Scaling DevTools - podcast cover

Scaling DevTools

Jack Bridgerscalingdevtools.com
We investigate what it takes to grow a developer tool. Topics include developer marketing, DevRel, developer advocacy and developer experience.

Episodes

Glauber Costa from Turso

Glauber Costa is the founder of Turso - a fully managed SQLite database platform. Glauber shares how to make great CLIs, the story of Turso's pivot. Their pricing. And the importance of moving fast. Links: Turso - https://turso.tech/ Glauber's Twitter - https://twitter.com/glcst This episode is sponsored by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs....

Apr 11, 202444 minEp. 75

Making mobile apps for developers, with Anders Borum - creator of the most popular git client, Working Copy

Anders Borum shares how he created the number 1 git app in the app store - Working Copy. What we talk about: The origins of Working Copy Word of mouth vs App Store Optimisation One time vs recurring subscription Links: Anders - https://twitter.com/palmin Working Copy - https://workingcopy.app/ Rauno https://twitter.com/OvalSoftware This episode is sponsored by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and au...

Apr 04, 202432 minEp. 74

Why developers trust Resend, with Zeno Rocha

Zeno Rocha is the founder of Resend. Zeno is also the founder of React Email. Resend is a simple-to-use email API built for developers. Previously Zeno was the VP of DX at WorkOS and the creator of the popular Dracula VS Code theme as well as the popular open source project Clipboard js. This episode is sponsored by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. What we talk about Building trust a...

Mar 28, 202442 minEp. 73

Startups don't need DevRel. A debate.

Stefan Avram recently tweeted that "You shouldn't have devrels. Your customers should be your devrels" So I invited Stefan on to debate this with one of the industry's most respected DevRels Dan Moore from Fusion Auth. This is episode is sponsored by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links: Stefan's tweet https://twitter.com/StefanTMD/status/1735022106822295920 Dan Moore https://twitt...

Mar 21, 202442 minEp. 72

Getting Your first Enterprise Customers - Michael Grinich from WorkOS

Michael is the founder of WorkOS. WorkOS helps startups cross the enterprise chasm - it's a bit like the Stripe of Enterprise features. In this episode, we focus on selling to enterprises: the features you need, the team you need (e.g. sales!) and the common pitfalls Michael has seen. We also talk about things like: what even is an enterprise customer? This episode is sponsored by WorkOS . Thanks so much for supporting us as our first ever sponsor Michael and WorkOS. If you're thinking about sel...

Mar 14, 202439 minEp. 71

How to launch on Product Hunt with Flo Merian

Flo Merian is a developer marketer who has run successful Product Hunt launches for numerous developer tools. Flo is also a maintainer of the Developer Marketing community and curates LaunchWeek.dev Flo is a Product Marketer at Clerk - a user management tool Links: https://twitter.com/fmerian https://marketingto.dev/ https://launchweek.dev/ https://github.com/fmerian/awesome-product-hunt...

Mar 07, 202424 minEp. 70

Make it real: Show the whole process - Lu Wilson from tldraw

Lu Wilson AKA todepond is one of the people behind tldraw, the infinite canvas for the internet. Lu also has a youtube channel, todepond. Lu also built the [hilarious] programming language dreamberd Lu is also a researcher with Ink & Switch - an independent research lab In this episode Lu shares how tldraw went viral again and again and again this year. My biggest takeaways were to share your whole process and default to visual communication. Links: - https://www.todepond.com/ - https://www....

Feb 29, 202431 minEp. 69

Exiting to Apple - Dennis Pilarinos from Unblocked

Dennis Pilarinos is the founder of Unblocked. Unblocked allows lets you talk to your code base. Dennis previously founded Buddybuild - a CI/CD tool for mobile developers. In 2018, Buddybuild was acquired by Apple, and Dennis became a director in Development Technologies at Apple. Some topics we cover: - The story of Buddybuild and the Apple acquisition - Why did Apple buy Buddybuild? - Segmenting when building a tool for everyone Links: - Dennis' Twitter - https://twitter.com/dennispilarinos - B...

Feb 22, 202434 minEp. 68

OpenAI want to build the best developer product ever - OpenAI's first DevRel, Logan Kilpatrick

Guest: Logan Kilpatrick, member of OpenAI’s developer advocacy team, often described as OpenAI’s first DevRel. Highlights: Challenges and Growth: Logan discusses the evolution of developer engagement from GPT 3.5 to the explosive growth following ChatGPT's success. Initially faced with the challenge of generating developer interest, the release of ChatGPT marked a significant shift, highlighting the shift from awareness to scaling and improving developer experience amidst high demand and compute...

