AMC is a cloud-based database that gathers signals from all over Amazon to provide insights into customer behavior. It still requires technical expertise like SQL to maximize its potential. Since the last episode, AMC has expanded the data it provides beyond just sponsored ads. It now includes things like TV streaming ads, Alexa ads, etc. AMC makes it easier to analyze the customer purchasing journey across multiple touchpoints. Often purchases take 7-8 days and involve multiple ad exposures rat...
Nov 12, 2023•20 min
8 Figure Amazon Seller Mels Terlouw Goes Deep On Data Introduction Danny McMillan welcomes Mels Terlouw , an Amazon seller from the Netherlands, to the podcast for his first time on Seller Sessions. About Mels Mels started selling on Amazon in 2014 after discovering people selling $100k per month . He set a goal to hit $10k in sales by end of 2014. Hit $100k that first year. Grew to $2.4 million in sales in 2015, then continued rapid growth each year. Hit 9 figure mark in 2020 but had a setback ...
Nov 01, 2023•48 min
Sourcing and Manufacturing Options Outside of China - With Mike Michelini Introduction In this episode of Seller Sessions, host Danny McMillan interviews Mike Michelini, an expert on sourcing and manufacturing in Asia, specifically Thailand. They discuss the pros and cons of manufacturing in Thailand compared to China. Key Takeaways Thailand is known for handmade, natural products vs China's expertise in electronics and injection molded plastics Northern Thailand specializes in wood, handmade go...
Oct 28, 2023•22 min
In this episode, we engage in a conversation with Paul Nicol about the tumultuous journey of his life in and around Amazon. Paul hails from humble beginnings in Scotland and was predominantly raised by his grandparents. As a child, Paul was reserved and found solace in martial arts. He spent several years in the corporate world before realizing he yearned for more autonomy. While short contracts and some flexibility were appealing, he craved something greater. Paul's introduction to Amazon marke...
Oct 24, 2023•1 hr 5 min
Amazon Seller Health Check Maintaining Your Health During the Stressful Q4 Season: Insights from Amazon Sellers The Q4 season is a crucial time for Amazon sellers, with increased competition and sales targets to meet. However, it's important to prioritise your health during this time to avoid burnout and maintain productivity. 1. Prioritise exercise Exercise is key for maintaining your health during the Q4 season. Matt Phipps, an Amazon seller and fitness enthusiast, shared that exercise is cruc...
Oct 23, 2023•53 min
Key Points: Unethical behavior by some aggregators in the Amazon space is a growing concern. Sellers need to be cautious when sharing sensitive information and should read NDAs carefully. Not all aggregators engage in unethical practices, and many have brought benefits to sellers. Staying true to your brand's authenticity can help navigate competition and protect your business. In a recent conversation between Danny McMillan, an Amazon expert, and Ryan Adkins, an experienced seller, they delved ...
Oct 20, 2023•27 min
In this insightful episode of the Seller Sessions Podcast, host Danny McMillan brings together a panel of e-commerce experts to discuss Q4 strategies. As the holiday season approaches, this episode offers invaluable insights for Amazon sellers aiming to optimize their strategies. Guest Lineup and Bios: Cara Sayer: Cara is the inventor of SnoozeShade - a global baby brand that has helped hundreds of thousands of parents, won 80+ awards, and is recommended by the world’s leading baby experts. Pass...
Oct 09, 2023•22 min
Insights from John Hefter, Co-founder of Thrasio: A Conversation on Entrepreneurship and the Future of Sellers In this episode of the Seller Sessions Podcast, Danny McMillan interviews John Hefter, co-founder of Thrasio. John shares his journey as an entrepreneur and offers predictions for the future of sellers. They delve into the challenges and opportunities of running a successful Amazon business, the impact of the recent layoffs at Thrasio on the seller community, and the upcoming trends tha...
Oct 05, 2023•39 min
Canton Fair October 2023 - Expert Tips with Kian Golzari In this episode of Seller Sessions, host Sharon Even welcomes back Kian Golzari - expert on sourcing and manufacturing products in China. Their engaging discussion centers around the Canton Fair scheduled for October 2023. Kian shares invaluable insights into preparing for such events. He emphasizes the necessity of walking in with a clear objective, a deep understanding of the product, and, if possible, a specification sheet or actual sam...
Oct 04, 2023•58 min
Amazon AntiTrust Lawsuit Roundtable with Steve Simonson, Tim Jordan, Adam Hiest, Liran Hirschkorn and Paul Rafelson Today, I am joined by Steve Simonson, Tim Jordan, Adam Hiest, Liran Hirschkorn and Paul Rafelson. The topic of this roundtable is the lawsuit filed by the FTC which has been gaining momentum over the last few days. Key parts of the lawsuit Anti-Discounting Measures: Amazon's fair pricing policy makes it impossible for sellers to offer lower prices on competing platforms. Prime Elig...
