A for Audience Focus in Communications
This week on Say, Listen!, we'll go over Audience Focus, the first "A" in our five-step PARLA process of Pay Attention, Audience, Rhythm, Listen, and Adjust. When you focus on the audience first, you take time to think about who is receiving your communication, and attempt to understand their perspective as you create the material. I'm talking about email, chat, presentations, videos, posts, and in-person conversations and meetings. Let's go over some tips and frameworks I've found that you can ...
