Equal Too: Design For All

My goal is not to make hundred percent of the of the French siety physically accessible, but I want of all those citizens to just never discriminate someone because of his ability or an ability to put to do one step after the other. Have choices that we have, opinions, I have ideas there we have because I but there are limited either way, the world is constructing the winner. We are out how we live in a world that

is not designed for everyone. You don't believe me, whether you're disabled or non disabled, I bet you've experienced a moment, if not several moments when you felt excluded and frustrated. Think about it, ever, use a mouse that's only designed for right handed people want a dress without pockets? Ever thought about how your smartphone doesn't really sit that comfortably in your hand, Struggle to open a piece of packaging or read the small print. Well, you're not the only ones.

Cut homes, the senior vice president of product design at Salesforce describes this as a mismatch between the person and our environment. For disabled people, these mismatches can be the difference between inclusion and exclusion, between being able to work or live in poverty, between being able to live a life with self respect and a life lived on the margins of society, the ability to contribute, communicate, integrate, thrive, even survive. It's like Haven Gurmer said to me about

her experience as a deaf blind student at Harvard. So, I work as a disability rates lawyer addressing able wisdom. I'm also a writer. I published a memoir called Harving The Death bide Woman who Conquered Harbord Law. I did not overcome my disability. It was harbor that I had to overcome. Able is um. If the world around us enabled us instead of disabled us, what would be the consequences?

The sky would be the limit, but the sad fact is, whether it was intentional or not, We've designed a world that excludes so many of us, so what can we do about it? In this episode, we want to hold a conversation about the challenges of living in an inaccessible world. Join me as I speak to athletes and activists, designers and campaigners from around the world to find out what's happening and what is being done to design a world

that is for everyone. To begin this episode, I spoke with a famous architect and wheelchair user from Japan called Yoshihiko Kawachi. Person is also I have a proposcripting that access to move the issue for of our the maybe third dy or four the years. Yoshihiko is one of the great global voices for championing universal accessible design and has been advising Tokyo on the construction of venues and

other locations for the Tokyo Paralympics. He gave us some background on how he hopes the games will help to bring around change in attitudes towards accessibility in the city. I am the first person who have got the impact with the runnerable maids who easily be found out with the concept of universal design. Universal design is the process of creating products that are accessible to people with a

wide range of abilities and disabilities. Universal design typically results in an outcome that benefits a variety of users, not just people with disability. An example of this would be a sidewalk ramp or a cut curb, or even an elevator. City which he has that most elevator compared to other bigger cities. But our accessibity challenge has us started from two thousands, almost all stations had no elevator, so that means we have achieved within the twenty years very short. However,

the program in Japan is the attitudinal issue. At the funeral issue means human rights or things of equality or dignity. Internal change is required for Japanese people. Internal change it means that to look around the environment and what is the best way for me to do in this environment, like using the elevator or using escalator, were using the stairs. Such kind of a smart, clever understanding is not for

startards in our society. That is a problem. It's hard to know yet whether or not the Games has made an impact on the attitudes of the Japanese towards disabled people, but what we do know is that Tokyo has been on a significant journey to improve the infrastructure of the city to be more accessible and inclusive, and this is

in part down to architects like Yoshihiko. In an earlier episode, we heard how the Paralympics left the host city Barcelona a more accessible city, and we also know that Beijing and London saw significant improvements. So we have proof that the Games can make an impact on the host cities as long as they have the right leadership, motivation and investment. I am the emblem of Paris and this is my face. My face was born from the union of three symbols,

the gold medal. So looking ahead, with Paris fast approaching, can we expect even more change the Olympic and Paralympic plate which brings people together through the values of sport. I spoke to former French Paralympian Michael Jeremyz, an adviser to the Paris twenty four organizing committee, about Paris, a city where less than ten percent of the metro system is fully accessible to people with all types of disabilities,

and moved and moved to London three years ago. So I'm I'm a French Frenchman living in London, and I mean during my life here, I didn't live Paris because and you're like Paris, are born there, and I love Paris, I love my country. I asked Michael about his experience of living in Paris and London and his hopes for Paris four and if he believes the City of Lights will ignite the change that we need. Well, there are many obstacles in Paris. Paris is not this very old city.

