Selling the Couch - podcast cover

Selling the Couch

Melvin Varghese, PhDsellingthecouch.com
With 1.81 million+ downloads, Selling the Couch is an Apple Top Career podcast for current and future mental health private practitioners who think differently. Psychologist Melvin Varghese interviews successful therapists in private practice about how they built their businesses as well as top entrepreneurs, business/marketing, and social media experts.* You'll learn how therapists get referrals, grow their practices, work through fears, find their enough, and stop "trading time for income." Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, YouTube, writing, online courses, masterminds, investing, etc) and the tips and tools he uses to grow STC from a single-person business to the CEO of a 6-figure business.* Featured in Psychology Today, Good Therapy, and Psych Central ****Get show notes and even more good stuff at sellingthecouch.com/stcpodcast*
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Episodes

ENCORE: Improving Your Sleep As A Therapist: Tips From A Sleep Psychologist

Today’s show is about one of my most favorite topics in the world: sleep. I’ll admit that my thinking about sleep has changed a lot over the years as I’ve learned more. Whether you’re a champion sleeper or someone who needs to pay more attention to rest, today’s show has helpful information and expert tips for you. Join us! Our Featured Guest Liz Slonena Liz Slonena is a psychologist in Asheville, NC. She has expertise in sleep and insomnia, and I wanted to have her share her insights with us. P...

Nov 30, 202341 min

ENCORE: 3 Ways To Become A Better Leader In A Post-Pandemic World

So much of what we do as clinicians revolves around leadership, even though we may not be comfortable thinking of ourselves that way. If we are truly leaders in what we do, it makes sense to learn all we can about making ourselves the best leaders possible. The world needs good leaders! Join us as we discuss all things leadership development in today’s show Our Featured Guest Jevin Koleth Jevin Koleth is a leadership coach who happens to be a childhood friend of mine. He has vast experience in w...

Nov 23, 202338 min

ENCORE: Building A Directory For Trauma Therapists

Today’s show is about building an online directory, which is hugely relevant to every clinician. Whether you’ve used an online directory to refer clients or thought about creating a directory to help other clinicians and clients, you know that it is a valuable resource that makes it easier to find a therapist who can help with very specific needs. Join us to learn more! Our Featured Guest Laura Reagan, LCSW-C Laura Reagan is a clinical social worker and integrative trauma specialist in Maryland ...

Nov 16, 202336 min

ENCORE: When Chronic Health Concerns are Dismissed

Welcome to a new season of STC! Today’s conversation is different from the typical STC session, as it was inspired by a thread created in the STC community about healthcare providers dismissing legitimate medical concerns. This situation is one that you might encounter personally or with your clients, so I hope you’ll find our conversation helpful and informative. Join us! Our Featured Guest Danielle Hughes, MA, LPC Danielle Hughes is in private practice in Loveland, CO. Danielle shared her pers...

Nov 09, 202329 min

ENCORE: Real Advice To Therapists Launching An Online Course

Today’s episode is a valuable one if you are thinking about launching an online course sometime soon or in the future. My encouragement to you is to do it! Get started! Join me for this solo episode in which we discuss the basics. You’ll Learn The most common reasons to launch an online course: to put your message out there to impact more people in different locations, to feel more fulfilled in your purpose, to diversify income streams, and to spark more creativity The highlights of my online co...

Nov 02, 202335 min

350: The Beginners Guide To Launching A Course Affiliate Program

Creating an affiliate program for your online course can make a huge difference in your sales, but there are important things to consider. Being ready to start an affiliate program has prompted me to ask for a lot of advice from creators whose values align with mine. Do you want to know what they told me? Join me for this episode to learn more! You’ll Learn: My explanation of the basics of an affiliate program and how it works 5 things successful creators told me to think about: Start with a sma...

