Introduction: In this episode of the Seller Sessions Podcast, host Danny McMillan welcomes Mihkel Moosel from Estonia to delve into the fascinating world of entrepreneurship. Mihkel shares his inspiring journey, from his childhood aspirations to his experiences as a successful Amazon seller. They also explore the challenges he faced along the way and how he found motivation and inspiration. Childhood Dreams and Role Models: Mihkel reflects on his childhood and how he looked up to his father for ...
Jun 14, 2023•41 min
Factory Red Flags with Steven Selikoff Welcome to Seller Sessions where we talk about real experiences from the world of manufacturing and commerce. In this episode, we're joined by Steven Selikoff who shares his recent, eye-opening trip to China. From the unsavory revelations about illegal labor to an awe-inspiring visit to an ultra-modern manufacturing hub, Selikoff provides a unique, insider perspective on the reality of today's factory landscape in China. Key points: Factory Transparency: St...
Jun 12, 2023•20 min
Estonian Super Star Amazon Seller Egle Radeek - Back From The Brink Welcome back to the podcast! In today's episode, we have a special guest, Egle, who will be sharing her story of an exit just before the bubble burst in 2022. Egle has been a frequent guest on our show and has also appeared on other platforms. While her journey may not have followed the traditional success story, it's important to shed light on the challenges entrepreneurs face. So, let's dive into the compelling parts of Egle's...
Jun 08, 2023•33 min
Estonian Roundtable with 7+8 Figure Amazon Sellers On this episode of Seller Sessions, the hosts (Danny & Adam Heist) sit down we a group of successful Estonian sellers to discuss the challenges faced by Amazon sellers in general and how to overcome them. The Estonian crew share their experience with finding the "sweet spot" for their product to generate the most sales. They also discuss the importance of community in solving business problems, as well as the need for a solid plan to succeed...
Jun 07, 2023•26 min
Aligning Product Development and Brand Personality for Amazon FBA Success In this episode Join Sharon Even as she Explores the transformative impact of shaping products to align with your brands purpose to help shape your Brands personality. She emphasizes the significance of comprehensive buyer and competitor research, uncovering market gaps on a brand personality level that fuel effective branding strategies and more. Through an engaging real-life story, discover how she strategized transformi...
Jun 06, 2023•28 min
Ben Leonard - In-Depth On this episode of Seller Sessions, Ben Leonard shares his experience of selling his first business and working with experts to invest his exit money smartly. He talks about the challenges he faced while setting up his own brand, including facing legal challenges and self-doubt. Ben also discusses the impact of entrepreneurship on mental health and how this played a role in turning around to build BeastGear into a 6m business before exiting to Thrasio in Nov 2019. - Ben's ...
May 30, 2023•55 min
Seller Sessions Live Recap with Adam Heist On this episode of Seller Sessions, Adam Heist is recording remotely from Morocco and discussing the key themes and learnings from a recent Seller Sessions Live. He talks about the importance of creating products based on specific customers and building a brand product emotion. He shares his approach to building his new brand, Radio, using equity to bring in world-class team members and leveraging 3D renderings from a company in Germany to bring the vis...
May 29, 2023•21 min
From Ordinary to Extraordinary: Transforming Your Business with a Unique Brand Personality In this episode, Sharon delves deep into the captivating realm of brand personality and uncovers its profound significance in establishing lasting connections with your buyers. Learn why a clear Brand Personality is vital in 2023 and how it sets the tone for your entire Branding and marketing strategies. Uncover the main brand personalities and archetypes and their impact, with examples from real brands. E...
May 26, 2023•1 hr 1 min
Understanding Search Query Performance and KPIs with Supa Template In this episode Danny is joined by Mansour Norouzi to discuss his prebuilt Dashboard to help sellers really dial in on their metrics around the search query performance dashboard. To help you get started with Amazon’s search query performance dashboard, Mansour created two pre-built SUPA templates that you can use to organise the data from your Seller Central account. These templates will help you analyse your search term data mo...
May 22, 2023•36 min
On this episode of Seller Sessions, Danny and Ferit discusses the unknown factors behind Instagram's algorithm and how it may impact organic reach. They also share valuable insights on how to effectively reach and engage with audiences on platforms like TikTok and Instagram. They emphasise the importance of determining clear KPIs and establishing a strong audience base before monetising content. They also provide valuable tips on utilising ad platforms like Ad Center and highlight the significan...
