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Sales Strategy & Enablement by Revenue.io

Revenue.iowww.revenue.io
With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts for more.
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Episodes

964: The Power of Clarity, with Ann Latham

Ann Latham is the president of Uncommon Clarity and author of, "The Power of Clarity: Unleash the True Potential of Workplace Productivity, Confidence, and Empowerment." In today's conversation Ann and I talk about the importance of clarity (uncommon clarity, as she calls it) in our communications. We then talk about the costs and the negative consequences that flow from a lack of clarity. I love this quote from Ann's book, "You can’t see what you don’t understand. But what you think you already...

Sep 02, 202147 minEp. 964

963: The Power of Discovery, with Charles Muhlbauer

Charles Muhlbauer is the Lead Enablement Manager at CB Insights. In today's conversation we're talking about a topic that Charles and I both are passionate about: discovery! We dive right into what's the single most important objective of discovery. Then dig into when you do discovery. Is it just a stage in your sales process? Or an ongoing process you do throughout the buyer's journey? We talk about why you need to ask a Why Question three times during discovery. Plus, finally we get into the v...

Aug 31, 202156 minEp. 963

Special Episode: RevOps Podcast (Episode 4)

This is special edition of the Sales Enablement Podcast. Today are airing Episode 4 of ringDNA's brand new podcast REVOPS. We are super excited to promote this important show and hope you will all tune-in and subscribe. RevOps Podcast - Ep. 4 - Why Implementation Can Make or Break Your Customer Retention Today we’re talking about implementation. Software or product implementation typically occurs in the post-sales process, and is essentially, deploying whatever the customer purchased. This typic...

Aug 29, 202151 min

962: Comedy and Sales, with Jon Selig

Jon Selig is the self-described "Guy Who Helps Sales Reps Understand Buyers Through the Lens of Comedy." I always like talking with Jon. He brings a unique and fun perspective to selling. In particular, how to use humor as an integral element of your selling process. We all know that it's tough for any seller to quickly grab buyer's attention in a way that also demonstrates their relevance. So, we get into why and how the process of writing humor (and not necessarily the humor itself) can help y...

Aug 27, 202147 minEp. 962

961: Going Big, with Niraj Kapur

Niraj Kapur is an author, sales trainer, coach and one of the Salesforce's Top Sales Influencers for 2021. In today's conversation we dive head first into what Niraj believes are the essential elements required for success in B2B selling. We also dig into the power of what Niraj calls "Going Big" on LinkedIn for B2B sellers. Plus, what that means in terms of elevating your personal brand and creating content. In particular, we dive into the type of content you should be creating to connect with ...

Aug 26, 202148 minEp. 961

960: International Sales, with Zach Selch

Zach Selch is an expert on international sales and author of the book titled, "Global Sales: A Practical Playbook on How to Drive Profitable Growth for International Sales and Marketing Leaders." Today we're talking about something we don't talk about enough... international sales. We get into why selling internationally is not the same as selling domestically. We dive into how, and why, a strong international sales strategy can help drive new sources of revenue and capture market share less exp...

Aug 24, 202146 minEp. 960

Special Episode: RevOps Podcast (Episode 3)

This is special edition of the Sales Enablement Podcast. Today are airing Episode 3 of ringDNA's brand new podcast REVOPS. We are super excited to promote this important show and hope you will all tune-in and subscribe. RevOps Podcast - Ep. 3 - The Right and Wrong Way to do Territory Planning Today on the Rev Ops Podcast we delve into the importance of aligning sales, product marketing, demand gen, and customer success in something we call territory planning. In other words, a plan to ensure tha...

Aug 22, 202136 min

959: The Secrets of Cold Calling, with David Walter

David Walter is the author of, "The Million Dollar Rebuttal: Cold Calling is Not a Numbers Game." Today we're talking all about cold outreach and why David believes that you can set ten times the meetings with half the calls! We dig into what David says is the right mindset for prospecting. And why your sense of determination may actually come across as desperation to buyers. Plus, we get into how to harness the power of your subconscious mind to develop the right mindset for calling. Connect wi...

Aug 20, 202143 minEp. 959

958: The Virtue of Patience in Sales, with Mark A Smith

Mark A. Smith (CRO of Webware.io) is one of the wisest (and funniest) writers on LinkedIn. In today's episode we get into the virtue of patience in sales. Plus, what are you learning from your colleagues on the sales team? You need to be careful about who you choose as a sales role model. Then we talk about how to develop trust with buyers. Before digging into the nature of sales and stress. As Mark observed, "Giving your whole company a week off due to burnout is awesome. Not burning out your e...

Aug 19, 202159 minEp. 958

957: Is "Unicorn or Bust" the Only Model? with Matt Melymuka

Matt Melymuka is a co-founder and partner at PeakSpan Capital. An experienced venture investor in SaaS companies, Matt believes that the "growth at all costs" is crazy for most companies. I couldn't agree more. Which is one of the reasons I was so interested in having Matt on the show. In the last 10 years, the odds that a business will breach a $100M exit value is about three percent (by our math). So, that's the focal point of our conversation today. If the success rate of this sales model is ...

