SEO 101 - podcast cover

SEO 101

WMR.FMredcircle.com

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

Episodes

Ep 324: Google’s AI Makes Waves, Page Speed, and Questions from Listeners

This episode discusses the first peek at Google Duplex and it’s incredible potential, insights on indexation of ugly sites and sitemaps, as well as questions from listeners. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

May 14, 201837 min

Ep 324: Google’s AI Makes Waves, Page Speed, and Questions from Listeners

This episode discusses the first peek at Google Duplex and it’s incredible potential, insights on indexation of ugly sites and sitemaps, as well as questions from listeners. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

May 14, 201837 min

Ep 323: Exploring GDPR and Why It Should Matter to You

This episode is unique because Ross and John chose to feature a facet of regulation that has serious implications for all website owners. The show features guest Doc Sheldon, a fellow SEO who has delved deeply into the ins and outs of the General Data Protection Regulation (GDPR) and has confirmed that nearly all businesses (online and offline) will need to comply. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

May 07, 201855 min

Ep 322: Battling Fake Reviews, Changes to Google Guidelines, and More

This episode touched on key elements of local SEO such as fake reviews, Google Maps, building reviews and new guidelines around review-gating, Google QA, tips on Schema markup, and much more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Apr 30, 201837 min

Ep 321: Google Changing of the Guard, April Fools Goodness, and a Mueller AMA

This episode spread into several areas including defections from Google to Apple resulting in a new Head of Google Search, a fantastic April Fools joke on SEOs, the results of a great “ask me anything” (AMA) at Reddit with Google’s John Mueller, and questions from our listeners. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Apr 23, 201847 min

Ep 320: Google Mobile First Roll-Out, a Google Vulnerability, and New Standards

This week’s episode got a little nerdy as John and Ross delved into some interesting insights on the mobile first index roll out, Google’s efforts to radically speed up the web with new standards, and a fascinating break down of a Google vulnerability that would have had been a blackhat’s wet dream. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Apr 02, 201833 min

Voice Search, Zero Result Pages and 10,000 Members (ep.319)

Today’s show follows news of SEO 101’s Google Plus Community surpassing 10,000 followers. Ross and John discuss interesting data shared at the latest SMX West about voice search, Google’s testing of zero-result search pages (now stopped), and Google’s confirmation of a recent core update and what it means. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Mar 26, 201849 min

New Industry Benchmarks for Mobile Page Speed; The Ultimate Guide to Bot Herding and Spider Wrangling (ep.318)

Find out how you stack up to new industry benchmarks for mobile page speed. Stephan Spencer and The Ultimate Guide to bot herding and spider wrangling P1. Google’s Not Perfect .. Bend Oregon was Missing for a while. Over 60% of Google Search AMP Clicks Go To Non-News Site (From Feb). John Mu clears up the differences in URLs with trailing slashes. Always a Risk of Losing Rankings when moving a site. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/...

Mar 12, 201841 min

Voice Search Ranking Factors and Google’s Mobile First Index (ep.317)

The hosts discuss the intriguing results of a voice search ranking factor study by Backlinko, followed by more news on Google’s Mobile First Index, handy new mobile tools from Google, and some Mueller Files. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Mar 05, 201838 min

Ep 316: Varied SEO News... from WordPress to AMP

This show covered a wide variety of SEO topics including the pending Chrome browser update, Google’s new efforts to improve WordPress, a compliment from John Mueller, a new AMP story feature, questions from listeners, and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Feb 21, 201846 min

Ep 315: SEO Audits and SEO Hijacking

John and Ross welcome fellow SEO veterans Doc Sheldon and David Harry on the show to discuss a frighteningly impressive website hack that is designed to hijack SEO results. The discussion moves into other interesting findings in SEO audits, improving page speed, and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Feb 12, 201842 min

Ep 314: Google My Businesses Q&A Feature Discussion with Mike Blumenthal

Google My Businesses QA is the topic of Discussion as Ross Dunn and John Carcutt welcome back Mike Blumenthal from GetFiveStars.com. They discuss Google Updates GMB Websites to Include Posts as they Pass 1.25 Million Sites Created and how My Business Now Officially Supports Video. We also learn about a PowerPoint presentation of his QA research, the announcement of a new product release and his take on Future of Local: How does he see Voice Search impacting Local in the long run? Does QA have a ...

Jan 22, 201852 min

Ep 313: Google Algorithm Updates in December, Voice Search Quality Guidelines, and More

On this first episode of 2018, John and Ross discuss the changes related to the December 12th Google Maccabee Update and a future rumoured update. They also delve into the first official release of Google Assistant Voice Search Guidelines and what they mean for SEO. Lastly, a few pieces of relevant news from John Mueller and a discussion about accepting cryptocurrency as payment in the realm of SEO. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/...

Jan 08, 201844 min

Snippets, Local SEO Myths and Google’s New SEO Starter Guide

Today on SEO 101 John and Dave run down the latest in internet technology and programming. Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. A snippet is the description of a page shown below the URL in an organic search result that helps show how it relates to the search query. Joy Hawkins discusses 10 Myths of Local at LocalU Advanced in Santa Monica. Local SEO is competitive and fierce. With more and more local businesses...

Dec 18, 201736 min

Ep. 311: Google Adds To Featured Snippets​; Interesting insight into Foursquare

Google Adds To Featured Snippets: Images, Related Search Content People Relations; Google Tests Mobile Search Interface With Few Organic Results. Plus, Interesting insight into Foursquare from This Week in Local. As it turns out, Foursquare is often underestimated in terms of how many 3rd parties use it for data. Google Q A Rolling out to the Desktop. Plus, get local help with your Google Assistant. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/...