Oct 26, 202318 min

349: Working Through Messages About What A Therapist Is "Supposed" To Do with Erin Gibb

Welcome! Today’s topic is relevant to every clinician and business owner. How do we create and build a business according to our values and sense of fulfillment rather than based on what society says should fulfill us? Join us to learn more! Our Featured Guest Erin Gibb Erin Gibb is a group practice owner, podcast host, and coach who specializes in helping therapists navigate the societal and systemic factors that impact their businesses. She helps people build businesses and lives in alignment ...

Oct 19, 202333 min

348: Could Keeping Your Business Small Be the Next BIG Thing? with Melvin Varghese, PhD

Two questions confront me daily: How big do I actually want to grow STC? What is the purpose of STC in relation to my overall life? Freedom is my most important value, and building my business around my life, family, and health is most important to me. Not every entrepreneur has the same goals, but these are questions for every entrepreneur to consider. Let’s take a closer look in today’s session! You’ll Learn: How I was compromising to fit life around my business instead of optimizing the busin...

Oct 12, 202327 min

347: How to Make Money with AirBnb Rentals

Many therapists are interested in diversifying their income streams beyond their clinical work. We focus today’s session on a very specific aspect of supplemental income, mainly around AirBnb rentals. Join us to learn more! Our Featured Guest Mando Sallavanti III Armando “Mando” Sallavanti III is a CERTIFIED FINANCIAL PLANNER™ with a wealth of wisdom to share. We met and connected through LinkedIn, and we’ve had several conversations in recent months. In this session, he shares his expert opinio...

Oct 05, 202339 min

346: How I’m Thinking About YouTube as a Podcaster (and Dad)

Since the beginning of this podcast in 2015, I’ve thought a lot about how I can use YouTube to maximize the impact of STC. I’ve pondered many questions about the sustainability of this endeavor and whether I should be creating separate content on YouTube or simply repurposing these podcast episodes on YouTube. As a result of coaching, taking courses, and obsessively (nerdily) studying YouTube, I have decided to finally leap into YouTube in 2024. In today’s session, I’ll share what went into this...

Sep 28, 202330 min

345: How to Become a Speaker with Jasmin Haley

Many of us aspire to add public speaking as a way to grow our impact beyond the therapy room, but it can be overwhelming to get started. Join us to learn more from today’s guest! Our Featured Guest Jasmin Haley Jasmin Haley has an interesting career that blossomed from her years in healthcare doing public speaking around the topics of substance use and HIV. From that platform, she launched her business consulting business to help others become better public speakers by honing in on their legacy ...

Sep 21, 202340 min

344: Should I Stop An Existing Podcast To Start A New One?

It’s not unusual for a podcaster to rebrand and head in a new direction after podcasting for a while. The big questions in this transition are around the logistics of the rebranding process. Today’s session is a coaching call with a member of our Healthcasters Podcasting Course who is unsure about the best way to handle this big transition. Join us as we talk it out and figure out her best next steps! Our Featured Guest for Today’s Coaching Call: Marie Vakakis, MA, AMHSW Marie Vakakis is the fou...

Sep 14, 202339 min

343: How to Build Authentic Relationships With Journalists

Building relationships with journalists can be an open door to having your work featured, spotlighted, and available to a wider audience. The opportunities and possibilities are endless, but how do we build those authentic relationships? I hope this session will be helpful and informative for you as we learn more from today’s guest! Our Featured Guest Aisha R. Shabazz Aisha R. Shabazz is a Licensed Clinical Social Worker in the Philadelphia area. In addition, she is a private practice strategist...

Sep 07, 202337 min

ENCORE: Depression and Private Practice Building

Today’s topic is a popular one that affects many people. I’m not ashamed to say that I have struggled with mental health and depression. It’s especially important to know how to balance mental health and the challenges of entrepreneurship. Join us for this incredibly open and honest conversation. Our Featured Guest-Rebekah Shackney, LCSW Rebekah Shackney has struggled with depression, which runs on both sides of her family. She’s here to share her story and how her life and business have been im...

