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Sales Enablement PRO Podcast

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Episodes

Episode 166: Beth Shuman on Creating Customer Value With Seamless Experiences

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast, I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices that they can be more effective in their jobs. Today, I’m excited to have Beth Shuman join us. Beth, I would love for you to introduce yourself and your background to our audience. Beth Shuman: I am a sales enablement expert. I have been in the business for probabl...

Aug 04, 2021

Episode 165: Jill Guardia on Managing Transitions with Flexibility and Agility

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast, I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Jill Guardia at TriNet join us. Jill, I would love for you to introduce yourself, your role, and your organization to our audience. Jill Guardia: Thanks, Shawnna. I’m super excited to be h...

Jul 29, 2021

Episode 164: Ashton Williams on Building an Enablement Function From Scratch

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Ashton Williams join us. Ashton, I would love for you to introduce yourself, your role, and your organization to our audience. Ashton Williams: Thanks, Shawnna, I’m so happy to be here. My...

Jul 23, 2021

Book Club: Andy Whyte on Navigating Complexity in Sales With MEDDICC

Olivia Fuller: Hi, and welcome to Book Club, a Sales Enablement PRO podcast, I’m Olivia Fuller. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. The world of sales is becoming increasingly complex with more stakeholders involved in buying decisions, intensifying competition, and rapidly changing expectations of the skills and knowledge that sellers need to be ...

Jul 14, 2021

Episode 163: Michelle Accardi on Creating Synergy Across Revenue Teams to Serve Customer Needs

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast, I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Michelle from Star2Star join us. Michelle, I would love for you to introduce yourself, your role, and your organization to our audience. Michelle Accardi: Great. Hi everyone, I’m Michelle ...

Jul 07, 2021

Episode 162: Uttam Reddy on Achieving High Performance Under Pressure

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast, I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Uttam Reddy from Rackspace join us. Uttam, I would love for you to introduce yourself, your role, and your organization to our audience. Uttam Reddy: Hi, my name is Uttam Reddy. I’m the Vi...

Jun 30, 2021

Episode 161: Malvina EL-Sayegh on Humanizing the Sales Process

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast, I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Malvina from Silverfin join us. Malvina, I’d love for you to introduce yourself, your role, and your organization to our audience. Malvina EL-Sayegh: Yeah, thank you so much for having me....

Jun 23, 2021

Episode 160: Terri Petion on Advocating for DE&I as an Enablement Leader

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast, I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs.Today, I’m excited to have Terry from Hyperscience join us. Terri, I would love for you to introduce yourself, your role, and your organization to our audience. Terri Petion: Hey, everybody. Thanks so much for having...

Jun 17, 2021

Book Club: Henry Adaso on Content Mapping to Drive Customer Engagement

Olivia Fuller: Hi, and welcome to Book Club, a Sales Enablement PRO podcast, I’m Olivia Fuller. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. In today’s business world, customers are inundated with noise, and this means that the risks of pushing generic content loom large, but the power of an innovative content strategy can mean more engaged and trusting cu...

Jun 09, 2021

Episode 159: Bryan Suit on Sales Enablement’s Role in Digital Transformation

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast, I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Bryan Suit from Siemens Healthineers join us. Bryan, I would love for you to introduce yourself, your role, and your organization to our audience. Bryan Suit: I’m Bryan Suit from Siemens H...

Jun 02, 2021

Episode 158: Kathryn Frankson on Best Practices to Plan and Execute Virtual Events

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast, I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Kathryn Frankson from Informa join us. Kathryn, I’d love for you to introduce yourself, your role, and your organization to our audience. Kathryn Frankson: Yeah. Hi Shawnna, thanks so much...

May 26, 2021

Book Club: Laura Fletcher on the Power of Design Thinking in Training Programs

Olivia Fuller: Hi, and welcome to Book Club, a Sales Enablement PRO podcast, I’m Olivia Fuller. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Teaching reps new knowledge or skills is often easier said than done. The training process can be tedious, and often learning programs fail to bring about the behavior change necessary to help organizations meet their...

May 20, 2021

Episode 157: Lewis Baird on Bridging Gaps with Effective Partner Enablement

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast, I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Lewis from MuleSoft join us. Lewis, I would love for you to introduce yourself, your role, and your organization to our audience. Lewis Baird: Well, firstly, thank you very much for having...

May 18, 2021

Episode 156: Jacqueline Menzel on Enhancing Resilience in a Virtual Environment

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast, I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited have Jacqueline from Splunk join us. Jacqueline, I’d love for you to introduce yourself, your role, and your organization to our audience. Jacqueline Menzel: Great, thank you for having me. Yes, I...

May 12, 2021

Episode 155: Eline van den Brink on How Enablement Drives Connection and Collaboration

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast, I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m really excited to have Eline from Sana Commerce join us. Eline, I would love for you to introduce yourself, your role, and your organization to our audience. Eline van den Brink: Thank you, Shawnna. Hi, m...

