Bill Sanders (Vice President at Mobus Inc) is the author of Creative Conflict: A Practical Guide for Business Negotiators. In today's episode we are talking about negotiation. Actually, it's more than just negotiation. I’m talking about creative dealmaking. And why that deal making, or negotiation is, in reality, nothing more than a creative process. We dig into why successful dealmakers and negotiators are like creative sellers, how they enhance the process by focusing more on what people need ...
Nov 09, 2021•48 min•Ep. 994
Tae Hea Nahm is the co-founder and managing director of Storm Ventures, based in Silicon Valley. He's also the author of Survival to Thrival: Building the Enterprise Startup. Today we're talking about an open-source resource guide for entrepreneurs that Tae Hea has launched. A place where entrepreneurs and their team can share their experiences and learn from others how to scale and unlock growth. We dive into GTM and a newer concept called GTM Fit. Tae Hea says the problem is that Companies fin...
Nov 05, 2021•42 min•Ep. 992
Dan Morris is the Managing Partner of MindRacer Consulting. Recently we've had some guests on the show to talk about the value of outsourcing your sales team. In my conversation with Dan, we go a step further and dive into the topic of outsourcing sales leadership. The starting point of our discussion is one that is perhaps counterintuitive. But it makes complete sense when you look at the state of selling today, which is that sales is often not a core competency of the business. Connect with An...
Nov 04, 2021•45 min
Drew Neisser is the Founder of Renegade and CMO Huddles, plus the author of an excellent new book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. On today's episode we talk about marketing and brand building, a subject we don't discuss enough on this show. I loved Drew's new book, in part because of the lessons it holds for sellers, but also because of how similar today's environment is for CMOs and CROs, like: Everyone has an opinion on marketing They have to work with limited ...
Nov 02, 2021•49 min•Ep. 990
Christopher Engman is co-founder and managing partner of MegaDeals Advisory, and author of the book MegaDeals. On today's episode, Christopher shares his best practices for how to win really big deals or as he calls them: MegaDeals. We talk about how winning MegaDeals is a lot like winning a political contest. We dive into how digital transformation has impacted selling large deals. Christopher and his team have conducted research into the 6 challenges that sellers face in selling to the enterpr...
Oct 29, 2021•46 min•Ep. 989
Roderick Jefferson is the VP of Field Enablement at Netskope and author of a new book titled Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. On today's episode, Roderick shares tips and best practices from his book. We dive into what the ultimate purpose of sales enablement is, which Roderick says is to partner with sales leaders to build and execute on strategies that achieve two goals: decrease ramp-up (time to revenue) and increase productivity. Plus, we dig into why Roder...
Oct 28, 2021•41 min•Ep. 988
Chris White is the founder and CEO of TechSalesAdvisors, and author of the book titled The Six Habits of Highly Effective Sales Engineers. On today's episode, Chris and I talk about the increasing importance of the sales engineer (SE) in winning new business. We dive into what the responsibilities are of the sales engineer in terms of orchestrating the technical win in each opportunity. We then dig into the six essential habits of sales engineers that Chris spells out in his book. Including how ...
Oct 26, 2021•52 min•Ep. 987
Nick Cegelski (Account Executive at Time by Ping) and Armand Farrokh (Head of Sales at Pave) are the hosts of the 30 Minutes to President Club podcast. In our conversation we start out with Nick and Armand giving us the background on how and why they started their popular podcast. Then we go deep into the topic of the day: Discovery. You know it's one of my favorite sales topics to talk about. We get into whether Discovery Calls are even a thing. Is discovery a stage in your sales process? Or is...
Oct 22, 2021•46 min•Ep. 986
Ross Rich is the founder and CEO of Accord. On today's episode we dive into the topic of buyer-first sales. We start with defining buyer first sales and then dig into why it is antithetical to the methods that most SaaS sellers are using today. Then we talk about how the buying process is increasingly complex and how buyers have more internal red tape than ever before. Finally we get into why sellers who don't partner with buyers and guide them through the buying journey will lose deals to compe...
Oct 21, 2021•46 min•Ep. 985
Lee Salz is a sales management strategist and author of a new book titled, Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition. In today's conversation, Lee shares what it means to Sell Different and how it will help sellers to win more deals at the prices they want. Specifically, how to win more deals at the prices you want when the differences between your products and those of your competitors are slight. Then we dig into the reasons...
Oct 19, 2021•51 min•Ep. 984
Hans Fuller is the founder and CEO of Storyslab, a platform to optimize real-time customer interactions. One of their key customer bases is field sales teams. So we all know how field-based sellers have been impacted by the pandemic. And many have been quick to write off field sales as obsolete and no longer needed. But is that really the case? That's the topic we're tackling in today's conversation. Are there still substantive advantages to in-person sales? If so, what are they? And what do the...