Aug 31, 202335 min

ENCORE: How To Invest Intelligently: Top Tips From A Certified Financial Planner

I have to admit that the topic of personal finance excites the nerd in me. I love reading and learning more about all things around finance! Investing intelligently and planning for retirement are often intimidating areas in which we can always benefit from expert advice. Join us to learn how you can make solid investment decisions and better prepare for your future. Our Featured Guest-Dave Frank, Certified Financial Planner Dave Frank is the founder of Turning Point Financial Life Planning, whi...

Aug 24, 202346 min

ENCORE: A Live vs. Pre-Recorded Online Course

Today’s show is a live coaching call regarding a topic that has been very relevant to me recently. We are talking about the many nuances of online courses. I hope this episode will be helpful to you and bring new ideas if an online course is on your radar. Our Featured Guest-Kristen Boice, LMFT Kristen Boice is a therapist in private practice and a fellow podcaster. She has realized the need among her listeners for an online course. Her podcast, Close the Chapter, is about closing the chapter on...

Aug 17, 202338 min

ENCORE: A Slow, Intentional Transition To Full Time Private Practice

Staying true to our values is important in the work we do as clinicians. True business success for us is not based solely on the revenue we generate but on many other important aspects, such as working in a way that our genuine gifts and talents show forth in the meaningful and purposeful work that we do. Join us to learn more. Our Featured Guest-Jennifer Kasey, PsyD Jennifer Kasey is a good friend, mentor, and sister in the Christian faith. She and I met way back in 2009 in Nashville, and I’m t...

Aug 10, 202338 min

ENCORE: How To Overcome The Crippling Fear Of Launching A New Product Or Service

In any solo episode, I love to be transparent in sharing the behind-the-scenes processes in the entrepreneurial journey. On social media, we see highlights and the finished product, but we rarely see the struggle and obstacles in getting there. Today’s focus is on confronting and overcoming fear as I go through the process of building a new product. My hope is that this episode will give you encouragement and inspiration to keep going in whatever new endeavors you undertake. You’ll Learn Three w...

Aug 03, 202334 min

ENCORE: Building A Personal Brand On Social Media

If the topic of building your personal brand on social media brings feelings of anxiety and insecurity, then today’s show is for you. As clinicians, we know it makes sense to have a digital footprint in the online world, but it’s difficult to know just how to establish yourself with authenticity and transparency. There are so many nuances to the intimidating world of social media! Today’s conversation will give you valuable insight and practical tips to help people get to know, like, and trust y...

Jul 27, 202344 min

ENCORE: Comparing Yourself to Others in the Field: Avoiding The Pitfalls

Today’s show is about a topic that has been a struggle for much of my life and career. I’ve fallen victim to comparing myself to others and feeling like I’m not measuring up. It’s taken a lot of personal work for me to learn to compare in healthy ways that don’t cripple and stifle my creativity and purpose. Are you in the same boat? Join us to learn more! Our Featured Guest - Supriya Blair, PsyD Dr. Supriya Blair is a psychologist in Albany, NY. We have connected through the STC community, and I...

Jul 20, 202338 min

ENCORE: 3 Powerful Reasons Every Entrepreneur Needs A Daily Hike (Backed By Science)

What if I told you that there is something simple and free that most of us can do daily for an hour or less that yields amazing physical and mental benefits? Would you want to know what it is? Since the pandemic has forced us to take a closer look at our habits and make some changes, I want to share this life-changing activity that has become an almost daily habit for me. It’s hiking! Incorporating a midday hike several times each week helps me sleep better at night and stay centered for daily t...

Jul 13, 202323 min

ENCORE: Creating Authentic "Win-Win" Relationships With Colleagues

Many of us find the concept of networking to be an intimidating endeavor. Even though it’s a vital element of business success, it can feel scary and shady, and a little too sales-y. Join us to learn more about what you should be focusing on in your networking relationships. Our Featured Guest Patrick Casale, MA, LCMHC, LCAS Patrick Casale is a clinician in Asheville, NC. He provides coaching for clinicians who are transitioning from a group practice or agency to a solo practice. He’s here to ta...

