Podcast Marketing: Lead Generation with Jeff Mendelson | S2E013
Episode description
A lot of people in the business world are using different platforms to market their businesses. However, one platform that is often overlooked is podcasting. Although it may seem like a new concept, podcasting has been around for over a decade.
Let’s welcome our guest for today, the host of the One Big Tip Podcast, Jeff Mendelson! With a focus on lead generation and ROI-based efforts, Jeff also manages a full-service digital marketing agency where he focuses on creating comprehensive digital marketing campaigns for new and established businesses.
Key Take Aways:
🟢Importance of creating your own platform.
🟢 Use podcasts to meet people and to increase your authority as a host and for the guest.
🟢Podcast is a tool for lead generation.
🟢Using a 20-min episode will give you a lot of content. You can use all social media platforms, creating posts and different blogs.
Podcasting is a great way to connect with potential customers and clients. It allows you to share your story and build trust with your audience. When done correctly, podcast marketing can be a powerful sales tool.
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