Sales processes over sales playbooks with Gerald Zankl @Kickscale
Episode description
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #7, Anna Nadeina talks with Gerald, CEO and Co-founder of Kickscale, AI 𝗦𝗔𝗟𝗘𝗦 Coaching Platform, on a mission to help sales teams get better with every sales meeting.
Gerald discusses the was AI changes the sales industry, the way playbooks are overrated without establishing processes, why he thinks sales cycles are becoming longer, and how to address the sales challenges in SaaS companies.
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