Feb 12, 202437 minEp. 67

Scaling a developer conference to 5,000 attendees with Ivan Burazin of Daytona

Ivan Burazin is the cofounder of Daytona What we cover: - Scaling a 5,000 attendee conference - How to drive change in big organizations - Top down vs bottoms up approaches to growth Daytona is an enterprise-grade GitHub Codespaces alternative for managing self-hosted, secure and standardized development environments. Ivan Burazin - https://twitter.com/ivanburazin Daytona - https://www.daytona.io/

Feb 09, 202433 minEp. 66

Pivoting a million dollar startup - DevCycle (Jonathan Norris, Brad Van Vugt & Andrew MacLean)

DevCycle is a feature flag management tool. DevCycle was founded in 2014 originally as Taplytics (an A/B testing tool) by Jonathan Norris, Aaron Glazer, Andrew Norris and Cobi Druxeman, raising $7.8m. Despite creating a million dollar business, in 2022, they raised $5m and pivoted to DevCycle. In this episode, we cover their pivot and how they think about developer experience.

Jan 16, 202441 minEp. 65

Erik Bernhardsson from Modal Labs

Erik Bernhardsson is the founder of Modal Labs. Modal Labs is a tool to run generative AI models, large-scale batch jobs, job queues, and much more. Links: - https://twitter.com/bernhardsson - https://erikbern.com/ - https://modal.com/

Jan 05, 202433 minEp. 64

The hard things about dev tools with Felix Magedanz from Hanko

Felix is the founder of Hanko. Hanko is the Open source auth and passkey infrastructure for developers. We talk about: - The challenges of pivoting - Layoffs - The intangible goal of developer love Check out Hanko: https://www.hanko.io/

Nov 29, 202333 minEp. 63

A bootstrapper's story with Julien Danjou, founder of Mergify

Julien Danjou is the founder of Mergify - a tool that helps merge code safer and faster. Summary (auto-generated): How do you split your time between work and marketing? 0:00 Julian splits 50% of his time between building the product and the other 50% doing marketing and bringing people to the product. Julian talks about mergerfi. Where do you start with product development? 1:23 The goal is to solve a problem for an engineer. They co-founded Mirchi Fi with Mary and wrote their own tool. The rol...

Nov 12, 202331 minEp. 62

From getting hacked to cybersecurity founders with Antoine Carossio and Tristan Kalos from Escape.tech

Escape helps you Find and fix GraphQL security flaws at scale within your DevSecOps process Introduction to Tristan and Antoine. 0:00 How did they get started in cybersecurity? 4:35 How did you get your first few customers? 9:49 Challenges from a product and tech point of view. 13:57 Challenges of integration into the development process. 18:10 How to find the right team? 22:55 Links: Escape.tech https://escape.tech/?utm_source=youtube&utm_medium=social&utm_campaign=devtools-podcast Tris...

Sep 20, 202331 minEp. 61

Developer copywriting mistakes to avoid, with Zach Goldie

Zach Goldie is a DevTools messaging consultant Ship code faster is an empty statement. 0:00 How do you position yourself against the competition? 1:56 The problem with free monitoring tools. 6:43 Explain why fast is a good thing. 11:44 Curse of knowledge and how to overcome it. 16:42 The problem with copy length and word count. 21:37 How do you know if a page is good? 27:05 Pitching self-serve to users. 32:42 Links: - Zach's Twitter https://twitter.com/DitchingData - Zach's site https://www.zach...

Sep 10, 202337 minEp. 60

Building a developer social network with Steve Krouse from Val Town

Steve Krouse is the founder of Val.town - a social website where you can write and run code. Introduction to Val.Town's vision 0:00 How long it took Github to make money on Steve Val Town is a social website where you can write and run javascript or typescript, run the code on servers, and see the results. Knocking down friction points 2:12 Val Town is making it so that programmers can create cool stuff without having to go through the pain of sending an email. Zapier for developers is another k...

Aug 29, 202341 minEp. 59

Dax from SST - content that has nothing to do with your tool can still convert

Dax Raad is building SST - an open-source framework that makes it easy to build serverless apps. What Is SST? 0:00 The theory in January was to make content that has nothing to do with SST and still convert people. Dax validated the theory within the first hour. Dax tells us a little bit about SST, a framework for building applications on AWS, and how it works. The importance of marketing and content. 2:42 The focus now has to be on marketing. The top of the funnel is when someone has no idea wh...

Aug 13, 202330 minEp. 58

From mobile app to mobile developer tool with Gabriel Savit from Runway

Gabriel Savit is the founder and CEO of Runway - a tool to coordinate and automate mobile app releases. Introductions 0:00 Introduction to Gabe Underlying themes of runway mobile release management. What’s it like to work with mobile teams? 2:19 Challenges for mobile teams to keep tabs on. The third party ecosystem problem. The origin story of the team. The process of running a release was something that resonated immediately. Different teams set this up differently. 8:23 What was the next step ...

