If you've been wondering why your email unsubscribe rate has been climbing, or why your Facebook ads feel like they're screaming into the void, you're not alone. We've been tracking some fascinating trends in how brands have been approaching their mid-year sales push. Today I’m joined by three experts from our team at Productpreneur Marketing, as a panel of marketing detectives ready to solve the case of "Why Did Every Brand Lose Their Mind This Mid-Year Sales Season?" We're tackling two big que...
Jul 04, 2025•29 min
Today on the podcast, I'm sharing something very personal and very exciting – the complete journey of how we transformed a natural beauty brand and nearly doubled its revenue in just 12 months. This isn't your typical success story filled with overnight wins. This is about rolling up your sleeves, making tough decisions, and systematically rebuilding a brand from the ground up while keeping loyal customers happy. We're talking about Indagare Natural Beauty – a natural beauty brand we acquired ex...
Jun 26, 2025•42 min
Have you ever looked at your sales and thought, "Why is this STILL not working?" Maybe you’re stuck in a cycle of posting non-stop on socials, throwing out the odd discount, tinkering with your website — and still not seeing the traction you were hoping for? Perhaps your marketing plan looks like this: “Post 3 reels this week. Do another giveaway. Drop 30% off sitewide. Oh, and light a candle and hope someone buys.” I call it the “Instagram Stories and a Prayer” method, and I see a lot of innova...
Jun 20, 2025•29 min
We need to talk about AI. More specifically, what AI is doing to the way we market and connect in eCommerce—and why so many brands are getting it wrong. Not in a “robots are taking over” doomsday kind of way, but in a very real, “my sales are slowing down and I don’t know why” kind of way. It used to be that if you could get your ad in front of the right person, or stuff your page with keywords, you’d drive traffic. Clicks equaled conversions. But now? We’re entering the era of generative search...
Jun 11, 2025•23 min
If you’ve been feeling like your Meta ads are a bit hit and miss lately—or you’ve just noticed things aren’t working like they used to—you’re not imagining it. There has been a major shift. Meta has officially rolled out its biggest update since the infamous Apple iOS 14 privacy change that turned digital advertising on its head. This new update is called… Andromeda. (Dramatic, I know!) And today, I’m going to break down exactly what it is, what it means for your ads, what you need to be doing d...
Apr 11, 2025•25 min
Today, I’m pulling back the curtain on how I took my newly acquired skincare brand, Indagare Natural Beauty, and grew it by 200% in just six months. The past year hasn’t been an easy time in eCommerce, given how rapidly everything has been changing thanks to all the massive technological advancements in AI, on top of a pretty dampened economy. So I know that a lot of businesses have felt discouraged and wondering if it’s actually possible to succeed right now. I’m not going to sit here and prete...
Mar 27, 2025•32 min
As International Women’s Day 2025 approaches, the theme, ‘Accelerate Action for Gender Equality’, resonates deeply with me. Having spent over a decade working predominantly with female founders, I’ve seen (and experienced) firsthand the challenges women face in achieving career and entrepreneurial success, particularly while balancing family responsibilities but also an enjoyable life outside of work. I firmly believe that one of the greatest barriers to gender equality is financial disparity. I...
Mar 05, 2025•29 min
If you’ve been feeling the pinch this month, you’re not alone. February is historically the slowest month for eCommerce sales. For starters, it’s the shortest month of the year, and most consumers have just spent up big on Christmas, summer holidays, and back-to-school expenses. They’re back to work, back into routine, and often tightening their belts after a financially heavy start to the year. So, if you’re experiencing a sales slump, take a deep breath. It’s normal. But that doesn’t mean you ...
Feb 27, 2025•30 min
Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash. So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort. Paid ads were cheap, traffic was easy to get, and brands were scaling like crazy—even without a solid marketing strategy. If you had a business during that time, you probably thought, ‘...