Oct 15, 2021•41 min•Ep. 983
Jordan Henderson (Director of RevOps), Brandon Redlinger (Sr. Director Product Marketing) and Jonathan Stevens (Sr. Manager of Marketing Operations and Automation) of ringDNA stop by to discuss their new RevOps Podcast. And today, you guessed it, we're talking RevOps! Like, what is Revenue Operations (RevOps)? What is the goal of RevOps? How does it fit into the overall organization? And how do traditional sales, marketing and success roles fit into RevOps. Plus, we dive into how sales teams and...
Oct 14, 2021•43 min•Ep. 982
Today I talk with two of my favorites: Ethan Beute (Chief Evangelist) and Stephen Pacinelli (Chief Marketing Officer) of BombBomb. They are co-authors of a brand new book titled, Human-Centered Communication: A Business Case Against Digital Pollution! In today’s conversation we get into the cost of digital pollution. We dive into how human-centered communications can be the antidote for sellers that are looking for a way to earn the time and attention of prospective buyers. Plus, they give us pr...
Oct 12, 2021•53 min•Ep. 981
Ryan Walsh is the founder and CEO at RepVue. Today we talk about how RepVue is challenging the status quo of getting a sales job and flipping the odds to the favor the candidate during the hiring process. We dig into the data that RepVue collects to help inform sellers during a hiring process. Then we get into what sales is going to look like in the next couple years, and what the impact will be for individual sellers. Plus, we talk about quota. Connect with Andy: LinkedIn Sponsored by: ringDNA ...
Oct 08, 2021•50 min•Ep. 980
Shannon Minifie is the CEO at Box of Crayons. On today's episode we get into one of my favorite subjects: curiosity. We start by digging into why curious people, those who challenge assumptions and want to know the why behind the how, are often considered troublemakers. Then we dive into why assumptions are killing your company and your sales team. Finally, we get into why if your organization is more advice-driven than curiosity-led, you are missing valuable opportunities to be more innovative,...
Oct 07, 2021•55 min•Ep. 979
Scott Miller is the Senior Advisor of Thought Leadership at FranklinCovey. He's also the host of the popular On Leadership podcast and author of several books including the one we're talking about today, From Marketing Mess to Brand Success. The book is framed as a series of 30 challenges - starting with why you need to be obsessively focused on the customer, which is a challenge for sellers because their sales processes typically are seller focused. Then Scott shares why marketing should be the...
Oct 05, 2021•44 min•Ep. 978
Nigel Green is a sales consultant, trainer and author of a book titled Revenue Harvest: A Sales Leaders Almanac for Planning the Perfect Year. In it Nigel writes about the similarities of selling and farming. Specifically, the cycles that each go through and how a percentage of the outcome is beyond your control. Like a farmer with unexpected weather events, revenue leaders must prepare for the unexpected. Finally, we dive into Nigel's seven principles for sales leaders. Connect with Andy: Linke...
Oct 01, 2021•45 min•Ep. 977
Scott Leese is an author, podcast host, sales consultant and a notable follow on LinkedIn. Today Scott and I talk about his new book, More Than a Number: The Modern VP Sales Playbook. We get into why CEOs and Founders have no idea how to support Sales VPs. Plus, why VPs of Sales are so passive in the face of the unreasonable expectations that are set for them. Then we dive into how Sales VPs can break this vicious cycle of short job tenures and work to shape expectations about their performance....
Sep 30, 2021•49 min•Ep. 976
On this episode we have a stellar line-up: Keenan and Becc Holland. Becc is CEO and Founder of Flip the Script. And Keenan is Keenan, as well as the author of the best-selling book, Gap Selling. Today we discuss their upcoming tour. Yes, a LIVE in-person tour at some of the greatest venues in America. We dig into the details of the tour and the types of things that attendees can expect to learn. And then we veer off into unexplored territory like we always do when Keenan is on this show. I don't...
Sep 28, 2021•51 min•Ep. 975
Mark Evans is author of the book, "Raise Your Standards: The Definitive Guide to Building Seven-Figure Sales." On today's episode Mark and I talk about why he believes the "Old way" of selling died when sellers thought that they could manipulate and pressure prospects into buying. We also talk about what it means to raise your standards as a seller. In particular we explore how to raise your mindset standard. One element of which is ensuring that you focus on Results, Not Methods. Mark shares wh...