Sep 29, 2023•49 min
Amazon OG Frankie Thorogood's Near Fatal Crash To Spectacular Exit in 18 Months - - *About Frankie*: Not commonly found in traditional FBA circles like Facebook groups or events, Frankie is an old-school seller who's carved out his unique path in the FBA community. ### The Early Years: Starting on eBay - Frankie shares that he got his start in 2012 on eBay. - Frankie recounts how eBay served as his starting point before Amazon became the juggernaut it is today. - He believes eBay offered essenti...
Sep 25, 2023•41 min
In-Depth with Amazon seller Michael Fenech ### Introduction - Host Danny McMillan welcomes entrepreneur Michael Fenech to the Seller Sessions Podcast. - Brief overview of the episode's focus on the entrepreneurial journey, mindset, and success in various business ventures. ### Michael Fenech's Brief Intro - Michael and his wife are Amazon sellers with three SKUs. - A four-year Amazon journey preceded by experiences in Dropshipping and network activities. ### Inspirations - Michael's background g...
Sep 07, 2023•40 min
In this episode, host Sharon Even dives into the fascinating world of product packaging. She breaks down 13 different types of packaging, detailing the pros, cons, and best-use scenarios for each. From classic options like Paperboard Boxes to specialized types like Rigid Boxes and Bottled Packaging, Sharon covers it all. Boxes and Packaging Types Discussed: 1.Paperboard Box 2. OPP Bag 3. Shrink Pack / Vacuum Pack 4. Pillow Box 5. Foil Sealed / Pouch Bags 6. Mailer Bags 7. Cylinder / Tub Packagin...
Sep 06, 2023•26 min
In this episode, Erin Graybill, the founder of Nire Beauty, shares her advice for Amazon sellers. She talks about the challenges she faced and how she overcame them. She also shares her tips for success. • Erin Graybill is the founder of Nire Beauty, a beauty brand that sells on Amazon. • She started her business in 2016 with no prior experience in the beauty industry. • However, she has also had a lot of success. She has grown her business to over $4 million in sales and has been featured in pu...
Sep 05, 2023•38 min
From Killing It On Amazon To Shopify - Open Brands with Channing Dyson of Daxx Eyewear ### Introduction Channing Dyson is back on the show, this time discussing her eyewear brand, Daxx Eyewear. Targeted at moms who want both style and affordability, Daxx Eyewear has made significant strides since its launch in 2019, primarily through Shopify. --- ### Key Points: #### Personal Origin Story - The inspiration for Daxx Eyewear came from Channing Dyson's experiences at her children's sports events. #...
Aug 29, 2023•24 min
15 Hacks to Supercharge Your Amazon Business with Former Amazonian John Derkits Episode Summary: In this highly informative episode, Adam Heist returns to the show and sits down with former Amazon employee and e-commerce expert John Derkits. They dive deep into 15 hacks that every Amazon seller should know. From leveraging Amazon Posts to optimizing for mobile shoppers, these strategies are designed to elevate your Amazon business to new heights. About the Guest: John Derkits - *Previous Roles*:...
Aug 22, 2023•59 min
MMA Nutrition - Amazon Open Brands Mina Elias joins the show as we delve into another behind-the-scenes episode in our Open Brands series. Here, a few brave souls open up and discuss their brands in an industry where it's common for brands to be kept secret due to fears of being copied or, in some cases, attacked. - **Introduction and Background** - Danny McMillan welcomes Mina to the show for an Open Brands series discussion. - Mina is known for his work in content with PPC and his own brand. -...
Aug 16, 2023•32 min
Exploring the Future of Product Research: A 2023 Perspective for Amazon Sellers with Sharon Even. In this episode, host Sharon Even, a seasoned Amazon seller and innovative product developer, provides her approach and strategies governing product research in 2023 and beyond. Sharon delves into her main approach, focusing on the guiding question: "How can I build a brand?" rather than merely seeking opportunities in a single product. By pivoting towards brand creation, she explores the broad spec...
Aug 12, 2023•27 min
A New Hybrid Model For Financing Your Amazon Business In this episode of the Seller Sessions Podcast, Danny McMillan and returning guest Fe Soutter dive into a discussion on a groundbreaking hybrid model tailored for Amazon sellers aiming for exponential growth. Fe Soutter, seasoned Amazon seller, opens up about her own experiences grappling with cash flow constraints and the intricate complexities of managing her brand. At a critical juncture, she confronted the tough choice between sourcing fu...
Aug 09, 2023•24 min
The Best Finance Options For Amazon Sellers In this episode, Danny is joined by Brandon Young and Peter from Uncapped in a compelling discussion about funding options specifically tailored for Amazon sellers. The focus of the conversation centres around the importance of providing a good service with low fees and reputable companies, ensuring Amazon sellers have access to the best funding opportunities. Conversation Agenda: The guests delve into various funding options available to Amazon seller...
