The pandemic has dramatically shifted and shaped the world of therapy, and it’s prompted all of us to take a close look at our work and how we can do it best. We have learned that we, as therapists, can deploy our unique skill set in different realms than we originally planned, such as moving from the therapy room to bringing in online course income. This transition brings a struggle that is common to many clinicians, and it causes a tremendous amount of fear and imposter syndrome. Join us for t...
May 04, 2023•46 min
Is your goal to build a business that brings in $1 million each year? I used to be that entrepreneur, too, but something’s changed. Even though I always feel some vulnerability in sharing the ups and downs of entrepreneurship, I find joy and feel a sense of responsibility in being honest about my journey in building STC with the simple hope to inspire others. I’m sharing five realizations about why I don’t have that same goal anymore. Join me for this solo session! You’ll Learn: Five realization...
Apr 27, 2023•36 min
Everyone loves a good story! Just think how your marketing could be transformed by using the same captivating pull of a good story! This concept takes the intimidating world of marketing and makes it fun, exciting, and accessible to every entrepreneur. Want to know more? Join us in today’s session! Our Featured Guest Brent Stutzman Brent is a former church pastor turned brand marketing expert, and he is StoryBrand Certified through Donald Miller’s StoryBrand Framework. As the only non-therapist ...
Apr 20, 2023•46 min
If you’ve had a standoff with perfectionism in starting something new, you’ll want to join us for this coaching call in today’s session. Like most clinicians who are branching out with an online course, my guest is struggling with her fears about this new endeavor and whether she will get it right. Join us to hear the conversation. Our Featured Guest for today’s coaching call Katie Lear, LCMHC, RPT, RDT Katie Lear is a therapist in solo private practice near Charlotte, NC. She was part of the On...
Apr 13, 2023•52 min
Welcome to a brand new season of Selling the Couch! After an extended sabbatical of several months, it’s good to be back on STC with new, exciting shows. Today’s topic is one that we have all contemplated to some degree. I imagine that many coffee shop conversations and therapy sessions have included discussions around how we think about work and integrate our work into our post-pandemic lives. Join us to learn more! Our Featured Guest Dan Cumberland Dan Cumberland is a creative, catalyst, and c...
Apr 06, 2023•43 min
Today’s show is about a topic I’ve wanted to cover for a while. It’s about something many of us might have wanted to do in our practices. We are talking about retreats and mini-retreats, and I have the perfect person to fill us in on the details. Mikella Millen is an art therapist in NYC. She has taken a great idea and made it reality by creating retreats focused on self-care for clinicians. She’s sharing with us how she developed this idea and validated the fact that people would want to sign u...
Mar 30, 2023•38 min
So much of what we do as clinicians revolves around leadership, even though we may not be comfortable thinking of ourselves that way. If we are truly leaders in what we do, it makes sense to learn all we can about making ourselves the best leaders possible. The world needs good leaders! Join us as we discuss all things leadership development in today’s show Our Featured Guest Jevin Koleth Jevin Koleth is a leadership coach who happens to be a childhood friend of mine. He has vast experience in w...
Mar 23, 2023•38 min
Do you love learning new things but struggle to retain the information you’d like to remember for later use? This problem is an ever-present obstacle in my nerdy quest to accumulate knowledge. The good news? I’ve found something that works for me, and I’m sharing it in today’s show. Join me to learn more. This is a solo episode about building a second brain. You may or may not have heard of this concept, but it has revolutionized my life. As I stick to my commitment of setting aside two hours ev...
Mar 16, 2023•39 min
Today’s show covers a topic that always brings out the nerd in me. If you are an STC regular, then you know the importance I place on my video and audio gear. With the future of our field being that telehealth is here to stay, a quality home studio setup can help you stand out in your field. For me, the quality of my studio has evolved over the years as I’ve had more money to invest. Join the conversation to learn how to take your videos to the next level by building a dream home studio. Our Fea...
Mar 09, 2023•42 min
As rewarding as it is to start your own podcast and share your knowledge and expertise with the world, there is one thing that makes it even better--and that’s monetizing your podcast. Wouldn’t it be a dream come true to make money from your podcast? You might think it’s the impossible dream, but today’s show brings practical information and simple tips for monetization that can expand your reach, extend the life of your podcast, and free up more of your time for quality content creation. Christ...
