A for Audience Focus in Communications

This week on Say, Listen!, we'll go over Audience Focus, the first "A" in our five-step PARLA process of Pay Attention, Audience, Rhythm, Listen, and Adjust.

When you focus on the audience first, you take time to think about who is receiving your communication, and attempt to understand their perspective as you create the material. I'm talking about email, chat, presentations, videos, posts, and in-person conversations and meetings.

Let's go over some tips and frameworks I've found that you can use to keep your audience engaged and interested in what you're saying.

Send in your questions to serah@saylisten.net, and visit me at the Loud and Clear community where we can discuss this in more depth: https://loud-and-clear.mn.co.

Links mentioned in this episode:

• Crossing the Chasm, Geoffrey Moore, http://www.crossingthechasmbymoore.com/
• Maslow's hierarchy: https://www.praxisframework.org/en/library/maslow
• Illinois Graduate College Communication Skills articles: https://grad.illinois.edu/careers/communication-identifying-audience-focus
• Presentation Training Institute: https://www.presentationtraininginstitute.com/how-to-focus-on-your-audience-2/
• How to keep your audience focused on your presentation: https://www.americanexpress.com/en-us/business/trends-and-insights/articles/how-to-keep-your-audience-focused-on-your-presentation/
• Risk Management for Marketing & Communications: https://www.skillshare.com/classes/Risk-Management-for-Marketing-Communications/1464914294
• https://www.udemy.com/
• https://www.coursera.org/
• Mark Twain, The Adventures of Tom Sawyer

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