Aug 17, 202142 minEp. 957

Special Episode: RevOps Podcast (Episode 2)

This is special edition of the Sales Enablement Podcast. Today are airing Episode 2 of ringDNA's brand new podcast REVOPS. We are super excited to promote this important show and hope you will all tune-in and subscribe. RevOps Podcast - Ep. 2 - How to Structure the SDR Function At a high-level a sales development representative (SDR) is responsible for prospecting. They research and reach out to new clients who might be interested in the products that your company sells. And they introduce those...

Aug 15, 202142 min

956: Talking About Sales, with John Tecce

John Tecce is a senior account executive at Alation.. John did a cold outreach to me about being a guest on this show. He doesn't have a book or a large following. He wasn't trying to promote anything. He wanted to talk about sales. For someone who has been in sales a short time, he is very thoughtful about sales. As you'll hear, he pays close attention to the sales environment. Sales is a family affair with John. His father, Michael, spent 30+ years in sales and sales leadership. Follow Andy: L...

Aug 13, 202142 minEp. 956

955: A Minute to Think, with Juliet Funt

Juliet Funt is the founder/CEO of the Juliet Funt Group. She is also the author of a new book that is high on the list of my favorites, "A Minute to Think: Reclaim Creativity, Conquer Busyness, and Do Your Best Work." In today's episode Juliet and I talk about the importance of giving yourself room to think and reclaiming "white space " in your day. White space is time with no assignment. I love that phrase. So, we dig into what white space is, how it benefits you (in terms of fighting cognitive...

Aug 12, 202146 minEp. 955

954: The Sales Leader Playbook, with Justin Shriber

Justin Shriber is the Chief Marketing Officer at People.ai. He is also the host of Legends of Sales and Marketing podcast. In today's episode we talk about a playbook for sales leaders that their company came up with. We get into why sales leaders need to invest more in deepening their understanding of how each of their sellers is performing. And how it's only with that understanding that a leader can deliver effective coaching. We then dive into how sales leaders can better use data to truly an...

Aug 10, 202144 minEp. 954

Introducing... RevOps Podcast!

This is Episode 1 of ringDNA's brand new podcast, REVOPS. I'm very excited about this show. So, as a bonus, I'm going to be releasing the first 5 episodes on the SEP feed over the coming weeks! Welcome to the RevOps Podcast: In the debut episode the hosts discuss... you guessed it... RevOps! Today they set out to define RevOps, explain why you should have it, how to structure it, and when and why it’s important. Tune-in to find out why RevOps is the new GTM strategy being implemented by top comp...

Aug 08, 202141 min

953: Sellers and their CRM, with Pouyan Salehi

Pouyan Salehi is the founder and CEO of Scratchpad. In this episode we talk about the struggles sellers were having keeping activity updated in Salesforce, which drove Pouyan to start Scratchpad. And in a fun bit of nostalgia, I surprise Pouyan by asking him the same 7 rapid fire questions I asked him when he was first on the show 5 years ago. Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA...

Aug 06, 202138 minEp. 953

952: Verifying Top Sales Performers, with Feargall Kenny

Feargall Kenny is the President of Glenborn Corporation, a recruiting firm based in NYC that focuses on top SaaS sales talent. He's also the founder of a new service called Verified Performers, which he believes has the potential to disrupt the landscape of sales recruiting. The way it works is that candidates have to agree to submit a form to the IRS requesting they provide tax returns to Verified Performer, then Verified Performers provides the verification of income to the prospective employe...

Aug 05, 202152 minEp. 952

951: Winning the Six-Figure Sale, with Jeff Goldstein

Jeff Goldstein is the founder of SalesLeadersOnly. com. And author of a new book titled. "Winning the Six-Figure Sale: A Sales Leaders Guide to WIN More Big Deals With My Proven 3-Step System." Winning big deals (consistently) is problematic for many organizations. In today's conversation Jeff shares that problems starts with sales leaders. They may have experience and instinct but very little training or structured planning around big deal management. In his research he found that 50% of sales ...

Aug 03, 202152 minEp. 951

950: Succeed Without Selling, with Diane Helbig

Diane Helbig is a business advisor, podcast host and author of "Succeed Without Selling: The More You Think About Selling, the Less You Will Sell". Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andy Blueboard | A rewarding alternative to President's Club | https://podcast.blueboard.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast | https://bit.ly/SEP-LP Selling with ...

Jul 30, 202149 minEp. 950

949: The Path to President's Club, with Meghann Misiak

Meghann Misiak is the founder of a sales consulting firm called, The Path to President's Club. In today's conversation Meghann and I talk coaching. In particular, what sellers want, but aren't getting from their managers. We dig into what effective coaching looks like to a seller. We also explore why Meghann believes it's harder than ever to be a Human in sales today. And we dig into why, when sellers have more (and more valuable) resources than ever before, are sellers reporting being so misera...