Mar 02, 2023•45 min
What are your “money stories”? This is a topic many of us struggle with related to the stories we tell ourselves about money. Our money beliefs affect everything about our practice, our work as business owners, and how we view and work with our clients. Let’s dig in and address the issues around our money beliefs so that we can better serve our clients and ourselves. Deb Lyman, LCSW, has a private practice in Oakland, CA. She does a lot of work with clinicians, helping them work through their mo...
Feb 23, 2023•40 min
In this episode of Selling the Couch, we have our first repeat guest - Ker Nola. Keri is back today to discuss ways to grow your practice through retreats, workshops and groups. She shares a lot of great ideas about this new revenue stream for your practice. Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives. The Quiet Builder...
Feb 16, 2023•34 min
Welcome! My guest today is Dana Hampson, who is inprivate practice in Alabama. Our topic is increasing efficiency in the day to day operation of a private practice. Efficiency is not a common topic, but the lack of it can waste time, lead to burnout, etc. Dana has had to learn how to run an efficient practice, as she employs four other clinicians. She readily admits to being an “efficiency nerd,” so let’s hear what Dana has to say! Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Build...
Feb 09, 2023•34 min
Welcome! I’m glad to be back on the podcast after a break over the holidays, and I wish you each a Happy 2017 as we start off this year together! My guest today is Cathy Hanville, LCSW, in Albany, NY. Cathy is very knowledgeable about websites and SEO, and I think her expertise will be helpful to anyone in private practice. Join us now! Mentioned in this episode: Try Quiet Builder! 📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives....
Feb 02, 2023•33 min
Balance sheet, profit/loss statements, cash flow, business expense----do these terms send you into a sudden state of anxiety and panic? If so, then this is the perfect show for you! The entire topic of keeping accurate records for your business can be ultra-intimidating for any clinician. Let’s try to make sense of it all together! Greg Higdon is the founder of Grow the Books. He’s here to discuss the biggest bookkeeping blunders that clinicians make and offer solutions that make sense. If looki...
Jan 26, 2023•35 min
The concept of using telemedicine for mental health clinicians has become very relevant due to the coronavirus pandemic. Unfortunately, meeting clients this way is something that is not just temporary; clinicians need to make this transition and set themselves up for successful telemedicine for the future. Roy Huggins has been at the forefront of telemedicine and how to do it ethically. In today’s show, he’ll share practical measures to take, like setting up your computer and tablet. He’ll also ...
Jan 19, 2023•38 min
Chances are you’ve thought about today’s topic at least once, or you may have your own similar experience. Many clinicians have gone through the transition from a full-time job into private practice. Today’s show is all about navigating the ups and downs of this important move. Tricia Miller is a LIcensed Professional Counselor in Houston, Texas. She has a unique background, with an undergrad degree in business, a job as a business analyst, and a stint as a school counselor. It was here that she...
Jan 12, 2023•40 min
As clinicians, we often think about creative outlets for our messages of hope and healing. One of those that you might not have considered is creating a conference. It may sound like an overwhelming task, but it’s one that can be effective and fulfilling. Let’s discuss it in today’s show! Mercedes Samudio, LCSW, does a lot of good work around all things related to parenting. She’s written Shame-Proof Parenting and has created The Diversity in Parenting Conference, which explores the diverse ways...
Jan 05, 2023•35 min
I can’t believe it’s here----Episode 200! I’m thrilled to have made it this far in my journey and to have so many of you along with me. Podcasting has made me more confident as a person and a speaker, and I’m thankful for the ways I’ve grown on this path. Today’s topic is one I’m very passionate about, and you’ve heard it mentioned many times on the show. We’re discussing what a clinician needs to have in place before scaling to multiple income streams. Nicole Liloia, LCSW, practices in New Jers...
Dec 29, 2022•43 min
Today’s show is a little different than normal. We’re highlighting the first online marketplace exclusively for mental health professionals to buy and sell their original products. We’re talking to one of the founders of Practikat about her journey--and how this platform might be just what you’re looking for! Katie Englert has a group practice in Paducah, Kentucky, and fills her time with counseling, consulting, and public speaking. Today’s show focuses on her newest endeavor, Practikat, which c...