Paris hasn't been thought and made for disabled people, and especially for people in the Wilcha, that's for sure. Whenever have at the train station and I travel a lot between some puncrustation and gardiner in Paris, there's already a big difference, the accessibility, the way we look at me when I just ask for my cab, I just que and yeah, of course I've experienced many womeny way too many times, discrimination with taxes telling me I know it's not gonna fit and I'm supposed to do that or

you should call like professional camp. Now in London, the question is not it's not even raised all taxes accessible. I've never seen someone looking at me with this like look of taking you. But I would rather not take you welcomes to taking the Metro. I mean, the Metro London is an option. It's not perfectly adapted, it's not perfectly accessible, far from that, but it's an option. Not all the stations are accessible, but sometimes I can use them.

And you always have someone coming to me and asking me where I'm going to make sure once I lived there there's a lift functioning stuff like that. It's just like, I just feel like here, it's not special that I'm disabled. When I go in a restaurant, I don't even think before. I mean most of the time, not all the time, but most of the time I'm not thinking is the way they're gonna look at me like his embarrassed because it's a bit crowded, or because the toilets are on

the my news floor on the first floor. Just like that's what I'm aspiring to, just like being one of like the others, you know what I mean. And in Paris and in France, we far from that. My goal is not to make hundred percent of the of the French city physically accessible, but I want d percent of all those citizens to just never discriminate someone because of his ability or an ability to put to do one

step after the other. Infrastructures have to improve in the next three years, in the next decades, because the game is not just like two weeks, it's like years in, years before and decades after. It's all about legacy. Okay, it's clearer than ever now that the Paralympics has the potential to change a city for the good. But do we need to rely on the Paralympic Games to come around before a city's infrastructure is audited for access Obviously

they should not be the case. Surely, only thinking about accessibility when a city is home to a summer or winter game is not enough. However important they are as a catalyst for change. Take London, for example, where I live and work as a wheelchair user. After the Twelve Games, we may have seen improvements to the levels of accessibility

and inclusive design, such as on the DLR line. But even for a more economically developed country, one who has ratified the u n crp D and even has an established a Qualities Act to protect disabled people, there is still a long way to go before the UK is

accessible for all. Katie Panic, a campaigner at Transport for All, went viral documenting her journeys around London streets on Twitter and has helped to bring recognition to some of the physical barriers facing disabled people on public transport in the Capitol and across the UK. Getting from A to B is about more than just the modal forms of transport, you know. It's there's no point having accessible buses if

you can't get to the bus stops. So it's also about street space um and the built environment, and a huge part of that is about the pavements UM. So we see all sorts of problems um, you know, a lack of tactile paving, uneven steep pavements, narrow pavements, payments that are cluttered with objects. Katie isn't optimistic that change is happening at the right pace within the UK, especially if contrasted to the transport systems in neighboring European countries.

I know the Netherlands has made a commitment to level boarding, I think within the next ten years. Barcelona their metro system, their their electro system is something like nine five accessible and when when they say accessible, they mean genuinely step free level boarding from from you can roll on, which is amazing. Eighty four stations on the London and Ground

out of two hundred seventy are currently step free. However, obviously we know step free is a bit of a misnomer in this situation because some of those depend on the manual boarding rants. I think it's about half of them you need a manual boarding rants, And in terms of like genuinely step free level boarding stations, I think

it's about forty out of two seventy. Perhaps we have to ask ourselves what we mean when we talk about accessibility, because inclusive design or universal design appears to mean something different depending on our perspective. What is accessible to one disabled person may not be to another, And it's impossible to achieve success if advocates, designers, architects and policymakers are all working to different goals. Well, let me turn up

with two really big ideas. Dr Victor Panada is the president of the nonprofit World Enabled and leaves the campaign hashtag Cities for All, which encourages governments to design spaces for everyone. I aspector about the differences in approach. Disability isn't just a phenomenon of individual or even just a social construct. His ability is an interactive experience. I have what cat Holz talks about with the mismatch, but even more specifically, it's really an essence. It's a deprivation of

human agency when interacting with the environment. With the neases that we have choices and we have opinions, that we have ideas, and we have desires, but they're all limited um in the way the world is constructed, the way that we interact. That's the world. What's those barriers exist. We're depraved of human agency. Now inclusive design, universal decide, and accessibility all seek to expand human agency the sea to and lock potential we see to open up you.