Feb 20, 2025•34 min
When it comes to launching and growing your e-commerce brand, other than your cost of goods, the two biggest expenses of operating your business will be fulfillment and marketing. Now, we all know very well that no courier or postal service will ship our orders out for free. So we’re well trained to expect to pay for that service! But on the marketing side, the options (and fees involved) for marketing and advertising exist on a very wide spectrum, from crowdsourcing advice in free Facebook grou...
Feb 12, 2025•27 min
Feb 06, 2025•35 min
Shopping online is a very different experience to shopping in physical stores in one very key way: When you go to the shops, you often wander into stores and that’s how you discover new products. Whereas, when it comes to shopping online, typically you have to be actively searching for that thing. eCommerce is unlike having a brick and mortar store, where you can somewhat rely on foot traffic going past your shop front and being enticed into your shop as the point of discovery. In eCommerce, we ...
Jan 29, 2025•32 min
Recently, we started working with a brand who came to us with a really common problem that I see many eCommerce brands struggle with. The business in question was guaranteed a specific – and very high – ROAS (return on ad spend) by an agency pitching to win their digital advertising account. However, the results they’ve actually experience have been pretty disappointing to say the least. Now, a high ROAS result is a common enticement many agencies use to win business and it’s designed to make th...
Jan 23, 2025•29 min
To succeed in growing an eCommerce business, we need to get enough people visiting our websites, adding products to their shopping cart and checking out. And we need to do that without over-spending on advertising. However, getting traffic to our websites is harder and more expensive in 2025 than even just a year ago. This is partly due to technology advances in AI: for example, thanks to generative AI, most Google searches now offer up content within the search results themselves, resulting in ...
Jan 15, 2025•32 min
It's the start of the new year, and I know many of you are in planning mode, setting ambitious goals for 2025. It’s a time of excitement but also some uncertainty. As I record this episode, Mark Zuckerberg has just announced that Meta will be removing fact-checking and a whole lot of policies on their platforms – they say that it’s to streamline things, but in all honesty it’s going to make these platforms even less trustworthy for consumers. I think it’s absolutely imperative that small busines...
Jan 09, 2025•39 min
Over the last year, I’ve seen a lot of businesses come up for sale, in fact I’ve been approached a number of times by brand owners wanting me to buy their business from them, and I did actually buy two of them within the last 6-7 months. That’s super exciting, but it’s also been a really eye opening experience about how vastly different many eCommerce brands are set up and run and the difference in viability and attractiveness they present to a potential buyer like myself. I would actually say t...
Jan 02, 2025•50 min
My favourite podcast episode to record this year was episode 227, titled “How to calculate your ROI on learning to grow your business”. At the time, I was inspired to record it based on some experiences with my clients and with my kids, but in truth it’s also because I realised something about myself: If I’m not learning something new, I get bored quickly and start to feel as though I’m not progressing. I feel pretty certain that, when we don’t learn new things, we do end up going backwards: bec...
Dec 23, 2024•47 min
For my last pre-Christmas podcast episode, I thought I’d share a few insights with you about what’s worked well for me this year, some things I’ve tried that have not worked so well, what I’m focusing on doing better and what I want to take with me into 2025. I love doing this exercise at the end of the year, especially before heading into my big annual planning session, and I always like to do this before Christmas so that I can actually relax and enjoy my holiday without the constant thoughts ...
Dec 17, 2024•41 min
Today – as I’m recording this episode – we have precisely 15 days left till Christmas. And obviously less than that for any orders that need to be delivered before then. Which means that the holiday countdown is officially on! And despite the fact that we’re all feeling exhausted post-Black Friday madness, we gotta dig deep and keep going for a few more days. Now’s the time to make sure your brand is ready to spread some festive cheer and capture those last-minute shoppers. My two sons who are c...
Dec 11, 2024•27 min
Black Friday promos are finally over, and as we make the final push through to Christmas and the end of the calendar year, I wanted to share some insights and statistics around what worked and what didn’t during this peak promo period. I’m going to share some of the data that’s been released already from major Australian retailers as well as key eCommerce platforms. As well as the inside scoop on the marketing performance across our businesses and clients’ businesses. Plus the trends around new ...
