📅 July 2025 | ⏱️ 58:04 | 🎙️ Danny McMillan & Adam "Heist" Runquist Deep dive into AI's real-world impact on Amazon businesses, from automation workflows to strategic implementation. Danny shares his latest Claude projects and business transformation, while Adam discusses his post-Seller Sessions Live AI journey and Austin relocation. 2. CHAPTER MARKERS (Libsyn Chapters Table) Timestamp Chapter Name Description 00:00 Introduction Welcome back and format updates 00:35 Adam's Austin Move New ...
Jul 01, 2025•58 min
Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak 📅 June 30 20252024 | ⏱️ 38 min | 🎙️ Adam Heist & Andri Sadlak Discover the exact 5-step system that doubled a seller's click-through rate and generated $19,000 in additional monthly revenue with just one main image change. Andri Sadlak breaks down the complete conversion optimization playbook. 🎙️ Host: Adam "Heist" Runquist - Amazon Seller & Broad Match Co-Host 🎯 Guest: Andri Sadlak - Product Opinion F...
Jun 30, 2025•38 min
Go With The Flow #1: Mastering N8N Automation with Visual Workflows 📅 June 25, 2025 | ⏱️ 40 minutes | 🎙️ Danny McMillan & Dorian Gorski Live automation showcase featuring real-time N8N workflow building, Replit app development, and practical implementation strategies for Amazon sellers looking to streamline their operations through visual automation tools. 🎙️ Host: Danny McMillan - Founder Seller Sessions, Co-founder Databrill, Amazon ranking specialist 🎯 Guest: Dorian Gorski - Main imag...
Jun 27, 2025•40 min
Broadmatch Show : Danny & Adam Heist (Co-hosts, chatting all things Amazon, life and more) Introduction Danny and Adam kick off this episode with their trademark blend of insight and banter , diving straight into a debrief of Seller Sessions Live —fresh off Adam’s vacation and Danny’s latest operational tweaks. Experimenting with Event Format Adam admits, “This could either be a fucking disaster or it could be spectacular ,” highlighting the risk and reward of shifting from high-profile head...
Jun 23, 2025•48 min
The Blueprint Show - Unlocking the Future of E-commerce with AI Summary In this episode of Seller Sessions, Danny McMillan and Andrew Joseph Bell explore the intersection of AI and e-commerce, with a focus on Amazon's technological advancements. They examine Amazon science papers versus patents, discuss challenges with large language models, and highlight the importance of semantic intent in product recommendations. The conversation explores the evolution from keyword optimization to understandi...
Jun 19, 2025•53 min
Main Image Monthly - AI Innovations on Seller Sessions A deep dive into AI integration for Amazon sellers, focusing on main image optimization and automation strategies. Episode Summary This episode explores the transformative role of AI in Amazon selling, particularly in optimizing main product images. The hosts discuss innovative approaches to generating and testing image concepts, gathering customer feedback, and implementing automation strategies for enhanced business efficiency. Key Topics ...
Jun 13, 2025•1 hr
Amazon Sellers Special :The Future of AI and Software Innovation Host: Danny McMillan Guest: Max Sinclair In this episode of Seller Sessions, host Danny McMillan welcomes back Max Sinclair to discuss the evolving role of AI in software development and its impact on the Amazon ecosystem. Fresh from the Seller Sessions Live conference, Danny and Max share real-world insights on the pace of innovation and what's next for the industry. Key Takeaways The Commoditization of Software: Base models like ...
Jun 04, 2025•1 hr 2 min
In this high-impact episode of Seller Sessions, Danny McMillan is joined by Dorian Gorski for a no-fluff exploration of how AI is shifting the Amazon ecosystem. The conversation orbits around a powerful new tool called "Manus" — an AI-driven platform built to go beyond surface-level product research and tap into rich demographic insights, customer motivations, and actionable listing data. 🧠 Understanding Buyer Psychology with AI Dorian breaks down how true conversion hinges on triggering emotio...
May 12, 2025•25 min
In this brutally honest episode , Danny McMillan and Dorian dissect the realities of working in and with agencies. From client expectations to internal pressure, Danny opens with a stark insight: “You're taking on their pressure too — to turn the ship.” He reflects on how experience helps determine what truly works and what’s just “proven strategy nonsense.” The Pitfalls of the Big Agency Portfolio Dorian highlights a harsh truth about agency structure: “You’ll get the lowest experience manager ...
May 08, 2025•19 min
In this powerful and brutally honest episode of Seller Sessions , Danny McMillan sits down with Dorian Gorski , a seasoned agency founder, to pull the curtain back on the gritty reality of running an Amazon agency in today's commoditized, AI-driven landscape. 🔥 Key Topics & Insights The Brutal Shift in the Agency Landscape Danny doesn't sugarcoat it: “I’d rather die than jump on Clown World on LinkedIn selling magical strategies.” He opens up about laying off half his agency team , not as a...
