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Sales Strategy & Enablement by Revenue.io

Revenue.iowww.revenue.io
With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts for more.
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Episodes

1019: 5 Steps for Effective Sales Hiring, with Kristie Jones

Kristie Jones is the Principal of the Sales Acceleration Group. On this episode we're talking about hiring and Kristie's 5 steps for effective sales hiring. We dig into the questions that companies should answer to build a good hiring profile. And we explore why we rarely see a hiring company ask their buyers: What qualities and skills do you need from our sellers to help you do your jobs? More on Andy: Connect on LinkedIn Pre-Order Andy's book "Sell Without Selling Out" on Amazon Learn more at ...

Jan 18, 202249 minEp. 1019

1018: Sales Psyched, with Christopher Croner and Howard Brown

Christopher Croner is a Principal at SalesDrive, LLC. He's joining me today, along with my occasional co-host, Howard Brown, founder and CEO of Revenue.io in another first for this show. One Tuesday this week we had the first father-son guest combination. Today is the first time we've had two PhDs in psychology on the show. We start with one of my favorite topics: why don't more sales organizations have a mental health professional on staff? After all, we know what the issues are. We've seen the...

Jan 14, 202238 minEp. 1018

1017: Insight-Led Selling, with Stephen Timme and Melody Astley

Stephen Timme (Founder and President of FinListics Solutions) and Melody Astley (CRO of FinListics Solutions) are co-authors of a new book Insight-Led Selling: Adopt an Executive Mindset, Build Credibility, Communicate with Impact. On today's episode we're talking insight-led selling and why, as they write, “The salesperson should be more interested in learning about my business, instead of telling me about theirs." We talk about research from their book that finds that only 19% of sales manager...

Jan 13, 202244 minEp. 1017

1016: Fatherly (Sales) Advice, with Michael and John Tecce

Michael Tecce is the Vice President of Ricoh Global Services Americas and today he joins me with his son, John Tecce, a Senior Account Executive at Alation. This is the first father-son guest pairing on our podcast. And in this multigenerational episode we compare and contrast selling and sales careers. Michael has worked for one company for 37 years. John is already working at the 5th company in his career. They share the advice that Michael gave John as he thought about getting into sales. As ...

Jan 11, 202241 minEp. 1016

1015: Is the Proposal the Most Important Stage of the Sales Process? with Kyle Racki

Kyle Racki is the co-founder & CEO of Proposify. On today's episode we're talking about the importance of proposals and why Kyle believes that proposals "the most important stage of the sales process." We explore how you can differentiate your proposal to close a deal. And we dig into some of the key findings from research Kyle and his team did on winning proposals that are contained in Proposify's State of Proposals Report. Including: why 2 page proposals had the highest close rate by far. ...

Jan 07, 202236 minEp. 1015

1014: Mastering Virtual Selling, with Mark Magnacca

Mark Magnacca is the President and Co-Founder, Allego, Inc. and co-author of Mastering Virtual Selling: Orchestrating Sales Success. On today's episode we start off with a great definition of virtual selling. Being a great virtual seller means understanding a prospect’s mindset when you are not meeting with them in person. Which has always been the case with sales. That's where the difference is made. It's not just what you do in front of the buyer. As Mark and I dig into in our conversation, it...

Jan 06, 202233 minEp. 1014

1013: What Makes a Great Salesperson, with Sara Levinson and Howard Brown

Sara Levinson (Vice President Of Business Development at Prometric) joins me on today's episode along with my co-host, Howard Brown (CEO of Revenue.io). In our conversation we focus on the qualities that make a great salesperson. We start by getting into what a great seller, which is easy to say but harder to describe. We then dive into why more sales leaders need to provide greater autonomy to their sellers. And the benefits of encouraging sellers to think and act as the CEOs of their sales pat...