Modalities have been around with the world around us, and so I think when we think about these words, we should first center on the fact that they all have a very similar and objective. We just jo identifying limity barriers, I lock human potential. So when we think about accessibility, we design for compliance and minimum standards. Imagine a standard accessible bathroom, the white plastic glob rails, the higher toilet

at the wider door. I mean that as a wheelchair user, I have a level of independence, but the design is so clinical it doesn't give me a sense pride or agency. It reminds me that I'm disabled. It reminds me that I'm different. What if we could reimagine accessibility so that it could be beautiful, It could be stylish. We rarely put these words together, but we can and we must, because disabled people belong in beautiful spaces too. One way to achieve that is to find designers with a lived

experience of disability themselves. We spoke to Christina Malin, head of inclusive design at Wonderman Thompson, and asked her more

about her inclusive design process. The work that I do release stems from the fact that both my arms became paralyzed about eleven years ago due to motor neuron disease, and I was working as a marketer at the time and felt like I didn't see myself in the ads, but you know, of the world had a disability, So you know, I really can on this kind of adventure of helping brands create more inclusive advertising and then really shifted towards um, you know, product design in addition to marketing,

because a lot of times the brand was saying, well, we have the marketing, but we're not sure how to make the products. Degrees created the world first adapted the order in in April of this year, the world's first accessible deoderance of the new there is to be no limits when something moves us. It had a hooked handle for one handed use magnetic closures to remove and replace the cap with ease, and all of the text details were mirrored in Brail to support those who are blind

or have low vision. Wonderman Thompson and Christina lad the design process, taking in feedback from the disabled community the whole way through Windaman Thompson brought in different members of the community that are individual acts activists from different backgrounds, race, sexuality, ethnicity, and just talk to them about their problems with deoder and other problems with um different you know, CpG products, and then we did some sketches, brought them back to

the disability community, guy them kind of you know, we like this one, we don't like that one. And there was mixed reviews on certain things. UM some lights really you know, highly potent sense others didna so UM. We made some revisions to the deodoant has yet to make it to market, but this one case study proves the

value of engaging with the disabled community. It shows companies and designers that lived experience has expertise, and to truly create accessible products, it has to be created with us, not for us. Building accessibility into cities or physical products is without doubt a real challenge, but so often we are retrofitting access, a process which can be complex and costly. But the digital world, however, is newer and ever changing.

Yet disability advocate and human rights lawyer Haven Gurmer tells us that even in this domain, we are not yet doing enough. The vast majority of videos online don't have capturing, and captaining helps provide access for death individuals. It also helps hearing people who are in sound off situations. It also both search engine optimization. The more text associated with your content, the more people will find your content disabled or non disabled. So one way to make the Internet

more accessible is to increase capturing. It's it's really just good design. So people who use screen readers, people who use assistive devices, make sure there's testing by disabled people. Even better, include disabled designers as part of your team. Increase hiring of disabled people at all stages of the organization. Including disabled people as part of the team is essential for meaningful progress, But having disabled people lead the team

is even better. Sam Latif is the company accessibility leader at P ANDNG and a blind British woman. Her lived experience and expertise resulted in company wide innovation. Companies are waking up to the fact that people are one living longer, and that we're not all born with a disability. You know, we can develop one at any time through age or circumstance. People with disabilities, be it cognitive, sensitive, sensory, or physical,

have got money to spend. The more inclusively designed the product, the higher the chance that the disabled person can and will access it and will continue to access it. Telling products apart is an ongoing challenge for me and millions of blind people. So many products feel the same from the outside, but the stuff inside is different, you know, full fat and low fat milk, catch up or male shampoo or conditioner, and sometimes even more serious stuff like

