Sales Strategy & Enablement by Revenue.io - podcast cover

Sales Strategy & Enablement by Revenue.io

Revenue.iowww.revenue.io
With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts for more.
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Episodes

777: Sales Manager 2020 Survival Guide, with Dave Brock

Author of the excellent book “Sales Manager Survival Guide” and a self-described ruthless pragmatist, Dave Brock helps us make sense of the current era from the front-line sales manager perspective.

Jun 09, 20201 hr 2 minEp. 777

776: Remote Work and Building a Culture of Sales Performance, with Laura "LG" Guerra

Laura “LG” Guerra (Senior Sales Director at ringDNA) stops by to discuss how to effectively manage sales development teams in this new, and rapidly evolving, era of remote work. Listen and learn how to build a culture of performance, accountability and team spirit in a remote sales team. _ Register for our 100% FREE virtual summit SELLING FORWARD (June 9-10) at summit.ringdna.com

Jun 05, 202040 minEp. 776

775: Trust vs Trustworthiness, with Charlie Green

Charlie Green, one of the top experts in the world on trust, co-author of the classic book, ”The Trusted Advisor”, and I try to clear up the confusion surrounding trust in today’s sales world. Listen in as we talk about how trust building is different in the virtual age and why it’s harder than building trust in person. Plus, we get into how much trust you really need to close an opportunity. _ Register for our free virtual summit SELLING FORWARD (June 9-10) at summit.ringdna.com

Jun 04, 202049 minEp. 775

774: The Forever Transaction, with Robbie Kellman Baxter

Advisor to the world's leading subscription-based companies Robbie Kellman Baxter drops by to discuss her new book, “The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave." Listen and learn how to turn your "clients" into "members" who are so committed to your organization that they stop looking for alternatives. _ Register for our 100% FREE virtual summit SELLING FORWARD (June 9-10) at summit.ringdna.com

Jun 02, 202045 minEp. 774

773: The State of Sales Performance Management, with Pat Rodgers

Pat Rodgers, the founder and CEO of Loupe, joins me to discuss the value of data-driven coaching. Listen in as we review the key findings of Loupe’s industry research report, The State of Sales Performance Management, and learn how to close the gap between manager's intent to coach sellers and their actual performance. _ Register for our free virtual summit SELLING FORWARD (June 9-10) at summit.ringdna.com

May 29, 202045 minEp. 773

772: We Have Met the Enemy and They Are Us, with David Priemer

Research-scientist turned sales trainer David Priemer stops by to talk about his new book, "Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!). Listen and learn why sellers find themselves executing tactics they sense are outdated, ineffective, and inconsistent with their personal philosophy. _ Register for our 100% free virtual summit SELLING FORWARD (June 9-10) at summit.ringdna.com

May 28, 202054 minEp. 772

771: The Advice Monster, with Michael Bungay Stanier

Joining me today is Michael Bungay Stanier. He’s the author of one of my favorite books, “The Coaching Habit." And he’s the author of a brand new book titled, “The Advice Trap. Be Humble, Stay Curious & Change the Way You Lead Forever." Tune in to learn the three main problems with giving advice and how to avoid becoming an "Advice Monster". _ Register for our free virtual summit SELLING FORWARD (June 9-10) at summit.ringdna.com

May 26, 202046 minEp. 771

770: Stop Killing Deals, with George Brontén

On today’s episode, George Brontén. He’s the founder and CEO of Membrain, based out of Stockholm, Sweden. And he’s the author of a brand new book titled, “Stop Killing Deals.” You gotta love that title. Short and to the point. Join us as we explore the sales behaviors (both conscious and subconscious) of managers and individual sellers that kill deals.

May 22, 202050 minEp. 770

769: Conversations that Sell, with Nancy Bleeke

Words matter. Perhaps now more than ever. In this episode, Nancy Bleeke, author of one of my favorite sales books, "Conversations that Sell", joins me to share how to connect with people during a crisis. And we break down (to a practical level) how to effectively open a conversation with a new prospect, existing prospect, or customer.