May 19, 2023•37 min
Paul Harvey returns and chat about some of the nuances of TikTok ads that will be useful for sellers. Amazon does not index TikTok traffic (evident from no changes to the sessions and conversion rate). Amazon Attribution's tracking metrics cannot be relied upon.... either TikTok negates the tracking or Amazon does not track it. The only metric we can rely upon is SALES. There is a sales impact from TikTok traffic, often around 30-40%, but the effect is either immediate or delayed by days, weeks ...
May 10, 2023•23 min
Parent Guilt - The Challenges of Balancing Business and Parenting Join us for an inspiring episode as host Sharon Even candidly shares the challenges she's faced in balancing her roles as a mother and entrepreneur all while also going through Fertility treatment and the impact it's had on her mental and emotional well-being. Sharon discusses the importance of creating one-on-one time with her child, the fear of missing out (FOMO) she's felt, and the constant struggle of mom guilt. She also share...
May 06, 2023•48 min
Brandon Young In-Depth Part 2 Brandon Young returns to the show to follow up on his first In-Depth way back in 2019 before the world was locked down. Since then a lot has changed from breaking mid 7 figures into 10s of millions etc year. Make sure you tune in, as we pick up the timeline from 2019 to the present day.
May 03, 2023•1 hr 2 min
In this episode we go inside the mind of Justin Cobb, the head of Carbon6. Carbon6 came out of stealth last year at Prosper with the end goal of centralising software so Amazon sellers have a single login and have enough best in class tools to efficiently run their Amazon business. About Justin Lifelong competitor. Won numerous competitions playing saxophone in grade school. Loved sports but undersized and thus went out for the wrestling team as a Freshman in high school. Rough start, 1 win and ...
Apr 28, 2023•44 min
Ranking on Amazon- The A10 Myth In this episode I will try and put the A10 myth to bed. Every few months, this pops up in the echo chamber. Which is great for debates and click bait but not very productive for those that are serious about ranking on Amazon. In this episode I will break down a number of reasons the mythical A10 will not appear as a product search based algorithm. 1. Introduction 2. Algorithms are not Static Entities 3. Practical Considerations 4. Investors, Share Price and Calcul...
Apr 22, 2023•8 min
5 Essentials When Choosing a Freight Forwarder with Refael Elbaz for Amazon Sellers In this episode of Seller Sessions, host Sharon Even interviews Refael Elbaz, the founder of Unicargo Freight Forwarding and Logistics, about the five essential things to consider when choosing a freight forwarder. Refael draws on his extensive experience in the logistics industry to share valuable insights into what sellers should look out for when selecting a freight forwarder to ensure that their products are ...
Apr 19, 2023•56 min
Adam Heist is back to do his monthly show, this time it is a roundtable on the real state of Amazon exits. What is the REAL state of selling an Amazon business in today's market? In this episode of Seller Sessions a panel of the foremost experts in Amazon M&A reveal insights into the true state of exits in 2023. Unlike research reports and vague second hand accounts, this conversation gets to the source of what is really happening. - What aggregators are actively buying brands? - What are th...
Apr 14, 2023•56 min
The Good, The Bad and The Ugly Of CPM Advertising on Amazon Ritu Java joins the show and uncovers some shady looking metrics to look out for… Offering crazy low ACoS and highly Questionable TACoS. Don’t worry, we got you. Ritu will show you step by step on how to break this down to get to the real numbers. Also covered in this show: What is CPM advertising? What are Viewable Impressions? What are the pros and cons? Can VCPM campaigns cannibalise your organic sales? Why do VCPM campaigns have hig...
Apr 07, 2023•34 min
In this podcast episode of "Thursdays with Sharon," Sharon Even shares how to come up with effective brand and product names without breaking the bank. By using Chat GPT, Sharon demonstrates how she saves hundreds of dollars while generating unique and memorable names for her business ventures.
Apr 01, 2023•15 min
Image Prompt Engineering For Amazon Sellers In this episode former Amazonian Max Sinclair joins to discuss Prompt Engineering for images. Prompt engineering is an iterative process that requires experimentation and variation to achieve the desired outcome. Use prompts that are specific, concise, descriptive, and well-formed. Additionally, choosing the right camera lens is crucial for generating high-quality AI-generated images. Understanding the impact of different mm lenses is essential for cre...
