Season A - Ep. 4: Alok Ajmera, CEO of Prophix on converting software from on-prem to a cloud

Alok Ajmera, CEO of Prophix takes us to journey of converting the company's software offering from on-prem to a cloud. The transition is particularly impressive because Prophix completed it while being bootstrapped, and only after the conversion did they take outside investments from HG Capital (leading European PE firm).

BIO

Alok joined Prophix in 2004 as a consultant, and after wearing nearly every hat in the company was first promoted to President and COO, and most recently to CEO.

TIMESTAMPS

01:00 Alok and Prophix

04:50 Pricing model

05:45 Moving from on-prem to a cloud

12:00 Incentivizing clients to move to a cloud

16:00 Change in a compensation model

18:00 Customer Success and cross-sell

20:00 NPS and customers' satisfaction 

23:50 Choosing investors

31:00 Advice to companies that plan to convert their software from on-prem to a cloud