Small growth hacks that work big for SaaS with Karsten Madsen @Morningscore
Episode description
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #9, Anna Nadeina talks with Karsten Madsen from Morningscore, a gamified SEO tool that simplifies optimizing your website.
-----------Episode's Chapters--------------
00:00 - Introduction to Morningscore and Karsten's Background
02:56 - Transitioning from Agency to SaaS
05:58 - The Gamification of SEO Tools
08:58 - The Importance of Human Interaction in SaaS
12:13 - Funding Decisions: Bootstrapping vs. Investment
15:01- Shifting from Product-Led to Sales-Led Growth
17:46 - Learning from Mistakes in Sales Strategy
20:57 - Aggressive Marketing Tactics for User Acquisition
23:54 - SEO Strategies and the Importance of Content
27:03 - Building a Unique Brand Identity
30:00 - Current Marketing Channels and Their Effectiveness
32:47 - Reflections on Wins and Losses
36:09 - Final Thoughts and Hacks for Success
Karsten - https://www.linkedin.com/in/karsteel/
Morningscore - https://morningscore.io/
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