Sales Game Changers | Tips from Successful Sales Leaders

Fred Diamond•www.salesgamechangerspodcast.com

Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.

Last refreshed: July 18th, 2025 at 1:14 PM ⓘ

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Episodes

University of Toledo's Deidre Jones Equips the Next Generation of Selling Professionals

This is episode 774. Read the complete transcription on the Sales Game Changers Podcast website here . This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance . Watch the interview on YouTube here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the a...

Jul 16, 2025•28 min

Marketing's Role in Producing Content That Builds Trust and Closes Complex Sales

This is the second episode of the “Marketing and Selling Effectiveness Podcast.” Every other Tuesday, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications . Watch the video of this podcast on YouTube here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the...

Jul 14, 2025•24 min

How Selling Professionals Can Differentiate and Outperform with Marcus Sheridan

This is episode 772. Read the complete transcription on the Sales Game Changers Podcast website . This Sales Game Changers Podcast episode features a return to the show by Institute for Effective Professional past keynote speaker Marcus Sheridan. Marcus was the keynote speaker at the 2015 IEPS Award Event. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and to...

Jul 10, 2025•28 min

Three Keys to AI Success in Sales Organizations with Zeev Wexler

This is episode 770. Read the complete transcription on the Sales Game Changers Podcast website here . This is the third episode of the “AI and Selling Effectiveness Podcast.” Every other week, the IEPS posts a new show with IEPS Selling Essentials Marketplace partner Zeev Wexler from Viacry. Watch the video of this podcast on YouTube here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podc...

Jul 07, 2025•18 min

Helping Students Break into Sports Sales at the Highest Level with Baylor’s Lane Wakefield

This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance . Watch the interview on YouTube here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 S...

Jul 02, 2025•31 min

What Really Matters to Government IT Buyers Right Now with Paul Smith

This is episode 769. Read the complete transcription on the Sales Game Changers Podcast website here . This Sales Game Changers Podcast episode features a return to the show by Institute for Effective Professional selling 2017 Lifetime Achievement Award winner Paul Smith. Watch the video of this podcast on YouTube here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales...

Jun 26, 2025•25 min

Marketing’s Evolving Role in Driving Sales Effectiveness with Julie Murphy

This is episode 768. Read the complete transcription on the Sales Game Changers Podcast website . This is the first episode of the “Marketing and Selling Effectiveness Podcast.” Every other Monday, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications . Watch the video of this podcast on YouTube here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game...

Jun 23, 2025•22 min

Why More Companies Are Hiring Professional Sales Majors with Ball State’s Chris Wilkey

This is episode 767. Read the complete transcription on the Sales Game Changers Podcast website . This is a special episode of the new “Office Hours – Sales Professors Unplugged Podcast.” The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance . Watch the interview on YouTube here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the an...

Jun 19, 2025•35 min

The Enterprise Playbook for Marketing and Sales Alignment with Patrick Smith

This is episode 766. Read the complete transcription on the Sales Game Changers Podcast website . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Read more about the Institute for Effective Professional Selling (IEPS) Premier Women in Sales Employer (PWISE) designation and program here . Purchase Fred Diamond’s best-sellers ...

Jun 17, 2025•29 min

The 9-Step AI Prompting Guide for B2B and B2G Sales Professionals with Zeev Wexler

This is episode 765. Read the complete transcription in the Sales Game Changers Podcast website . This is the second episode of the “AI and Selling Effectiveness Podcast.” Every other Monday, the IEPS will post a new show with Selling Essentials Marketplace partner Zeev Wexler from Viacry. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leaders...

Jun 16, 2025•26 min

Challenger Selling in the Public Sector with Tyler Replogle from AWS

This is episode 764. Read the complete transcription on the Sales Game Changers Podcast website . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Read more about the Institute for Effective Professional Selling (IEPS) Premier Women in Sales Employer (PWISE)...

Jun 13, 2025•20 min

Win with Referral-Driven Selling for Enterprise Sales Teams Says Craig Lowder

This is episode 763. Read the complete transcript on the Sales Game Changers Podcast here . This is a Sales Story and a Tip episode! Watch the video of the interview here . Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here . Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with...

Jun 06, 2025•8 min

Kennesaw State's Terry Loe Teaches College Students Sales as a Profession with Purpose and Pride

This is episode 762. This is the premiere episode of the Office Hours - Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. The show will feature interviews with sales professors at Universities with a sales excellence programs. Read the complete transcription on the Sales Game Changers Podcast website here . Watch the interview on YouTube here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named th...

