What we cover The early days of Corrello The advantages of marketplaces Where to hear from Robin Robin's Twitter Robin's Mastadon Corrello Blue Cat Reports...
Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful. What we cover Introduction Hygraph Finding your focus Demand Generation What is a good SEO strategy? Does performance marketing work with developers? How to target developers Working with sales teams Collaborati...
Scaling DevTools is the podcast that investigates how DevTools go from zero to one. What we cover Introduction to Vera Developer advocacy at OutSystems Progression in OutSystems Moving around the company Challenges Strategies at OutSystems Education Developer advocacy skills Where to hear from Vera Twitter: @veratiago Linkedin: https://www.linkedin.com/in/veratiago/?originalSubdomain=pt Medium: https://vera-tiago.medium.com/ https://www.outsystems.com/...
Shomik is a Partner at boldstart where he focuses on investing in Developer Tools and other enterprise software startups. What we cover An introduction to Shomik Where to start? Early stage versus late stage What should be Open Source? How to approach pricing What to do when things slow down Where to hear from Shomik Twitter: @shomikghosh21 Linkedin: https://www.linkedin.com/in/shomik-ghosh-a5a71319/ https://shomik.substack.com/ https://boldstart.vc/ Interview with CISO of DataDog https://shomik...
Scaling DevTools is the podcast that investigates how DevTools go from zero to one. What we cover An introduction to Miro What does ‘humanness’ mean? How to leverage ‘humanness’ The four pillars of DevRel Outreach Product Education Community Always be empathetic Always be respectful Where to hear from Carla Twitter: @CarlaSofii Linkedin: Carla Sofia Teixeira ** https://developers.miro.com/**...
What we cover Creating content is a process, not a project Reusing content effectively Stay on message!! Consistent gentle pressure Boring but effective strategies Where to hear from Jason Twitter: @jlengstorf jason.af/links https://www.learnwithjason.dev/...
Resources Crossing the chasm by Geoffrey Moore Airbyte Netlify Auth Library Wardley map Strategy Letter V by Joel Spolsky The hardest working graphic in software 10x-ing Svelte (Svelte Summit 2022 Talk Notes) swyx’s links: Twitter swyx DX Tips AI writing Learninpublic.org Intro to tech strategy Key points: Everyone in tech should understand the technology adoption cycle and know which stage of the adoption cycle you’re at First time founders obsess about products and second-time founders obsess ...
What we cover An introduction to Wasp The Wasp journey so far The ups and the downs Having conviction Reviewing progress Communication with users Reaching Junior Developers What advice would you give? Where to hear from Matija Twitter: @MatijaSosic Blog: https://wasp-lang.dev/blog https://wasp-lang.dev/ Where to hear from us Twitter: @JackSBridger https://blog.bitreach.io Newsletter: https://www.bitreach.io/...
Deepak Prabhakara is the CEO and Co-founder of BoxyHQ. BoxyHQ enables you to add plug-and-play enterprise-ready features to your SaaS product. What we cover An introduction to BoxyHQ Getting BoxyHQ out there in the world The BoxyHQ Open Source model What developers want Progression and growth Content update Content distribution Keeping an eye out on Twitter terms Where to hear from Deepak Twitter: @boxyhq GitHub: https://github.com/boxyhq https://boxyhq.com/...
Ed Freyfogle is the Co-founder of OpenCage. The OpenCage Geocoding API provides worldwide, reverse (latitude/longitude to text) and forward (text to latitude/longitude) geocoding based on open data via a REST API. What we cover Introduction to OpenCage Transparency is key Competition and learning Developer mind tricks Bootstrapping OpenCage Playing the long game Measuring conversion Enthusiasts Where to hear from Ed Twitter: @freyfogle https://opencagedata.com/ http://freyfogle.com/ Geomob podca...
Kyle Gawley is the Founder of Gravity. Gravity help founders build SaaS products at warp speed. What we cover Introduction to Gravity The journey so far Why trust is important Creating and building trust Marketing approach for Gravity Specific problem to solve Tips for SEO Selling to developers badly (things to stay away from!) The future of Gravity Where to hear from Kyle Twitter: @kylegawley https://usegravity.app/ Learn how to build a SaaS product from scratch course: https://usegravity.app/h...
Ramiro Nuñez Dosio is a Growth Marketer at Supabase. Supabase is a platform designed to help devs streamline the creation of modern apps. What we cover The Supabase marketing approach Launch weeks at Supabase Keeping focus Marketing processes How to measure success How to distribute content Where to hear from Ramiro Twitter: @ramiro__nd Linkedin: https://www.linkedin.com/in/ramiro-nd/ https://supabase.com/...
Thomas Peham is the VP of Marketing and Julius Hemingway is an Analyst Relations Manager at Storyblok. Storyblok harnesses a headless, API-driven CMS architecture empowering developers to build anything, publish everywhere, and integrate with any technology stack. What we cover What do you do at Storyblok? Growing up fast Product market fit Advice for startups Collaborating with partners What opportunities do you see out there, working with analyst companies? Where to hear from Thomas & Juli...
Colin Sidoti is the CEO of Clerk.dev . Clerk helps developers build user management. They provide streamlined user experiences for your users to sign up, sign in, and manage their profile. What we cover Hasn't auth been solved already? Growth and new customers Pitching Clerk Communities User journey Where to hear from Colin https://twitter.com/tweetsbycolin https://twitter.com/ClerkDev https://clerk.dev/...
Sean Falconer is the Head of Developer Relations & Product Marketing at Skyflow. Skyflow is a privacy API for sensitive data that is built on a customer data vault. What we cover Building a DevRel function from the ground up An MVP DevRel team A real content strategy Hiring the right person Measuring performance in the early stages How do DevRel and marketing interplay? Where to hear from Sean @seanfalconer https://www.skyflow.com/ https://www.skyflow.com/podcast P.s. thanks so much to Harpr...