Dec 04, 2024•36 min
Right now, I hope you are all frantically packing orders as your Black Friday promotional campaigns are underway. So far, I’m seeing some phenomenal results for our clients’ campaigns, but there’s always more you can do to squeeze every ounce of opportunity from your promotion! Today I want to share a shorty episode with you that is super practical, with a few quick and simple-to-execute tactics you can implement on the fly throughout your campaign. Because the opportunity to make money is here ...
Nov 27, 2024•19 min
I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. We've put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion, or because there was a free gift with purchase if you spend over a certain amount… Using upsells and product bundling is a smart way for businesses to increase sales revenue, because customers spend more money per transaction, plus it’s a great way to ...
Nov 20, 2024•31 min
The holiday season is peak sales time for most eCommerce retailers. So, have you started thinking about how your social media advertising is going to lead you through this peak season? I’ve literally just been sitting here going through the campaign strategy and detailed budget planning for our clients. Literally working out down to the dollar, how much revenue should come from paid vs organic channels, how much from new vs returning customers, and how much each client can afford to spend on ads...
Nov 13, 2024•33 min
Last weekend here we had our Christmas pageant in the city. Which means the most magical time of the year is upon us, to take over our minds and our to do lists. And that means it is time to start planning if you want to run a successful eCommerce Christmas promotion. As a brand owner or as a retailer, hopefully you are already thinking about your Christmas marketing, but if not, you really do need to work on this now if you want to close out the year with a successful holiday sales season. Beca...
Nov 06, 2024•45 min
This year has seen some major shifts and changes in terms of eCommerce and digital marketing, making it harder than ever to drive traffic to your website and generate consistent, predictable sales. So, as we hurtle towards the end of 2024, and with the biggest peak sales moments still yet to come… I wanted to spend a bit of time sharing what’s currently working in eCommerce marketing – so that you can focus on the right strategies to capitalise on the increased consumer demand about to come your...
Oct 29, 2024•46 min
Have you ever noticed that some customers will buy very quickly after clicking on an ad or discovering you on social media. And then some customers will visit your website multiple times over several weeks, and maybe hang around on your email list for months, before they finally decide to buy during a major sale event. On the one hand, this is why we do things like retargeting ads and use email popup forms to invite website visitors to subscribe, so that you can follow up with them after they le...
Oct 22, 2024•25 min
What do you do when you’ve just given birth to your first baby, it’s the middle of Covid lockdowns and you’re struggling with mastitis and can’t feed your baby? Well, if you’re my guest today, you invent a new product that takes the market by storm! Today on the show, I’m joined by Elysia, founder of Meke Baby, an incredibly innovative portable breastmilk warmer. Elysia essentially created an entirely new product category in the market. In our conversation today, she described everything from th...
Oct 15, 2024•36 min
Recently I was chatting with one of my past Mastery clients who I now count as a good friend and she was telling me about one of her stockists, an ecommerce retail store in a very specific niche. This online store had been given some bad advice about scaling her business, particularly about Facebook ads. It was such damaging advice and nearly sent the poor woman bankrupt! The conversation got me to thinking a lot about two things: 1. What are we all optimising for in our business? Growth? Profit...
Oct 08, 2024•31 min
When you first launch a business, everything feels new and shiny and exciting. But also slightly terrifying and overwhelming because you don’t know anything about growing a business yet. But when you learn the right skills to drive growth, and you start to see the results of your efforts and feel more in control of the outcome, that’s when confidence comes. I love sharing these stories of growth and transformation, and today I have an impressive one to share with you! Shayna Stalker is the found...
Oct 01, 2024•37 min
There are a tonne of things you can do to help grow your customer base in your eCommerce business. Strategies that increase credibility and trust, like social proof, media coverage, awards or being stocked in well-known retail stores. Or risk-reversal strategies like money back guarantees, free shipping and the like. But, what about running a giveaway or a competition? This strategy actually fulfils a couple of purposes: it helps you to grow your audiences of potential customers, AND it can help...
Sep 25, 2024•31 min