Aug 03, 2023•59 min
Life After Exit With 7 Figure Amazon Seller Tom Wang Adam Heist returns; today he sits down with Tom Wang… Exploring Tom's experiences post-business exit, highlighting that an exit is the start of a new phase, not the pinnacle of success. Bullet Points: Tom's introduction: An Amazon seller based in Vancouver, started at 17 with his now-wife, sharing a passion for entrepreneurship and selling on Amazon. Skincare business journey: Tom's first venture, Sedaris Skin Care, began as a side hustle with...
Jul 26, 2023•33 min
Open Brands: A Chat with 7 Figure Seller Adam Jagot In this episode of Seller Sessions, we have Adam Jagot, an experienced Amazon seller in the clothing category, sharing his journey and insights. Here are the key points discussed: Starting out on eBay: Inspired by the success of big clothing brands like Boohoo, Adam began his selling journey on eBay, primarily focusing on women's clothing due to the availability from manufacturers. * Learning the ropes: With limited knowledge about clothing sty...
Jul 25, 2023•40 min
Sourcing Mishaps: A Tale of Caution for Amazon FBA Sellers In this episode of Seller Sessions, Sharon Even shares a personal and humbling tale of sourcing mishaps that led to unexpected costs and delays. Sharon, known for her expertise in the industry, shares how even seasoned professionals can make avoidable mistakes when driven by passion. The story revolves around two separate products sourced from different suppliers. Due to a lack of thorough communication and assuming certain aspects, Shar...
Jul 21, 2023•21 min
The Dynamic Duo On Their Way To 8 Figures On Amazon From Domestically Sourced Products Welcome to Seller Sessions, where we delve into the inspiring journey of Amanda and John, accomplished Amazon sellers on their way to 8-figure success. Since their fortuitous meeting in 2008, Amanda and John have built a thriving partnership by harnessing their individual strengths and division of roles. In this episode, they share their experiences, insights, and aspirations, shedding light on their journey f...
Jul 11, 2023•43 min
In this episode, Sharon explains the five stages of a product's life cycle in the context of selling on Amazon FBA. She emphasises the importance of understanding the product life cycle and provides tips on how to extend the life cycle of a product. Sharon starts by comparing the life cycle of a product to the life cycle of humans or animals. She explains that every product goes through a journey from its launch to its eventual decline or discontinuation. On Amazon FBA, the product life cycle ty...
Jul 06, 2023•23 min
Open Brands: From Pools to New Markets. Exploring Entrepreneurship and Growth Strategies With Michael Kaufman The conversation is a part of the "Open Brands" series, where brands openly discuss their experiences. The guest is Michael Kaufman, the founder of Pro Tuff Products, which started in 2014. Michael initially sold organic fertilisers and synthetic lubricants through a multilevel marketing company. In 2012, he started looking for online opportunities for income diversification and discover...
Jul 04, 2023•45 min
Open Brands - Amazon Seller Rich Hawkins - Gravity Fitness Introduction: In this episode of Seller Sessions, host Danny McMillan is joined by e-commerce expert Rich Hawkins. This is the first part in a new series where we chat with Amazon Sellers that show their brand, which means we are able to discuss context to the business with the line of questioning. Rich shares his insights on leveraging influencers as affiliates and the challenges of quantifying their impact. He also highlights the signi...
Jun 28, 2023•45 min
Join Sharon Even in this captivating episode as she explores the ins and outs of NNN agreements for sourcing from China. Discover when and why to use them, the role of a Chinese lawyer, and how to handle supplier resistance. Sharon also shares an example of a complicated NNN agreement she had made with her Lawyer! Get ready for valuable insights and practical tips to protect your business interests. Don't miss this essential episode for successful China sourcing!
Jun 23, 2023•33 min
Behind The Scenes of Seller Sessions Live with Adam Heist and Danny McMillan Episode Summary: In this episode of Seller Sessions, Adam Heist and Danny McMillan take a deep dive into the behind-the-scenes aspects of organising the Seller Sessions Live conference in London. They discuss the challenges, successes, and unique experiences that make Seller Sessions a must-attend event for Amazon sellers. From the origins of the conference to creating a safe and inclusive environment, this episode offe...
Jun 21, 2023•1 hr 1 min
In-Depth With Amazon Seller Ben Webber In today's episode, we sit down with Ben Webber, an entrepreneur with multiple successful Amazon businesses. Ben shares his journey, from his early influences to his experiences building a thriving e-commerce empire. Join us as we explore the challenges, triumphs, and key takeaways from Ben's remarkable entrepreneurial journey. Early Influences and Ambitions Ben grew up in West Virginia with a strong entrepreneurial influence from his aunt and uncle, who we...
Jun 19, 2023•42 min
