Anadelia Fadeev, Director of Demand Generation and Growth at Teleport, discusses lead gen and brand awareness, how she measures the effectiveness of campaigns, and "must-have" online tools. BIO Anadelia is a Director of Demand Generation and Growth at Teleport, a Kleiner Perkins-backed software company that allows engineers and security professionals to unify access to Servers, web applications, and databases. Prior to Teleport, Anadelia was Demand generation at several tech startups, including ...
Jun 11, 2021•17 min
Sam Richard, Senior Director of Growth at Openview Partners, discusses product-led growth, types of companies that can leverage the strategy, and how traditional SaaS metrics can be misleading when applied to PLG. BIO Sam Richard is Senior Director of Growth at OpenView, helping its portfolio accelerate top-line growth through establishing best practices and processes to support product led growth. At OpenView, Sam works closely with portfolio leadership teams to discover and implement the most ...
Jun 02, 2021•19 min
Andy Bane, CEO of Element Analytics talks about the company's unique founding story and an important mission of changing how industrial firms unify OT and IT data. BIO Andy oversees the vision, strategy, and growth of Element Analytics, and is a veteran of the Industrial sector. He’s held executive roles at leading enterprise software companies, including EVP & Chief Strategy Officer for ABB Enterprise Software, EVP of Product Management. and CMO at Ventyx, a Vista Equity Partners company, a...
May 15, 2021•28 min
Alok Ajmera, CEO of Prophix takes us to journey of converting the company's software offering from on-prem to a cloud. The transition is particularly impressive because Prophix completed it while being bootstrapped, and only after the conversion did they take outside investments from HG Capital (leading European PE firm). BIO Alok joined Prophix in 2004 as a consultant, and after wearing nearly every hat in the company was first promoted to President and COO, and most recently to CEO. TIMESTAMPS...
Apr 20, 2021•33 min
Deb Muller, Founder and CEO of HR Acuity, takes us back to the company's early days when it was primarily her providing independent advice to large companies regarding workplace investigations. Despite not having a tech background, she decided to build a software solution for her clients to use internally on a day-to-day basis. Deb walks us through the challenges she experienced with a bootstrapped business, the growth of the firm, today's profile of HR Acuity (size, retention, org. structure), ...
Apr 04, 2021•27 min
Steve Wolfe of Growth Street Partners shares the firm's approach to investing in SaaS companies. He talks about criteria they look for, the importance of a founder's experience in the industry, general view on valuations, and other subjects. BIO Steve is a Co-founder of Growth Street Partners, a San Francisco based growth equity fund. He currently sits on the boards of ChildCareCRM, Visual Lease, Suralink, HR Acuity, Hotel Effectiveness, and BoardBookit. Prior to Growth Street, Steve was a Partn...
Feb 28, 2021•37 min•Ep. 2
Dave Kellogg returns to SaaShimi to share his experience working with Venture Capital and Private Equity firms. He compares VC's and PE's investment approaches, due diligence processes, and roles in a boardroom among other things. BIO Dave Kellogg is a technology executive, investor, advisor, and blogger (if you don't read www.kellblog.com, you should start after you are done with SaaShimi!). Previously, he held CEO positions at Hostanalytics and MarkLogic, and prior to that SVP/GM of Service Cl...
Feb 28, 2021•35 min•Ep. 1
For more than two decades, Phil Wainewright has chronicled the rise of cloud computing and its impact on business. In 1998, he launched ASPnews.com, the SaaS industry's first dedicated news website, and later became ZDNet's lead blogger on SaaS. In 2013, he co-founded the tech media website Diginomica to provide in-depth coverage of how enterprise applications are evolving and changing the way business operates in the digital era. Support this podcast at — https://redcircle.com/saashimi/donation...
Mar 08, 2020•32 min
Dave Kellogg is a technology executive, investor, advisor, and blogger (if you don't read www.kellblog.com, you should start after you are done with SaaShimi!). Previously, he held CEO positions at Hostanalytics and MarkLogic, and prior to that SVP/GM of Service Cloud at Salesforce and CMO at Business Objects. Dave has worked in varied capacities with companies including Breeze, GainSight, MongoDB, and Tableau. He currently sit on the boards of Alation, Nuxeo, and Profisee. Dave previously sat o...
Mar 08, 2020•38 min
Jacco is the founder of Winning By Design and author of Blueprints of a Sales SaaS Organization and seven other books. He is a Sales Mentor across several VC firms such as Notion Capital, Reach Capital, Astella and Storm Ventures, where he helps accelerate the development of sales teams across their portfolios. Prior to founding Winning By Design, Jacco held roles of VP of Worldwide Sales and VP Strategy at Qumu (acquired by Rimage), Kontiki, and Technicolor. He is proud to have helped marquee c...
Mar 08, 2020•57 min
Tracy Eiler is a revenue-driving CMO with “core DNA” in demand generation and awareness. She is the CMO at InsideView and has more than 25 years of experience with enterprise and SaaS software companies. She co-authored the best-selling Aligned to Achieve: How to Unite Your Sales & Marketing Teams into a Single Force for Growth . Tracy was recently recognized as one of the 15 Most Influential Women in B2B Marketing. Support this podcast at — https://redcircle.com/saashimi/donations...
Mar 08, 2020•39 min
Ed Daly is a Senior Vice President of Customer Success and Growth at Okta. Ed previously led Cisco's Global Customer Success team designed to accelerate software and cloud revenue. Support this podcast at — https://redcircle.com/saashimi/donations
Mar 08, 2020•22 min
Bruce Cleveland is a Partner at Wildcat where he focuses on early-stage software startups that enable digital transformation across business, government, and education markets. Bruce enjoys working with companies that use technology and data to increase revenue and decrease costs. Bruce held senior executive roles in engineering, product management and product marketing with companies, such as Apple, AT&T, Oracle and Siebel Systems. Bruce’s last operational role was as a member of the foundi...
Mar 08, 2020•45 min