May 06, 2025•33 min
The Impact of AI on the Amazon Community In this engaging and thought-provoking episode of Seller Sessions , Danny McMillan is joined by creative agency veteran Dorian Gorski for a candid conversation about the impact of AI on the creative industry . What starts as a warm-up for Dorian’s in-depth interview next week quickly transforms into an illuminating discussion on technology, artistry, and adaptation . ⚡ AI's Disruption in Design and Creativity Dorian opens up about the initial panic felt w...
May 04, 2025•27 min
Broad Match Show - Who Hates Rufus? Welcome back to another episode of the Broad Match Show , a long-overdue deep dive into Amazon strategy, personal growth, and the chaos of running a business . In this candid conversation, Danny and Adam cover everything from the realities of conversion optimization to entrepreneurial struggles, unexpected challenges, and personal discipline . Murphy’s Law and the Reality of Running a Business Danny kicks off the show by sharing a brutal stretch of ten weeks w...
Mar 21, 2025•57 min
Kevin King: Conference Season, Networking & The State of Amazon Selling The King is Back! Host Danny McMillan welcomes back Kevin King , a well-known figure in the Amazon selling space. Kevin has been on a whirlwind tour, hitting 17 flights by March as he gears up for the busy conference season . In this episode, Kevin shares insider insights on key Amazon events , the evolving seller landscape , and why stepping outside the Amazon bubble is crucial for long-term success. The Amazon Conferen...
Mar 20, 2025•55 min
Main Image Monthly: Click-through Rate DOUBLED from 7% to 14% The team is back for Main Image Monthly , diving into the art and science of Amazon listing images . This episode focuses on real-world testing , image optimization , and how small changes can lead to massive improvements in conversion rates . 🔹 Case Study: A Best-Selling Knee Pillow Sim introduces the featured product: a memory foam knee pillow that dominates sales but suffers from poor image presentation . High return rates and rev...
Mar 20, 2025•56 min
Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys In this episode, we pull back the curtain on Seller Sessions Live (Part 2) and clear up some hilarious misconceptions—yes, some people thought it was a speed dating event for Amazon sellers! We break down the real mastermind model we’ve built—why it’s different, why it works, and why it’s hard to copy. To ensure we nailed the messaging, we brought in the same experts who worked on Alex Hormozi’s funnels —th...
Mar 12, 2025•16 min
Seller Sessions Live Behind The Scenes: New Format & Event Breakdown Inside Seller Sessions: A Deep Dive Into the Experience Welcome back to Seller Sessions! Here's a behind-the-scenes look at what to expect from the event, the workshop (Friday, separate ticket), and the exclusive networking opportunities that make it a must-attend for serious Amazon sellers. The Seller Sessions Model: Learning That Sticks Forget boring slide presentations and endless note-taking—Seller Sessions takes a hand...
Mar 06, 2025•14 min
How a Former Pro Gambler Built an 8-Figure Amazon Empire In this in-depth conversation, Sim shares his unique transition from professional poker and sports betting into the world of Amazon selling. With a background in calculated risk-taking, Sim leveraged his analytical mindset to build an eight-figure Amazon business. Sim started as a poker player, making six figures annually before transitioning into his father's business. He recognized early on that gambling was unsustainable in the long run...
Feb 26, 2025•52 min
All or Nothing: Amazon Seller Andri Sadlak Leveraging Home to Build 8-Figure Empire In this episode, we take a deep dive into the journey of Andri Sadlak , a name well-known in the e-commerce space. From his humble beginnings to running eight-figure brands, Andri shares the raw truths behind his success, including the sacrifices, risks, and game-changing strategies that got him where he is today. The Boldest Risk: Andri sold his family home to fund his business, putting everything on the line fo...
Feb 18, 2025•40 min
7 Figure Amazon Hacks with Max Sigurdson-Scott: The 365-Day Experiment Episode Summary: Welcome to Seller Sessions! In this episode, host Adam Heist interviews Maxwell Sigurdson-Scott, an experienced Amazon seller and former teacher who’s been crushing it on Amazon for over ten years. Max embarked on a game-changing journey: posting an Amazon growth hack every day for a full year on LinkedIn. After 365 days of sharing invaluable insights, Max joins us to reveal his top 14 hacks that every seller...
Feb 12, 2025•37 min
In-Depth with 7-Figure Amazon Seller Matt Kostan In this in-depth episode of Seller Sessions, Danny McMillan sits down with Matt Kostan , a serial entrepreneur, to chart his rise from early business experiments to Amazon success and beyond . From selling on Groupon to building million-dollar brands, Matt shares his wins, failures, and insights into what makes an entrepreneur thrive. Breaking into Business & Early Failures First job: Marketing assistant at a small pharma company . Quickly gai...