Jul 06, 202336 min

342: My $2k Pro Podcasting Tech Stack

Overwhelmed. That’s the best word to describe how most podcasters feel as they take the leap and start on their podcasting journey. Perhaps the biggest source of overwhelm is confusion about the gear needed to get going, and I remember this well from my beginning in 2015. I didn’t have a pro-level setup when I began, and I wondered and worried about how I would be perceived in this new world. In all honesty, I had about $100 in gear, the biggest part of that being a $60 mic. Things have changed ...

Jun 29, 202322 min

341: 11 No-Code Tools I’m Using as a Six-Figure Course Creator

Today I’m sharing what I’m using for no-code tools and my tech stack as an online course creator. Believe me, I’ve experimented with a lot of different things, and I’m always willing to share what I’ve learned and what I recommend to others. If you aren’t familiar with the term “no-code,” it simply refers to tools that don’t require a code or advanced programming to use. I hope this information is helpful to anyone who is creating a course or thinking about this endeavor in the future. Join me t...

Jun 22, 202329 min

340: 3 Meetings 99% of Course Creators Don’t Schedule But Absolutely Need

Are you a course creator who wants to get better and better at your craft? I launched my first online course back in 2015, and I’m glad I did it and started on this journey. The truth is that I had no clue what I was doing! I feel like I’ve learned so much since then, and I’m happy to share those things with all of you. In today’s session, I’m discussing three non-negotiable meetings that I’ve implemented with my online courses. This simple technique has played a massive role in making over $300...

Jun 15, 202310 min

339: 3 Vital Questions To Ask Before Launching An Online Course

When I was a first-time course creator in 2015, I was excited and scared at the same time. The tension around building fast or building thoughtfully was difficult to navigate. In today’s session, I’m discussing three important questions that I wish I had asked myself back then. You’ll Learn: 3 questions to ask before launching your online course: Do I want a “strip mall or a skyscraper”? (This concept comes from a session with Nathan Barry of ConvertKit and Jay Klaus of Creator Science.) Both mo...

Jun 08, 202320 min

338: Why I Spent $10k To Create A Free Online Course

As clinicians and entrepreneurs, we are always looking to use our skills more creatively and expand our offerings and services. We recently released the STC Online Course Creator Kit , which is a 7-day free email course. In today’s session, I want to share the framework and strategies we used and explain why we are giving them away for free. Curious? Join us! Our Featured Guest Daniel Bustamante Daniel Bustamante is an entrepreneur who helps content creators build high-converting sales funnels. ...

Jun 01, 202344 min

337: 4 Actionable Strategies I Used to Double My LinkedIn Followers in 6 Months

If you’ve thought about getting more active on LinkedIn and building an audience there to increase the number of referral sources for your private practice or to move from clinical to online income, today’s session will be helpful for you. Since my very first LinkedIn post a few months ago, I’ve gone from 789 to 1864 followers and from 1000 to over 245,000 views. The growth has been phenomenal! Throughout this process, I’ve done some things right and a lot of things wrong, and I hope you can lea...

May 25, 202332 min

336: How To Give Better Virtual Presentations with Lorraine Lee

In today’s busy online world, virtual presentations are everything in how you are received AND perceived. If you put forth the effort to create an online course, webinar, or speaking engagement, you want to show up authentically and masterfully to engage your audience. This is an important area in which there is always room for improvement! My guest today is a proven expert in virtual presentation, and she’s here to share her knowledge with us. Join us to learn more! Our Featured Guest Lorraine ...

May 18, 202337 min

335: How To Show Up On Social Media When You Have A Love/Hate With It With Elizabeth Penela, PhD

Welcome to today’s session, which is a conversation/coaching call with a member of our Online Course Mastermind. We focus today on the dilemma that comes along with social media. While social media is a fantastic way to connect with people and build your online presence, it can be a major source of distraction, comparison, and even addiction. How do you handle the tension that comes with social media if you don’t really like being there? This is a common struggle for many clinicians, including m...

May 11, 202343 min
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