Jan 04, 202255 minEp. 1013

From The Vault: A Conversation with Shannon Minifie

Shannon Minifie is the CEO at Box of Crayons. On today’s episode we get into one of my favorite subjects: curiosity. We start by digging into why curious people, those who challenge assumptions and want to know the why behind the how, are often considered troublemakers. Then we dive into why assumptions are killing your company and your sales team. Finally, we get into why if your organization is more advice-driven than curiosity-led, you are missing valuable opportunities to be more innovative,...

Dec 31, 202155 min

1012: Pick Up The Phone and Sell, with Alex Goldfayn

Alex Goldfayn is CEO of the Revenue Growth Consultancy and author of the new book titled, Pick Up The Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales. In our conversation today Alex makes the argument that the entire sales profession has moved away from what so many used to excel at: proactive phone calls to customers and prospects. The proactive phone call is defined by Alex as calling customers and prospects when nothing is wrong. And we dig into whether se...

Dec 30, 202146 minEp. 1012

1011: Sales & Leadership with Heart, with Jen Ferguson

Jen Ferguson is a global sales onboarding delivery manager for Salesforce and the host of a LinkedIn Live program titled Sales & Leadership with Heart. In today's episode we're talking about building your brand and taking control of your career and future. Jen shares how her brand has opened doors and helped her focus and qualify opportunities. And how the more she wrote and talked more about the struggles of being a woman and a mom in the workplace she was proactively eliminating a portion ...

Dec 28, 202150 minEp. 1011

From The Vault: A Conversation with Juliet Funt

Juliet Funt is the founder/CEO of the Juliet Funt Group. She is also the author of a new book that is high on my list of favorites, A Minute to Think: Reclaim Creativity, Conquer Busyness, and Do Your Best Work. In today's episode Juliet and I talk about the importance of giving yourself room to think and reclaiming "white space " in your day. White space is time with no assignment. I love that phrase. So, we dig into what white space is, how it benefits you (in terms of fighting cognitive fatig...

Dec 24, 202146 min

1010: The Sales Development Framework, with David Dulany

David Dulany is the founder and CEO of Tenbound and the co-author of a book titled The Sales Development Framework: How to Build and Scale a Highly Productive Sales Development Program. In this episode we're talking about improving the performance of sales development teams. We dig into the three levers that David says managers can pull to cure a sales dev problem. Plus, we talk about why David believes that some people in management may feel that leadership is not a necessary factor in running ...

Dec 23, 202147 minEp. 1010

1009: Compelling Event Signals, with Jamie Shanks and Howard Brown

Today I'm joined by Jamie Shanks (CEO of Pipeline Signals & CEO of Sales for Life) and my friend and part-time co-host Howard Brown (Founder/CEO of Revenue.io). In this episode we're talking about Jamie's new venture, which monitors your accounts for intelligence opportunities and threats. We dig into what the difference is between compelling event signals vs buying intent signals, and why compelling event signals are triggers for conversation. Plus, we dive into the three types of compellin...

Dec 21, 202142 minEp. 1009

1008: The Dangers of Always Being "On", with Jeff Riseley

Jeff Riseley is the Founder of the Sales Health Alliance and the author of new eBook: The Guide To Better Mental Health In Sales: 220 Strategies to Improve Sales Performance Through Better Mental Health. In our conversation we dive into the work hard and play hard mentality and the problem with Slack. Plus, the dangers of always being on and why sales professionals need an off-season, just like professional athletes. Finally, we get into the questions you should ask as a candidate to determine w...

Dec 17, 202154 minEp. 1009

1007: Sales Impact Academy, with Paul Fifield

Paul Fifield is the CEO and Co-founder of Sales Impact Academy. On today's episode we talk about Paul's new venture and how they are seeking to change how sellers acquire and apply new knowledge to their selling. Think about it in terms of education vs rote sales training. We dig into the major deficiencies Paul saw in how sellers were being educated. And how this creates problems for companies and sellers alike. And what Sales Impact Academy is doing to bridge the divide between what sellers re...

