Oxytocin Over Clicks: How to Use AI Without Losing the Human Touch in eCommerce
Episode description
We need to talk about AI. More specifically, what AI is doing to the way we market and connect in eCommerce—and why so many brands are getting it wrong.
Not in a “robots are taking over” doomsday kind of way, but in a very real, “my sales are slowing down and I don’t know why” kind of way.
It used to be that if you could get your ad in front of the right person, or stuff your page with keywords, you’d drive traffic. Clicks equaled conversions. But now? We’re entering the era of generative search.
So if you’re still relying on click-based tactics—whether it’s old-school SEO or basic Meta ads—without optimizing for this new era of conversational discovery, you’re gonna be left behind.
And this brings us to today’s real question:
How do we create marketing that still works in an AI-driven world?
That’s what this episode is all about.
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