Jul 29, 202154 minEp. 949

948: Your Personal LinkedIn Analytics, with Andreas Jonsson

Andreas Jonsson is the CEO of Shield, which provides LinkedIn analytics for content creators. Bottom line, if you post on LinkedIn you should be using Shield. If you're in sales, as most of you are, LinkedIn is becoming even more important to you. Increasingly it's where business happens. And in our conversation today, Andreas and I talk about an area of growing importance to sellers: developing your personal brand on LinkedIn. 82% of buyers look at a seller's LinkedIn profile before speaking wi...

Jul 27, 202144 minEp. 948

947: The Velocity Mindset, with Ron Karr

Ron Karr is the CEO of Karr Associates and best selling author of "The Velocity Mindset®: How Leaders Eliminate Resistance, Gain Buy-in, and Achieve Better Results―Faster." Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andy Blueboard | A rewarding alternative to President's Club | https://podcast.blueboard.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast | https://bi...

Jul 23, 202140 minEp. 947

946: How the Smartest Brands (and Salespeople) Beat Cynicism and Bridge the Trust Gap, with Margot Bloomstein

Margot Bloomstein is a brand and content strategy consultant. And author of an interesting book titled, "Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap." Now hearing that title you might think that this episode is about branding and marketing. As I read Margot's book it struck me that the same techniques that brands use to connect and build trust with their buyers applies to B2B sellers as well. And building your own personal brand as a trusted advisor. We dive into ...

Jul 22, 202148 minEp. 946

945: The B2B Selling Guidebook, with Jim Irving

Jim Irving is the CEO of Merit Consulting based in Belfast, Northern Ireland and author of the book, "The B2B Selling Guidebook." Today we're talking about service-led selling and why it's important in today's business environment. Plus, we explore some of the wide range of practical sales tactics that Jim has as a result of decades of experience in high-level complex enterprise sales. Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a h...

Jul 20, 202146 minEp. 945

944: Win the Relationship, Not the Deal, with Casey Jacox

Casey Jacox is author of the book, "Win the Relationship, Not the Deal" and host of the “Quarterback Dad” podcast. In this episode Casey and I talk about the value of relationships in building your book of business and career. And why you need to focus on winning the relationship first. Earlier in his career Casey found that too often, he was focused on the metrics of sales activities rather than understanding what makes a great salesperson. A common trap that far too many professional sellers f...

Jul 16, 202153 minEp. 944

943: Social Selling vs Social Media Marketing, with Mario Martinez Jr

Mario Martinez Jr is Founder and CEO of Vengreso. In this episode we discuss the following conundrum: 68% of sellers today believe that the hardest part of selling is prospecting, when low win rates would tell us that actually selling (helping the buyer make their decision) is where most sellers are struggling. We also dig into the current state of social selling and Mario shares his 4 tips for effective selling via social. Including why social selling is not the same as social media marketing. ...

Jul 15, 202147 minEp. 943

942: Rules for Successful SDR/AE Relationships, with Ralph Barsi

Ralph Barsi (VP of Global Inside Sales at Tray.io) is one of my favorite people in the sales business. Today we discuss how Sales Development Reps (SDRs) and Account Executives (AEs) should be working together. We dig into Ralph's Rules for Successful SDR/AE Relationships. And why when SDRs effectively support AEs they build fatter pipelines. Plus, we explore why the best SDR/AE teams hold multiple one-on-ones each week. Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA ...

Jul 13, 202147 minEp. 942

941: 5 Steps to Kill Busyness and Live with Purpose, with Garland Vance

Garland Vance is the founder of Advance Leadership and author of the book, "Gettin' (Un)Busy: 5 Steps to Kill Busyness and Live with Purpose, Productivity, and Peace." And in this conversation Garland and I talk about busyness. Busyness being an overcommitment to too many good commitments. Well intentioned commitments. But as the saying goes, the road to hell is paved with good intentions. We talk about why Garland believes that busyness is not a good thing. Why it’s killing you. Why it’s robbin...

Jul 09, 202147 minEp. 941

940: Winning Big Deals, with Lisa Magnuson

Lisa Magnuson is the author of "The TOP Sales Leader Playbook: How to Win 5X Deals Repeatedly." In today's episode Lisa and I talk about one of my favorite topics: winning big deals. We start with why and how companies make selling big deals harder than it needs to be. Lisa then shares her concept of the Customer Perception Spectrum and what sellers need to do to move up the spectrum. We dig into the whole topic of pre-call planning and why Lisa believes too many sellers are short-changing their...

Jul 08, 202154 minEp. 940

939: The Rise of the Sales Community, with Jared Robin

Jared Robin is the co-founder of the RevGenius community. In our conversation Jared and I cover a lot of ground. Starting with a discussion around the growth of the community in the sales world. Everybody is probably familiar with one or two of these at least. Jared takes us through the story of RevGenius's founding and talks about its mission and how it's serving its members. We dig into what's behind the rise of the community in sales and talk about how they have become a necessity for many se...

Jul 06, 20211 hrEp. 939
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