111 - It’s All About the Relationship: Public Relations with Corine Lafont

This week, we’re sitting down with Corine Lafont, host of the Between the Lines podcast, business owner, speaker, author, and outstanding PR consultant. She’s here today to share her thoughts and practices when it comes to all things public relations. 

In this episode, you’ll learn: 

• Public relations and marketing are not the same things.
• PR is about building relationships and the image you’re putting out there.
•  It’s all about the individual experience–there’s a reason why seemingly identical stores have diehard supporters for one or the other.

To access the full video, show notes and resources from this episode, please visit https://scaleyoursmallbusiness.org/blog/.

If you have any comments or questions about the podcast, please connect with us using one of the options below:

• Website Link - https://www.jillianflodstrom.com
• Facebook Link - https://www.facebook.com/jillianflodstrom/
• Instagram Link - https://www.instagram.com/jillianflodstrom/
• Twitter Link - https://twitter.com/jflodstrom
• YouTube Link - https://www.youtube.com/c/JillianFlodstrom
• LinkedIn Link - https://www.linkedin.com/in/jillianflodstrom/
• Pinterest Link - https://www.pinterest.com/jillianflodstrom/boards/
• Clubhouse Link - jflodstrom