Dec 16, 202140 minEp. 1007

1006: The Building Blocks of Sales Enablement, with Mike Kunkle

Mike Kunkle is the Vice President of Sales Effectiveness Services for SPARXIQ and author of the new book, The Building Blocks of Sales Enablement. In his book Mike spells out a comprehensive framework for sales enablement as a strategic element of any organization's sales success. We talk about the type of support that sales enablement needs from the C-level to operate effectively. We also get into the skills that someone needs to develop in order to be effective in a sales enablement role. Then...

Dec 14, 202154 minEp. 1006

1005: Podcast Prospecting, with Zach Ballenger

Zach Ballenger is the Chief Revenue Officer & Co-Founder of Casted. In today's episode we're talking about the value of podcasting for companies. We dive into how companies should use podcasts, and re-purpose podcasts as a source of fresh content for sales teams. And also how they can use podcasts, and the content derived from it, as a way to amplify their marketing. Plus, we dig into how to use a podcast as a way to prospect and move opportunities through your pipeline. More on Andy: Connec...

Dec 10, 202135 minEp. 1005

1004: Selling Big Deals and Making Big Money, with Brandon Fluharty and Howard Brown

Brandon Fluharty (VP of Strategic Account Solutions for LivePerson) and my frequent co-host Howard Brown (founder and CEO of Revenue.io). On today's episode we're talking about Brandon's speciality: selling big deals and making big money. Brandon's developing quite a following online among sellers who want to learn how to earn a 7 figure income. We dive into the key pieces of guidance and advice that he gives to sellers who are looking to make that step up in performance and earnings. We dig int...

Dec 07, 202147 minEp. 1004

1003: Driving Sales Confidence, with Lance Tyson

Lance Tyson is President and CEO of The Tyson Group, a sales consulting and training firm, and the author of new book Igniting Sales IQ: Driving Sales Confidence During Uncertainty. Today we start by digging into a fact about selling that a lot of salespeople don’t recognize, which is that selling takes place in the buyer’s mind. We get into why, with the use of technology—the internet, email, marketing automation—there are more salespeople now than there’s ever been. As Lance points out, what t...

Dec 07, 202149 minEp. 1003

1002: Selling in Non-Commercial Settings, with Scott Roy

Scott Roy is the CEO of Whitten & Roy Partnership and co-author of a new book titled, Sell Well, Do Good: DQ Selling for Social Enterprises. Today we're talking about something different: selling in non-commercial settings. Specifically, the importance of effective selling, systems and processes in social enterprises. We often hear about people who work in developing countries to improve agricultural production with pest resistant crops. Or increasing access to clean water. Or improving gene...

Dec 03, 202157 minEp. 1002

1001: A Better Way for Buyers to Control their Time and Attention, with Andy Mowat

Andy Mowat is the founder and CEO of Gated. He’s on a mission to change the dynamic of email for sellers and buyers. Today we dig into the premise of Gated, which is that YOU should determine how people reach you. Gated challenges unknown senders to donate to charity in order to reach you — so every email in your inbox is worth your attention. We also get into why Andy believes that you should decide the price of your attention. And how you can do that. We also get into what Gated can mean for s...

Dec 02, 202139 minEp. 1001

1000: Turning the Tables on Andy, with Bridget Gleason

Bridget Gleason is the Chief Sales Officer at Silk. In case you weren't paying attention, this is Episode 1000 of the Sales Enablement podcast! And Bridget is the only person who could have been my guest for this milestone. Why? Well, for starters, Bridget has been a guest on 130 of the 1000 episodes. For newer listeners, you might not know that Bridget was my co-host every Friday for the first few years of this show. We called those episodes Frontline Friday because Bridget has been on the fron...