May 06, 2021

Episode 154: JD Miller on Empowering Rep Productivity and Engagement Virtually

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO¬ podcast, I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have JD Miller, the Chief Revenue Officer at Motus, join us. JD, I would love for you to introduce yourself, your role, and your organization to our audience. JD Miller: Thanks, I’m JD Miller....

Apr 30, 2021

Episode 153: Jeff Depa on Enablement’s Role in Driving Consistent Rep Performance

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast, I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Jeff Depa from Gainsight join us. Jeff, I would love for you to introduce yourself, your role, and your organization to our audience. Jeff Depa: Thank you, it’s great to be here. I can giv...

Apr 27, 2021

Episode 152: Michelle Anthony on Building Agility and Empathy Across Revenue Teams

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement Pro podcast, I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Michelle join us. Michelle, I would love for you to introduce yourself, your role, and your organization to our audience. Michelle Anthony: Hi, thanks so much for having me, it’s great to ...

Apr 22, 2021

Book Club: Roderick Jefferson on the Blueprint to Sales Enablement Success

Olivia Fuller: Hi, and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Sales enablement as a function has undergone massive transformation in recent years, and as it’s continued to be elevated more and more as a strategic business function to empower revenue growth, practitioners and bus...

Apr 20, 2021

Episode 151: Eilidh Reynolds on Making Onboarding a Pivotal Experience for New Hires

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Eilidh from Relative Insight join us. Eilidh, I would love for you to introduce yourself, your role, and your organization to our audience. Eilidh Reynolds: My name is pronounced Eilidh, ...

Apr 15, 2021

Episode 150: Ruben Boom on Global Sales Training and Coaching in a Virtual World

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Ruben from ifm join us. Ruben, I would love for you to introduce yourself, your role, and your organization to our audience. Ruben Boom: Thank you, Shawnna. As you mentioned, my name is Ru...

Apr 13, 2021

Episode 149: Nia Barnabie on the Intersection Between Revenue Operations and Enablement

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Nia Barnabie join us. Nia, I would love for you to introduce yourself, your role, and your background to our audience. NB: Hi, my name Nia Barnabie. I have been working within the revenue ...

Apr 08, 2021

Episode 148: Callie Apt on Strategies to Elevate the Impact of Virtual Sales Kickoffs

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m really excited to have Callie from Domo join us. Callie, I would love for you to introduce yourself, your role, and your organization to our audience. Callie Apt: Sure. Thanks, Shawnna. I really appreciat...

Apr 06, 2021

Episode 147: Paul-Olivier Raynaud-Lacroze on Driving Change Management with Rhythm and Rigor

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Paul-Olivier join us. Paul-Olivier, I’d love for you to introduce yourself, your role, and your organization to our audience. Paul-Olivier Raynaud-Lacroze: Thanks, Shawnna. I’m Paul-Olivie...

Mar 30, 2021

Episode 146: Kerry Campbell on How Sales Leaders Can Improve Organizational Health

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Kerry from Google join us. Kerry, I would love for you to introduce yourself, your role, and your organization to our audience. Kerry Campbell: Hi, my name is Kerry Campbell and I lead a ...

Mar 25, 2021

Episode 145: Sharon Ehrlich on Supporting Authentic DE&I Efforts Through Enablement

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Sharon from Citrix join us. Sharon, I would love for you to introduce yourself, your role, and your organization to our audience. Sharon Ehrlich: Sure. Hi, my name is Sharon, and I am the ...

Mar 23, 2021

Episode 144: Hannah Ensler-Rivel on Building Purposeful Enablement Programs at Scale

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Hannah from Red Canary join us. Hannah, I would love for you to introduce yourself, your role, and your organization to our audience. Hannah Ensler-Rivel: Sure. My name is Hannah Ensler-R...

Mar 18, 2021

Episode 143: Yohan Labesse on Gaining Sales Leader Confidence

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Yohan from Lectra join us. Yohan, I would love for you to introduce yourself, your role, and your organization to our audience. Yohan Labesse: Hello everyone, I’m Yohan Labesse from Lectra...

Mar 16, 2021

Book Club: Jeff Kirchick on Enhancing Authenticity in Sales

Olivia Fuller: Hi, and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices, so they can be more effective in their jobs. Whether or not you work in sales, everyone has to sell all the time. Maybe you had to sell your boss on why you deserve a promotion or your kids on why they need to eat their vegetables. Selling is a skill that most p...

Mar 11, 2021

Episode 142: Empowering Women to Excel in Sales Enablement

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help practitioners stay up to date on the latest trends and best practices so that they can be more effective in their jobs. March is Women’s History Month, a time dedicated to celebrating the contributions that women have made to society throughout history. In this special episode, we dive into how women have and continue to drive impac...

Mar 08, 2021
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