Aug 03, 202342 minEp. 57

Hire engineers who don't mind talking, with Brian Douglas from OpenSauced

Brian Douglas - or bdougie - is the founder of OpenSauced - an open source intelligence tool. Brian was previously Developer Experience Lead at Netlify and Director of Developer Advocacy at GitHub Summary Every engineer is an advocate. 0:00 Joining GitHub with a 30/60/90 plan. 1:17 What was the goal when you joined Netlify? 3:16 How to get started with bootcamps. 7:53 What are the top projects in open source? 10:52 The bottom up strategy for adoption at GitHub. 15:22 Netlify’s Aha moment. 21:19 ...

Jul 28, 202333 minEp. 56

Building ambitious developer tools with Ruben Fiszel from Windmill

Ruben is the founder of Windmill https://www.windmill.dev/ which helps you turn scripts into workflows and UIs in minutes Some of the things we talk about: Getting to the threshold of being useful. Speed is the key to success. The second mover advantage Getting early users of the product. Why infra is an interesting market for him. The challenges of being a solo founder. The recipe for a digital startup is to be really passionate about the project. Advice for founders who are building ambitious ...

Jul 13, 202328 minEp. 55

Killing features with Josh Twist, founder of Zuplo

Josh Twist is the founder of Zuplo, an API gateway Introducing Josh Twist, the founder of Zuplo. 0:00 Zuplo vs Azure API management. How do you make this fit into the developer workflow? 3:06 How Zuplo fits into the development workflow. How to democratize API management and make it something every business wants to use. Best practices for implementing API key authentication. Stripe quality API out of the box. The power of removing friction in creating a better experience. 8:58 The power of remo...

Jun 29, 202336 minEp. 54

Forums vs Slack with Dan Moore from FusionAuth

Dan is head of DevRel at FusionAuth - Auth Built for Devs, by Devs FusionAuth’s journey from moderation to auth provider. Introduction to Dan Moore, head of DevRel at fusion. Fusion's journey Free to use for many users, but also a cloud offering. Synchronous communication vs asynchronous communication. Synchronous communication vs asynchronous communication. 10% of their traffic is coming from forum pages. No one ever searches on Stack Overflow. What are some of the experiments that have gone we...

Jun 22, 202326 minEp. 53

Building computer vision tooling with Niko from Rerun

Nikolaus West is the founder of Rerun.io - Visualize computer vision. What we discuss: Finding a problem to work on What are some of the features that will be free and open source? What’s the difference between a commercial and a free service? The most important thing is that we’re building something that will be useful How to get into the minds of computer vision developers Why build in Rust Rerun - https://www.rerun.io/ Niko's Twitter - https://twitter.com/NikolausWest...

Jun 16, 202326 minEp. 52

Developer onboarding with Kilian from Polypane

How do you do onboarding in a way developers actually like? Kilian is the founder of Polypane - The browser for ambitious web developers https://polypane.app/ Kilian's Twitter - https://twitter.com/kilianvalkhof

Jun 08, 202332 minEp. 51

From VC to DevTools with Karl Clement, founder of CODEOWNERS

Karl Clement is the founder of https://codeowners.com/ CODEOWNERS is the single source of truth for code ownership. Summary Introducing Karl Code ownership What are the types of people that are implementing code Code Ownership How to find and reach platform engineers. What are some of the key metrics that organisations are looking for to measure the value of their tooling? Dora metrics Mean time to resolution, MTTR What is Backstage and how has it been used? Improving the developer experience wi...

Jun 01, 202329 minEp. 50

Great Developer Experience with ngrok founder Alan Shreve

Alan Shreve is the founder & CEO of ngrok. ngrok is a simplified API-first ingress-as-a-service that adds connectivity, security, and observability to your apps in one line What we cover: Creating a simple experience for users. Designing for the 90% use case vs. the 10%. How did the idea for ngrok emerge? How the first iterations of the product came about. The internal struggle to create simple interfaces. How do you test your library design? One of the best ways to test library design. Amaz...

May 25, 202329 minEp. 49

How Fred Schott built two open source projects with 20,000+ GitHub stars

Fred Schott is the founder of Astro.build and the Astro technology company. Astro is the all-in-one web framework designed for speed. Pull your content from anywhere and deploy everywhere, all powered by your favorite UI components and libraries. Snowpack is a lightning-fast frontend build tool, designed for the modern web. Before this, Fred founded Snowpack What is Astro and what is it doing? 0:00 Fred introduces himself and talks about astro. Fred explains what astro is and what it does. What’...

May 18, 202348 minEp. 48
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