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The age old question, do I keep doing this business task? Or do I use my hard earned dollar bills to hire out? Today, I'm dishing all of the things that you'll want to consider when choosing between DIY and your social media marketing, or hiring out a social media manager. So teacher authors, go ahead and reheat that cup of coffee, because I'm your host, Cassandra Foster. And we're about to get schooled in socials. Welcome back to school and socials. Now, if you're tuning into this episode, thinking that all of my advice will point towards hiring a social media manager. Because I am one, I'm sorry, we're actually really going to spend more time talking about when you don't need to hire out someone like me. In fact, back in my early social media manager days, I did a whole post on my Instagram about why you shouldn't hire a social media manager, which seems completely counterintuitive, right? I was trying to grow my business and bringing clients and I was telling people that they might not need me, I'm surprised some social media God didn't come down and smite me for it. But at the heart of that post, it spoke to my mission and my core values as a business owner and a person. At my core, I'm a person of service, it fills my cup to see others succeed and reach their goals and helping them get there is just the cherry on top for me. So that's why I was so drawn to education, and this value still lives on in my business, I want to give you the information, you need to have the best outcomes possible when it comes to using social media to market your resources. And when it comes down to it, there are just certain circumstances where it makes sense for you to hold on to your dollar bills and DIY your social media. And then there are certain circumstances where it makes sense to hire out, and you deserve to hear about both. So we're gonna start off with three reasons why you might not need a social media manager yet. Reason number one, your store doesn't have many resources, or the majority of your best sellers haven't yet been optimized. This might be a reason for holding off on hiring out social media marketing, because as social media managers, we can do everything in our power to get people off of social media into your resources. But once they have clicked on that link in your bio, we cannot control if the resource waiting there for them will actually make them push that Add to Cart button. So to get the most out of social media, you want to make sure your resources, at least the majority of your best sellers are optimized, think SEO, high quality resources, strong descriptions, eye catching covers, and previews, all of those things that will take your social media followers and actually make them customers. Once your listings are optimized, that might be a time to consider social media management. Also, if you're just starting out and don't have a lot of resources in your store, yet, it might not be beneficial to use your budget towards social media marketing, you can definitely still use social media to market your resources. But as your store grows, and you add more resources, you are going to learn valuable information about yourself and your business. Like what resources you really enjoy creating, who you truly want to serve. And discovering those things will change how you show up on social media. So without having those solidified, you might not get the biggest bang for your buck out of social media management. Okay, reason number two, you don't yet have an established form of long form content like blogging, a podcast or a YouTube channel. Now this isn't a hard and fast requirement for hiring out because a social media manager can create content without repurposing, but having a strong piece of SEO driven long form content, and then using that to inform the rest of your marketing can help boost your results. We chatted all about the pros of having and repurposing long form content back in episode 22. So make sure to go back and check that out if you're still unsure about starting that blog or podcast, because it really can have amazing effects on your marketing. There's so much pressure this time of the year to buy more stuff from Black Friday sales to Christmas ads, but I don't want you to buy more stuff. I want you to get the right things you need to uplevel your business in this season. So that's why I've opened up my mini Social Media Console scheduled for the next three months so that we can make resources that are going to get stuck in your downloads and courses that are going to go immediately. to your desktop graveyard, like thing of the past, instead, you're going to get my brain and your business for a focus 30 minutes, so that you can make sure you have a solid plan moving forward. And you know, your social media will help you reach your business goals. This is not a one size fits all solution. Instead, you're going to get targeted advice that is focused on you and your business. And for Black Friday, and until the spots sell out, you're going to be able to get it for $47, which is the lowest price point these mini consults have ever been. We're talking transformational advice that will make your social media work harder for you. For less than a night out. This isn't stuff, it's the thing, you need to get clarity and move forward with your social media marketing, you can grab your discounted spot right now in the shownotes. But hurry, because once these spots that I've opened up for the next three months are gone, this price point will be gone too. I can't wait to make 2020 for the year that your social media marketing helps you reach all of your big business goals. And finally, reason number three, you enjoy running your social media. Seriously, if you enjoy social media don't feel like you have to hire it out. There are a lot of suggestions out there about who you need to hire for your team. But this is your business. And you get to decide what tasks bring you joy as a CEO. If you love creating resources, and creating social media content or engaging with your audience, and you have the capacity to do both, do it. If you can't stand it, or you just can't find the time in your schedule for it anymore, then go ahead and hire it out. But there is no rule that just because your business is a certain size, or you've reached a certain status, that you need to bring a social media manager on board. If you are loving it and you are seeing results you do you also just know that when we talk about hiring out for social media marketing, it doesn't mean you have to take everything off of your plate. Maybe you just need someone who can put together posts so you can better focus on engaging with your audience. Or maybe you just need someone who can give you a solid strategy to follow. So you know you're making the most out of your social media, you don't have to give up participating in your social media marketing altogether. If you decide to hire a social media manager, you can choose what level of support you want. And then find a social media manager who can deliver that for you. So when should you hire a social media manager? Well, when the opposite of those three reasons I just shared with you are true. You dislike creating content and running your social media accounts, you have an established form of long form content, your store is optimized and you're clear on who you serve and how you serve them. Also, you might consider hiring a social media manager, even if you enjoy social media, but aren't seeing the results you want, or aren't sure what the next step is to leverage social media for your goals. And they always encourage you to really take a look at your budget, your operating expenses, and work on getting things off your plate that bring you the least joy. If social media isn't on the top of that list, and you can afford to get like another needle moving task off of your CEO plate, do it. Like I said, just because you reach a certain status or size within your business doesn't mean you need to bring on a social media manager. That decision has to feel good and important to you. So when it comes down to it, there are times when I don't recommend hiring a social media manager. Like if you're just starting out, don't have your store optimized or have an established long form content to base your marketing efforts off of. But if you have those things under control, you have the budget and you're ready for social media to get off your plate at least in some capacity. Then it's time to start looking for your social media manager. So I want to know which season are you in? Are you on Team DIY or team ready to hire out? Leave a podcast review and let me know. Alright, cool coffee friends. Thanks so much for listening. If you're loving getting schooled in socials, make sure to subscribe so you don't miss an episode. Also, I would love it if you left a review so that other teacher authors like you can start getting schooled in socials too. All right, I'll see you in the next episode.