Nov 30, 202146 minEp. 1000

From The Vault: A Conversation with Phil M Jones

Phil M Jones is the author of the mega best-selling sales book, Exactly What to Say: The Magic Words for Influence and Impact. In today’s conversation we talk about “magic words”. I really like Phil’s book. He provides incredibly simple (yet highly effective) takeaways about the phrases that any seller can incorporate into their day-to-day selling that open the doors to in-depth conversations with buyers, help you understand and effectively answer objections, and thoughtfully challenge a buyer’s...

Nov 26, 202157 min

From The Vault: A Conversation with Brandon Fluharty

Brandon Fluharty is the Vice President of Strategic Accounts at LivePerson. Today we’re having a conversation about health and well-being in sales. And how those are tied to your ability to perform at your best. To be the best version of you. We start by talking about why sellers should approach sales like an athlete. We dig into the four critical areas of your life that Brandon has identified that sellers need to monitor: (1) Sleep, (2) Skills, (3) Strain – the amount of mental and physical eff...

Nov 25, 202154 min

999: How Important are Sellers in Today's Sales Environment? with Howard Brown and Ralph Barsi

Howard Brown (Founder and CEO at Revenue.io) and Ralph Barsi (Vice President of Global Inside Sales at Tray.io). Together and separately these two are some of my favorite guests. On today's episode we ponder the question, how important are sellers in today's sales environment? It's tempting to underestimate the importance of the credibility and trust that sellers develop with buyers. And how decisive that is in the buyer's decision making. Plus, we talk about win rates as a key metric in sales. ...

Nov 23, 202152 minEp. 999

998: What's the ROI on Your Professional Network? with Thor Ernstsson

Thor Ernstsson is the founder and CEO at Strata. Today we're talking about the importance of your professional network. First we explore why sellers need to focus on building a network, then we dive into why they must treat it like an asset that produces a reliable return. Connect with Andy: LinkedIn Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io BombBomb | Build better business relationships with video messaging | BombBomb.com Scratchpad | T...

Nov 19, 202145 minEp. 998

997: Winning the RFP-Based Sale, with Bob Wiesner

Bob Wiesner is the managing partner at the Artemis Partnership and author of the new book, Winning is Better. On today’s episode we are talking about RFP-based sales. Governments, institutions with certain requirements, major enterprises. These are large deals that almost always have an RFP element. Bob shares some of the tactics they teach to their clients that enable them to regularly achieve win rates in excess of 60%. Which is pretty impressive on bid based selling! Plus. dig into why Bob be...

Nov 18, 202150 minEp. 997

996: Persuasion, with Andres Lares

Andres Lares is the CEO at Shapiro Negotiation Institute and the author of a new book, Persuade: The 4-Step Process to Influence People and Decisions. Today we're talking about persuasion and influence. First, we dig into the differences and why this is important in how you sell. Then we dive into the steps that Andres lays out in his book to build influence: Build Credibility, Engage Emotions, Demonstrate Logic, and Facilitate Actions. Finally we talk about the correlation he sees in these four...

Nov 16, 202149 minEp. 996

995: No Agenda, with David JP Fisher

David JP Fisher (aka DFish) is the president of RockStar Consulting, a keynote speaker, author, and one of my favorite people to talk with. You know I have a routine for preparing for podcast interviews. I do a lot of research on my guests. And prepare anywhere from 30-50 questions to ask the guest. And I do that for every guest. Except David. This is David's 4th appearance on my podcast and I've learned that works best for our conversations is just to tee up a couple topics and see where we go....

Nov 12, 202146 minEp. 995

994: Why Onboarding Matters, with Donna Weber

Donna Weber is a customer onboarding expert and the author of Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions. On today's episode we're talking about taking care of your customers. Like, why too many companies (basically) ignore their customers while prioritizing new business over existing, and what the consequences of that are. Then we dive into Donna's Orchestrated Onboarding™ framework, and how it allows you to move away from ad hoc and reactive onboa...

Nov 11, 202143 minEp. 995
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