Dec 11, 201743 min

Ep 310: Featured Snippets, Event Markup Spam, and More

The spammers are in the news again about event markup spam, and fake reviews. Ross and John also discuss issues that often arise in SEO and client relationships, along with some Mueller Files. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Dec 04, 201739 min

Ep 309: The Start of the 2018 SEO Predictions (ep.309)

Ross Dun and John Carcutt discuss some remaining news from Pubcon and then start the inevitable November - December speculations of what’s to come in 2018 in the world of SEO. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Nov 20, 201742 min

SEO Ranking Factors in 2017​; Do Google Posts Impact Rankings? A Case Study​ (ep.308)

SEO Ranking Factors in 2017; Do Google Posts Impact Rankings? A Case Study; Adding Structured Data Helps Google Understand Rank Webpages Better Google: If You Don't Have A Manual Action, You Don't Need To Submit A Disavow. This is a change from what they have said in the past. Google: Few Strong Pages > Many Weak Ones; Google: JavaScript Links, If Found, Pass Full Link Signals Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Nov 13, 201737 min

Local SEO Tips & News with Guest Co-Host Joy Hawkins (ep.307)

Ross Dunn and guest Joy Hawkins discuss the latest in local SEO on Google. Some topics discussed: the ridiculous power that business titles have, to Yext’s new vertical push, to JSON-LD, street address formatting, home service ads, Google Posts API, and much more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Oct 30, 201755 min

Everything from Blockchain and SEO to Great Questions from the Community

John and Ross discuss the emerging powerhouse that is blockchain technology (yup, they geeked out again) and it’s potential impact on everything from SEO to SEM and more. They also discussed Google Tag Manager, AJAX indexing, Google My Business and answered 3 excellent questions from our awesome SEO 101 Community. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Oct 23, 201748 min

Mountains of Google News from State of Search

The recent State of Search conference provided a cornucopia of sound bytes from Gary Illyes covered on this episode. Also, a possible example of the dangers of bragging about a top ranking on Google and questions from the Community. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Oct 16, 201738 min

Apple Embraces Google, Google Search Console Insights, and Community Questions

Apple switches away from Bing and moves to Google, a surprise for many. Ross and John also cover a few new pieces related to confirmations in how Google handles Title Tags in mobile vs desktop, and image data in search. Lastly, we have some great questions from our community. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Oct 02, 201740 min

Google My Business Expanding Optional URL's

Today on SEO 101 the guys discuss an array of different topics straddling SEO. They speak on Google Keyword Planner Showing "Okay Google" Keyword Ideas, and google my business expanding optional URL's. As well as asking the question When Do Expired Redirects Stop Passing Signals With Google? Google's John Mueller was asked how Google handles a page that you applied a canonical to but also has a noindex on it. Does that page pass the noindex. You can see how the question kind of caused a lot of c...

Aug 21, 201747 min

The 300th Episode: Social Media Strategy And Analytics

Today on SEO 101 we celebrate, this show marks the 300th episode in SEO 101's History. The guys are joined by Jennifer Cario former SEO 101 co-host . Jennifer Evans Cario is an industry vet with more than a decade of experience in social media and online marketing. Cario served six years as editor in chief of Search Engine Guide before joining up as Social Media Faculty Chair for MarketMotive.com and launching SugarSpun Marketing, a social media strategy and analytics firm. They talk about her t...

Aug 07, 201751 min

Google is now showing when a user submits hours that don’t match the hours

Today on SEO 101 the guys talk about a plethora of differnt topics from good to noindex. Google Flags User Submitted Store Hours in Local Knowledge Panel. Google is now showing when a user submits hours that don’t match the hours either Google has added or that the business has submitted, and flags them clearly as being different hours that someone has submitted. Google began rolling out a job search feature in Google Search. Shortly after, they announced the job posting schema which was being t...

Jul 17, 201751 min

Google My Business Posts, Algo Update Rumors, & More

The hosts examine rumors around the Google Search Algorithm updates of late, the acquisition of Yellow Pages by Dex, the Google My Business Posts opportunity, a Mueller file, and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jul 10, 201742 min

SEO 101 Interviews Mike Blumenthal

Professor Maps joins us to discuss the ins-and-outs of the current local SEO landscape along with the importance of leveraging existing relationships after you obtain them through the Google or Facebook sales funnels. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jun 26, 20171 hr 4 min

How To Rank for 'Position 0’ in 3 Simple Steps

Today on SEO 101 John and Ross start off with Bing joining Google, Pinterest and others in upgrading its image search capabilities. Microsoft also expands its Bing Rewards loyalty program to the UK. Late last week, Google posted a warning against using articles for link building and many thought we were going to see mass link penalties shortly after. Also Google Warns, Don't Do Article Creation For Links. Last but not least, The Mueller Files. Today in The Mueller Files they talk about How to us...

Jun 05, 201740 min

Bing’s Bots for Local, SEO Myths, and SEO Questions Answered

In this episode Ross is joined by stand-in guest host, Scott Van Achte. The show was very diverse. It covered everything from Bing providing bot access to restaurants in local listings, to Yelp’s trust factor, algorithmic shifts at Google as of late, and a discussion of SEO myths that could be considered worth writing about. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

May 29, 201747 min
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