Feb 06, 2025•57 min
This is a conversation we had with Max and Jo from The New Frontier Podcast , but we felt it needed to be more widely available. In this episode, we dive deep into Amazon’s RUFUS Blueprint —a game-changing patent that most sellers know nothing about. We break down exactly how RUFUS works, from noun phrase optimisation to visual label tagging and click training data , and how sellers can future-proof their listings. If you're serious about staying ahead in e-commerce, this is a must-listen. Host:...
Jan 31, 2025•58 min
Buying Back the Brand - The Story of Beast Gear with Ben Leonard Welcome to Seller Sessions with Danny McMillan. Today, Ben Leonard , founder of Beast Gear, shares his journey of selling, watching the decline, and buying back his brand. He offers insights into brand management, resilience, and reclaiming a damaged asset. The Birth of Beast Gear and Its Early Success Origins of Beast Gear: Ben launched Beast Gear as a strength and conditioning brand while working in oil and gas. By 2019, it reach...
Jan 22, 2025•29 min
Behind the Scenes of Live Image Optimization Host: Danny McMillan Guests: Dorian, Sim, Andri This MIM Live session explores image optimisation and its impact on product visibility and customer engagement. Danny McMillan and the team work with Dorian to refine visual assets in real-time, showcasing the iterative process of creating compelling e-commerce imagery. Key Highlights: 1. Hydrogen Peroxide and Product Messaging The discussion emphasizes the importance of ingredient transparency in produc...
Jan 21, 2025•56 min
Cracking Rufus and the Story Behind The Blueprint Welcome to this special edition of Seller Sessions, where Danny McMillan dives deep into Amazon’s AI-driven evolution with Oana Padurariu and Andrew Bell . In today’s episode, they unpack the sicence behind Rufus and how it words on a technical level. Danny kicks off by highlighting the monumental shift Amazon is undergoing with the introduction of Rufus , a powerful AI-driven recommendation engine designed to personalize the shopping experience....
Jan 09, 2025•44 min
Trump’s Tariffs for Amazon Sellers Welcome back to Seller Sessions , where we dive deep into e-commerce strategies to help sellers thrive. This episode features the returning expert Kian Gulzari , sharing actionable insights on how to navigate the recent tariff threats, optimize sourcing strategies, and effectively prepare for Chinese New Year challenges. Key Discussion Points Impact of Trump’s Proposed Tariffs Fentanyl Crisis Connection : President Trump’s proposed 10% tariff on Chinese goods i...
Dec 28, 2024•19 min
Back from the Brink: A Deep Dive into Mental Health and Resilience with Paul Baron In this episode of the Seller Sessions Podcast , Danny McMillan brings a heartfelt and inspiring conversation with entrepreneur Paul Baron . Known for his expertise in the Amazon ecosystem, Paul shares an unfiltered narrative about his personal struggles with mental health, his journey through immense challenges, and his path to recovery. This conversation offers a unique mix of raw vulnerability and actionable in...
Dec 27, 2024•1 hr 7 min
Main Image Monthly - Winning the Amazon Game with Data Welcome back to another Main Image Monthly episode of Seller Sessions, where we analyze, test, and refine product imagery to help brands optimize their Amazon listings. Hosted by Danny McMillan , this episode features a stellar lineup: Sim Mahon : A seasoned seller managing six private label brands and driving eight-figure revenues, Matt Kostan and Andri Sadlak: Founders of ProductPinion and 7-8 figure sellers, with over a decade of experien...
Dec 17, 2024•51 min
AI Magic: Unlocking Data Analysis and Creativity for Amazon Sellers Episode Summary In today’s episode of Seller Sessions , Danny welcomes first-time guest Joanna Lambadjieva , an expert in AI consultancy for e-commerce sellers and founder of Amazing Wave. Jo brings her 13 years of experience across digital marketing, agency, and aggregator spaces to discuss the game-changing role of AI in data analysis for Amazon sellers. Why AI Isn’t Just for Text and Images: Jo shares how sellers often overlo...
Dec 09, 2024•35 min
Mastering Amazon PPC and Organic Rankings with Anthony Nguyen Introduction: In this episode of Seller Sessions, host Danny McMillan welcomes Anthony Nguyen , a first-time guest, accomplished Amazon seller (sold in the peak of the aggregator run, and co-founder of JungleAce. With experience scaling his own Amazon business to seven figures and a strong background in data-driven PPC strategies, Anthony dives deep into the art of mastering Amazon's search engine and unlocking organic rankings. Follo...
Nov 26, 2024•33 min
Pushing the Limits of Main Image Optimization for Amazon Sellers Join Danny and an all-star panel of e-commerce experts in this episode of Seller Sessions as they dissect the science of main image optimization for Amazon sellers. Using insights from their Main Image Monthly feature, the panel takes a deep dive into improving click-through rates (CTR) and driving conversions through data-driven design changes. Featured Product: A standout wooden ride-on toy, modeled after a London double-decker b...
Nov 18, 2024•1 hr 10 min