Zivit Katz is the VP of Marketing at Zigi. Zigi is an AI-powered personal assistant for developers. By managing your dev workflow and handling all your mundane, non-programming tasks across multiple apps directly from Slack. What we cover Marketing at Zigi The market and users Learning the right language Understanding the developer The importance of marketing plans Where to hear from Zivit Zivit's Linkedin Zigi's Linkedin https://www.zigi.ai/...
James Hawkins is the CEO & Co-founder of PostHog. PostHog is an open-source product analytics suite, built for engineers. What we cover PostHog - implement without ever getting up from your desk How PostHog have cracked being bold and transparent Small cross-functional teams at PostHog Two people in Sales > $100Million of revenue Working with enterprise clients Where to hear from James @james406 https://posthog.com/ The handbook - https://posthog.com/handbook...
Brandon Gubitosa is a Senior Content Marketer at Plural. Plural is a software development company that is on a mission to help DevOps teams access and deploy open-source solutions that are recognised as top-tier. Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful...
André Eriksson is the founder of Encore. Encore is a backend development engine built on the belief that escaping complexity unleashes a higher state of creativity. Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful. What we cover An introduction to Encore's Go f...
Ana Hevesi is a Developer Experience Researcher and Ecosystem Consultant. She has experience marshalling technical products and communities at companies including Stack Overflow, Nodejitsu and MongoDB. What we cover An introduction to developer user research Research at DevTools startups How to use findings and insights How user research can help extend runway at a startup Where to hear from Ana Twitter: @anthrocypher https://www.anahevesi.com/ Tools Anna loves Dovetail...
Nimrod Kramer is the CEO at Daily.dev . Daily.dev is a community of developers getting together and exploring Dev news. What we cover (00:39): Why has Daily.dev been such a sensation from your perspective? (02:13): Could you share your thoughts on good developer marketing and what it is? (04:52): Could you talk about how you work with Francesco and how that's been working? (07:28) Could you talk a little bit about examples? (09:19) What is a developer? (13:12) Have you got any examples of compan...
Megan Reynolds is an investor at Crane Venture Partners. Crane are an early stage VC who have invested in developer tools such as Gitpod, Encore and Novu. What we cover What is happening in the market right now? Critical path for developers What can devtools do to make themselves more critical? Understanding your landscape What are the good founders doing? Gitpod example Why Megan invested in Novu What Megan is looking for in devtools Where to hear from Megan Twitter: @meganreyno https://crane.v...
Richard Moot is the Head of Developer Advocacy at Square. Square helps millions of sellers run their business-from secure credit card processing to point of sale solutions. What we cover (00:32): Could you tell us about the work that you're doing on YouTube with Square? (01:00): If a startup is thinking of getting started with YouTube, how would you suggest they get started? (03:39): Could you talk us through the types of tasks that you or other members of the team do? (07:28) Could you talk a l...
Wesley Faulkner is a Senior Community Manager at AWS. Amazon Web Services provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. (00:40): Would you be able to tell us a little bit more about higher-order thinking? (05:31): Could you share some examples of higher-order thinking versus a lower-order marketing campaign or communication that didn't work so well? (11:06): Could you share your thoughts on developers wanting t...
Dylan Fox is the Founder & CEO of AssemblyAI. AssemblyAI is an AI company that researches, trains, and deploys State-of-the-Art AI models. Thousands of developers and product teams build with AssemblyAI's simple API to automatically transcribe and understand audio data at scale. What we cover (00:20): Could you tell us a little bit about AssemblyAI? (01:10): Could you talk about your content strategy? (03:37): How do you balance the goal of promoting AssemblyAI with creating authentic, usefu...
Juri Strumpflohner is the Director of Developer Experience at Nrwl Technologies. Nrwl works with global enterprises to provide remote consulting, training, and engineering. Nx is Nrwl’s open source product which provides advanced tools that help scale enterprise development. What we cover The story, Nrwl, and Nx? Solve the problems you see Open source business model How Nx got to 2million downloads per week Hiring for growth Taking over an existing open source proejct Where to hear from Juri Twi...
Ronak Ganatra is the Director of Marketing at Lano, a global software solution enabling businesses to hire and pay full-time employees and contractors. Ronak was previously VP of Marketing at Hygraph and has also founded https://marketingto.dev/. What we cover (00:37): What was it like on your first day working at Hygraph versus three years later? (07:03): What do you think being a better developer marketer means? (08:36): How do you approach things like performance marketing? (12:17) How should...
Sarah Jane Morris is the Senior Manager of Developer community at HubSpot. Hubspot is a CRM platform that brings everything scaling companies need to deliver a best-in-class customer experience into one place. What we cover (00:21): How should early-stage startups be thinking about community? (06:09): Once the community has found momentum, what would the next focus be? (12:27): In terms of tangibly measuring how well you're doing, what kind of things do you care about? (18:39): Community can som...
Phil is the founder of Tiiny.host. Tiiny.host is a web hosting application that allows you to simply host & share your web project. What we cover (00:28): What has growth been like at tiiny.host? (04:44): Why does the world need a new hosting provider? (10:50): How did you decide to position tiiny.host? Where to hear from Phil Twitter: @_baretto https://tiiny.host/...
Kimmy Leslie is a marketer at Stream. Stream power chat messaging and activity feeds for billions of global end-users across thousands of different apps. What we cover (00:42): What does community mean to Stream? (01:37): What are good events like in the developer space? (02:31): How did you find having a blank canvas of events that you could run and sponsors that you could find? (03:30): Do you have any advice for anyone at a startup where they aren’t doing any events or sponsorship? (05:20): D...