toothpaste or hair removal cream. The list goes on and on, and businesses need to recognize the magnitude both of this problem for blind people and the growth opportunity for them. I created a disability Challenge which are allowed our senior leaders and decision makers to experience for themselves what it's like one not to see well. And next I started to you know, asked them to tell products apart, including shampoo and conditioner. And through this experience they realized, you know,

the problem that blind people experience. I then brought to their attention the subtle solution that I had placed on the bottles, which would indicate to them that I raised stripe with shampoo and I raised circle mint conditioner. And this is a big har moment for them, you know. Finally, I then asked them to tell me if they would be up for making their products accessible and inclusive in this way and the wholeheartedly egrees just have to rise up. Skateboarding, surfing.

We just keep going like eat up on the board, keep going, keep going, and never give up man dancing. Let people know what. In two thousand and sixteen, Tommy Hill Figure created their first adaptive clothing collection, My ability is stronger than My disability Boy with CP Surfing, I'm on staff. Esther Berberg, the company's senior vice president for sustainability and Innovation, told us the community engagement is where

they also began. We started the line basically in twenties six, and it was really out of inspiration also from a lady called Mindy Schreyer she works with She has an organization called Runway of Dreams, and she always adapted the fashion for her son, who has a disability, and she basically approached the organization and said, why can I not find fashion? And we were so inspired. So our first

collection basically started with that. UM. I really resonated also with Tommy himself because from his personal background, he's very well aware of what it means to have children with special special needs. So yeah, that resonated with him and I think also with the spirit of the company in general. UM. So we started with that, and at first collection I think had a lot of adaptations that were mainly focused on,

for instance, larger openings or different openings or more openings too. Um, you know, to help people with braces or prosthetics to actually access the closing. UM. We had magnetic closure stare to also make sure that you can open things, for instance with one hand. Um. And then we we evolved

from there. Tommy hill Figure's journey began through a collaboration with Runway of Dreams, but has evolved due to an increased opportunity for innovation and also Tommy's personal experience with disability. Three of his children are autistic. When the idea came up to do something a bit different for design with people with special needs, I jumped down the idea right away because I thought it was fantastic. I couldn't believe other people weren't doing it, other designers weren't doing it.

But for large companies, the promise of innovation and the personal drive to create a better world may not be enough. Leaders want to know is this a business opportunity? As to told us more about the fascinating ways digital tech, accessibility, and fashion collide, and firmly believes that their adaptive collections are a gateway to a wider market. So what I think is a really exciting field is the is the

combination of tech and digitization with fashion. So we already see some some interesting innovations in the area of for instance, like conductive yarns that give you information, so like sweaters that give you information about the wearer's movements for instance,

or a wearer's temperature or other well being elements. Um, and we've seen I think it was what was it called on THENNA I think from Japan, really cool device where actually uh for people with hearing disability, they would translate noise into vibrations and light um and then you can make that into a hair accessory. So that those kind of things UM, I think will be coming up much more so the smart SmartWare that can help help

provide extra functionality. But where I get really enthusiastic, I think is the opportunity for made on the design on demand. So for now, it's it is really like, even when we do adaptive, we have to make a choice and we say, okay, it's it's that it's going to be that adaptation to that T shirt, and then that's what we're going to produce, and then you have to have

at least so many hundred pieces of it. I think where it gets really interesting if we can get to a space where we can say, okay, you can order, you can go online, you can say I want that T shirt and I wanted with that adaptation, or I wanted with that sizing UM and and the technology is really developing super rapidly around three D design and manufacturing on demand. So it will click, I think fairly soon, and I expect within the next five years we'll definitely

see possibilities becoming more a little bit more mainstream. But we have seen, for instance, is that seventy of the consumers that we get are new and then seventy one percent of those actually go on and shop also from the mainline. Uh, and the average order value of people that shop the adaptive line is much much higher. So that in itself also indicates that, yeah, there is a real business case for this. The business case for disability

inclusion is becoming clearer. There are over one billion disabled people in the world, a number that is ever growing with COVID, and the community's annual discretionary income is over one point seven trillion dollars. This catches the attention of business, but does it help us bridge the gap to a more inclusive world. Jane Burke is one of our executive producers and a leader an inclusive design and she takes a different approach. There's one billion people in the world