Dec 22, 2022•34 min
Today’s show is a live coaching call regarding a topic that has been very relevant to me recently. We are talking about the many nuances of online courses. I hope this episode will be helpful to you and bring new ideas if an online course is on your radar. Our Featured Guest-Kristen Boice, LMFT Kristen Boice is a therapist in private practice and a fellow podcaster. She has realized the need among her listeners for an online course. Her podcast, Close the Chapter, is about closing the chapter on...
Dec 15, 2022•39 min
With today’s technology, most people rely on online reviews when it comes to products, services, restaurants, hotels, and much more. When it comes to clinicians and clients, online reviews can reveal a lot, but is that a good thing? Do people mainly leave online reviews when they are upset or dissatisfied with the service they have received? Join us for a deeper look at this issue on today’s show. Dr. Keely Kolmes is a Licensed Psychologist in California. They did research via anonymous surveys ...
Dec 08, 2022•30 min
Today’s show is the first of a two-part series about livestreaming. I jumped somewhat hesitantly into this world a few months ago, and surprisingly, I’ve enjoyed this new outlet. Join me as I share what I’ve learned about livestreaming. I was nervous about starting The STC Online Income Stream because I am usually self-conscious on video. I’ve become more comfortable and more familiar with being in front of the camera over these months of livestreaming. My livestream focuses on podcasting and on...
Dec 01, 2022•32 min
This is the follow-up to last week’s podcast about creating a professional livestream. We’ve already covered the gear you’ll need, so today’s show focuses on creating the content for your livestream. Join me for Part 2! If you listened to Episode 258, you might be saying, “OK, Melvin, I have the gear, so what else do I need to do to prep for my livestream?” I’m glad you asked! After only doing livestreams for a few months, I’ve already learned a lot (including some very cool timesaving hacks and...
Nov 24, 2022•29 min
Welcome to Session 300! I never even imagined reaching this point, and I’m very grateful to be at this milestone. I love everything about connecting with people through podcasting, so thank you for joining me on this journey. Today’s show is a coaching call about online courses and the imposter syndrome that sneaks in with fear and doubt. Join us to learn more! Our Featured Guest for today’s coaching call: Nikki Sewell, LCSW Nikki Sewell was part of our beta group for Online Course School’s eigh...
Nov 17, 2022•34 min
One of the new things for STC this year is the incorporation of coaching calls into the podcast from time to time. Join us for a glimpse into today’s coaching call about online courses. Our Featured Guest for today’s coaching call Heather McKenzie, LCMHCS Heather McKenzie came through Online Course School as a beta student back in the fall of 2021. Online Course School is a live, eight-week experience that takes your online course from a simple idea all the way through the development stages so ...
Nov 10, 2022•40 min
Today’s show covers lessons I have learned from launching a successful cohort-based course (CBC). The process takes a lot of work but is very rewarding, so if a CBC is in your future, don’t miss this episode. You’ll Learn: ● How I launched my first online course, The Healthcasters, in 2015, even though I felt like an inadequate novice ● How Online Course School launched in late 2021, with 16 workshops for nine colleagues in the beta cohort group ● Ten lessons learned from my CBC launch: ○ Get yo...
Nov 03, 2022•31 min
This episode is the last one before I take an extended break for a few months. The plan is to be back in April 2023, with exciting, brand-new STC episodes. I think rest is important in the human journey AND the entrepreneurial journey, so I’m looking forward to some extra downtime after podcasting regularly for seven years and hitting the 1.5 million download mark. Unbelievable! Thank you from the bottom of my heart! This is my life’s work and my great privilege to serve you, my colleagues. Toda...
Oct 27, 2022•32 min
Today’s topic is very relevant in our post-pandemic world. Many clinicians are left wondering if their best work lies in the clinical field or the coaching/consulting arena. I’ve felt this dilemma myself, pondering how to balance my interests, endeavors, and the evolution of family life. I realized that I couldn’t sustain multiple paths, and I made the hard decision to give up my clinical work. If you are struggling along those same lines, I hope today’s show gives you insights, clarity, and enc...
Oct 20, 2022•41 min
I think often about legacy in providing STC as a resource for our field and being of service to our colleagues. The same desire for a lasting legacy drives me to connect with good people who are doing great things in the world, which is what this podcast is all about. Today’s conversation, with two of those good people, focuses on a common issue for clinicians in referring out clients. If you are looking to do referrals in a better way, this session will give you valuable information. Join us to...
Oct 13, 2022•41 min
