Scaling DevTools

We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.

Last refreshed: June 3rd, 2026 at 1:43 PM ⓘ

Follow this podcast in the Metacast mobile app to refresh it and see new episodes.

Follow on

Apple Podcasts

Spotify

RSS

Podcasts are better in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

The four pillars of developer marketing with Kuba Czakon

Kuba Czakon is the CMO of Neptune.ai, a Metadata store for MLOps, built for research and production teams that run a lot of experiments. Kuba is also the author and creator of https://www.developermarkepear.com/. What we cover (00:54): How should we be doing developer marketing? (01:06): How are you applying your four pillars of developer marketing at Neptune? (11:00): How are you thinking about SEO? (13:21): How are you allocating your resources now that you are the CMO of Neptune? Where to hea...

Jul 12, 2022•15 min•Ep. 9

Developer tool launches with Nico Botha

Nico Botha is the founder of Ship SaaS, a Next.js Saas boilerplate that allows you to ship your SaaS in no time. Nico is also co-founder of Supermeme.ai ****an AI meme generator. **** What we cover (00:28): What made you start Ship SaaS? (01:06): How did you go about getting your first customer? (01:29): Do you have any advice for someone starting to build a tool for Developers? (02:06): When you describe justifying your tech stack and developers asking lots of questions, how can someone ensure ...

Jun 28, 2022•6 min•Ep. 8

Solve problems - developer marketing with Julie Reboul

Julie Reboul is a Senior Developer Marketing Manager at Algolia. Algolia is an AI-powered search and discovery platform for dynamic experiences. Julie has also previously worked with companies such as Microsoft, Twitter, and Orange. What we cover (00:37): Could you tell us a bit about the kinds of things you're working on at Algolia? (02:58): How do you cultivate a community of trust at Algolia? (04:57): What is it that you and your partner focus on? (06:25): What do you think attracts developer...

Jun 14, 2022•14 min•Ep. 7

Three lessons from selling to developers

In today’s episode, Jack discusses what it was like working in a sales team at Stack Overflow, selling to developers, and why you should think about sales in terms of champions. What we cover (01:07): Being a Sales Development rep. (03:34): When a salesperson gets an inbound lead, it's a euphoric moment. (03:09): Developers rarely check emails. (05:04): Connect with people that already have a problem. (05:48): Qualify your leads. (07:04): Think about sales in terms of champions....

Jun 07, 2022•9 min•Ep. 6

Experimental Marketing with Natwar Maheshwari

Natwar Maheshwari is a Developer Marketing Lead at Algolia. Algolia is known for empowering builders with the search and recommendation services they need to build world-class experiences. What we cover (00:43): How do you think we should think about developer marketing when we're just getting started? (03:34): Are there things we can do to create that experimental culture? (07:10): It's about not being afraid to do things that you don't have a lot of knowledge on and try them out just because t...

May 31, 2022•16 min•Ep. 5

Content for developers with Karl Hughes

Karl Hughes is the founder of Draft.Dev - a marketing content agency focused on creating great content for software engineers. Since founding the company in 2020, the team has grown to include marketers, editors, engineers and over 130 technical writers. Karl also lectures and writes about his learnings and experiences and was previously CTO at a Venture-backed startup. Karl is the perfect person to talk to if you're serious about scaling your developer content. What we cover (01:20): Content is...

May 25, 2022•22 min•Ep. 4

Bootstrapping DevTools with Michael Christofides

Michael Christofides is the co-founder of pgMustard, a Postgres tool that speeds up your journey from knowing which query is a problem to working out what can be done about it. The aim of pgMustard is to build a small, sustainable business that is the best at what it does. pgMustard recently celebrated their 100th subscriber - so they are well on their way! Michael also consults, talks at conferences and writes about Postgres performance. What we cover (00:41): Could you tell us a bit about wher...

May 17, 2022•20 min•Ep. 3

Early Stage DevRel with Brandon West

Brandon West joined SendGrid, a customer communication platform for transactional and marketing email in 2011 as their first Developer Evangelist. Since then he’s had a brilliant career, working at AWS and CoScreen, which has just been acquired by Datadog. What we cover (00:57): What does DevRel look like at startups at the earliest stage? (05:13): How do you balance doing the right things and building credibility with the fact that you're also willing to push and demo things, which aren't perfe...

May 11, 2022•18 min•Ep. 2

Developer Marketing Does Not Exist with Adam DuVander

Adam DuVander is an expert on technical content strategy and the author of Developer Marketing Does Not exist. Adam was previously a Developer Marketer with Zapier & SendGrid and a journalist and developer before that. Adam DuVander Adam Duvander is the founder of Every Developer and author of Developer Marketing does not exist. He helps dev-focused marketers build content strategies to reach more developers. Adam was the perfect person to have on for our first episode because he literally w...

May 03, 2022•20 min•Ep. 1

Scaling DevTools Trailer

Created by Jack Bridger, founder of Bitreach. BitReach helps Devtool companies reach more developers. In this series Jack will explore how startups sell to developers, build tools and become successful.

Apr 21, 2022•50 sec•Ep. 1

← Prev

Hosted on Transistor

For the best experience, listen in Metacast app for iOS or Android