who are disabled. It's a population the size of China. We often hear and then we'll hear that the spending power of disabled people in terms of their discretionary income is one point seven trillion U s dollars bring their family and friends in and that's eight trillion US dollars, which does I will be totally honest and say turn the heads of leaders, because when everything is about a profit and loss sheet, eight trillion dollars is so much

money in terms of trying to activate that audience. But I have really stepped back from solely using those statistics as ways in which to enter into a conversation because it places disabled people as customers who need to be served, who need to be designed for, who need to be captured and captivated, rather than a methodology of code design which invites them in to be part of the process. It focuses disabled people as spenders rather than as creators,

rather than as colleagues. So now the language that I use is about did you know that in globally the disability unemployment rate is between fifty and seventy percent? And then I talk about disabled people being innovative by design because we live in a world that wasn't designed for us. We have to move through systems and policies that were never designed with us and with us in mind. So we have all of these ideas and innovations and creativity

that are naturally within us. So my proposition to companies as now, don't think about the money that we're going to spend in your business. Think about how we're going to make your products, your culture, and the way in which you work better in ways in which you could never imagine. So what comes next? How do we include disabled people in the design process, creating space for them to lead, innovate, and build a more inclusive and accessible world for all. Here is sound Atief on what she

hopes to see in the decade ahead. My dream is that inclusive design is built in all products and experiences. There are no barriers for anyone to access anything. I sincerely hope there comes a time in every company knows and implements inclusive design from the beginning, from the outset, resulting in more inclusive experiences for everyone that no one has left out, that we're all included and able to experience anything through choice. I think in ten years from

now there there will be significant progress. The world will be more inclusive and accessible. I can imagine that products will become easier to identify, easier to open for everyone. I can see the employment rates for disabled people go from less than twenty today to more than sev in the future. We've learned today that so much progress has been made to make the world more accessible and inclusive,

but it's not enough right now. These stories are exceptional, but they need to become the norm, because when the world has not been designed for us, when we face endless mismatches, the only choice we have is to adapt to the world, compromising our needs and our ambitions, forcing us to seek out medical or technological interventions that appear to fix us. This is known as a medical model of dealing with disability, and it's outdated and it's outright dangerous.

Surely it's in our power to fix the world instead, so that we can live in it successfully. What if instead of looking to fix the needs of disabled people, we lived in a world where our environment matched our needs instead with the word disabled need to be repurposed, redefined, or totally eradicated. Design is such a universal medium and impacts our lives in a myriad of ways, and yet

careless design discriminates every day. It feels like we have to challenge the norm design from the start, demand designed for all, not at the end of a process, but at the start. The stories today have proven that it can be done. It feels like this change is beginning to happen but change is relentless and we need to try and ensure that all design is universal for us all from tomorrow. Are you a designer who wants to know more about inclusive design or are you a disabled

person with an invaluable insight? How would you like to change the world? Join this conversation at hashtag equal to Join me next time when we'll be looking at employment exploring what it's like to have a disability in business and how employers can make truly inclusive workplaces a reality. I've been your host, Sophie Morgan. We'll see you next time.

These podcasts have been made possible because of the support of Procter and Gamble P and g share our ambition to create a more equal world, a world where everyone can have equal access and the opera tunity to thrive. We are very grateful for their partnership in making these conversations a reality. Of people with a direct involvement in the production of the podcast, including guests identify as disabled. This podcast was created by Greg Nugent, co founder of

Harder Than You Think. I'm Sophie Morgan, your host and executive producer. Fellow executive producers are Chanaid Burke, Greg Nugent, Barnaby Spurrier, Laura i'ms, Mark Pritchard, and Kimberly Dobrenner. Thank you to the i PC and Channel four for their support and use of archive material. Thanks to our podcast production partner, Stripped Media, and also to Seneca Women for

their assistance with distributing this show. If you want to follow the equal to story and join the conversation hashtag equal to, go to our website ht Whitey dot world, where you will also find the transcript and video versions of the podcast, along with subtitles and a b SL signed version in the coming days. M