May 21, 202047 minEp. 769

768: Preparing Sellers for the Next Normal, with Anthony Iannarino

Anthony Iannarino is the author or multiple best-selling sales books and one of the best sales thinkers I know. Check him out at TheSalesBlog.com. In today's episode, Anthony and I talk about what the Next Normal for sellers will look like and how to prepare for it. Join us to dive into what it means to sell with a purpose. And why that is so relevant today. As a BONUS, we talk about radical steps we can take to dramatically improve sales manager performance

May 19, 202050 minEp. 768

767: Selling in a Recession, with Chris Grams and Bridget Gleason

Let’s not kid ourselves. We’re in a recession. So what does that mean for the marketing and sales strategies you need to implement going forward? As someone who has successfully sold through five periods of significant economic disruption, I can tell you that in times like these there are always opportunities to be found. In today's episode, Chris Grams (head of Marketing at TideLift) joins me along with my great friend, Bridget Gleason (head of sales and customer success at Tidelift) to to talk...

May 15, 202042 minEp. 767

766: One of the Best Salespeople I've Ever Known, with Brandon Fluharty

Brandon Fluharty is Vice President of Strategic Account Solutions at LivePerson, and he’s one of the best salespeople I’ve ever known. Today he joins me to share how he wins BIG deals. Because that’s what Brandon does, he wins huge deals with Fortune 50 companies and he does it quickly. We’re going to dig into his selling process, how he moves deals through his pipeline, and the steps he takes as a SaaS seller at the very top of his game to keep improving.

May 14, 20201 hr 2 minEp. 766

765: How to Maximize a Customer's Long-Term Financial Value, with Peter Fader

Peter Fader, is a professor of Marketing at The Wharton School of the University of Pennsylvania, and the co-founder of Theta Equity Partners. In this episode, Peter and I talk about how you can maximize a customer's long-term financial value to your company by aligning the development and delivery of your products and services with their current and future needs. We’ll also dig into how to develop a deeper understanding of the characteristics of your highest-valued customers and from that devel...

May 12, 202058 minEp. 765

764: If You’re Charging Somebody 50 Grand You Better Have Taken Them Out for a Steak Dinner, with Steve Benson

If you have over a $100,000 CLV on a customer and you don’t get on plane to get in front of them, somebody like me will and they're going to win that business. Or as my guest today so perfectly put it, "If you're charging somebody 50 grand you better have taken them out for a steak dinner." Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Execut...

May 08, 202046 minEp. 764

763: TOPO's Senior Sales Analyst on How You Should Adjust Your Sales Messaging During COVID-19, with Dan Gottlieb

Dan Gottlieb is a Senior Analyst for TOPO, a sales and marketing advisory firm that is now part of Gartner. Today, he shares TOPO’s recommendations for how you should adjust your sales messaging for the COVID-19 era. We’ll dig into why your messaging during this time requires NUANCE, EMPATHY, VALUE, AND OFFERS. That’s right. Given that the buyer is confronting a new reality, and is in changed circumstances, what is now the compelling business problem that they have to solve? And how do you start...

May 07, 202050 minEp. 763

762: Sales Influence, with Victor Antonio

In this episode, Victor Antonio (speaker and author of, “Sales Influence"), joins me to discuss how to elevate individual and team sales performance. We start our conversation with this provocative quote from Victor: "At times, it seems to me, that the more we engage with technology, the less we engage with clients.” Is that the case? And, if it is, where do we go from here to enable sellers to connect and have more productive sales conversations. Tune in for all that and more. Powered by ringDN...

May 05, 202053 minEp. 762

Selling with Science: Call Connection Rates in the Covid-19 Era, with Jeff Shelton

Today, in this special episode of SEP, we’re introducing what will become a regular segment on the show: Selling with Science. Joining me is Jeff Shelton, VP of Product at ringDNA, the #1 AI-powered revenue acceleration platform for Salesforce customers. Jeff is the leader of a team of data scientists that analyze the millions of calls made through the ringDNA platform to spot trends and mine insights that can help you have better sales conversations with your buyers. In this episode, Jeff share...

May 03, 202017 min

761: A Mind for Sales, with Mark Hunter

My good friend Mark Hunter (AKA "The Sales Hunter") stops in for a phenomenal conversation about his new book, "A Mind for Sales". Listen and learn why Mark thinks mindset is the biggest difference between an average salesperson and a peak performer, and why you should never allow the past to impact how you feel about you next sales activity. Powered by ringDNA: the revenue acceleration platform that helps businesses scale growth through AI. Visit ringdna.com/andy for exclusive content. _ Former...