Sep 24, 2021•45 min•Ep. 974
In today's conversation Tiffani and I talk about the impact that the pandemic is having, and will have, on the future of selling. We dig into some surveys from Salesforce of individual contributors and their perspectives on what is coming next. There are some really interesting data points that we consider including why 86% of sellers report seeing an Increased importance of long-term customer relationships and an Increased importance of building trust. We also get into why even though on one ha...
Sep 23, 2021•52 min•Ep. 973
Sangram Vajre is the co-founder of Terminus and he is the co-author (along with Bryan Brown) of a new book titled: MOVE: The 4-Question Go-To-Market Framework. Today we discuss the problems caused by an ineffective GTM. We dive into what GTM means: a transformational process for accelerating your path to market with high-performing revenue teams (marketing, sales, and customer success) delivering a connected customer experience where every touchpoint reinforces the brand, values, and vision of y...
Sep 21, 2021•43 min•Ep. 972
Peter Strohkorb is a Sales Acceleration Expert and author of the titled Smarketing - Sell smarter, not harder: For CEOs, Business Leaders, Sales Executives and Marketing Leaders who want to boost Sales Performance. In today's episode Peter and I talk about why he believes that modern B2B buyers don’t like being sold to any longer. And why B2B buyers' tolerance for cold solicitations is completely gone. We dive into why buyers, rather than being ambushed, now want to be educated, guided and advis...
Sep 17, 2021•44 min•Ep. 971
John Smibert is the co-author of a new book titled The Wentworth Prospect. Today John and I get into why buyers, as they have become more empowered, don't value sellers and their advice like they used to. We dig into why sellers don't positively influence their buyers about their business. Then talk how buying has changed, how it has become more complex, and why the process stalls. Finally, we dive into why one of the biggest challenges is gaining the buyer's trust as a valued adviser rather tha...
Sep 16, 2021•48 min•Ep. 970
Mark Cox is the founder of In The Funnel, a sales consulting firm. On today's episode we discuss why sellers need a repeatable process to convert prospects into paying clients. Because as Mark says, "In the absence of selling as a process, sales pursuits become a series of unrelated events." Mark shares his 3 critical concepts that sales is built on. And he talks about why professional salespeople need to think about their buyer’s view of what is going on and how they help them through THEIR pro...
Sep 14, 2021•50 min•Ep. 969
Jarron Vosburg (Vice President of Sales at JumpCrew) and I talk about a new model for B2B sales. The model is outsourcing your sales function. Completely. Companies routinely outsource mission critical functions today. Why not sales? We dive into what that model looks like for a company that wants to go down that path. How sellers are hired, onboarded, managed and measured. Plus, we dig into why this type of arrangement could be the future of sales. Whereas for many companies, they can stop the ...
Sep 10, 2021•42 min•Ep. 966
Marcus Chan (Founder of the Venli Consulting Group) is one of the Top Sales Influencers to Follow in 2021 according to Salesforce. In our conversation today we cover a lot of ground. Beginning with how Marcus got his start in sales: selling Speedo swimsuits. We talk about our passion for sales coaching. And dive into what we can all do to improve the coaching that is provided to sellers. Then we talk a bit about how selling has changed in the past couple years. Before discussing the changes that...
Sep 09, 2021•52 min•Ep. 967
Larry Long Jr is the CEO (Chief Energy Officer) of LLJR Enterprises. In today's conversation Larry certainly brings the energy as we dive into one of my favorite topics: sales mindset. Then, of course, we talk about sales coaching. When I first met Larry, a few years ago at a conference, we somehow got onto the topic of sales coaching and I was struck by how he coached his sellers. I immediately thought, "Wow, Larry gets it!" Finally, we go over the changes needed in how we develop, motivate and...
Sep 07, 2021•50 min•Ep. 966
This is special edition of the Sales Enablement Podcast. Today are airing Episode 5 of ringDNA's brand new podcast REVOPS. We are super excited to promote this important show and hope you will all tune-in and subscribe. RevOps Podcast - Ep. 5 - How to Craft Your Sales Messaging On today’s episode, we talk about sales messaging, which can be a bit like the wild west. Sales messaging is different from marketing messaging and corporate messaging. The end goal, here, is to book a meeting or close bu...
Sep 05, 2021•48 min
Dan Horowitz (Senior Sales Director with LinkedIn) and Tom Eschbacher (Senior Sales Manager for LinkedIn Marketing Solutions). Today we're talking about stoicism and sales. And the lessons that sellers can learn from the teachings of the Stoics. I know many of you have read Ryan Holiday's book, The Daily Stoic. We dive right into learning what Stoicism is and how it originated. Always good to have the origin story! Here's a quote from Marcus Aurelius. "All you need are these: certainty of judgme...
Sep 03, 2021•50 min•Ep. 965