Mar 29, 2023•25 min
Ranking On Amazon - A9 Masterclass Part 3 What is Rank Juice and how does it work? Want to boost your product's ranking on Amazon? Then you need to know about Rank Juice! In our A9 Masterclass Part 3, we dive into the science behind this powerful (part) of the algorithm and reveal how it feeds into other areas to improve your search results. From query tagging to auto-complete behaviours and structured data. Introduction to Rank Juice The Stuff you don’t know about Rank Juice The Magic of Query ...
Mar 17, 2023•12 min
The Canton Fair Experience: Essential Tips for a Successful Trip with Kian Golzari As China opens back up and the Canton Fair finally goes live again - Sharon Even welcomes back her good friend Sourcing King Kian Golzario who is also an experienced attendee of the Canton Fair. Kian shares his insights on how to plan, prepare, and succeed at this important trade event. Sharon and Kian discuss the importance of doing research before attending the fair, including identifying the types of products a...
Mar 17, 2023•58 min
The Logistics of Bundling Products from Multiple Manufacturers In this podcast, Sharon Even delves into the complexities of managing logistics for bundled products sourced from multiple manufacturers. She shares invaluable insights and strategies to help ensure a seamless logistics operation, addressing important questions such as where to conduct inspections, who should create the commercial invoice, and who is responsible for receiving and bundling the products. Additionally, she offers practi...
Mar 14, 2023•25 min
Maximise Your Listing Conversion Rate with UGC Content Join Ian Sells from MDS as he shares his wealth of knowledge on how to maximise your listing conversion rate with user-generated content (UGC). With over $7 billion in combined revenue from his group members, Ian is a serial entrepreneur who has successfully grown, scaled, and exited multiple seven and eight figure businesses. In this episode, Ian will reveal insider tips on how to get the hook in video ads and the benefits of using Spark ad...
Mar 10, 2023•30 min
Amazon Conversion Optimisation and What to Track in 2023 In this episode I sit down with Mina Elias. What gets measured gets managed and what you manage best will make you money. Looking to boost your Amazon sales in 2023? In this episode, I sat down with Mina Elias, to discuss the latest strategies and techniques to optimise your Amazon conversion rates and increase your sales. We dive into the nitty-gritty details of Amazon conversion optimisation, including a systematic approach to fixing you...
Mar 07, 2023•35 min
Ranking on Amazon. A9 Masterclass part 2 - The Challenge With Ranking Models. Make sure you watch this on the Seller Sessions Youtube Channel to add more context to the audio https://www.youtube.com/watch?v=sclmOx_kpmc In this episode I will breakdown Feature Vectors and why Power Law Distribution of Queries play a vital role relating to search terms. Don’t worry if you don’t know what these are - 99.9% of Amazon sellers don’t. Give me 8 mins; and I’ll break it down for you! I’ll also cover how ...
Mar 03, 2023•8 min
Adam Heist does his first in person interview with Anthony Cofrancesco from Data Dive. Seller Sessions Live is Back! Grab A Ticket - https://www.eventbrite.co.uk/.../seller-sessions-live... Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up...
Feb 27, 2023•30 min
Ranking on Amazon - A9 Masterclass. Here is a quick overview. Ranking on Amazon - A9 Masterclass Part 1 This is our first Masterclass in understanding the A9 algo, where we dive deep into the three main components of product search and provide real-life examples to help you understand how it all works based on the science papers and directly from A9 team member presentations. In the first episode of our series, we break down the Query Category Score, Hunger Score, and In-Category Relevance Score...
Feb 24, 2023•14 min
On Thursdays with Sharon Even, we invite Christina Passmore from Christina Ink back to talk about how leveraging User Generated Content in your Business can not only help earn buyers' trust but also help grow Brand Awareness and of course Increase Sales! ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing ...
Feb 16, 2023•52 min
Launching on Amazon In The EU In 2023 (Roundtable) In this session we talk about all areas of launching in the EU, from compliance, VAT, Taxes, what products to launch from your brand catalogue and how to target correctly without wasting time on products that will simply not work. We will discuss translations, multi language keywords, launching and getting reviews. With me on the panel is Mel (AVASK) whom heads up a multi national Tax empire, 7 figure seller Fe Soutter, translations whizz Jana K...
Feb 08, 2023•52 min