Apr 30, 202046 minEp. 761

760: How to Use Video in Outbound Prospecting, with Stephen Pacinelli

In today's episode, Chief Marketing Officer of BombBomb, Stephen Pacinelli, and I talk about proactive prospecting, standing out in a crowded space, and when to use a campaign vs personalized touch. Powered by ringDNA: the revenue acceleration platform that helps businesses scale growth through AI. Visit ringdna.com/andy for exclusive content. _ Formerly the Accelerate! Your Sales podcast with Andy Paul

Apr 28, 202047 minEp. 760

Special Episode: Positioning Sales and Marketing for What’s Next, with Matthew Sweezey, Kraig Swensrud, and William Tyree

In today's rapidly changing economic environment, the future of sales and marketing requires the selling process (and buying experience) to become more human, not less. Now more than ever, buyers are demanding real-time experiences that are contextually relevant and authentic. And the question we’re confronted with is: how do we, as sellers and marketers, effectively respond to that demand? So join me and our all-star panel of experts as we the discuss specific approaches, tactics and technologi...

Apr 26, 202049 min

759: B2B Sales Growth: The Playbook, with Aaron Ross

Aaron Ross is a bestselling author who co-wrote the playbook for new Saas companies. Today we discuss why you need to specialize your sales roles to create predictable, scalable revenue; how to grow and build a sales team; and how he built a $5M business while having nine kids...at the same time!

Apr 23, 202046 minEp. 759

758: Sales Enablement: What is it? with Howard Brown

What is sales enablement? According to Forrester, sales enablement is "a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the return of investment of the selling system.” Yikes! I almost fell asleep reading that. Let’s see what Gartner has to say about sales enablement: "The activities...

Apr 21, 202041 minEp. 758

757: How to Improve Selling, with Bridget Gleason

Bridget Gleason, Head of Sales and Customer Success at Tidelift, joins for the final episode of the Accelerate! podcast. What!? That's right. We have some HUGE changes coming to show next week. Tune in today to learn what's happening.

Apr 16, 202055 minEp. 757

756: Sales Follow Up, with Jeff Shore

Jeff Shore, Founder and President of Shore Consulting, Inc. and a top-selling author, joins me talk all about follow-up. Listen and learn how to provide value that helps the buyer stay informed until they are ready to engage. ringDNA's Sales Madness Bracket Challenge. Vote for your favorite sales book here: ringDNA.com/salesmadness

Apr 09, 202054 minEp. 756

754: Sales Fundamentals, with Brendan McAdams

Brendan McAdams, Co-Founder at Expertscape, and author of SALES CRAFT: Proven Tips, Practices and Ideas to Advance Your Sales Success, joins me in this episode!

Mar 26, 20201 hr 1 minEp. 754

753: Sales Proposals that Convert, with Adam Hempenstall

Joining me this week is Adam Hempenstall, the CEO of http://betterproposals.io/, a UK-based, digital proposal platform. We discuss how to build a proposal that converts and Adam shares data-driven insights gleaned from the experiences of their customers. Learn why a proposal is not meant to educate your prospect, what you should absolutely NOT include in your proposal and so much more!

Mar 19, 202050 minEp. 753

751: Sales in the Mind of the Buyer, with Lance Tyson

Lance Tyson, sales coach and author of Selling Is An Away Game: Close Business And Compete In A Complex World, joins me in this episode of the Sales Enablement Podcast! KEY TAKEAWAYS Selling is an ‘away game’; it happens in the mind of the buyer. Away games are harder because you don’t know the obstacles on the field. Skilled players win more. Lance shares a recent coaching story. He told them your goal for an interaction will determine the approach you will use. Asking for their time is a big c...

Mar 05, 202050 minEp. 751

750: Selling with Stories, with John Livesay

John Livesay, “The Pitch Whisperer,” speaker, podcast host, and author of Better Selling Through Storytelling, joins me again in this episode. KEY TAKEAWAYS Storytelling makes you magnetic and memorable! People remember stories, not information. Why aren’t salespeople telling case stories, instead of case studies? John teaches the four elements of a good story. (Hint, the story is about your client or someone like them, not you.) In your story of origin, sell yourself, your company, and your pro...

Feb 27, 202040 minEp. 750
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