Jun 05, 2025•29 min

The Wild West of AI and the Urgent Need for an AI Sales Strategy with Zeev Wexler

This is episode 761. Read the complete transcription on the Sales Game Changers Podcast website here . This is the premiere episode of the new “AI and Selling Effectiveness Podcast.” Every other Monday, the IEPS will post a new show with Selling Essentials Marketplace partner Zeev Wexler from Viacry. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sa...

Jun 03, 2025•22 min

Elevating Global Hospitality Sales with Optimism, Empathy, and Vision with Hilton's Kate Walsh

This is episode 760. Read the complete transcription on the Sales Game Changers Podcast website . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Read more about the Institute for Effective Professional Selling (IEPS) Premier Women in Sales Employer (PWISE)...

May 29, 2025•21 min

Driving Sales Performance Effectiveness Every Day with Caryn Kopp

This is episode 759. Read the complete transcription on the Sales Game Changers Podcast website here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Read more about the Institute for Effective Professional Selling (IEPS) Premier Women in Sales Employer (P...

May 26, 2025•31 min

From Family Roots to Public Sector Sales Impact with Kevin Davis and Taylor Davis

This is episode 758. Read the complete transcription on the Sales Game Changers Podcast website . Read more about the Institute for Effective Professional Selling Premier Women in Sales Employer (PWISE) designation and program here . Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Kevin Davis, President of Public Sector ...

May 20, 2025•29 min

From Sticking the Landing in Collegiate Gymnastics to Leading in Sales with Kristin Allstadt

This is episode 757. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here . Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friend...

May 15, 2025•32 min

Trusted OEM and VAR Partnerships That Win Public Sector Sales with John Podolak

This is episode 756. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and pr...

May 14, 2025•31 min

Lead Quietly and Win Boldly with AWS Partner Development Leader Amy Belcher

This is episode 755. Read the complete trancription on the Sales Game Changers Podcast website . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and pr...

May 13, 2025•30 min

Inside a Culture of Sales, Innovation, and Success with Liz Elting

This is episode 754. Read the complete transcript on the Sales Game Changers Podcast website here . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here . Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Fri...

May 08, 2025•32 min

Inside General Assembly’s Award-Winning AI-Driven Sales Strategy

This is episode 753. Read the complete transcription on the Sales Game Changers Podcast website . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Read more about the Institute for Effective Professional Selling's Premier Women in Sales Employer (PWISE) designation and program here . Purchase Fred Diamond’s best-sellers Love,...

May 06, 2025•25 min

How Salesforce’s Olivia Lynch Advances Women Through Impact and Influence

This is episode 752. Read the complete trascription on the Sales Game Changer Podcast website . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here . Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales...

Apr 23, 2025•31 min

Leading with Purpose and Partnership in Government Sales with Deloitte's Beth McGrath

This is episode 751. Read the complete transcription on the Sales Game Changers Podcast website . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here . Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Frien...

Apr 22, 2025•26 min

Fired, Then Rehired in One Unbelievable Sales Move with Jamie Shanks

This is episode 750. Read the complete transcription on the Sales Game Changers Podcast website . This is a Sales Story and a Tip episode! Watch the video of the interview here . Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here . Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s sh...

Apr 17, 2025•15 min

Using Joe Swope’s Creativity Algorithm to Reignite Sales Performance

This is episode 749. Read the complete transcript on the Sales Game Changers Podcast website . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here . Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game...

Apr 15, 2025•26 min

Winning Complex Sales by Engaging the Right Internal Resources with Juniper's Jon Jumento

This is episode 748. Read the complete transcription on the Sales Game Changers Podcast website . This is a Sales Story and a Tip episode! Watch the video of the interview here . Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here . Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's sh...

Apr 09, 2025•15 min

The Denied Discount Request That Turned into a Fast PO for Kurt Greening

This is episode 747. Read the complete transcription on the Sales Game Changers Podcast website . Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here . Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Kurt Greening, EVP of Sales and Marketing at Securi...

Apr 08, 2025•13 min

Preparation is Important, but Presence is Priceless Says Elevator Pitch Expert Chris Westfall

This is episode 746. Read the complete transcription on the Sales Game Changers Podcast website . This is a Sales Story and a Tip episode! Watch the video of the interview here . Subscribe to the Sales Game Changers Podcast now on Apple Podcasts ! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here . Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survi...

Apr 02, 2025•18 min

Bringing Sales and Marketing Together at Granicus with Suzanne Behrens and Amir Capriles

This is episode 745. Read the complete transcription on the Sales Game Changers Podcast here . Get your tickets to the 15th Annual IES Sales Excellence Awards here . They will be on May 1 at the Mclean Hilton in Tysons Corner, VA. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here . FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast no...

Apr 01, 2025•28 min

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