also dig into a myriad of Google service updates at Google My Business, Google Search Console, and PageSpeed Insights. Lastly, this episode answers another great listener’s question and discusses how difficult SEO problems should be analyzed. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Nov 12, 2018•41 min
Bing’s quest for intelligence, artificial intelligence and SEO… how could it apply? More monthly changes in Google search such as video playing in search snippets, and the rollout of Google Discover. Lastly, John Mueller asks how SEOs describe their role to developers… and the responses are predictably awesome. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Oct 29, 2018•47 min
Will Google see its demise in our lifetime? John and Ross discuss how some believe Amazon is its greatest threat. We discuss some tests in organic and local results, substantial changes to AJAX crawling, some great 101 questions from listeners and answers by John Mueller. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Oct 22, 2018•55 min
Google ups GMB Post sizes, upgrades to image search allow for better copyright application, news on mobile first indexing, and a few Mueller facts and a listener asks about zombie pages. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Oct 01, 2018•45 min
Google’s results are attacked as “rigged”, how Google judges content by-page, a check-in on the Google Medic Update, and more. We’re gonna have to get Political… But he started it. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Sep 19, 2018•40 min
Ross and John hung out last week in Ohio and along with a lot of geek talk, they attended Content Marketing World for which they provide a synopsis. Further, they discuss the EU’s brain-melting approval of licensing fees for sharing news snippets and the likely global ramifications. They also cover a myriad of Mueller Files, and some great questions from their beloved listeners. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Sep 19, 2018•49 min
Bing adds another bell and whistle to its fold, the hosts discuss some helpful SEO tips from Google, enhanced mobile featured snippets, and Ross rants about the need for image optimization for every site and that retina displays are not an excuse for overweight imagery affecting all users. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Aug 22, 2018•50 min
The hosts discuss how the latest major algorithmic update from Google has affected medical-based content sites, Google and China’s blossoming relationship code-named “Dragonfly”, interesting Mueller files, two great questions from listeners, and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Aug 13, 2018•48 min
Ross and John discuss some sad industry news. Google has released some new search quality guidelines worth mentioning, and a few SEO questions brought to Google’s Webmaster Central are put to rest. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Jul 30, 2018•39 min
In this longer than usual episode, John and Ross discuss a cornucopia of news about Google, how to estimate SEO traffic levels, the $5b in EU fines Google is facing, a ton of Mueller Files, and so much more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Jul 23, 2018•53 min
The hosts discuss Stephan Spencer’s points in his Ultimate Guide to Bot Herding and Spider Wrangling, updates to Google My Business reporting and Google Search Console, further evidence that Google Duplex is as good as it appears to be, and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Jul 02, 2018•44 min
Facebook appears to have some notable edges on Google that they are putting to good use in their Marketplace. John and Ross devote the remaining show to discussing Google Search Console news and tips that abound this week. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Jun 25, 2018•33 min
This episode delves into the negatives of some significant changes to the Google Search Console (in Beta), and Google My Business’s new Agency Dashboard rife with bugs. The two SEO geeks also discuss the mind-boggling 6 million manual actions Google applied to websites last year, a possibly earth-shaking Google patent, questions from listeners, and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jun 18, 2018•38 min
Ross and special guest host David Harry of the SEO Dojo discuss a wide variety of SEO topics including splitting one site into two, future theories of web marketing, and common SEO client issues. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Jun 04, 2018•38 min
