Amazon PPC - Expanded Product Targeting Match Type

On Thursdays with Sharon Even, we dive into Amazon's recently launched Expanded Product Targeting Match type under Sponsored Products Product Targeting.   Sharon covers - How it works, gives her opinion from experience on if it is or isn't worth it, talks about negating asins and how important it may be using this match type, Plus Sharon shows a real example of a product she targeted under product expanded targeting, and what asins amazon then targeted from within that targeted product.   This is defiantly a feature you need to proceed with caution on, listen to learn more.